What Seedmatch does

OneCrowd (formerly Seedmatch) operates a regulated digital investment platform headquartered in Dresden that connects capital-seeking companies with a community of German retail investors. Founded in 2009/2011, the company launched Seedmatch in 2011 as the first equity-based crowdfunding platform in the DACH region and expanded with Econeers (sustainable projects, 2013) and Mezzany (real estate, 2015) before consolidating all three brands under the unified OneCrowd platform in 2025. The platform supports multiple investment models — Seed Investment 2.0 (subordinated profit-sharing loans), Venture Debt, digital and classical bonds, digital participation rights (Genussrechte), equities (preferred and ordinary shares), and a newer Collectibles category offering fractional ownership of gems, art, wine, and watches.

The underlying technology includes a blockchain-based electronic securities register compliant with the German Electronic Securities Act (eWpG), enabling issuance and custody of crypto securities (Kryptowertpapiere) for both corporate finance products and collectibles. Distribution is conducted through the wholly-owned subsidiary OneCrowd Securities GmbH, which acts as a contractually bound tied agent under §3(2) WpIG with BaFin supervision (Register No. 80180898), exclusively on behalf of MFC Service GmbH, Nürnberg. The platform integrates identity verification, contract lifecycle management, interest and repayment distribution, and investor relations within a unified digital workflow, accessible through a self-serve investor portal.

OneCrowd's revenue model is primarily transaction-based: a one-time setup fee and a percentage-based success commission on funded campaigns, both charged only upon successful fundraising. A second recurring stream is a ~1% annual custody and service fee on collectibles investments, deducted at exit. The platform has facilitated over €129.5 million across 293 funding rounds with 101,632 registered users, of which approximately €74.1 million has been distributed back to investors as principal repayments and interest. Pricing is set with low entry barriers — €50 for Collectibles and €250 for corporate investments — and the platform accepts only ~2% of applicant companies, indicating a selective onboarding process.

Name

Seedmatch

Legal name

OneCrowd GmbH

Website

https://seedmatch.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

OneCrowd (formerly Seedmatch) is a Dresden-based, BaFin-regulated digital investment platform connecting German retail investors with startups, growth companies, real estate, and collectibles via subordinated loans, bonds, equities, and blockchain-based crypto securities.

Ownership category

akta.pro rank

Product category

Alternative Investments / Crowdinvesting Platform

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

Keywords

• Alternative investment platform
• Crowdinvesting marketplace
• Startup financing platform
• Digital securities issuance
• Equity crowdfunding

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Platform Commission on Successful Fundings: OneCrowd charges companies a one-time setup fee upon campaign launch and a percentage-based success commission upon successful funding, both deducted only when the campaign reaches its target. Transaction costs for transferring invested funds are also borne only by the company upon successful fundraising.
2. Collectibles Administration Fees: Annual custody and service fee on collectibles investments, currently approximately 1% per year deducted from the exit proceeds. Covers storage, insurance, and professional management of physical collectible assets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

OneCrowd operates a digital alternative investment platform connecting German-resident retail investors with startups, growth companies, real estate projects, and sustainable ventures seeking capital. The platform facilitates multiple investment products including subordinated profit-sharing loans (Seed Investment 2.0, Venture Debt), digital bonds, digital participation rights, equities, and fractional collectibles investments via blockchain-based electronic securities, with minimum entries starting from €50 (collectibles) or €250 (corporate investments).

Product overview

OneCrowd is a unified platform for alternative investments that consolidates three legacy brands — Seedmatch (startup financing, launched 2011), Econeers (sustainable project financing, launched 2013), and Mezzany (real estate financing, launched 2015) — into a single digital investment platform. The current offering spans four investment models: Seed Investment 2.0 and Venture Debt (both subordinated profit-sharing loans), digital and classical securities (bonds, participation rights, and shares), and Collectibles (fractional ownership of rare physical assets via crypto securities). All investment types are accessible through the central Investor Portal starting from €50 (Collectibles) or €250 (corporate investments). The platform serves both investors seeking alternative assets and companies seeking growth capital, facilitated through the OneCrowd Securities GmbH subsidiary as a tied agent under BaFin supervision.

Differentiator

Problem solved

Functional benefit

Brands

• Seedmatch: Former brand name for the company's startup and growth company financing platform. Merged into OneCrowd in 2025.
• Econeers
• Mezzany

Products and services

• Seed Investment 2.0 A subordinated profit-sharing loan for growth-stage startups, offering 8% p.a. base interest (end-fall) with profit-dependent annual bonuses once break-even is reached, plus exit participation or success bonus at contract end. No loss participation. Minimum investment €250. Funding starts from €300,000. Multi-year contract structure (5-8 years).
• Venture Debt A fixed-interest subordinated loan for established growth companies, providing predictable annual interest payments and a venture kicker bonus tied to company performance. Early-bird bonus available on select campaigns. Suitable for growth companies with proven business models seeking non-dilutive financing.
• Digital Bonds Non-subordinated digital bond instruments with scheduled annual interest payments and optional bonus interest upon target achievement. End-fall principal repayment. No voting rights surrendered by issuer. Issued as electronic securities (eWpG) on the platform's blockchain-based register. Suitable for established companies seeking structured financing without ceding voting rights.
• Digital Participation Rights (Digitale Genussrechte) Success-dependent digital securities where payouts occur only when profits are generated, supplemented by bonus interest upon exit or cancellation. Ideal for dynamic growth phases with close investor alignment. No voting rights. Multi-year contract structure.
• Classical Bonds (Anleihen) Securities offering either a fixed rate, or a hybrid structure combining fixed rate with success participation. Both variants have a defined term and predictable annual interest payments, structured as hybrid debt-equity instruments with no voting rights for investors.
• Shares (Aktien) Equity instruments allowing investment in AG (stock corporation) shares. Preferred shares (Vorzugsaktien) offer preferential dividends without voting rights; common shares (Stammaktien) include voting rights at general meetings plus dividend participation. Equity strengthens company balance sheet. Multi-year contract structure.
• Collectibles A curated investment category offering fractional ownership of rare collectibles (gems, art, wine, watches) via blockchain-based crypto securities regulated under eWpG. Investable starting at €50 per share, with custody, insurance, and professional management handled by specialist partners. Annual custody/service fee ~1% deducted from exit proceeds.
• Collect Edelstein Set A specific digital gemstone investment product representing co-ownership of a deep-blue sapphire and emerald set. Funded at €55,950 at €50 per share, with a projected CAGR of 10.10% p.a. Expected 5-7 year hold period. Sourced, authenticated, and valued by partner The Natural Gem.
• Investor Portal An authenticated web dashboard for registered investors to manage their investment portfolio, access documents, receive news updates, view investment performance, and process contract revocations. Central access point for the investor lifecycle including distributions and reporting.
• Investment Opportunities Marketplace (Investmentchancen) A browseable marketplace listing current and completed funding campaigns across startups, growth companies, sustainable projects, and real estate, with filtering by investment model, industry, and status. Investors can discover, evaluate, and commit to investments entirely online.
• OneCrowd Unified Platform The unified digital investment platform that consolidates three legacy crowdfunding brands (Seedmatch for startup financing, Econeers for sustainable projects, Mezzany for real estate) into a single platform with integrated campaign management, investor onboarding, contract lifecycle management, and CRM-backed data flows.

Quantifiable outcome

• Over €128 million in capital facilitated across more than 290 funding rounds since 2011
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• The Natural GemcoreStrategic or Co-development PartnerMarket leader in natural-colored, untreated gemstones serving as OneCrowd's exclusive partner for the selection, authentication, and valuation of collectible gemstones listed on the platform. The Natural Gem provides expert assessment of authenticity, condition, and origin for every gem, ensuring only carefully vetted collectibles reach investors. This partnership is fundamental to OneCrowd's collectibles strategy and differentiates the platform through verified quality assurance.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Companisto: Berlin-based equity crowdinvesting platform operating in Germany since 2012. Directly comparable to OneCrowd's Seedmatch offering: connects startups with retail investors for equity- and profit-participation-backed financing, with similar minimum ticket sizes and regulatory setup.
• Exporo: Hamburg-based crowdinvesting platform focused on real estate projects, closely mirroring OneCrowd's former Mezzany vertical. Operates a comparable retail-investor model with project-backed fixed-income instruments and BaFin-style oversight.
• Kapilendo: Berlin-based crowdfunding platform offering corporate financing (debt and equity) to German SMEs and startups, similar in product scope to OneCrowd's Seedmatch and Econeers offerings. Targets the same retail investor segment with regulated brokerage structure.
• Seedrs: UK-headquartered equity crowdfunding platform with European operations. Closely comparable business model of curated startup equity raises from a retail investor base, including nominee structure and secondary market functionality.
• aescuvest: Cologne-based crowdinvesting platform specializing in healthcare and life-sciences ventures. Operates a similar retail-investor onboarding and BaFin-regulated distribution model, with a narrower thematic focus than OneCrowd.

Regional players

• WiSEED: France's leading crowdinvesting platform, offering equity and bond financing to startups and real estate projects. Comparable regulated retail-investor platform model, but geographically focused on the French market rather than DACH.
• Crowdcube: UK-based equity crowdfunding pioneer operating a regulated platform for startup and growth-stage raises. Similar curated-deal, retail-investor model to OneCrowd but with UK primary focus and broader international investor reach.
• Invesdor: Nordic and DACH-focused equity and bond crowdfunding platform. Operates a comparable retail-investor model with regulated brokerage infrastructure and a cross-border European footprint.

Emerging players

• Funderbeam: Estonia-founded equity crowdfunding and secondary market platform with a strong digital/securities-infrastructure orientation. Comparable in retail-investor orientation and use of digital infrastructure, but at a different (more international) geographic scope.

Others

• Startnext: Dresden-based crowdfunding platform originally focused on reward-based and donation crowdfunding for creative and social projects. Same hometown and complementary crowdfunding orientation to OneCrowd, but different instrument class (rewards/donations rather than securities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJS-IpzLaDeMAoTK1eEnmJg
• Facebookfacebook.com/Seedmatch
• LinkedInlinkedin.com/company/onecrowd-gmbh
• Instagraminstagram.com/one.crowd.investing
• Xx.com/seedmatch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedmatch