What iwerk does

iwerk is a privately held U.S. technology services company founded in 1991 and headquartered in Ferndale, Michigan, with a second office in Fort Worth, Texas. The firm delivers custom software development (websites, web applications, mobile applications, and enterprise software modules covering ERP, CRM, project management, CMS, marketing automation, HRM, asset management, mobility, BI, internal communications, and supply chain) alongside managed IT services spanning network, communications, endpoint, cloud, helpdesk, security, and business continuity. All engagements are delivered through a proprietary five-step methodology called the 4DO Process (Discover, Design, Develop, Deploy, Optimize). The company is founder-owned, with Tom Lewis serving as President and CEO alongside co-founders Paul Tucci and Zachary Savas, and employs between 11 and 50 people (referred to as 'iwerkers'). Compliance expertise spans PCI-DSS, HIPAA, NIST 800-171, CJIS, and CMMC 2.0, positioning the firm for regulated workloads in healthcare, government, and defense-adjacent sectors. Named enterprise clients include Spirit Airlines, Pabst Blue Ribbon, Biggby Coffee, Independent Pet Partners, Argus Corporation, and The Marketing Arm.

The company makes money through two primary revenue streams: project-based custom software development (websites, web apps, mobile apps, and enterprise software) and recurring managed IT services, with engagement models including one-time fees, milestone-based payments, and managed services retainers. No public pricing is disclosed; all engagements are quote-based and initiated through website contact forms, phone inquiries, or referral. The go-to-market is consultative, sales-led, and aimed at enterprise and mid-market clients across five primary verticals: Retail, Healthcare, Manufacturing, Municipalities, and Marketing Agencies. The company is bootstrapped with no external funding rounds, no acquisitions, and no parent company, and distributes services nationally from its two U.S. offices using direct field sales for enterprise clients and inside sales for mid-market inquiries.

Name

iwerk

Legal name

iwerk

Website

https://iwerk.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

iwerk is a founder-owned U.S. technology services firm founded in 1991, delivering custom software development and managed IT services to enterprise and mid-market clients across retail, healthcare, manufacturing, municipalities, and marketing agencies from offices in Michigan and Texas.

Ownership category

akta.pro rank

Product category

Custom Software Development & Managed IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

DevOps, SRE & Platform Engineering Consulting (BPAHAEAK), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Custom software development
• Managed IT services
• Enterprise software solutions
• Cybersecurity compliance services
• Cloud migration services

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke software development services including websites, web applications, mobile applications, and enterprise software solutions. Revenue generated through project-based engagements with one-time fees or milestone-based payments.
2. Technology Services / Managed IT: Ongoing managed IT services including planning, management, support, and protection of technology infrastructure. Likely structured as recurring retainer or subscription-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

iwerk designs, develops, and supports custom software (websites, web applications, mobile applications, and enterprise software modules) for business clients. It complements custom development with managed IT services including network, communications, endpoint management, cloud, helpdesk, security/compliance, business continuity, and Virtual CIO/CTO consulting. All work is delivered through its proprietary 4DO Process (Discover, Design, Develop, Deploy, Optimize).

