What Here and Now 365 does

Here and Now 365 (operating as Here&Now365 Ltd) is a London-based multicultural marketing agency founded in 2005 by Manish Tiwari. The firm provides full-service integrated marketing solutions to brands and organisations seeking to engage Britain's culturally diverse audiences, with capabilities spanning brand communications and strategy, digital marketing, experiential activations, influencer partnerships, public relations, content production, and cultural insights research. The client roster is enterprise-weighted and cross-sector, including FMCG (Tilda, Elephant Atta, Vatika, Maggi, Percol, Cofresh, TRS Foods), retail (ASDA, Morrisons), financial services (Barclays, HDFC Bank, SBI UK, Remitly, Punjab National Bank), telecommunications (O2, Sky, Virgin Media), and government/healthcare (NHS, British Heart Foundation, Sri Lanka Tourism, Indian High Commission).

The firm's underlying technology is conventional marketing services infrastructure rather than a proprietary platform: media planning and buying across ethnic and mainstream channels (TV, radio, OOH, DOOH), social media management, influencer activations, and experiential event production. No proprietary software, API, or AI/ML system is disclosed. Revenue is generated through professional services engagements—project-based and retainer arrangements with enterprise and government clients—on quote-based pricing tailored to campaign scope. Distribution is direct client engagement with enterprise and public-sector buyers under a sales-led GTM motion, supplemented by inbound leads from industry recognition and referrals.

The firm's positioning rests on deep cultural insight and community trust, supported by founder Manish Tiwari's anthropological background and 20+ years of category experience. It has accumulated industry recognition including BAM Agency of the Year (2024), Marketing Week Highly Commended (2024), GG2 Marketing Campaign of the Year (2024), Billboard Media Award (2020), Asian Media Awards (2014), and IPA CPD accreditation held 10+ years. Headcount is stated at 11-50 employees, with a head office at 20 Rampart Street and a second London office at 61 Whitechapel High Street. The company is privately held, founder-owned, and operates only in the UK with no disclosed subsidiaries, institutional investment, or M&A activity.

Name

Here and Now 365

Legal name

Here&Now365 Ltd

Website

https://hereandnow365.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Here and Now 365 is a London-based multicultural marketing agency founded in 2005 that provides integrated marketing services, including brand strategy, digital, experiential, PR, and influencer campaigns, to enterprise and government clients targeting the UK's ethnic communities.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Here&Now365 generates revenue by providing full-service integrated multicultural marketing solutions to brands and organizations targeting ethnic audiences in the UK. Services include brand communications, strategy, creative development, digital marketing, experiential activations, events, public relations, and media planning/buying across ethnic and mainstream channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Here and Now 365 provides full-service, integrated multicultural marketing solutions to brands targeting Britain's ethnic audiences. Offerings span brand communications and strategy, cultural insights and research, creative development, digital marketing, experiential activations, events, public relations, influencer partnerships, and media planning and buying across ethnic and mainstream channels. The agency operates on a project, campaign, and retainer basis, serving enterprise FMCG, retail, healthcare, financial services, telecommunications, and public sector clients in the UK.

Product overview

Here and Now 365 is an award-winning multicultural marketing agency and the largest multicultural advertising consultancy in the UK, founded by Manish Tiwari in 2005. The agency offers a comprehensive suite of marketing services organized around its core multicultural marketing capability, including brand communications and strategy, cultural insights and research, digital marketing, experiential marketing activations, influencer marketing, public relations, and content production. These services work together to help global and local brands authentically connect with Britain's diverse ethnic communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicultural Marketing Services Full-service integrated multicultural marketing solutions for brands targeting ethnic audiences in the UK, including strategy, creative development, and campaign execution across multiple media channels.

Quantifiable outcome

• 70% product recall among multicultural South Asian target audience for Elephant Atta Vitamin D campaign
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Aston University (Aston India Centre)coreStrategic or Co-development PartnerHere&Now365 collaborated with the Aston India Centre at Aston University to release a white paper titled 'Migration of the Indian Diaspora to the UK.' The study traces the evolution of Indian migration to the UK in four distinct waves since 1947, highlighting the community's economic contributions including 15% of the UK's technology workforce and 488,000 jobs added since 2019.
• British Asian TrustcoreStrategic or Co-development PartnerHere&Now365 Managing Director Manish Tiwari participated in an event organized by the British Asian Trust at the Palace of Holyrood House, Edinburgh, engaging with King Charles III and the Queen Consort. The British Asian Trust is a diaspora-driven development organisation focused on South Asia with programs in anti-trafficking, education, livelihoods, and mental health.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Regional players

• BHM: Africa-based communications and marketing agency with global diaspora reach that occasionally competes for multicultural marketing briefs from international brands targeting Black and African diaspora audiences in the UK.

Broad incumbents

• Publicis Groupe: Global advertising holding group that owns Mosaic and other multicultural assets. Competes for multicultural marketing budgets from multinational clients as part of an integrated global offering rather than as a UK niche specialist.
• Mosaic: Publicis Groupe-owned multicultural and diverse-audience marketing agency operating in multiple markets. Directly competes for multicultural budgets from global brands but as part of Publicis' wider portfolio rather than as a UK specialist.
• OMG Ethnic (Omnicom Media Group): Multicultural and ethnic-media arm of Omnicom Media Group offering strategy, planning and buying for multicultural audiences globally. Competes with Here&Now365 for major CPG and FMCG clients but with the resources of a global holding company behind it.
• WPP: Global advertising holding company whose networks (Wavemaker, Ogilvy, Mindshare) operate multicultural practices for global brands. Represents the largest-scale competitive threat to specialist multicultural agencies through in-house multicultural units.

Emerging players

• DiverseWorks: UK-focused multicultural and diversity-focused communications consultancy. Smaller and earlier-stage than Here&Now365 but operates in the same multicultural marketing services category with comparable client targets.

Direct peers

• Tangent: UK-based diversity and multicultural marketing agency providing strategy, creative and digital services to brands targeting diverse audiences. Directly comparable in scale, geography and service offering to Here&Now365.
• New Moon Communications: UK multicultural PR and communications agency working with brands targeting South Asian and other ethnic communities. Comparable to Here&Now365's PR and earned-media service line and overlapping client base in CPG and lifestyle.
• Mediareach: UK-based multicultural advertising and media agency focused on ethnic minority audiences. Closest direct competitor to Here&Now365 in terms of multicultural strategy, media planning and buying, and cultural insight work for the same enterprise brand clients.
• The Lighthouse Company: UK multicultural communications and PR agency serving brands targeting ethnic audiences. Comparable to Here&Now365's PR and earned-media service module and overlapping client base in consumer goods and public sector campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hereandnow365
• YouTubeyoutube.com/user/HereandNow365Limited
• Facebookfacebook.com/HereandNow365
• LinkedInlinkedin.com/company/hereandnow365
• Instagraminstagram.com/hereandnow365

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Here and Now 365