Noxgear

What Noxgear does

Noxgear, LLC is a privately-held Worthington, Ohio-based company founded in 2013 by two aerospace engineers (Tom Walters and his co-founder Simon) that designs, manufactures, and sells LED visibility and safety gear for runners, cyclists, dog owners, and outdoor enthusiasts active in low-light conditions. The product portfolio centers on three flagship hardware lines — the Tracer2 rechargeable LED safety vest (4 CREE LEDs, fiber optic illumination, IP67, 20-hour battery), the LightHound LED dog harness (CORDURA fabric, pull-tested to 300 lbs, 12-hour battery), and the 39g ultralight wearable Bluetooth speaker (IPX7, patented magnetic clip, 15+ hour battery) — plus an expanding modular lamp ecosystem sharing a common 500-lumen rechargeable LED module across chest, clip, wrist, and head form factors, and accessories including the Tracer Junior kids' vest, Phone Holder, and F2 TraceTag (Apple Find My). Underlying technology combines LED fiber optic illumination, custom 3M reflective patterns, and fluorescence, protected by three granted US utility patents (US 10,203,106 B2; US 9,410,694 B2; US 11,317,209 B1) and registered trademarks covering the Noxgear, Tracer2, LightHound, and 39g brand names.

The business model is a direct-to-consumer e-commerce operation anchored at noxgear.com, supplemented by Amazon marketplace listings, an in-house wholesale/bulk program for groups and clubs of 20+ members, and a 'Find a Store' physical retail locator. Hardware is sold at one-time perpetual price points ranging from $19.95 (Phone Holder) to $54.95 (Tracer2 vest), with promotional discounts of 29–63% off MSRP, a 45-day satisfaction guarantee, and a 1-year warranty. Customer acquisition relies on community-driven channels: the Noxgear Nation content platform, an ambassador/affiliate program, group discount partnerships with running clubs and search-and-rescue teams, earned media in publications such as Outside, Men's Journal, Runner's World, and DogLab, and organic social presence on Instagram, Facebook, and YouTube. The company operates with 11–50 employees, ships globally from the US, has remained founder-owned with no disclosed institutional funding beyond the 2013 Kickstarter campaigns (444 backers on the first campaign), and holds FCC Part 15 Class B compliance certification for its electronic products.

Name

Noxgear

Legal name

Noxgear, LLC

Website

https://noxgear.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Noxgear designs and sells LED visibility safety gear (Tracer2 vest, LightHound dog harness) and wearable audio products (39g speaker) for runners, cyclists, dog owners, and trades workers, distributed primarily through its own e-commerce site, Amazon, and a community-driven ambassador program.

Ownership category

akta.pro rank

Product category

Active Safety Visibility Gear

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)

Keywords

• LED safety vests
• Illuminated dog harnesses
• Wearable bluetooth speakers
• Active visibility gear
• Reflective safety apparel

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Hardware Sales: The company generates revenue primarily through direct-to-consumer sales of LED visibility and safety gear through their website noxgear.com. Products include illuminated vests, harnesses, wearable speakers, and accessories at price points ranging from $19.95 to $54.95 for main products.
2. Marketplace Sales (Amazon): Products are also sold through Amazon marketplace, reaching additional customers through this e-commerce channel.
3. Wholesale/Bulk Orders: The company handles wholesale orders in-house for bulk sales, targeting groups, clubs, teams, and potentially retail partners.
4. Affiliate/Referral Commission: Noxgear operates an affiliate program where partners earn commission on sales they generate through unique referral links.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Noxgear designs, manufactures, and sells Engineered Active Lifestyle products—primarily LED fiber optic visibility gear (Tracer2 vest and LightHound dog harness), wearable Bluetooth audio (39g speaker), and a modular ecosystem of 500-lumen wearable lights and accessories—targeted at runners, cyclists, dog owners, occupational workers, and families who need safety and visibility in low-light conditions. The company sells mostly direct-to-consumer through noxgear.com and Amazon, with wholesale for groups of 20+ members.

Product overview

Noxgear is a Columbus/Worthington, Ohio-based company founded in 2013 by two aerospace engineers. The product portfolio centers on three flagship product lines — the Tracer2 LED safety vest (successor to the Tracer360), the LightHound LED dog harness, and the 39g wearable Bluetooth speaker — plus an expanding ecosystem of modular lamp/accessory products. The lamp line (Tracer Lamp, Ranger Chest Light, Nomad Clip Light, Clip Anywhere Light, Wrist Light, Head Light) shares a common 500-lumen rechargeable LED module with IP64/65 waterproof ratings, interchangeable across multiple strap and clip attachments. Accessories include the Phone Holder hand-held running phone carrier, the F2 TraceTag Apple Find My-enabled tracker, and branded apparel. The company was founded on Kickstarter crowdfunding and operates a group discount program, ambassador program, and affiliate program.

Differentiator

Problem solved

Functional benefit

Brands

• Noxgear Nation: Community of runners, cyclists, outdoor enthusiasts, relay racers, and dog-lovers who use Noxgear products.

Products and services

• Tracer2 LED Safety Vest Ultra-lightweight rechargeable LED safety vest for runners, cyclists, walkers, and search-and-rescue personnel; weighs 7 oz, 360° visibility up to 1/4 mile, IP67 waterproof, up to 20-hour battery, 8 multi-color flashing modes and 8 solid/dual-blend color modes, adjustable chest strap with Fit Clip system, custom 3M reflective patterns with fluorescence.
• LightHound LED Dog Harness LED illuminated, reflective dog harness with 360° fiber optic illumination visible up to 1/4 mile; 6 multi-color flashing modes and 8 solid color modes; rugged CORDURA nylon fabric construction pull-tested to 300 lbs; rechargeable battery with up to 12-hour runtime; machine-washable with removable light unit; available in 4 sizes (S–XL) for dogs under 15 lbs to 90+ lbs.
• 39g Wearable Bluetooth Speaker Ultralight wearable Bluetooth speaker weighing 39 grams (1.4 oz), IPX7 waterproof, with patented magnetic clip and mechanical clip for secure no-bounce attachment; N52 neodymium driver at 10 W output; 15+ hour battery (560 mAh) with USB-C charging in 2.8 hours; noise-canceling microphone for hands-free calls; large tactile buttons for audio control without touching phone.
• Tracer Junior LED Safety Vest for Kids LED safety vest for children with 14 multicolor modes, double the reflectivity of the Tracer2, machine washable, IP-64 rated, 12-hour rechargeable battery, and a pocket compatible with the F2 TraceTag Apple Find My tracker; for kids ages 4T through adult small.
• Tracer Lamp (Chest Light Add-on) 500-lumen rechargeable LED chest light that clips to the buckle of the Tracer2 or Tracer360 vest; High (500 lm / 2.5 hr) and Low (250 lm / 5 hr) modes; 100° flood beam with continuous swivel adjustment; IP64 waterproof; USB-C charging; battery-level indicator LEDs; 80 grams.
• Ranger Chest Light 500-lumen chest-mounted LED light with High/Low modes (2.5 hr / 5 hr); IP64 weatherproof; USB-C rechargeable (3000 mAh, 3.2 hr full charge); adjustable chest strap (25"–56") and shoulder strap (12" adjustability); removable lamp for flashlight use; machine-washable strap; 100° flood beam with 90° continuous swivel.
• Nomad Clip Light 500-lumen wearable clip light with rigid plastic clip that attaches to waistbands, necklines, running vests, backpack straps, and belts; dual light modes; IP64 weatherproof; 100° flood beam; USB-C rechargeable; removable lamp for flashlight use.
• Clip Anywhere Light 500-lumen wearable light with three attachment modes—clamp (up to 2" wide, 7 lbs clamp force), N52 neodymium magnet (6 lbs hold force), and hang (0.3" hole); IP64 weatherproof; dual modes (High: 500 lm / 2.5 hr; Low: 250 lm / 5 hr); 360° ball joint rotation; USB-C rechargeable; 195 grams.
• 500 Lumen Wrist Light Wrist-worn 500-lumen LED light with two brightness modes, IP64 weatherproof rating, and USB-C rechargeable battery; part of Noxgear's modular lamp ecosystem that shares a common 500-lumen light unit across chest, clip, and head mounts.
• Head Light Head-worn 500-lumen LED light with two brightness modes, IP64 weatherproof rating, and USB-C rechargeable battery; part of the modular lamp ecosystem that shares a common light unit across chest, clip, and wrist mounts.
• Phone Holder (Running Phone Holder) Hand-held phone holder for running made from stretchy silicone webbing; fits any smartphone including iPhone 13 mini through iPhone 15 Pro Max with cases; expandable pocket for key fobs/gels; card pocket holds up to 6 cards with pull-tab access; ergonomic adjustable attachment loops; machine washable; available in left/right hand in noxgear Blue, Lime, and Raspberry.
• F2 TraceTag (Apple Find My Tracker) Tracking tag that integrates with Apple Find My network to locate children, pets, or gear; compatible with Apple devices (not Android); fits in the back pocket of Tracer Junior and includes a key ring for attachment to LightHound or other items; rechargeable with long battery life.
• Noxgear Apparel Branded apparel line including t-shirts: 'Wake Up And Run', 'My Dog is Brighter Than You', '4:46 A.M. Runner', and 'Running is My Favorite'; sold as accessories under the Noxgear Nation brand.

Quantifiable outcome

• 360° visibility up to 1/4 mile (1,320 feet)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ruffwear: Premium outdoor dog harnesses and performance gear with comparable price points and a shared runner/cyclist/dog-owner customer base; LightHound competes head-to-head in outdoor pet apparel with reflective and visibility features.
• Orbiloc: Specialist in LED visibility accessories for dogs (Orbiloc Dog Dual); directly comparable to LightHound's illuminated 360° dog harness use case and visibility-first positioning.
• Nathan Sports: Running visibility and reflective gear brand (Streak, Hypernight); shares Noxgear's runner-nighttime safety customer base and competes in vests, lights, and reflective apparel for runners.
• Amphipod: Active-lifestyle visibility, hydration and lighting accessories for runners and cyclists; closely overlaps Tracer2 and Tracer Lamp use cases.
• Nite Ize: LED/visibility product portfolio including NiteDog collars and pet lights plus wearable LED bands; overlaps both the human-visibility (Tracer) and pet-visibility (LightHound) product lines.
• Shokz (AfterShokz): Wearable audio devices for runners, cyclists and outdoor athletes; competes with the 39g wearable Bluetooth speaker for the active-lifestyle hands-free audio use case.

Emerging players

• Night Runner 420: LED-illuminated running shoe strap lights for low-light running; partial overlap with Tracer2 in solving the same runner-nighttime-visibility problem via wearable LED.

Broad incumbents

• Black Diamond Equipment: Outdoor headlamps, lighting and safety hardware at scale; its Icon/Spot headlamp line is adjacent to Noxgear's lamp ecosystem and shares the outdoor/active-user customer.
• Petzl: Established headlamp and safety/visibility hardware maker for climbing, running and SAR; technically comparable to Tracer Lamp/Ranger/Clip Anywhere in form factor and SAR use case.
• Garmin (Dog Tracking & Outdoor): GPS dog tracking collars (TT series) and outdoor wearables; a likely large incumbent encroaching on Noxgear's combined visibility-plus-tracking pet use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/noxgearLLC
• Facebookfacebook.com/noxgear
• Instagraminstagram.com/noxgear_nation
• Xx.com/noxgear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noxgear