The Green People Company

Name

The Green People Company

Legal name

Green People Company

Website

https://greenpeople.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Green People is a UK-based, founder-led certified organic beauty brand founded in 1997, selling natural skin, hair, body, sun, baby, men's, and teen personal-care products direct-to-consumer across the UK and five European markets, with a primary focus on sensitive-skin consumers.

Ownership category

akta.pro rank

Product category

Natural and Organic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Organic skincare products
• Natural beauty brand
• Sensitive skin care
• Vegan cosmetics
• Certified organic beauty

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales through e-commerce websites across UK and European markets. One-time purchases and subscription options available.
2. Subscription Model: Subscription products offering 15% savings for recurring customers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Green People Company is a UK-based certified organic beauty brand, founded in 1997, that formulates, manufactures, and sells natural and organic skincare, hair care, body care, sun care, makeup, baby and children's care, men's grooming and wellbeing products direct-to-consumer via its own e-commerce websites, a subscription service, and a retail shop in Horsham. Products are positioned for sensitive skin and carry Soil Association, COSMOS organic, vegan, and cruelty-free credentials, with the Age Defy+ range utilizing proprietary CO2LLAGENEER® Bio technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Care range Certified organic facial and body-adjacent skincare products formulated for sensitive skin, sold direct to consumers through the brand's e-commerce sites and retail shop.
• Age Defy+ collection Organic anti-ageing skincare products formulated with CO2LLAGENEER® Bio technology, targeted at mature consumers seeking certified organic anti-ageing alternatives to clinical brands.
• Scent Free Skin Care line Fragrance-free certified organic skincare products for consumers with sensitivities to added fragrance.
• Scent Free Sun Care line Certified organic, fragrance-free sun protection products formulated for sensitive skin.
• Hair Care range (including Protein-Boost Hair Care) Certified organic hair care products, including Protein-Boost formulations, for everyday haircare use by sensitive-skin-prone consumers.
• Body Care range Certified organic body care products including washes, moisturisers and related body-care formats, sold to consumers seeking natural body-care alternatives.
• Natural Make-up collection Certified organic make-up products such as mascara and related complexion/colour cosmetics, targeted at consumers seeking natural alternatives to mainstream make-up.
• Volumising Mascara A specific certified organic mascara product within the Natural Make-up collection, sold as a standalone item to consumers.
• Organic Babies & Children range Certified organic toiletries and skincare products designed for babies and young children with sensitive skin, sold to parents and caregivers.
• Men's grooming range Certified organic men's skincare and grooming products for male consumers seeking natural, sensitive-skin-friendly alternatives to mainstream men's grooming brands.
• Oy Teen Skin line Certified organic skincare products targeted at teenagers with sensitive or young skin, addressing teen-specific skincare concerns.
• Alexandra Kay Wellbeing products Branded wellbeing products distributed under the Alexandra Kay sub-label within the Green People portfolio, for consumers interested in certified organic wellbeing items.
• Green People subscription service A recurring-order subscription service offering Green People products at a 15% discount for subscribers, supporting replenishment of skincare, haircare, body care and related products.
• Skin Care Quiz Online skincare recommendation service provided on the Green People website, helping consumers match skin type and concerns to specific certified organic products.
• Bundle Builder Online bundling tool on the Green People storefront that lets customers create multi-product sets from the brand's certified organic range, supporting discounted bundle purchasing.

Quantifiable outcome

• 50,000+ verified 5-star customer reviews

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Direct peers

• Pai Skincare: UK organic skincare brand purpose-built around sensitive and allergy-prone skin; directly comparable use-case targeting, certified organic positioning, and DTC-first European distribution.
• Neal's Yard Remedies: UK-founded certified organic skincare and aromatherapy brand; comparable in Soil Association organic credentials, sensitive-skin focus, and DTC + selective retail distribution model.
• Weleda: Long-established European natural and organic beauty brand with NaTrue-certified skincare, body care, and baby ranges; directly comparable in certification-led positioning and pan-European DTC plus retailer distribution.
• Dr. Hauschka: German natural cosmetics brand with certified-organic and NATRUE credentials across skincare, body care, and makeup; comparable in heritage (founded 1935), European footprint, and holistic plant-based formulation philosophy.

Broad incumbents

• Lush: UK-headquartered fresh, handmade cosmetics retailer with strong ethical and cruelty-free positioning; comparable in natural-ingredient ethos and UK brand pedigree, but operates at significantly larger scale and a much broader product mix.
• The Body Shop: Global natural-ingredient beauty retailer with heritage ethical positioning and extensive retail footprint; comparable in natural-beatuty brand values but with mass-market scale and broader geographic reach.
• Burt's Bees: Natural-ingredient personal care brand (Clorox-owned) with broad skincare, lip, and body care lines; comparable in natural-beauty positioning but with mass-market distribution and substantially larger scale.

Emerging players

• Trilogy Natural Products: New Zealand-origin certified natural skincare brand with strong UK and European DTC presence; comparable in natural-credentials-led branding and sensitive-skin product focus.
• Drunk Elephant: Premium clean beauty skincare brand built on ingredient purity and avoidance of essential oils/added fragrance; comparable in fragrance-free, sensitive-skin-friendly philosophy and premium positioning, though US-led and broader mass distribution.
• Tropic Skincare: UK natural and cruelty-free skincare brand selling through direct-sales/MLM and DTC; comparable in natural-ingredient positioning and UK base, with overlapping but not identical go-to-market model.

Market position

Customer concentration

• Xx.com/GreenPeopleUK
• YouTubeyoutube.com/user/GreenPeopleOrganic
• Facebookfacebook.com/GreenPeopleOrganic
• Instagraminstagram.com/greenpeopleuk
• Pinterestpinterest.co.uk/greenpeopleuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green People Company