Love Beverly Hills

What Love Beverly Hills does

Love Beverly Hills is the official destination marketing website and brand for the City of Beverly Hills, operated by the Beverly Hills Conference & Visitors Bureau (BHCVB), a quasi-governmental tourism authority. The platform serves as a comprehensive information aggregator for the city's luxury tourism ecosystem, providing visitors with directories of 16 hotels, 198 restaurants, 312 stores, 16 spa and wellness venues, and 174 attractions, supplemented by an events calendar, themed walking tours, and travel logistics resources. The website is available in 12 languages (English, Japanese, Spanish, Portuguese, Russian, German, French, Korean, Hindi, Arabic, and Chinese) to support the destination's international audience.

The platform's core product surface consists of interconnected listing services, curated editorial content, and self-guided itinerary tools such as the "Happy Trails" themed walking tours. It does not function as a transactional booking system; rather, it centralizes discovery and trip-planning information for a high-value leisure and meetings destination. A physical Beverly Hills Visitor Center at 9400 South Santa Monica Boulevard provides complimentary in-person concierge services, and an online storefront at store.lovebeverlyhills.com sells official Beverly Hills branded merchandise, offering a 10% discount to new newsletter subscribers.

The BHCVB's revenue mechanics are those of a municipal destination marketing organization rather than a venture-backed technology company. It is funded through a combination of City of Beverly Hills allocations, assessment district fees on hotels and short-term rentals, and membership revenue from local businesses. The organization operates under the governance of the Beverly Hills City Council and a Board of Directors, with no venture capital, private equity, or outside ownership interests. Pricing for the destination marketing platform itself is not disclosed because it functions as a free public information resource.

Name

Love Beverly Hills

Legal name

Beverly Hills Conference & Visitors Bureau

Website

https://lovebeverlyhills.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Beverly Hills is the official destination marketing platform for the City of Beverly Hills, operated by the Beverly Hills Conference & Visitors Bureau. It provides multilingual visitor information, curated directories, concierge services, and branded merchandise to international and domestic tourists.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)

akta.pro secondary industry

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Travel concierge
• Hospitality listings

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels11 records

Core offering

Love Beverly Hills operates the official destination marketing platform for the City of Beverly Hills, providing a multilingual visitor-information website and on-site concierge services. The platform aggregates listings of local hotels, restaurants, shops, spas, and attractions, supplemented by an events calendar, suggested itineraries including the Happy Trails walking tours, and an online storefront for official Beverly Hills merchandise.

Product overview

Love Beverly Hills is the official destination marketing website and concierge platform for the City of Beverly Hills, operated by the Beverly Hills Conference & Visitors Bureau. The platform operates as a comprehensive tourism portal rather than a unified software product, offering interconnected listing services including a hotels directory (16 properties), restaurants guide (198 establishments), shopping directory (312 stores), spa & wellness listings (16 venues), and things to do attractions (174+ activities). Additional services include an events calendar, suggested itineraries with themed Happy Trails walking tours, travel information resources, maps & directions, specials & packages promotions, and in-person visitor center concierge assistance at 9400 South Santa Monica Boulevard. The platform serves as an aggregator of local business information rather than a transactional booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Beverly Hills Website Official multilingual destination marketing and visitor information website for the City of Beverly Hills, available in 12 languages and aggregating listings across hotels, restaurants, shopping, spa, attractions, and events.
• Beverly Hills Visitor Center & Concierge Services In-person visitor assistance at 9400 South Santa Monica Boulevard providing complimentary trip planning, customized concierge services, and official Beverly Hills merchandise sales. Open Monday-Sunday, 10 AM to 5 PM.
• Happy Trails Walking Tours Self-guided walking tour program featuring 8 themed trails across the city, including Caviar & Bubbly, Sweets & Treats, History, and Arts & Culture itineraries.
• Online Branded Merchandise Store Online storefront at store.lovebeverlyhills.com selling official Beverly Hills branded merchandise, with new newsletter subscribers receiving a 10% ENEWS10 discount code on first purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visit California: The official state-level destination marketing organization for California, operating a multilingual consumer website and global marketing programs. It is comparable as a fellow U.S. tourism authority promoting a luxury destination, though at a much larger geographic and budgetary scale than Beverly Hills.
• Brand USA: The national destination marketing organization for the United States, running global 'Discover America' campaigns in multiple languages. It is comparable as a fellow U.S. tourism marketing entity, though at national rather than city scale.

Direct peers

• NYC & Company: Official destination marketing organization for New York City, running a multilingual consumer site, concierge/visitor center services, and global promotional campaigns. It is directly comparable to BHCVB in mandate, operating model, and channel mix.
• Choose Chicago: Chicago's official tourism marketing organization, operating visitor information services, event promotion, and a multilingual consumer platform. It mirrors BHCVB's DMO structure and concierge/listing-driven content model.
• Las Vegas Convention and Visitors Authority (LVCVA): The official DMO/CVB for Las Vegas, running destination marketing, convention sales, and visitor information. It is directly comparable to BHCVB in being a municipally-anchored CVB promoting a single iconic destination.
• Visit London: London's official destination marketing organization (now part of London & Partners), running multilingual content, event listings, and visitor services. It is highly comparable to BHCVB in promoting a globally recognized luxury destination through a similar content-and-concierge model.
• Visit Dubai: Dubai's Department of Tourism and Commerce Marketing, operating a multilingual consumer platform, event promotion, and global campaigns targeting luxury travelers. It is comparable to BHCVB as a destination marketing organization anchored in a luxury, high-spend destination.
• Visit Singapore: The Singapore Tourism Board's consumer-facing destination marketing site, offering multilingual content, event calendars, and curated itineraries for inbound visitors. It is comparable to BHCVB in being a government-backed DMO with a multilingual digital platform.
• Tourisme Montréal: The official tourism organization for Montréal, providing visitor information, event listings, and multilingual content for inbound travelers. It is directly comparable to BHCVB in operating model and scale.

Regional players

• Tourism Australia: The Australian government's tourism marketing organization, running a multilingual consumer platform, global campaigns, and curated destination content. It is comparable to BHCVB in DMO operating model and global content strategy, but serves a country rather than a single city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoveBevHills
• YouTubeyoutube.com/@LoveBeverlyHills
• Facebookfacebook.com/VisitBeverlyHills
• LinkedInlinkedin.com/company/beverly-hills-conference-&-visitors-bureau
• Instagraminstagram.com/lovebevhills
• TikToktiktok.com/@lovebeverlyhills
• Pinterestpinterest.com/lovebevhills

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Beverly Hills