Product overview

iwerk is a technology services company offering custom software development and managed IT solutions. The product portfolio includes custom Websites, Web Applications, and Mobile Applications as core development offerings, supplemented by Enterprise Software modules covering ERP, CRM, Project Management, Content Management, Marketing Automation, HRM, Asset Management, Mobility Management, Business Intelligence, Internal Communication Management, and Supply Chain Management. Technology Services include Network Services, Communications Services, Endpoint Management, Cloud Services, Helpdesk Support, Security Services, Business Continuity, and Virtual CIO/CTO consulting. All services are delivered using the proprietary 4DO Process methodology (Discover, Design, Develop, Deploy, Optimize). The company serves multiple industries including Retail, Healthcare, Manufacturing, Municipalities, and Agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Websites Custom responsive website design and development for business clients, including database architecture, CMS implementation, API and integration work, SEO optimization, and eCommerce shoppability. Targeted at organizations needing on-time, on-budget web builds without in-house development capacity.
• Web Applications Full-cycle web application development including analysis, design, coding, QA and testing, with high-security data handling, performance tuning, integrated dashboards, mobile/platform scalability, and automated testing. Suited to clients with complex specifications involving integrations, data normalization, personalization, and user/admin account management.
• Mobile Applications Native and cross-platform mobile application development for iOS, Android, and other platforms, using multiple programming languages and development frameworks. Serves both consumer-facing app start-ups and factory-floor workflow automation devices.
• Enterprise Software Solutions Custom-built, wide-reaching, highly reliable, built-to-scale enterprise software products including ERP, CRM, Project Management, Content Management, Marketing Automation, HR Management, Asset Management, Mobility Management, Business Intelligence, Internal Communication Management, and Supply Chain Management modules. Designed for companies needing integrated platforms with streamlined data flow across departments.
• Managed Network Services Managed network services including analytics, administration, server monitoring, cloud hosting, and SD-WAN. Targeted at organizations that need outsourced network operations and visibility.
• Communications Services Unified communications support including VoIP phones, video conferencing, file sharing, email, virtual rooms, internet, and instant messaging for business clients.
• Endpoint Management Management of Macs, PCs, IoT devices, servers, printers, phones, and mobile devices, providing centralized oversight of end-user and edge computing hardware.
• Cloud Services Cloud migrations and ongoing management for Microsoft 365, AWS, Google Cloud, Azure, and storage solutions. Helps clients move from on-premises server infrastructure to consolidated cloud environments.
• Helpdesk Support High-touch customer service for software, IoT, lifecycle management, and on/offboarding support, providing end-user IT assistance for business clients.
• Security and Compliance Services End-point protection, security patch management, vulnerability testing, system monitoring, multi-factor authentication, email security, security awareness training, and encryption, with compliance support for PCI-DSS, HIPAA, NIST 800-171, CJIS, and CMMC 2.0.
• Business Continuity Services Cloud data backup, disaster recovery planning, high availability, and failover solutions to keep business operations running through disruption.
• Virtual CIO/CTO Services Fractional technology leadership providing CIO/CTO consulting to improve IT strategy and roadmap for organizations that lack senior in-house technology executives.

Quantifiable outcome

• 35% increase in production efficiency for automotive manufacturing client (Argus Corporation)
• +9 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Netrix Global: IT services and managed services provider with capabilities spanning custom development, cloud, security, and managed IT — comparable in service breadth and mid-market client focus.
• Atomic Object: U.S.-based custom software consultancy that designs and builds bespoke web, mobile, and enterprise software for clients across multiple industries — a close analog to iwerk's custom development practice.
• Net Solutions: Custom software development agency delivering web, mobile, and enterprise applications across industries — a comparable custom development peer with overlapping web/app and ERP/CRM capabilities.
• Dataprise: Mid-market managed IT services and cybersecurity provider serving organizations nationwide with helpdesk, cloud, and security offerings — directly overlapping iwerk's managed services and compliance support stack.
• Coretelligent: Managed IT and cybersecurity services firm focused on mid-market clients, with compliance support across regulated industries — directly comparable to iwerk's managed services and compliance positioning.
• Focal Point Solutions Group: Mid-market IT services firm delivering managed IT, cybersecurity, cloud, and custom development to commercial and government clients — overlapping iwerk's full-stack IT services offering.
• Effective IT Solutions: Regional IT services firm providing managed IT, cloud migrations, and custom software for small and mid-market businesses — overlapping iwerk's core service portfolio.

Broad incumbents

• Perficient: Large digital consultancy delivering custom software, cloud, and managed services across industries. Much larger than iwerk, but competes for the same mid-market and enterprise custom dev mandates.
• Insight Enterprises: Global IT solutions and services provider covering managed services, cloud, security, and software development — overlaps with iwerk's enterprise software and managed services lines, though at vastly larger scale.

Regional players

• Hanover Research-style consultancy (e.g., SPR): Technology and digital consultancy with custom software, marketing technology, and agency-adjacent services — comparable in custom dev capabilities and mid-market agency client base, though focused regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iwerk
• Xx.com/iwerk
• Facebookfacebook.com/iwerk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iwerk