InMotion

What InMotion does

InMotion is a 501(c)(3) nonprofit organization headquartered in Beachwood, Ohio, founded in 2015 to provide free, community-based wellness programs for people with Parkinson's disease. Its core offering is The InMotion Approach®, a multi-modal, holistic, evidence-based wellness system delivered in a group setting that integrates physical wellness (Better Every Day® classes, boxing, spinning, Pilates, yoga, Qigong), healing arts (drumming, choir, art), speech therapy (LOUD Crowd®, SPEAK OUT!), cognitive programs (Brain Builder), and support groups. Each new client completes a physician-approved intake, individualized assessment (Better Every Day Assessment), and personalized Prescription for Parkinson's™ (Rx for PD) plan, with re-assessments recommended every six months to track outcomes.

The organization operates a single physical facility at 23905 Mercantile Road, Beachwood, with dedicated rooms for boxing, spinning, multiple BED tracks (Green/Orange/Blue/Yellow), healing arts, support groups, and conferences. It maintains a 10:1 client-to-coach ratio, class capacities of 10–32 clients, and an instructor team holding advanced PD-specific certifications (LSVT-LOUD, SPEAK OUT!, Rock Steady Boxing, PWR!Moves, YogaReach, Drums Alive). In May 2026 it extended its reach nationally by launching Pedaling for Parkinson's: LIVE from InMotion on Zoom in partnership with the Davis Phinney Foundation.

InMotion is funded entirely through donations from individuals, corporate sponsors (AbbVie, Amneal, Supernus, Medical Mutual), and foundations (Edward F. Crawford Foundation, Parkinson's Foundation, etc.), as well as a nascent consulting/licensing line in which it charges other organizations to replicate The InMotion Approach® (Kirk Gibson Foundation is the first named client). All client-facing programs remain free of charge, requiring only a Parkinson's diagnosis and physician approval to enroll. It holds a four-star, 98% Charity Navigator rating, partnerships with Cleveland Clinic, Case Western Reserve University School of Medicine, University Hospitals, and VA Northeast Ohio Healthcare System, and has been featured as a research partner site in a New England Journal of Medicine-published study on AI-based Parkinson's detection.

Name

InMotion

Legal name

InMotion

Website

https://beinmotion.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

InMotion is a 501(c)(3) nonprofit in Beachwood, Ohio, offering free, evidence-based multi-modal wellness programs — including exercise, speech therapy, cognitive training, healing arts, and support groups — to people with Parkinson's disease in Northeast Ohio and, increasingly, nationwide via online classes.

Ownership category

akta.pro rank

Product category

Parkinson's wellness services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Voluntary Health Organizations (813212)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Parkinson's wellness programs
• Therapeutic exercise classes
• Speech therapy programs
• Neurological rehabilitation services
• Community health programs

Headquarters

HQ city

Beachwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: InMotion relies on donations from individuals to fund its free programs. The organization runs annual fund campaigns, Giving Tuesday campaigns (raised $45,075 in a recent campaign), and monthly giving programs. Monthly donors at $25/month qualify for the Judy Peters Circle of Friends Society. The Better Every Day Society recognizes donors giving $1,000 or more annually.
2. Foundation and Corporate Grants: Donations from businesses and foundations constitute a major revenue stream. Corporate sponsors for events include AbbVie, Amneal Pharmaceuticals, Medical Mutual, Supernus Pharmaceuticals. Private foundations such as The Edward F. Crawford Foundation have been identified as donors.
3. Consulting and Replication Fees: InMotion charges a fee structure for organizations seeking to implement The InMotion Approach in their communities. Consultants provide hands-on assistance including program schedule development, site selection, operations planning, fundraising, and governance support.
4. Classes at No Cost to Clients: All programs are offered free of charge to clients. There is no revenue collected from clients for class participation. The organization is a 501(c)(3) nonprofit that operates entirely on donated funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

InMotion is a 501(c)(3) nonprofit that delivers The InMotion Approach®, a multi-modal, evidence-based wellness system for people with Parkinson's disease offered in a group setting at its Beachwood, Ohio center. Programs span physical wellness (boxing, cycling, Pilates, yoga, Drums Alive, qigong), speech therapy (LOUD Crowd®, SPEAK OUT!), cognitive training (Brain Builder, Think Loud), music, art, support groups, and personalized Prescription for Parkinson's (Rx for PD) plans, all provided at no cost to clients. The organization also generates fee-based revenue by licensing The InMotion Approach® to other organizations seeking to establish Parkinson's wellness centers.

Product overview

InMotion is a nonprofit wellness organization offering free community-based programs for people with Parkinson's disease in Beachwood, Ohio. The organization operates The InMotion Approach®, a unified multi-modal wellness system that combines Prescription for Parkinson's™ (Rx for PD) as the personalized intake and assessment framework, with Better Every Day® Assessments for progress tracking, and diverse program modules spanning Physical Wellness (BED® classes, boxing, spinning, Pilates, Qigong), Healing Arts (yoga, drums, art), Fit 4 You (speech, cognitive training), and Support & Education. The organization also offers Pedaling for Parkinson's™: LIVE from InMotion, a virtual cycling program delivered via Zoom in partnership with the Davis Phinney Foundation, extending access nationwide. All programs are free to clients and funded through donations.

Differentiator

Problem solved

Functional benefit

Brands

• Better Every Day®: InMotion's signature exercise program focusing on movement, function, mobility, balance, endurance, and strength.
• Prescription for Parkinson's™ (Rx for PD)
• The InMotion Approach®
• Pedaling for Parkinson's™: LIVE from InMotion

Products and services

• The InMotion Approach® The InMotion Approach® is a multi-modal, holistic, evidence-based wellness system for people with Parkinson's disease offered in a group setting. It integrates physical wellness (based on Parkinson's Foundation exercise recommendations), healing arts, education, and support programs, with access to all programs, certified instructors, a robust volunteer program, ongoing assessment, and a facility designed to accommodate varying mobility levels. The approach begins with intake, an individualized Better Every Day® Assessment, and a personalized Prescription for Parkinson's (Rx for PD) plan.
• Prescription for Parkinson's™ (Rx for PD) A comprehensive, individualized plan for intake, assessment, and class participation tailored to each client's needs, abilities, and preferences. Includes classes across Healing Arts, Physical Wellness, and Fit 4 You modalities, and is part of The InMotion Approach®.
• Better Every Day® Assessments Ongoing assessments that ensure clients are on the appropriate path toward success and provide opportunities to gauge progress. Recommended every six months, contributing to outcomes measurement both individually and collectively and informing each client's Prescription for Parkinson's (Rx for PD).
• Pedaling for Parkinson's™: LIVE from InMotion A live, instructor-led online cycling program for people with Parkinson's disease, developed in partnership with the Davis Phinney Foundation. Two live classes are broadcast per week via Zoom, making evidence-based cycling accessible nationwide to anyone with an internet-enabled device and a stationary bike.
• InMotion Approach® Consulting / Replication Service A fee-based consulting service for organizations (hospital systems, Parkinson's foundations, independent wellness centers) seeking to establish a wellness center based on The InMotion Approach®. InMotion consultants provide hands-on assistance including program schedule development, site selection, operations planning, fundraising support, and governance guidance.

Quantifiable outcome

• Consistent cycling three times per week can reduce motor symptoms by up to 35% (Davis Phinney Foundation research cited by InMotion).
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Davis Phinney FoundationflagshipStrategic or Co-development Partner · 4 May 2026InMotion partnered with the Davis Phinney Foundation to launch Pedaling for Parkinson's: LIVE from InMotion, a new series of live, instructor-led online cycling classes for people with Parkinson's disease. The partnership combines InMotion's leadership in PD-specific exercise with the Davis Phinney Foundation's stewardship of the Pedaling for Parkinson's protocol developed by Dr. Jay Alberts. Two live classes are broadcast weekly via Zoom, making evidence-based cycling accessible nationwide.
• University Hospitals / VA Northeast Ohio Healthcare SystemcoreStrategic or Co-development Partner · 1 December 2025InMotion served as a partner site in a groundbreaking research study led by Dr. Aasef Shaikh at University Hospitals and the VA Northeast Ohio Healthcare System. The study found that long-term dynamic exercise may help create new brain pathways for people with Parkinson's disease.
• Cleveland International Film Festival (CIFF49)minorGTM or Marketing Partner · 28 February 2025InMotion was a Community Partner for the 49th Cleveland International Film Festival (CIFF49), paired with the short documentary film 'Third Act' directed by Tadashi Nakamura.
• Kirk Gibson FoundationcoreStrategic or Co-development Partner · 23 October 2024InMotion announced its first consulting agreement to expand PD wellness through a strategic consulting partnership with the Kirk Gibson Foundation. InMotion consultants will provide hands-on assistance, tools, and support to help the Kirk Gibson Foundation establish a wellness center based on The InMotion Approach, customized to their community.
• Cleveland CliniccoreStrategic or Co-development PartnerCleveland Clinic is a sponsor of the Living in Motion 2026 event and a key research partner. Dr. Jay Alberts of the Cleveland Clinic Neurological Institute delivered the keynote at Living in Motion 2026 on predicting and preventing falls in Parkinson's disease. Cleveland Clinic also partnered on research efforts.
• Case Western Reserve University School of MedicinecoreStrategic or Co-development PartnerCase Western Reserve University School of Medicine is a sponsor of the Living in Motion 2026 event and maintains a table at the Community Wellness Expo. They are listed as a key medical partner in InMotion's ecosystem.
• AbbVieminorGTM or Marketing PartnerAbbVie is a sponsor of the Living in Motion 2026 event. Pharmaceutical company supporting Parkinson's disease awareness and InMotion's mission.
• Amneal PharmaceuticalsminorGTM or Marketing PartnerAmneal Pharmaceuticals is a sponsor of the Living in Motion 2026 event. Pharmaceutical company supporting Parkinson's disease community.
• Supernus PharmaceuticalsminorGTM or Marketing PartnerSupernus Pharmaceuticals is a sponsor of the Living in Motion 2026 event.
• Medical MutualminorGTM or Marketing PartnerMedical Mutual is a sponsor of the Living in Motion 2026 event.
• Ohio Parkinson Foundation Northeast (OPFNE)coreStrategic or Co-development PartnerOPFNE is a sponsor of the Living in Motion 2026 event and a key regional Parkinson's advocacy organization in InMotion's ecosystem.
• Playhouse Square, Arts & MindsminorGTM or Marketing PartnerPlayhouse Square Arts & Minds is a sponsor of the Living in Motion 2026 event, bridging arts programming and Parkinson's wellness.
• Parkinson's Foundation Great Lakes ChaptercoreStrategic or Co-development PartnerListed as a Community Partner for the Living in Motion 2026 event. The Parkinson's Foundation is a major national advocacy organization whose Great Lakes Chapter collaborates with InMotion.
• Shaker RocksminorStrategic or Co-development PartnerInMotion partnered with Shaker Rocks climbing gym to offer innovative rock climbing classes for people with Parkinson's disease. Featured in News 5 Cleveland coverage and in Shaker Life Magazine. The partnership helps clients build strength, confidence, and community.
• Papa's PathminorGTM or Marketing PartnerListed as a Community Partner for the Living in Motion 2026 event.
• Steady Together (Occupational Therapy)minorStrategic or Co-development PartnerListed as a Community Partner for the Living in Motion 2026 event. An occupational therapy practice supporting the Parkinson's community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Davis Phinney Foundation: National Parkinson's wellness foundation promoting exercise and education programs (including stewardship of the Pedaling for Parkinson's protocol). Direct comparable to InMotion in mission and programming; also a current strategic partner for the LIVE cycling series.
• Brian Grant Foundation: Foundation providing exercise, nutrition, and wellness programs specifically for people with Parkinson's disease. Closely comparable to InMotion's PD-specific wellness and education focus.
• Rock Steady Boxing: Nonprofit affiliate network offering PD-specific boxing classes globally. Directly comparable as a PD-focused exercise modality used within InMotion's own curriculum.
• Dance for PD (Mark Morris Dance Group / Brooklyn Parkinson Group): Dance-based movement program for people with Parkinson's. InMotion's 'Yes...I Can(!) Move' class is adapted from Dance for PD, making it a direct methodological peer and licensor.

Broad incumbents

• American Parkinson Disease Association (APDA): Largest grassroots PD network in the U.S. operating information & referral, education, and exercise/wellness programming nationwide. Overlaps with InMotion's education and support programming at national scale.
• Parkinson's Foundation: Major national Parkinson's organization funding research and providing exercise, education, and community programs. Comparable in mission; InMotion already lists the Parkinson's Foundation Great Lakes Chapter as a community partner.
• Michael J. Fox Foundation for Parkinson's Research: Largest nonprofit funder of Parkinson's research globally. Comparable as a leading PD-focused nonprofit, though its primary mission is research rather than direct wellness programming like InMotion.
• Cleveland Clinic — Parkinson's Disease and Movement Disorders Center: Major academic medical center with a dedicated Parkinson's and Movement Disorders program and current InMotion research/event partner. Comparable as a clinical PD provider with overlapping patient population.

Emerging players

• PWR!Moves: PD-specific exercise methodology and certification program developed by Dr. Becky Farley. Comparable via InMotion's certification of PWR!Moves-trained coaches.
• LSVT Global: Provider of the LSVT LOUD speech therapy and LSVT BIG movement programs for Parkinson's. InMotion's speech programs (LOUD Crowd, SPEAK OUT!) draw on these evidence-based methods, making LSVT Global a methodological peer and training partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA0a2LZmmXecKmsD_4pc4-w/featured
• Facebookfacebook.com/inmotionwellness
• LinkedInlinkedin.com/company/-inmotion-
• Instagraminstagram.com/inmotion_oh
• Xx.com/InMotionOH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMotion