Grupo Deltron

What Grupo Deltron does

Grupo Deltron S.A. is a privately held Peruvian corporation founded in 1989 and headquartered in Lima. The company manufactures computers and operates as a wholesale distributor of IT equipment, components, supplies, and peripherals, serving as the leading national wholesale IT distributor in Peru. Its business is anchored on a network of more than 1,000 qualified distributors, 10 branch locations spanning Lima, Chiclayo, Trujillo, Tarapoto, Huancayo, Arequipa, Juliaca, Cusco, and Tacna, and a B2B e-commerce platform (Xpand) that handles distributor registration, online ordering, credit line management, electronic invoicing, and an 'Arma Tu PC' PC configurator tool.

The product portfolio combines third-party brands from global manufacturers (AMD, Intel, ASUS, HP, Lenovo, Kingston, Epson, Western Digital, Microsoft, Samsung, LG, MSI, Logitech, Seagate, among others) with proprietary in-house brands ADVANCE (desktops and laptops manufactured at the Xpand plant) and TEROS (peripherals including monitors, keyboards, mice, cases, speakers, headsets, and webcams). Core technology centers on the Xpand wholesale platform integrated with the assembly operation, supported by an Authorized Economic Operator (OEA) customs certification obtained in 2019 that enables optimized import logistics.

The company generates revenue primarily through wholesale hardware margins on the markup between manufacturer purchase prices and distributor/retail sale prices, supplemented by volume-based tiered pricing (10/25/50/100 unit triggers), bundle deals, distributor-specific promotional pricing through Xpand, and margin on its own-brand manufacturing. Go-to-market is multi-channel: physical branch retail, B2B e-commerce via Xpand for registered distributors, a 1,000+ reseller network for nationwide reach, and consumer-facing online sales. Customer segments span IT distributors and resellers (primary), individual consumers and SMBs (secondary), and corporate and enterprise customers (tertiary). Pricing is transacted in US dollars with multi-year credit contracts available to qualified distributors.

Name

Grupo Deltron

Legal name

GRUPO DELTRON SA

Website

https://deltron.com.pe

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Deltron is a privately held Peruvian company founded in 1989 that manufactures computers under its ADVANCE brand and operates as the leading wholesale distributor of IT equipment, components, and peripherals in Peru, serving more than 1,000 distributors through 10 branches and the Xpand B2B platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Grupo Deltron operates as a wholesale distributor purchasing IT products from manufacturers (AMD, Intel, ASUS, HP, Lenovo, etc.) and reselling to a network of over 1,000 distributors. Revenue is generated through product margins on the markup between wholesale purchase and sale prices, with additional revenue from volume-based promotions and bundle deals.
2. Own Brand Manufacturing: The company manufactures computers under its ADVANCE brand at the Xpand production facility and sells them through its distribution network, capturing margin on both manufacturing and distribution.
3. Technical Services: Technical support, warranty services, and after-sales support are provided through their service center (listo.deltron.com.pe), potentially generating service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Deltron is a Peruvian wholesale distributor and computer manufacturer that purchases IT products from global brands (AMD, Intel, ASUS, HP, Lenovo, Kingston, etc.) and resells them through its own distribution network of more than 1,000 qualified distributors, 10 branch locations, and the proprietary Xpand B2B e-commerce platform. The company also manufactures its own branded computers (ADVANCE) and peripherals (TEROS) at the Xpand production facility, and provides technical support, warranty services, and electronic invoicing through the Listo service center and integrated online portals.

Product overview

Grupo Deltron operates a comprehensive B2B wholesale e-commerce platform serving Peru's IT distribution channel with over 1,000 distributors. The company's product portfolio centers on its proprietary ADVANCE (computers, notebooks, desktops) and TEROS (peripherals, monitors, cases, audio) brands, complemented by an extensive range of third-party computer hardware including components (CPUs, motherboards, RAM, SSDs, graphics cards), storage devices, printers and supplies, tablets, and Microsoft software licenses. The XPAND platform powers online ordering, credit management, and the 'Arma Tu PC' configurator. The company maintains 9 branches across Peru (Lima, Chiclayo, Trujillo, Tarapoto, Huancayo, Arequipa, Juliaca, Cusco, and Tacna) and holds OEA (Operador Económico Autorizado) certification for import logistics.

Differentiator

Problem solved

Functional benefit

Brands

• ADVANCE: Own brand of computers and technology products developed by Grupo Deltron, reflecting commitment to innovation and quality.
• TEROS

Products and services

• ADVANCE Brand Computers Proprietary brand of computers and notebooks manufactured in-house by Grupo Deltron at the Xpand production facility, positioned for consumer and business markets with various performance tiers and form factors including gaming-oriented configurations.
• TEROS Brand Peripherals Proprietary brand of computer peripherals and accessories including monitors, keyboards, mice, cases, power supplies, webcams, speakers, headsets, and audio equipment, designed for gaming and business use.
• Xpand B2B Ordering Platform Proprietary B2B online ordering and business management platform exclusively for registered distributors, offering product ordering, credit line management, electronic invoice access, promotional pricing, and a build-your-PC configurator tool for managing computer assembly purchases.

Quantifiable outcome

• OEA certification enables more agile and secure supply chain with optimized logistics processes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• AMDcoreTechnology or IntegrationStrategic alliance with AMD for processor supply including Ryzen and Athlon series CPUs, supporting both branded product sales and custom computer builds under the ADVANCE brand.
• IntelcoreTechnology or IntegrationStrategic partnership for Intel processor supply including Core i3, i5, i7, and Core Ultra series, enabling full range of Intel-based computing solutions.
• ASUScoreTechnology or IntegrationStrategic alliance covering ASUS products including motherboards, graphics cards, notebooks (consumer and commercial lines), monitors, and networking equipment.
• HPcoreTechnology or IntegrationPartnership covering HP commercial and consumer notebooks, desktops, printers, and enterprise solutions including servers and networking.
• LenovocoreTechnology or IntegrationStrategic partnership for Lenovo products including IdeaPad consumer laptops, ThinkPad commercial notebooks, ThinkCentre desktops, servers (ThinkSystem, System x), and tablets.
• Kingston TechnologycoreTechnology or IntegrationPartnership for Kingston memory products including RAM modules (DDR4, DDR5), SSDs, and external storage solutions across consumer and enterprise lines.
• EpsoncoreTechnology or IntegrationPartnership for Epson printing solutions including inkjet printers, multifunction printers, and consumables (ink bottles, cartridges).
• Western DigitalcoreTechnology or IntegrationPartnership for WD storage products including internal/external hard drives, SSDs (Green, Blue, Black, Red Pro series), and NAS solutions.
• MicrosoftcoreTechnology or IntegrationPartnership for Microsoft OEM software including Windows Pro licenses, Office packages (Home and Business 2024), and Microsoft 365 subscriptions (Business Standard, Family, Personal).
• SamsungcoreTechnology or IntegrationStrategic alliance for Samsung products including monitors, memory modules, storage devices, and other consumer electronics.
• APC (Schneider Electric)coreTechnology or IntegrationPartnership for APC uninterruptible power supplies (UPS), surge protectors, and power conditioning solutions for business and home use.
• LG ElectronicscoreTechnology or IntegrationPartnership for LG monitors including gaming displays (UltraGear series), business monitors, and home entertainment displays.
• MSI (Micro-Star International)coreTechnology or IntegrationPartnership for MSI products including gaming laptops, graphics cards, motherboards, PC cases, and power supply units.
• GigabytecoreTechnology or IntegrationPartnership for Gigabyte motherboards, graphics cards (including AORUS gaming series), and enterprise server solutions.
• D-LinkcoreTechnology or IntegrationPartnership for D-Link networking equipment including routers, switches, access points, and network cameras.
• CanoncoreTechnology or IntegrationPartnership for Canon imaging products including cameras, camcorders, and calculators.
• SeagatecoreTechnology or IntegrationPartnership for Seagate storage products including internal hard drives and external storage solutions.
• ADATAcoreTechnology or IntegrationPartnership for ADATA memory and storage products including SSDs, RAM modules, and portable drives.
• TeamgroupcoreTechnology or IntegrationPartnership for Teamgroup memory products including T-Force and T-Create RAM modules for gaming and professional use.
• LogitechcoreTechnology or IntegrationPartnership for Logitech peripherals including mice, keyboards, headsets, and webcams.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ScanSource: Hybrid IT and unified communications distributor with reseller-channel focus; serves similar SMB and mid-market customers through a comparable channel partner model.
• Arrow Electronics: Global IT and electronic components distributor with enterprise focus; overlaps with Deltron's enterprise/server distribution business and competes for OEM relationships.
• TD SYNNEX: Global IT distribution major combining peripherals, components, and enterprise solutions; competes for the same reseller/distributor channel Deltron serves in Latin America.
• Ingram Micro: Global IT distribution leader offering broad hardware, software, and logistics services; competes against Deltron for OEM distribution agreements and serves the same Peru market at larger scale.

Direct peers

• Distecna: Latin American IT value-added distributor offering components, peripherals, and enterprise solutions to resellers; comparable in channel model and product breadth to Grupo Deltron.
• Grupo CVA: Mexican IT wholesale distributor with a similar mix of OEM partnerships and proprietary private-label brands, serving a national network of resellers — a closely analogous model in a neighboring LATAM market.
• Alsox (formerly Intcomex): Latin American value-added IT distributor serving resellers and retailers across multiple LATAM countries with hardware, software, and own-brand peripherals — the closest direct comparable to Grupo Deltron in business model and geography focus.
• Intcomex (legacy LATAM business): Long-established LATAM IT distributor with overlapping vendor relationships and value-added distribution model; directly comparable to Deltron's wholesale-plus-own-brand approach in Spanish-speaking Americas.

Emerging players

• Acteck: Mexican private-label computer components and peripherals manufacturer with growing distribution presence; directly comparable to TEROS and ADVANCE in own-brand positioning.

Regional players

• Microcare Peru: Peruvian IT distribution and assembly company operating in the same domestic market as Deltron, serving resellers with components and branded PCs — a direct in-country competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdFqXFwdB5N2K0EuTqqCOaA
• Facebookfacebook.com/DeltronPeru/?locale=es_LA
• Instagraminstagram.com/grupodeltronoficial
• Xx.com/grupoDeltron

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Deltron