Martinwolf
Martinwolf is a private M&A advisory firm exclusively focused on the IT sector, serving lower middle-market IT companies, software/SaaS, and IT supply chain businesses with buy-side and sell-side advisory across 20+ countries.
- Company typePrivate
- Founded1997
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Martinwolf does
Martinwolf is a private M&A advisory firm exclusively focused on the IT sector, founded in 1997 by Martin D. Wolf and headquartered in Scottsdale, Arizona, with an additional office in Cleveland. The firm operates as a FINRA/SIPC-registered broker-dealer providing buy-side and sell-side advisory services to lower middle-market IT companies, software and SaaS businesses, IT supply chain firms, and select Fortune 500 divisions. Over 28+ years, the firm has completed approximately 300 transactions in more than 20 countries, creating over $6 billion in transaction value, with a database of 50,000+ buyers and investors supporting deal sourcing. Its leadership team is composed of former owner-operators with firsthand experience selling IT businesses, including Managing Partner Seth Collins (promoted from within in February 2025) and Founder/Chairman Marty Wolf.
The firm's revenue model is professional services fee-based, with transaction fees typically negotiated as a percentage of deal value for each engagement. The firm does not sell software products; instead, it operates two proprietary market intelligence publications: Scoreboard (monthly median EBITDA multiples tracker) and Tracker (weekly transaction index across U.S., India, and China). Client acquisition is relationship-driven, leveraging personal networks, thought leadership content, and repeat engagements with strategic buyers and private equity firms. Distribution is exclusively direct field sales to IT business owners and corporate acquirers, with no channel, API, or third-party integrations.
The customer base is predominantly lower middle-market IT companies supplemented by larger strategic buyers and PE firms. Notable clients include Computacenter (multiple U.S. acquisitions), Armanino (two acquisitions), Meriplex, Ensono, Volaris, Avanade, and WestView Capital Partners. Geographic reach spans North America, the UK, Germany, India, China, and Australia. The firm has no external institutional investors, no parent company, and operates as an independent founder-controlled partnership following its February 2025 leadership transition.
Martinwolf firmographics
Firmographics- Name
- Martinwolf
- Legal name
- martinwolf
- Website
- https://martinwolf.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Martinwolf is a private M&A advisory firm exclusively focused on the IT sector, serving lower middle-market IT companies, software/SaaS, and IT supply chain businesses with buy-side and sell-side advisory across 20+ countries.
- Ownership category
- akta.pro rank
Martinwolf industry classification
Industry- Product category
- M&A Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)
- akta.pro secondary industries
- Sell-Side M&A Advisory (FSAEAGAA), Buy-Side M&A Advisory (FSAEAGAB), M&A Advisory (Buy-side/Sell-side) (BPAHADAC)
Keywords
Where Martinwolf is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Martinwolf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- M&A Advisory Fees: Transaction-based advisory fees for buy-side and sell-side M&A engagements. The firm advises on approximately 300 transactions in more than 20 countries, working with buyers and sellers to complete deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Martinwolf product offering
Product offeringCore offering
martinwolf is a private M&A advisory firm exclusively focused on the IT sector, providing buy-side and sell-side advisory services to lower-middle-market IT business owners, buyers, and private equity firms. Engagements cover the full transaction lifecycle — target analysis, go-to-market strategy, relationship management, negotiation and closing — supported by proprietary market intelligence publications (Scoreboard and Tracker) and a global database of more than 50,000 buyers and investors.
Product overview
Martinwolf is an M&A advisory firm exclusively focused on the IT sector. Rather than offering a software product platform, the firm provides professional advisory services including buy-side and sell-side M&A advisory, strategic guidance, and market intelligence. The firm does not have distinct branded software products, modules, or digital offerings—its core offering is transaction advisory expertise delivered through professional service engagements. Supplementary offerings include market intelligence tools (Scoreboard and Tracker), which are published as periodic PDF reports tracking IT sector M&A multiples and transaction activity.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy-Side M&A Advisory Engagement-based advisory service for IT companies and private equity firms seeking to acquire assets, including off-market opportunities not currently listed for sale. Covers target identification and qualification, valuation expertise, negotiation and closing through the firm's disciplined execution process.
- Sell-Side M&A Advisory Engagement-based advisory service for IT business owners seeking to sell all or part of their companies. Covers target analysis, customized go-to-market strategy, relationship management across buyers' lawyers, accountants and consultants, negotiation from NDAs through LOIs, and final closing.
- Scoreboard Monthly IT M&A market intelligence report tracking median enterprise value-to-EBITDA multiples across IT sector deals, used by investors, bankers and M&A professionals for valuation benchmarking.
- Tracker Weekly cross-border IT M&A transaction index combining U.S., India and China deal activity with coverage of IT & IT-Enabled Outsourced Services, IT Supply Chain Services, Software and SaaS segments.
Quantifiable outcome
- Over $6 billion in value created across 250+ transactions
- +3 more outcomes
Companies that use Martinwolf
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles3 records
Martinwolf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Martinwolf partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Martinwolf competitors and assessment
Company assessmentDirect peers
- AGC Partners: Tech-focused M&A advisory firm serving software, IT services, and digital media clients. Closely comparable in vertical specialization and middle-market IT deal focus.
- Hampleton Partners: International tech M&A advisory firm covering software, IT services, and digital businesses across Europe and the U.S. Overlaps directly with martinwolf on cross-border mid-market IT transactions.
- Berkery Noyes: Specialist M&A advisory firm focused on the software, IT, and tech-enabled services sectors, serving middle-market clients in similar deal sizes to martinwolf. Direct competitor for sell-side and buy-side IT engagements.
- Software Equity Group: Boutique M&A advisory firm exclusively focused on SaaS, software, and technology companies. Competes head-to-head with martinwolf for software and SaaS sell-side mandates and shares the relationship-driven, sector-specialist positioning.
- Mirus Capital Advisors: Middle-market M&A advisory firm with a strong technology and IT services practice. Competes with martinwolf for sell-side mandates from founder-led IT and software businesses.
Broad incumbents
- Piper Sandler: Diversified investment bank with a sizable technology M&A franchise. Overlaps with martinwolf on mid-market software and IT services mandates, though as part of a broader sector coverage.
- Lincoln International: Global mid-market M&A advisory with a strong technology, media, and telecom practice. Competes with martinwolf on mid-to-large IT deals, particularly cross-border transactions where martinwolf also operates.
- Houlihan Lokey: Large global investment bank with a dedicated technology M&A practice. Competes with martinwolf on larger and more complex IT transactions, but as part of a much broader industry coverage.
- Raymond James: Diversified financial services firm with a substantial technology and IT services investment banking practice. Competes with martinwolf on larger mid-market IT M&A mandates and corporate carve-outs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Martinwolf social profiles
Digital presenceMartinwolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martinwolf leadership team
Management profileNumber of profiles
Profiles9 records
Martinwolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martinwolf M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martinwolf
What does Martinwolf do?
martinwolf is a private M&A advisory firm exclusively focused on the IT sector, providing buy-side and sell-side advisory services to lower-middle-market IT business owners, buyers, and private equity firms. Engagements cover the full transaction lifecycle — target analysis, go-to-market strategy, relationship management, negotiation and closing — supported by proprietary market intelligence publications (Scoreboard and Tracker) and a global database of more than 50,000 buyers and investors.
Is Martinwolf a public or private company?
Martinwolf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Martinwolf founded?
Martinwolf was founded in 1997. It employs 11 to 50 people.
Where is Martinwolf based?
Martinwolf is headquartered in San Ramon, United States, in the North America region.
How does Martinwolf make money?
One revenue line is on record: M&A Advisory Fees.
Who are Martinwolf's main competitors?
Direct peers on record are AGC Partners, Hampleton Partners, Berkery Noyes, Software Equity Group and Mirus Capital Advisors. Broad incumbents are Piper Sandler, Lincoln International, Houlihan Lokey and Raymond James.
Does Martinwolf have an API?
No public API is recorded for Martinwolf.
What industry is Martinwolf in?
Martinwolf's product category is M&A Advisory Services. Its primary akta.pro industry code is FSAEAGAJ, Industry-Specialist / Sector-Focused M&A Advisory, with a secondary code of FSAEAGAA, Sell-Side M&A Advisory. Its NAICS code is 54161 and its SIC code is 8742.