Aromica Tea

What Aromica Tea does

Aromica Tea is a Guwahati, India-based direct-to-consumer organic tea brand founded in 2015, sourcing ingredients from small tea growers across Assam. The company curates 23+ tea SKUs organized into four categories — blended black tea (4 products), flavoured green tea (4 products), speciality tea (10 products), and wellness tea (5 products) — with unit prices ranging from ₹250 to ₹1,199. Products include wellness variants featuring moringa, tulsi, saffron, turmeric, and rooibos; specialty items such as blooming tea, pearl white tea, and artisanal orthodox Assam black tea; and a ₹1,199 'Gift Of Love' bundle for the gifting use case.

The operating model is exclusively D2C through the company's own e-commerce storefront at aromicatea.com, with free shipping on orders of ₹999 or more and no disclosed retail, marketplace, or HoReCa distribution. Production relies on handcrafted blending methods, and the brand's narrative emphasizes direct sourcing from small Assam tea growers as both a quality claim and a social-impact positioning lever. The company has invested in differentiation through innovations including Braille-friendly tea packets and plantable seed-embedded tea packets linked to climate change, generating media coverage in BBC, Hindustan Times, India Today, Deccan Herald, and Pratidin Time, and winning the Times of India 'Best Premium Tea Brand' award in 2019.

Capital structure is bootstrapped: the only disclosed funding event is an NRL iDeation pre-seed/grant in January 2017, with no follow-on institutional rounds, M&A activity, or leadership disclosures in the source data. The customer base consists of individual health-conscious consumers (primary) and gift buyers (secondary), with no named enterprise or B2B customers and no management team roster available. The revenue model is one-time unit purchase across the catalog, with no subscription or recurring revenue component disclosed.

Name

Aromica Tea

Legal name

Aromica Tea

Website

https://aromicatea.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Aromica Tea is a Guwahati-based direct-to-consumer organic tea brand founded in 2015 that sources from small Assam tea growers, selling 23+ specialty, wellness, flavoured green, and blended black teas via its own e-commerce storefront to health-conscious Indian consumers.

Ownership category

akta.pro rank

Product category

Specialty and Wellness Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

Tea Blending & Flavoring (AFAFADAG)

Keywords

• Specialty tea blends
• Organic Assam tea
• Wellness tea products
• Flavoured green tea
• Blended black tea

Headquarters

HQ city

Guwahati

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Tea Sales: Aromica Tea generates revenue through direct sales of tea products via their e-commerce website. They offer various tea categories including blended black tea, flavoured green tea, specialty tea, and wellness tea. Products are sold in various pack sizes at different price points ranging from ₹250 to ₹600.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aromica Tea is a wellness and specialty tea brand that sources green and black teas from small tea growers in Assam, India, and sells handcrafted, naturally flavoured tea products (black, green, white, oolong, blooming, rooibos, and wellness blends) directly to consumers through its own e-commerce website. The catalog spans 4 categories and 23+ SKUs priced from ₹250 to ₹1,199, including gift bundles and seasonal promotions.

Product overview

Aromica Tea is a wellness and specialty tea brand offering a curated portfolio of high-quality teas sourced from Assam gardens. The company operates as an e-commerce platform providing 23+ distinct tea products across four main categories: Blended Black Tea (4 products), Flavoured Green Tea (4 products), Speciality Tea (10 products), and Wellness Tea (5 products). Products range from ₹250 to ₹1,199, covering varieties such as Assam black teas, flavoured green teas with ingredients like lemongrass, mint, tulsi, and rose, wellness teas with moringa, turmeric, saffron, rooibos and chamomile, and specialty teas including blooming tea, pearl white tea, and artisanal orthodox teas. The company also offers gift bundles and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Aromica Fiery Tea - 70 gm Blended black tea with Bhoot Jolokia (ghost pepper) and pepper, positioned as a spicy immunity and cold/cough remedy tea for health-conscious consumers.
• Butterfly Pea Flower Green Tea - 50gms (Aromica Blue Tea) Wellness tea made with butterfly pea flower, marketed for its blue color and antioxidant properties; featured as the 2023 Tea of the Month.
• Aromica Masala Tea - 70gms Speciality masala tea blend for daily chai consumption by health-conscious and traditional Indian tea drinkers.
• Lemongrass Ginger Green Tea - 100gms Flavoured green tea with lemongrass and ginger, positioned for digestion and cough relief.
• Aromica Mint Wonder - 100gms Flavoured green tea with mint, positioned for refreshment and digestion.
• Tulsi Ginger Delight - 100gms Flavoured green tea with tulsi (holy basil) and ginger, positioned for immunity and wellness.
• Aromica Blooming Green Tea - 4pcs Speciality blooming tea that visually unfurls during steeping, sold as a 4-piece gift-style pack.
• Aromica Pearl White Tea - 25gms Speciality pearl-style white tea, positioned as a premium low-oxidation tea.
• ARTISANAL ORTHODOX - Assam Black Tea Handcrafted orthodox Assam black tea produced using traditional methods by Assam growers, targeted at premium black-tea drinkers.
• Aromica Rose Green Tea Flavoured green tea with rose, positioned as rich in antioxidants and vitamins.
• Aromica Roselle Tea 50 gm Blended black tea with roselle, ginger, and peppercorns, positioned to boost metabolism and digestion.
• Aromica Moringa Tulsi Green Tea - 100gm Speciality tea with moringa and tulsi, positioned to boost immunity and protect cells from damage.
• Aromica Miracle Tea 50 gm Blend of oolong and insulin plant with Madhunaxini, positioned to help lower blood glucose levels.
• Berry Tea - 50 gm Blend of white peony tea with saffron, rose, and strawberry, positioned as a flavoured white tea.
• Aromica Golden Tea - 30gm Speciality orthodox wellness tea with golden tips, positioned for its floral flavour and premium positioning.
• Aromica Saffron Tea - 50gms Wellness tea with saffron, positioned as a premium antioxidant and mood-support tea.
• Rooibos Chamomile Tea Wellness tea blend of rooibos and chamomile, positioned for relaxation and sleep support.
• South African Rooibos Red Tea Speciality rooibos red tea sourced from South Africa, positioned as having 50% more antioxidants than green tea.
• Aromica Spiced Turmeric Green Tea Wellness tea with turmeric, positioned to boost immunity and lower cholesterol.
• Aromica Zest Tea - 100gm Speciality tea blended with ginger and black pepper, positioned to relieve congestion and improve circulation.
• Aromica Gift Of Love Premium gift bundle containing handcrafted teas paired with a candle, positioned as a special-occasion gift for individual gift buyers.
• Aromica Chamomile Tea Sticks Speciality chamomile tea in convenient stick format, positioned for portable single-serve brewing.
• Aromica Rose Tea Sticks Speciality rose tea in convenient stick format, positioned for portable single-serve brewing.

Quantifiable outcome

• 500+ 5-star rated reviews across product catalog
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Small Tea Growers of AssamcoreStrategic or Co-development PartnerAromica Tea sources naturally sourced ingredients from small tea growers of Assam. The company has been in the tea industry for years and specializes in sourcing green teas from various organic tea gardens in Assam with the aim of supporting local producers.
• Sigma Design IndiaminorImplementation/ SI/ Consulting PartnerWebsite development and design partner responsible for creating and maintaining the Aromica Tea e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vahdam Teas: India-based D2C premium tea brand sourcing directly from Indian estates (Darjeeling, Assam, Nilgiri) and selling globally via its own e-commerce site. Most directly comparable peer: same geography, same single-origin/wellness positioning, same direct-from-grower narrative, but with significantly more scale and international distribution.
• Teabox: India-origin D2C tea brand (now part of Mensa Brands) specializing in fresh, single-origin Indian teas delivered online. Direct competitor in the premium Indian D2C tea space, with a similar sourcing-from-Indian-gardens story and a larger online catalog.
• Adagio Teas: US-based online specialty tea retailer with a wide catalog of loose-leaf and flavoured teas, including Indian-origin varieties. Closely comparable business model — D2C e-commerce first, broad specialty/wellness SKU base, similar customer demographic of health-conscious tea drinkers.
• The Republic of Tea: US-based premium tea company selling speciality black, green, herbal, and wellness teas via D2C, catalogs, and select retail. Comparable as a wellness-positioned D2C tea brand with a wide SKU base and strong gifting vertical — a useful benchmark for Aromica's scaling playbook.
• Teapigs: UK-based premium tea brand selling whole-leaf teas, wellness blends, and matcha via its own e-commerce site and supermarkets. Comparable premium positioning, wellness-led product development (e.g., turmeric, mint blends), and direct-plus-retail distribution strategy.
• Harney & Sons Fine Teas: US premium tea brand selling black, green, herbal, and speciality teas direct-to-consumer and through select retail. Comparable as a premium-positioned tea company with a curated catalog, gifting line, and strong direct e-commerce motion.

Broad incumbents

• Mariage Frères: Historic French luxury tea house with a broad catalog of single-origin and flavoured teas, and a flagship tea bar retail concept. Comparable at the premium-luxury end of the tea market Aromica is targeting, with strong gifting and brand-equity cues.
• Tata Tea / Tata Consumer Products: Mass-market tea market leader in India (Tata Tea Premium, Tata Tea Gold, Tetley) with massive distribution across India and an expanding premium portfolio. Represents the dominant incumbent Aromica must differentiate against in the Indian retail shelf and online.
• Twinings (Associated British Foods): Global premium tea brand with a broad portfolio of black, green, wellness and speciality teas sold through retail and online channels worldwide. Comparable as a premium-positioned tea brand with similar product mix (wellness, flavoured, speciality) that Aromica competes with for consumer mindshare in the premium segment.
• Lipton (Unilever): World's largest mass-market tea brand covering black, green, and speciality teas. The price-anchor competitor in the category; relevant for understanding premiumization trends and competitive pricing pressure on India's premium D2C tea segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aromica Tea