What THE NATURAL does

THE NATURAL is a privately held Portuguese lifestyle brand operating two business lines under unified ownership: short-term vacation rentals and on-demand apparel e-commerce. The vacation rental segment consists of four pet-friendly properties in rural Portugal — Casa Augusta (one-bedroom, Sarzedas), Casa Alba (two-bedroom, Alter do Chão), Casa Pedro, and Casa Carmo — marketed to nature-seeking leisure travelers and pet owners through direct website bookings and the three major global online travel agencies (Airbnb, VRBO, Booking.com). The apparel segment is a direct-to-consumer e-commerce store running on Squarespace, offering roughly 60 SKUs across two sub-brands — The Classics Collection (headwear, tees, tanks, sweaters, hoodies) and The Logo Collection (sportswear, bags, shoes, swimwear, pet accessories) — produced on demand to minimize inventory and overproduction, with many items using organic, recycled, or OEKO-TEX Standard 100 certified fabrics.

The underlying technology stack is intentionally lean: a Squarespace storefront with a direct booking widget for rentals and standard OTA integrations, plus a print-on-demand apparel fulfillment model with all-over-print capabilities. Revenue mechanics are two-fold — nightly/transactional rental income across four small properties and per-unit apparel sales priced between €18 (notebooks) and €90 (duffle bags). Pricing for vacation rentals is not publicly disclosed and varies by property, season, and length of stay, listed at market rates through Airbnb, VRBO, Booking.com, and a regional tourism portal (beirabaixatour.pt).

The company is founder-owned and bootstrapped, with no disclosed institutional funding, no parent company, no subsidiary structure, and a single named contact (Joana). It was established in 2020 and operates without a public listing. Customer segments are consumer-facing (individual leisure travelers and direct-to-consumer apparel buyers), with horizontal segmentation targeting pet owners and outdoor/adventure enthusiasts. Sustainability positioning (OEKO-TEX, PETA-Approved Vegan certifications) and on-demand production form the brand's principal differentiators, though no revenue, headcount, or growth metrics are publicly disclosed, limiting financial visibility.

Name

THE NATURAL

Legal name

THE NATURAL

Website

https://thenaturalodgingandretreats.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

THE NATURAL is a privately held Portuguese lifestyle brand operating four pet-friendly short-term vacation rentals in rural Portugal and a Squarespace-based on-demand apparel e-commerce store, serving nature-seeking travelers, pet owners, and direct-to-consumer apparel buyers through OTAs and its own website.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Pet-Friendly Vacation Rentals (THAGANAH)

akta.pro secondary industries

Eco-Friendly & Sustainable Vacation Rentals (THAGANAL), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental properties
• Pet-friendly lodging
• Short-term rentals
• On-demand apparel
• Direct-to-consumer ecommerce

Headquarters

HQ city

Sintra

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Vacation Rentals: Short-term rental income from four properties (Casa Augusta, Casa Alba, Casa Pedro, Casa Carmo) booked through direct website, Airbnb, VRBO, and Booking.com
2. Apparel Sales: Direct-to-consumer e-commerce sales of apparel including t-shirts, hoodies, footwear, swimwear, bags, and accessories. Products are made on-demand to reduce overproduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

THE NATURAL runs four pet-friendly short-term vacation rental houses in rural Portugal (Casa Augusta, Casa Alba, Casa Pedro, Casa Carmo), offering fully equipped accommodations near riverside beaches, trails, and natural attractions. The company also operates a direct-to-consumer apparel e-commerce store selling on-demand printed clothing and accessories (t-shirts, hoodies, bags, swimwear, footwear, headwear) under The Classics Collection and The Logo Collection sub-brands, emphasizing sustainable materials such as recycled polyester and organic cotton.

Product overview

THE NATURAL is a Portuguese hospitality and lifestyle brand operating two distinct business lines: vacation rentals and apparel. The vacation rental segment includes four pet-friendly properties in Portugal—Casa Augusta (one-bedroom for two), Casa Alba (two-bedroom for four), Casa Pedro, and Casa Carmo—located in the regions of Sarzedas, Alter do Chão, and surrounding areas, offering fully equipped accommodations near riverside beaches, trails, and natural attractions. The apparel segment consists of two sub-brands: THE CLASSICS COLLECTION (headwear, tees, tanks, sweaters, hoodies) and THE LOGO COLLECTION (sportswear, home items, bags, shoes, swimwear), featuring on-demand printed products made from organic, recycled, or sustainably sourced materials.

