LMG

What LMG does

LMG is a US-based private event technology company headquartered in Orlando, Florida, founded in 1984 by Les M. Goldberg. Operating as LMG, LLC under parent company Entertainment Technology Partners, the company delivers full-service audio, video, LED, and lighting production for corporate events, touring concerts, convention centers, and hybrid/virtual productions from nine US locations including Orlando, Las Vegas, Nashville, Milpitas, and Renton.

The company operates four divisions: Show Technology (on-site event production with a large equipment inventory including Barco projectors, Ross Video systems, L-Acoustics L Series speakers, and HazeBase fogging equipment), Touring & Entertainment (concert tour support), Systems Innovation (custom AV installations and proprietary equipment engineering), and Venues & Conventions (onsite preferred AV partnerships at convention centers). Technical differentiation is anchored in custom-engineered hardware: fiber optic breakout systems reducing fiber needs by 88%, custom foldable LED bumpers, the Acuity MBR mobile switching rack, and Agora network kits — supporting marquee projects such as the four-sided Washington Monument projection mapping for America's 250th anniversary and Cisco IMPACT.

LMG monetizes through four streams: equipment rental (e.g., $725/day laser projector, $620/day large sound system), technical production services, dedicated studio rental (Orlando 5,200+ sq ft; Las Vegas 9,600 sq ft), and one-time systems integration sales. Distribution is largely direct enterprise sales plus embedded onsite presence at OCCC (since 1998) and Music City Center (since 2013), supplemented by online order forms for convention center exhibitors. The company maintains a FlexForce apprenticeship pipeline and the CoiL Learning Center for workforce development.

Name

LMG

Legal name

LMG, LLC

Website

https://lmg.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

LMG is a US-based event technology company providing full-service audio, video, LED, and lighting production for corporate events, concert tours, and convention centers across nine US locations, operating as a subsidiary of Entertainment Technology Partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: LMG rents video, audio, LED, and lighting equipment to clients for events. Equipment includes Barco projectors, L-Acoustics speakers, Ross Video systems, LED walls, and specialized atmospheric effects equipment. Pricing is per day with delivery and setup fees.
2. Technical Production Services: Full-service technical production including show technology, touring support, and systems integration. Services cover load-in to load-out with skilled technicians and expertise.
3. Studio Rental: Rental of Orlando Studios A & B (5,200+ sq ft combined) and Las Vegas Studio (9,600 sq ft) for touring artist rehearsals, broadcast needs, and cinematic productions. Studios feature preinstalled LED, lighting, audio and video.
4. Systems Integration: Direct audiovisual equipment sales and custom installations for venues and permanent installations through LMG Systems Innovation division.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LMG is a full-service event technology provider that rents and operates video, audio, LED, and lighting equipment and supplies technical production crews for corporate events, concerts, touring productions, and conventions. The company delivers end-to-end event support from load-in to load-out through four divisions (Show Technology, Touring & Entertainment, Systems Innovation, and Venues & Conventions), supplemented by dedicated rehearsal studios in Orlando and Las Vegas and onsite preferred-partner staff at major convention centers.

Product overview

LMG is an event technology company operating across four divisions — Show Technology, Touring & Entertainment, Systems Innovation, and Venues & Conventions — delivering video, audio, LED, and lighting production for corporate events, concerts, and conventions. The portfolio is anchored by Show Technology (on-site and touring AV support), supplemented by Systems Innovation (custom AV sales and installations), Venues & Conventions (on-site preferred partnerships at convention centers and hotels), and Touring & Entertainment (concert touring production). LMG also operates physical rental studios in Orlando and Las Vegas, a FlexForce freelance workforce program, and a podcast series. The company is a member of the Entertainment Technology Partners network and is headquartered in Orlando, Florida, with offices nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• FlexForce: A paid apprenticeship-like program offering entry, flexibility, and control for breaking into the entertainment technology field, with real-world experience opportunities.
• The Road Ahead

Products and services

• Show Technology Core event production service providing video, audio, lighting, and LED support for corporate events, concerts, and live shows, backed by a vast inventory of state-of-the-art equipment and technical expertise.
• Touring & Entertainment Concert and touring production service providing audio, video, lighting, and LED technical support for major world tours and live music events.
• Systems Innovation Direct audiovisual equipment sales and custom system installations, including custom LED solutions and technical integration for complex event designs.
• Venues & Conventions Onsite preferred audiovisual partnership at convention centers and hotels, providing comprehensive AV services including exhibitor order management, breakout sessions, and exhibit support.
• Hybrid & Virtual Events Integrated production service combining in-person and remote audience engagement for hybrid live events, enabling simultaneous delivery across physical and virtual formats.
• Orlando Studios A & B Two cross-functional rehearsal studios in Orlando totaling over 5,200 sq ft, equipped with preinstalled LED, lighting, audio, and video, configurable via air wall and suitable for touring artist rehearsals and hybrid events.
• Las Vegas Studio 9,600 sq ft rehearsal space with 54 ft trim height in Las Vegas, NV, offering 24-hour access, XR capabilities, production offices, artist suite, and full rigging and power infrastructure for touring artists and cinematic productions.

Quantifiable outcome

• First-ever four-sided projection mapping on Washington Monument visible across entire D.C.
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered significant and core.

• BARTKRESA studiosignificantStrategic or Co-development Partner · 16 January 2026BARTKRESA studio collaborated with LMG Systems Innovation on the Washington Monument projection mapping project for New Year's Eve and America's 250th anniversary.
• 900 lbssignificantStrategic or Co-development Partner · 16 January 2026900 lbs collaborated with LMG on the Washington Monument projection mapping project, contributing to the creative and technical execution of the first-ever four-sided projection on the monument.
• Ross VideocoreTechnology or Integration · 17 October 2025Ross Video partnered with LMG to deliver its NAB Show keynote, creating an immersive hybrid experience for in-person and remote audiences using Ross products including Carbonite, Ultrix Acuity, and XPression Tessera. The collaboration drew thousands of online viewers and has since evolved into permanent integration of Ross Video technology across LMG's production infrastructure.
• QualtricssignificantImplementation/ SI/ Consulting Partner · 23 July 2024LMG illuminated Qualtrics X4: The Experience Management Summit at Salt Palace Convention Center. Lighting designer Kris Rodriguez from Sparks worked with LMG's technology and services to transform the venue.
• HazeBasesignificantTechnology or Integration · 20 May 2024LMG became the first company in the United States to acquire the new HazeBase Touring 2 foggers, with 30 units added to their inventory. LMG's commitment to providing top-tier industry tools and positive interactions with HazeBase's customer service reinforced the partnership.
• L-AcousticscoreTechnology or Integration · 11 April 2024LMG purchased L-Acoustics' new L Series featuring L2 and L2D speakers with patented Progressive Ultra-Dense Line Source (PULS) technology. LMG is an L-Acoustics house with over 25 years of dedication and is one of the first vendors in North America to receive the technology. LMG held an exclusive L-Acoustics certified training session.
• BrainHubcoreTechnology or Integration · 11 April 2024BrainHub is the technical team powering the ETP family of brands with creativity, passion, and experience. As part of Entertainment Technology Partners, BrainHub provides technical resources, support, and service to LMG and other ETP brands.
• TENCUEsignificantStrategic or Co-development Partner · 20 February 2024LMG and TENCUE collaborated on Cisco IMPACT, where LMG showcased game-changing innovations and creative freedom for TENCUE's team. LMG's technical service experts identified opportunities to innovate using latest flagship mobile production rack and custom-designed fiber optics breakout systems.
• AV AlliancecoreStrategic or Co-development Partner · 1 January 2024AV Alliance is a global network of leading event technology companies. LMG is a founding member of AV Alliance, providing international reach and collaboration opportunities with partner companies worldwide.
• Entertainment Technology Partners (ETP)coreStrategic or Co-development Partner · 1 January 2014Entertainment Technology Partners is the parent company to a collection of brands in the live event and entertainment services industry. LMG is a proud member of ETP, along with other brands including BrainHub (technical team), Pixl, EventEQ, and knw.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Rat Sound Systems: Rat Sound is a touring audio and production company serving major music festivals, concert tours, and corporate events. Directly comparable to LMG Touring for concert-touring audio reinforcement and large-scale live event production.
• Clair Brothers: Clair Brothers is a premier audio production company serving touring artists and large-scale live events. Most directly comparable to LMG's audio capabilities within LMG Touring, with overlapping customer segments in concert touring.
• Swank Audio Visuals: Swank is an event technology company specializing in AV services for hotels, convention centers, and corporate meetings. Directly comparable to LMG's Venues & Conventions and corporate event Show Technology offerings.
• Encore Event Technologies (formerly PSAV): Encore is a leading provider of event technology for hotels, convention centers, and meeting venues, operating as part of Freeman. Directly comparable to LMG's Venues & Conventions division and its corporate event AV services.
• Solotech: Solotech provides audio, video, lighting, and rigging for major concerts, tours, and corporate events across North America. Directly comparable to LMG Touring & Entertainment and Show Technology divisions with a similar full-service production model.
• Nationwide Video: Nationwide Video provides video, audio, lighting, and LED equipment rental and production for live events. Directly comparable to LMG's equipment rental and show technology offerings, particularly the LED/projection lines.
• Image Production Services: IPS provides full-service event production including audio, video, lighting, and scenic design for corporate meetings and events. Comparable to LMG's corporate event AV services with overlap in Fortune 500 customers.
• AVFX: AVFX is a Boston-based audiovisual production and integration company serving corporate events, exhibits, and conferences along the U.S. East Coast. Comparable to LMG's Show Technology and Systems Innovation divisions with similar service mix.
• Production Resource Group (PRG): PRG is the largest global provider of entertainment and event production solutions, offering audio, video, lighting, and rigging services across corporate events, touring, and broadcast. Directly comparable to LMG across all four service divisions with materially larger scale and international reach.

Broad incumbents

• Freeman (Audio Visual): Freeman is the largest brand experience company in the U.S., with integrated AV, exposition services, and event production. Broader incumbent with overlapping audio, video, and lighting capabilities that compete head-to-head with LMG on large conventions and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LMG_beyondtech
• Facebookfacebook.com/LMGBeyondTechnology
• LinkedInlinkedin.com/company/lmg-inc-
• Instagraminstagram.com/lmg_beyondtechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMG