Cheeky Promo
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Cheeky Promo firmographics
Firmographics- Name
- Cheeky Promo
- Legal name
- Cheeky Fest
- Website
- https://cheekyfest.live
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cheeky Promo industry classification
Industry- Product category
- Performing Arts Community and Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Cheeky Promo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cheeky Promo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sponsorship Packages: Tiered sponsorship packages offering promotional services, mentoring, and branding opportunities. Two main tiers: 'We will rock you' (6 months, £10k) and 'We are the champions' (12 months, £30k).
- Event Tickets: Revenue from ticket sales for Cheeky Fest events. Tickets priced at £10/£5 for Cheeky Fest 2.
- Crowdfunding/Donations: Crowdfunder and GoFundMe campaigns for festival funding. Donations collected for charity fundraising (Nordoff & Robbins).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | We will rock you (6 months) - £10,000 sponsorship package |
| Subscription | Multi-year contract | We are the champions (12 months) - £30,000 premium package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Cheeky Promo product offering
Product offeringCore offering
Cheeky Promo operates the Cheeky Fest community and performing arts festival, connecting musicians, performers, and creatives through live events, social media content, and interviews. The offering includes ticketed festival events, a Facebook community for performer networking, and tiered sponsorship packages providing promotional services, mentoring, and branding opportunities to performers and music businesses.
Product overview
Cheeky Fest is a social impact performing arts community and arts festival founded by Rupert Cheek. The offering consists of the core Cheeky Fest community platform supplemented by two premium sponsorship/membership tiers: the 'We Will Rock You' package (6 months, £10k) providing interviews, social media promotion, mentoring, and event access, and the 'We Are the Champions' package (12 months, £30k) offering enhanced promotional and mentoring services. The platform connects musicians and performers with opportunities while supporting mental health awareness and fair compensation in the arts industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheeky Fest Community and Festival A performing arts community and festival founded by Rupert Cheek, connecting musicians and performers through live events, interviews, and social media engagement. The community focuses on mental health support, fair pay advocacy, and helping performers find gigs, promoters, venues, and band members.
- We Will Rock You Sponsorship Package A 6-month sponsorship package priced at £10,000 offering performers and music businesses in-depth media-rich interviews, social media promotion (3 posts per week across all platforms), featured sponsor status, 3 hours per week of mentoring/consulting, branding at Cheeky Fest events, merchandise, and event entry for 5 people plus 1 lifetime pass.
- We Are the Champions Sponsorship Package A 12-month premium sponsorship package priced at £30,000 offering in-depth media-rich interviews, enhanced social media promotion (5 posts per week), 5 hours per week of mentoring/consulting, business stand and branding at Cheeky Fest events, and event entry for 10 people plus 2 lifetime passes.
Quantifiable outcome
- Raised £865 for Nordoff & Robbins music therapy charity from first festival
- +2 more outcomes
Companies that use Cheeky Promo
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Cheeky Promo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Cheeky Promo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Kingston Nub NewsminorLocal news outlet that publicized Cheeky Fest events through interviews and event summaries.
- Ram Jam RecordscoreRam Jam Records provided venue space free of charge for Cheeky Fest 1 and again for Cheeky Fest 2 in April 2025. They created event pages on their website and staff handled sound and bar services during events.
- Nordoff & RobbinscoreUK's leading music therapy provider. Cheeky Fest's first event in August 2024 was a fundraiser for Nordoff & Robbins, raising £865 through donations and ticket sales. The charity holds personal significance as founder Rupert had music therapy at age 3-4.
- EveryArt Solutions (Alejandro Sesma)coreFilmmaker Alejandro Sesma provided encouragement, guidance with website, funding application coaching, and filmed parts of Cheeky Fest 1 and 2. Created campaign videos and helped founder gain confidence for public speaking.
- Electro Swing ThingminorElectro swing label that works with Szigeti Juli band featured on Cheeky Fest. Label is based in Germany and reaches wider international audience.
- Philip Glass / Orange Mountain MusicminorFeatured interview subject Feico Deutekom's albums released on Philip Glass's Orange Mountain Music label, connecting the Cheeky Fest community to the minimalism composer's ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cheeky Promo competitors and assessment
Company assessmentDirect peers
- DICE: Live events ticketing and discovery platform focused on music, with curated listings and a strong brand in the London live music scene. Overlaps with Cheeky Fest on event ticketing infrastructure, performer discovery, and the London live music audience.
- Sofar Sounds: Global community-driven live music platform that hosts intimate concerts in non-traditional venues, with a focus on artist discovery and community building. Highly comparable to Cheeky Fest's model of small-scale, community-led performing arts events with strong artist engagement.
Emerging players
- Songkick: Live music concert discovery and ticketing platform that helps artists and fans find and promote shows. Overlaps with Cheeky Promo's mission of helping musicians connect with audiences and find gig opportunities, though Songkick is a much larger technology platform rather than a community organizer.
- Bandsintown: Live music discovery and concert notification platform connecting artists with fans. Addresses a similar pain point to Cheeky Promo (artist visibility and audience connection), but as a global tech platform rather than a curated community event organizer.
- Music Glue: Direct-to-fan platform helping musicians sell merchandise, tickets, and music directly. Comparable to Cheeky Promo's value proposition of helping musicians monetize their work and bypass traditional gatekeepers, though as a technology platform rather than a community organizer.
Others
- Eventbrite: Self-service ticketing platform that Cheeky Fest actually uses to sell festival tickets. Adjacent/ecosystem participant rather than a direct competitor, but relevant for benchmarking on event ticketing dynamics and community event promotion.
Broad incumbents
- Festival Republic: One of the UK's largest music festival promoters (Reading, Leeds, Wireless, Download). A broad incumbent operating across the same music festival organizing category but at a vastly larger scale and with a completely different business model (mass-market ticketed events vs. community-impact festivals).
- Green Man Festival: Established UK independent music and arts festival in Wales with a community-oriented ethos and strong artist development focus. Comparable in the music festival organizer category, though at significantly larger scale and longer operating history.
Regional players
- Resident Advisor: UK-originated platform for electronic music events, ticketing, and artist promotion. Comparable in providing event listings, artist promotion, and community around live music, but focused primarily on electronic music rather than the broader performing arts community Cheeky Fest serves.
- Last Night From Glasgow: Scotland-based community interest company promoting live music events and supporting emerging artists through a community-funded model. Comparable to Cheeky Fest in combining community/charity ethos, artist support, and live event organization in the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cheeky Promo social profiles
Digital presenceCheeky Promo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheeky Promo leadership team
Management profileNumber of profiles
Profiles1 record
Cheeky Promo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheeky Promo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheeky Promo
What does Cheeky Promo do?
Cheeky Promo operates the Cheeky Fest community and performing arts festival, connecting musicians, performers, and creatives through live events, social media content, and interviews. The offering includes ticketed festival events, a Facebook community for performer networking, and tiered sponsorship packages providing promotional services, mentoring, and branding opportunities to performers and music businesses.
Is Cheeky Promo a public or private company?
Cheeky Promo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cheeky Promo founded?
Cheeky Promo was founded in 2013. It employs 1 to 10 people.
Where is Cheeky Promo based?
Cheeky Promo is headquartered in London, United Kingdom, in the Europe region.
How does Cheeky Promo make money?
Three revenue lines are on record. Sponsorship Packages are the primary driver. The others are event Tickets and crowdfunding/Donations.
Who are Cheeky Promo's main competitors?
Direct peers on record are DICE and Sofar Sounds. Emerging players are Songkick, Bandsintown and Music Glue. Eventbrite is listed as an others. Broad incumbents are Festival Republic and Green Man Festival. Regional players are Resident Advisor and Last Night From Glasgow.
Does Cheeky Promo have an API?
No public API is recorded for Cheeky Promo.
What industry is Cheeky Promo in?
Cheeky Promo's product category is Performing Arts Community and Events. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711320 and its SIC code is 7900.