Trees
- Company typePrivate
- Founded1983
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Trees firmographics
Firmographics- Name
- Trees
- Legal name
- Trees For Houston
- Website
- https://treesforhouston.org
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trees industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (1153)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
- akta.pro secondary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
Where Trees is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trees business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting tree planting mission. Accepts one-time and recurring donations via website, stock gifts, donor-advised funds, and holiday tribute program.
- Corporate Partnerships: Long-term corporate sponsorships supporting tree planting projects and nursery operations. Includes 25+ year Chevron partnership and inaugural Trees For Texas sponsor Phillips 66.
- Tribute Tree Program: Commemorative tree plantings sold at $350 (15 gallon) and $470 (30 gallon) price points. Trees planted in tribute grove at Willow Waterhole Conservatory.
- Merchandise Sales: Branded merchandise including t-shirts sold through Bonfire platform. Portion of transaction proceeds supports tree planting mission.
- Special Events: Root Ball Gala annual fundraising event bringing together supporters and corporate partners for evening celebration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Tribute Trees - Watering Support |
| Unit Pricing | One time/ perpetual license | Tribute Trees - 15 Gallon Tree |
| Unit Pricing | One time/ perpetual license | Tribute Trees - 30 Gallon Tree |
| Other | Pay-as-you-go | General Donations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Trees product offering
Product offeringCore offering
Trees For Houston is a non-profit organization that plants, protects, and promotes trees throughout Greater Houston. The organization operates tree nursery and distribution programs, runs environmental education initiatives for schools and youth, executes large-scale planting projects across public spaces and thoroughfares, and sustains the work through individual donations, corporate sponsorships, tribute/memorial tree sales, and merchandise.
Product overview
Trees For Houston operates as a non-profit offering a portfolio of tree planting and environmental education programs rather than a unified technology product. The core offerings include the Tree Adoption Program, Trees for Schools, Tree Donation Program, Trees For Texas statewide initiative, and Tribute Trees memorial planting program. Education programs provide urban forest education through youth programs, field trips, and workshops at the Kinder Campus facility (housing the Chevron Tree Nursery, Kyle and John Kirksey Center, and Bauer Education Center). Additional programs include merchandise sales via Bonfire, the annual Root Ball Gala fundraiser, and volunteer initiatives including Roots & Shoots and the RedBuds young professionals group.
Differentiator
Problem solved
Functional benefit
Brands
- Trees For Texas: The statewide initiative by Trees For Houston that brings their proven model of tree planting and landscape enhancement projects to communities across Texas.
Products and services
- Tree Adoption Program
Quantifiable outcome
- Planted 1,000,000 trees benefiting Houston community
- +3 more outcomes
Companies that use Trees
Customer profileSegments4 records
Ideal customer profiles4 records
Trees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trees partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Phillips 66flagshipFounding sponsor of Trees For Texas statewide initiative for 2025-2026 program year. Partnership enables expansion beyond Greater Houston into new Texas communities including East Texas, Hill Country, Sweeney, and Permian Basin regions.
- ChevroncoreMore than 25-year partnership supporting tree nursery operations at Kinder Campus. Chevron has been instrumental in strengthening Houston's urban canopy and public spaces through ongoing collaboration. Supported milestone celebration of millionth tree in February 2026.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Trees competitors and assessment
Company assessmentBroad incumbents
- Arbor Day Foundation: The largest US tree-planting non-profit, running national reforestation and education programs. Highly comparable mission (plant/protect/promote trees) and donor-funded model, though operating nationally rather than city-focused.
- American Forests: National urban and forest-canopy advocacy and planting non-profit. Directly comparable urban forestry and tree-planting mission with similar corporate and individual donor revenue model.
- Keep America Beautiful: National non-profit focused on litter prevention, recycling, and community greening including tree planting. Overlapping tree/canopy programs with comparable corporate sponsorship and event-based fundraising.
- The Nature Conservancy (Texas): Global conservation non-profit with Texas chapter active in reforestation and land stewardship. Comparable donor-funded conservation work, though much broader than urban tree planting.
Direct peers
- TreePeople: Los Angeles-based urban forestry non-profit focused on planting trees, school greening, and community volunteer programs. Closest peer in structure, mission, and program mix to Trees For Houston.
- Casey Trees: Washington DC urban forestry non-profit planting and caring for trees in a single metro area. Highly comparable scale, program portfolio (planting, education, advocacy), and donor-supported model.
- Friends of Trees: Portland/Oregon-based non-profit that plants trees and native plants in urban and rural areas through community plantings. Same volunteer-driven, donation-funded urban-tree-planting model.
Regional players
- City Parks Foundation: New York City-based non-profit running urban greening, tree planting, and environmental education programs. Direct operational overlap in city-scale tree planting and youth/school education.
Others
- Sustainable Urban Forests Coalition: US coalition of urban-forestry non-profits and advocates. Not a direct operator, but a peer network and potential partnership/coalition counterpart for Trees For Houston's statewide policy and funding work.
- Davey Tree Expert Co. Large commercial tree care, nursery, and urban forestry services company. Not a non-profit peer, but a key industry counterpart for nursery operations, utility vegetation management, and large-scale planting logistics that Trees For Houston relies on for execution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Trees social profiles
Digital presenceTrees financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trees leadership team
Management profileNumber of profiles
Profiles5 records
Trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trees
What does Trees do?
Trees For Houston is a non-profit organization that plants, protects, and promotes trees throughout Greater Houston. The organization operates tree nursery and distribution programs, runs environmental education initiatives for schools and youth, executes large-scale planting projects across public spaces and thoroughfares, and sustains the work through individual donations, corporate sponsorships, tribute/memorial tree sales, and merchandise.
Is Trees a public or private company?
Trees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trees founded?
Trees was founded in 1983. It employs 11 to 50 people.
Where is Trees based?
Trees is headquartered in Houston, United States, in the North America region.
How does Trees make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, tribute Tree Program, merchandise Sales and special Events.
Who are Trees's main competitors?
Broad incumbents on record are Arbor Day Foundation, American Forests, Keep America Beautiful and The Nature Conservancy (Texas). Direct peers are TreePeople, Casey Trees and Friends of Trees. City Parks Foundation is listed as a regional player. Others are Sustainable Urban Forests Coalition and Davey Tree Expert Co..
Does Trees have an API?
No public API is recorded for Trees.
What industry is Trees in?
Trees's product category is Environmental Conservation Services. Its primary akta.pro industry code is AFAMACAL, Urban & Community Reforestation / Street Tree Planting, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 11531 and its SIC code is 700.