Differentiator

Problem solved

Functional benefit

Brands

• The Classics Collection: Apparel collection including headwear, accessories, tees, tanks, sweatshirts, and hoodies.
• The Logo Collection

Products and services

• Casa Augusta One-bedroom pet-friendly vacation rental house for two guests in Sarzedas, Castelo Branco, Portugal. Fully equipped with kitchen, WiFi, TV, bathroom with shower, living room, and parking, located near riverside beaches, Aldeias de Xisto, and natural attractions.
• Casa Alba Two-bedroom pet-friendly vacation rental house for four guests in Canha, Alter do Chão, Portugal. Fully equipped kitchen including microwave and washing machine, WiFi, TV, bathroom with shower, living room, and parking, located near dams, watersports, trails, and medieval festivals.
• Casa Pedro Vacation rental property under THE NATURAL brand offering natural comfort accommodations in rural Portugal.
• Casa Carmo Vacation rental property under THE NATURAL brand offering natural tranquility accommodations in rural Portugal.
• The Classics Collection Apparel sub-brand comprising classic-style headwear, accessories, tees, tanks, sweaters, and hoodies sold on-demand through the company's Squarespace storefront.
• The Logo Collection Branded apparel sub-brand comprising sportswear, home items, bags, shoes, and swimwear sold on-demand through the company's Squarespace storefront.
• The T-Shirt Unisex classic tee made from 100% cotton with open-end yarn, tubular fabric, taped neck and shoulders, and double seam at sleeves and bottom hem.
• The T-Shirt Gold Edition Premium unisex classic tee made from 100% cotton with open-end yarn, tubular fabric, taped neck and shoulders, and double seam at sleeves and bottom hem, with additional color options.
• The Hoodie Gold Edition Premium pullover hoodie made from 100% cotton face with front pouch pocket, self-fabric patch on the back, matching flat drawstrings, and 3-panel hood.
• The Hoodie Unisex premium pullover hoodie available in Team Royal, Purple, Team Red, Dusty Rose, Carbon Grey, Sky Blue, Bone, and White, in sizes up to 3XL.
• The Sweater Gold Edition Unisex premium sweatshirt with tightly knit 3-end fleece, side-seamed construction, and double-needle stitched rib collar, cuffs, and hem.
• The Sweater Unisex premium sweatshirt available in forest green, dusty rose, carbon grey, bone, and white color options.
• The Tote Bag Large eco tote bag made from 100% certified organic cotton 3/1 twill with open main compartment and flat bottom. Priced at €26.00.
• The Baseball Cap Baseball cap made from 3/1 twill, unstructured 6-panel design with matching sewn eyelets and self-fabric adjustable closure with brass slider, available in Jungle and Oyster colors.
• The Beanie Beanie made from 100% organic cotton, antiallergic and natural fabric with cuffed design, available in Oxford Navy, Burgundy, and Light Grey.
• The Bucket Bucket hat made from 100% organic cotton twill with classic brim and high profile, OEKO-TEX Standard 100 certified, available in Stone and Bio White.
• The Cap Snapback cap made from 85% acrylic, 15% wool with structured 6-panel high-profile design and plastic snap closure, available in Navy blue and Charcoal gray.
• The Shoe Gold Edition Men's lace-up canvas shoes with 100% polyester canvas upper, ethylene-vinyl acetate (EVA) rubber outsole, breathable lining, padded collar and tongue, and removable insole. Priced at €49.00.
• The Flip-Flops Black Flip-flops with rubber sole and black Y-shaped rubber straps in toe post style. Priced at €20.00.
• The Slip-On Men's slip-on canvas shoes with breathable lining, soft insole, and elastic side accents.
• The Backpack Backpack made from 100% polyester with water-resistant material, large inside pocket with separate compartment for 15-inch laptop, front zipper pocket, and hidden back pocket. Priced at €48.00.
• The Utility Bag Utility crossbody bag with inside and outside pockets, adjustable strap, and two-way zipper. Priced at €30.00.
• The Utility Backpack Utility backpack with 16.1L capacity, spacious main compartment with multiple pockets, 2 front pockets, mesh side pockets, hidden back pocket, and zippered laptop pocket. Priced at €60.00.
• The Duffle Bag Duffle bag made from 100% polyester with T-piping for stability, adjustable and removable padded shoulder strap, dual padded handles, mesh side pocket, and multiple inside pockets. Priced at €90.00.
• The Bottle Double-walled stainless steel water bottle with vacuum insulation, plastic lid and wide-mouth foldable straw, 950ml capacity with glossy finish, rotating handle, and anti-slip patch. Hand-wash only. Priced at €27.00.
• The Pet Collar & Leash Pet collar and leash set made from durable 100% polyester webbing with metal snap hook and D-ring. Leash length: 1.83m. Available in three collar sizes: S (30-45cm), M (35-52cm), L (38-60cm). Priced at €39.00.
• The Pet Bowl Double-wall stainless steel pet bowl with anti-slip rubber base and food grade safety. Dishwasher safe when rubber base is removed. Available in 18 oz and 32 oz sizes. Priced from €32.00.
• The Windbreaker Unisex windbreaker made from 100% polyamide with regular fit, hood with drawstring, zipped closure, elastic cuffs and hem, and 2 zipped pockets. OEKO-TEX Standard 100 certified and PETA-Approved Vegan. Priced at €42.00.
• The Polo Unisex premium polo shirt made from 100% combed ring-spun cotton with classic fit, ribbed collar, tone-on-tone 3-button placket, straight hem with side slits, and spare button. Priced at €35.00.
• The Crop Top Women's crop top available in Mineral, Hazy Pink, Bubblegum, Pale Pink, Orchid, Bone, and White colors.
• The Crop Top Gold Edition Women's crop top Gold Edition made from 100% combed cotton with relaxed fit, cropped length, ribbed crew neck, dropped shoulders, shoulder-to-shoulder taping, double-needle hems, and preshrunk fabric. Priced at €24.00.
• The Crop Hoodie Women's crop hoodie made from 52% airlume combed and ring-spun cotton, 48% poly fleece with dyed-to-match drawstrings, dropped shoulder cut, and cropped body with raw hem. Priced at €50.00.
• The Leggings Yoga leggings made from 82% polyester, 18% elastane with four-way stretch, smooth microfiber yarn, and raised waistband. Made in Latvia.
• The Sports Bra Sports bra made from 82% polyester, 18% elastane with sports mesh lining, four-way stretch material, scoop neckline, racerback, and removable padding. Best for A–C cups.
• The Athletic Shorts Athletic shorts with UPF50+ protection, elastic waistband with flat white drawstring, mesh side pockets, and no inner lining. Priced at €34.00.
• The Athletic Mesh Shorts Athletic mesh shorts made from 100% recycled polyester fabric with two-way stretch and moisture-wicking material.
• The Men's Joggers Men's joggers made from 95% recycled polyester, 5% spandex with slim fit, soft cotton-feel fabric face, brushed fleece inside, cuffed legs, practical pockets, and elastic waistband.
• The Swimsuit One-piece swimsuit with chlorine-resistant fabric, cheeky fit, scoop neckline, low scoop back, zig-zag stitching, and double-layer front.
• The Bikini Bikini made from 88% recycled polyester, 12% elastane with UPF 50+ sun protection, soft stretchy moisture-wicking fabric, strapless top, and V-cut bikini bottom with high leg cut. OEKO-TEX 100 standard certified.
• The High Waisted Bikini High waisted bikini made from 88% recycled polyester, 12% elastane with double-layered non-reversible design, removable padding, tear-away care label, and zig-zag stitching.
• The Athletic Shoes Gold Edition Athletic shoes Gold Edition made from 100% polyester ultralight flyknit with soft insole and padded collar.
• The Yoga Mat Yoga mat made from rubber with microsuede top and anti-slip rubber bottom. Size: 61 cm × 173 cm.
• The Bomber Unisex bomber jacket with overlock seams, sturdy neck tape, silver YKK zipper, and 2 self-fabric pockets. Priced at €70.00.
• The Fanny Pack Fanny pack with top zipper with 2 sliders, small customizable inner pocket without zipper, and silky lining. Available in S/M and M/L sizes.
• The Kids Jersey Kids jersey with double-needle stitching on sleeves and bottom hem, ribbed topstitch on collar, and shoulder-to-shoulder self-fabric neck tape. Priced at €19.00.
• The Kids Hoodie Kids eco hoodie with raglan sleeves, 3 yarns, 2×2 ribbed cuffs and hem, self-fabric neck tape, jersey-lined hood, and brushed lining. Available in French Navy color.
• The Kids Swimsuit Kids swimsuit with double-layered front, four-way stretch material, bias binding in black or white, and smooth microfiber yarn.
• The Athletic Shoes Men's athletic shoes available for purchase through the THE NATURAL apparel storefront.
• The Women's Athletic Shoes Women's athletic shoes available for purchase through the THE NATURAL apparel storefront.
• The Towel Beach towel made from 50% cotton, 50% polyester with dimensions 91.4 × 182.9 × 0.71 cm. Printed on one side only with terry fabric on non-printed side for water absorption. Priced at €32.00.
• The Tank Top Men's tank top made from 100% combed and ringspun cotton, 30 singles thread weight with side-seamed construction. Priced at €22.00.
• The Top Women's top made from 52% Airlume combed and ring-spun cotton, 48% polyester with 1×1 micro rib, pre-shrunk stretch fit, mid-length design with thick straps and scoop neck.
• The Drawstring Bag Drawstring bag made from 100% polyester with twin cotton handles and drawstring closure. Priced at €25.00.
• The Notebook Hardcover notebook with UltraHyde hardcover paper cover, 80 pages of lined cream-colored paper, matching elastic closure and ribbon marker, and expandable inner pocket. Priced at €18.00.
• The Blanket Sherpa blanket made from 100% polyester fibers. Priced at €45.00.
• The Gym Bag Water-resistant and durable gym bag with sturdy fusible-backed fabric, dual padded handles, and inside pocket for valuables. Priced at €69.00.
• The Beach Bag Beach bag with large inside pocket, comfortable cotton webbing handles, and vibrant colors that won't fade. Priced at €29.00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AirbnbcoreChannel Partner/ Reseller/ DistributorTHE NATURAL lists Casa Augusta on Airbnb as a distribution channel for vacation rental bookings. Airbnb handles payment processing and provides booking platform for the property.
• VRBOcoreChannel Partner/ Reseller/ DistributorTHE NATURAL lists Casa Augusta on VRBO (Vacation Rentals by Owner) as a distribution channel for vacation rental bookings.
• Booking.comcoreChannel Partner/ Reseller/ DistributorTHE NATURAL lists Casa Augusta on Booking.com as a distribution channel for vacation rental bookings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• VRBO: Major vacation rental-by-owner marketplace where THE NATURAL lists properties. Comparable as a distribution channel for whole-home vacation rentals in leisure destinations.
• Airbnb: Global short-term rental marketplace that distributes THE NATURAL's listings. Comparable as the dominant platform in vacation rental distribution; differs as it operates a marketplace model rather than owning properties.
• Booking.com: Global lodging marketplace distributing THE NATURAL properties. Comparable as a high-volume booking channel for short-term lodging including vacation rentals.

Direct peers

• Hipcamp: Online marketplace for outdoor and nature-based stays including camping, glamping, and rural vacation rentals. Comparable to THE NATURAL's nature-focused pet-friendly rental positioning in rural/natural settings.
• Tentrr: Operates a network of fully-equipped outdoor vacation rental sites across nature settings in the U.S. Comparable to THE NATURAL's curated, nature-immersed short-term rental model with similar target guests.
• Glamping Hub: Marketplace for unique, nature-based vacation rentals including cabins, treehouses, and rural homes. Directly comparable business model to THE NATURAL's portfolio of distinctively-themed rural stays.

Others

• Patagonia: Global sustainable apparel and outdoor lifestyle brand using recycled and organic materials with strong environmental positioning. Comparable as a reference point for the apparel line's sustainable-materials and nature-aligned brand identity.

Emerging players

• The Dyrt: Outdoor-focused platform featuring campgrounds, glamping, and unique stays with a nature-adventurer audience. Comparable to THE NATURAL's target segment of nature-seeking and adventure travelers.

Regional players

• Sublime Comporta: Boutique nature resort in Portugal's Comporta region with sustainability focus and curated lodging experience. Comparable as a Portuguese nature-immersed hospitality brand targeting discerning travelers.
• Pedras Salgadas Spa & Nature Park: Eco-resort in northern Portugal offering nature-based accommodations and experiences. Comparable as a Portuguese operator in the nature-immersed lodging space with sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thenaturalodgingandretreats
• LinkedInlinkedin.com/company/the-natural-lodgings-and-retreats

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE NATURAL