The Design Network
The Design Network is a privately-held streaming TV channel that produces and distributes lifestyle, architecture, and home design programming via Xumo and its own website, monetizing through brand sponsorships and a branded e-commerce Shop for homeowners and design enthusiasts.
- Company typePrivate
- Founded2013
- HeadquartersJamestown, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Design Network does
The Design Network is a privately-held streaming television channel founded in 2013 and headquartered in Jamestown, North Carolina, that produces and distributes lifestyle programming centered on architecture, interior design, home improvement, and home-related lifestyle content. The channel's core product is a 24/7 linear-style streaming feed featuring a roster of expert designers, home improvement professionals, and social influencers, with original shows accessible through individual program pages on the company website.
Technology and distribution are built around a streaming TV channel architecture delivered primarily through the Xumo streaming platform, where users can access live and on-demand content. Secondary distribution is via the company's own website (thedesignnetwork.com), which hosts show pages, a Watch Now entry point into Xumo, and a Shop feature for show-related merchandise. The company maintains an organic social presence on YouTube, Instagram, LinkedIn, and Facebook for top-of-funnel community engagement.
The business model is advertising- and sponsorship-led, with the company actively soliciting sponsors via a "Become a Sponsor" pathway on its Work With Us page, supplemented by a transactional e-commerce revenue stream through its branded Shop. The company operates with 11-50 employees, is privately held with no disclosed funding rounds or institutional ownership, and serves a horizontal audience of homeowners and design enthusiasts seeking design inspiration, renovation guidance, and lifestyle storytelling. Notably, the company self-describes as the "fastest growing lifestyle TV channel" though this claim is unverified by independent metrics.
The Design Network firmographics
Firmographics- Name
- The Design Network
- Legal name
- The Design Network
- Website
- https://tdn.tv
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Design Network is a privately-held streaming TV channel that produces and distributes lifestyle, architecture, and home design programming via Xumo and its own website, monetizing through brand sponsorships and a branded e-commerce Shop for homeowners and design enthusiasts.
- Ownership category
- akta.pro rank
The Design Network industry classification
Industry- Product category
- Lifestyle Television
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG)
Keywords
Where The Design Network is headquartered
LocationHeadquarters
- HQ city
- Jamestown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Design Network business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorship and Advertising: The Design Network generates revenue through brand sponsorships and advertising, given its nature as a lifestyle TV channel with expert hosts and influencer talent. The company offers a 'Become a Sponsor' option on its Work With Us page.
- E-commerce Shop: The company operates a Shop feature on its website (thedesignnetwork.com/shop-shows) where viewers can purchase show-related products and merchandise.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Design Network product offering
Product offeringCore offering
The Design Network is a streaming television channel that produces and distributes lifestyle content focused on home, architecture, design, home improvement, and lifestyle topics. Programming features expert designers, celebrity talent, and popular influencers, and is delivered 24/7 through the Xumo streaming platform and the company's own website. The company also operates a shop selling show-related merchandise and offers sponsorship opportunities to brands.
Product overview
The Design Network is a lifestyle TV channel focused on home, architecture, design, and lifestyle content. The company operates a multi-platform offering consisting of its core television channel (The Design Network), original programming (Shows), an e-commerce store (Shop) for merchandise, and a streaming service (Watch Now) available through Xumo. The network features celebrity designers, home improvement experts, and popular influencers who provide design inspiration, renovation advice, and compelling home stories.
Differentiator
Problem solved
Functional benefit
Products and services
- The Design Network TV Channel A dedicated lifestyle television channel featuring expert designers, home improvement personalities, and popular influencers covering architecture, interior design, renovation, and home lifestyle topics, distributed 24/7 as a streaming channel.
- Original Shows Original television programming covering architecture, design, home improvement, and lifestyle subjects, featuring expert hosts and influencers.
- Shop An e-commerce storefront selling merchandise and products related to the network's shows and design content, allowing viewers to purchase items featured in programming.
- Watch Now Streaming Service Live and on-demand streaming access to The Design Network's television content via the Xumo streaming platform and the company's website.
- Brand Sponsorship Program Sponsorship opportunities for brands seeking access to a targeted audience of homeowners, design enthusiasts, and lifestyle consumers through the network's TV channel and digital properties.
Companies that use The Design Network
Customer profileSegments1 record
Ideal customer profiles2 records
The Design Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Design Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XumocoreXumo serves as a distribution platform partner for The Design Network, hosting its live TV channel on the Xumo streaming service (play.xumo.com/live-guide/the-design-network). This partnership enables The Design Network to reach cord-cutting consumers through Xumo's platform ecosystem.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Design Network competitors and assessment
Company assessmentDirect peers
- Magnolia Network: Magnolia Network is a home and lifestyle-focused media brand and streaming channel featuring original programming around design, food, and home renovation. It directly competes with TDN in the lifestyle/home streaming TV category with a similar content mix and advertiser base.
- Elle Decor: Elle Decor is a Hearst-published design and home media brand producing video, editorial, and social content on interior design and architecture. It targets the same homeowner and design-enthusiast audience and competes for design-adjacent sponsorship revenue.
- Tastemade: Tastemade is a streaming-first media company producing lifestyle programming (food, travel, home) distributed across FAST channels and social platforms. Its FAST-channel-led, sponsorship-funded business model and short-form-plus-long-form hybrid distribution closely mirror TDN's go-to-market.
- Architectural Digest (AD): Architectural Digest produces home, design, and architecture video content across its website, YouTube, and streaming distribution, including the AD streaming channel. It targets the same design-enthusiast audience and competes for the same advertisers as TDN.
- Bob Vila: Bob Vila is a long-running home improvement and renovation content brand producing video programming and articles across digital channels. It overlaps directly with TDN's home improvement and renovation programming and reaches a similar homeowner audience.
Broad incumbents
- HGTV: HGTV is the dominant U.S. cable and streaming channel focused on home design, renovation, and real estate programming. It serves the same audience and advertiser base as TDN with significantly greater scale, library depth, and production budget.
- Discovery+: Discovery+ is a major streaming service carrying lifestyle, home, food, and reality programming from Discovery's portfolio, including HGTV content. It overlaps with TDN's category and audience but operates as a broad multi-channel subscription platform.
Emerging players
- Dwell Media: Dwell is a design media brand covering modern architecture and home design through editorial, video, and digital channels. It has meaningful overlap with TDN's design and architecture audience but is editorial-led rather than streaming-channel-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Design Network social profiles
Digital presenceThe Design Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Design Network leadership team
Management profileNumber of profiles
The Design Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Design Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Design Network
What does The Design Network do?
The Design Network is a streaming television channel that produces and distributes lifestyle content focused on home, architecture, design, home improvement, and lifestyle topics. Programming features expert designers, celebrity talent, and popular influencers, and is delivered 24/7 through the Xumo streaming platform and the company's own website. The company also operates a shop selling show-related merchandise and offers sponsorship opportunities to brands.
Is The Design Network a public or private company?
The Design Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Design Network founded?
The Design Network was founded in 2013. It employs 11 to 50 people.
Where is The Design Network based?
The Design Network is headquartered in Jamestown, United States, in the North America region.
How does The Design Network make money?
Two revenue lines are on record. Sponsorship and Advertising is the primary driver. The others are E-commerce Shop.
Who are The Design Network's main competitors?
Direct peers on record are Magnolia Network, Elle Decor, Tastemade, Architectural Digest (AD) and Bob Vila. Broad incumbents are HGTV and Discovery+. Dwell Media is listed as an emerging player.
Does The Design Network have an API?
No public API is recorded for The Design Network.
What industry is The Design Network in?
The Design Network's product category is Lifestyle Television. Its primary akta.pro industry code is MPABAFAG, Lifestyle & Reality Cable Networks (Food, Home, Travel). Its SIC code is 4833.