Rock Steady Boxing
- Company typePrivate
- Founded2006
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Rock Steady Boxing firmographics
Firmographics- Name
- Rock Steady Boxing
- Legal name
- Rock Steady Boxing, Inc.
- Website
- https://rocksteadyboxing.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rock Steady Boxing industry classification
Industry- Product category
- Neurological Exercise Therapy
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Boxing & Kickboxing Fitness Classes (HSADABAF)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)
Keywords
Where Rock Steady Boxing is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock Steady Boxing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Affiliate Fees: Annual affiliate program fees of $1,000 per year (increasing to $1,036/yr after May 1, 2026) charged to independent gym operators who license the RSB brand and curriculum. This is the primary recurring revenue stream supporting the organization's nonprofit mission.
- Training and Certification Fees: Revenue from training programs including Head Coach Training ($899), Coach Training ($599 for existing affiliates), Assistant Coach Training ($149), Clinician Training ($899), and recertification fees ($75 every 2 years).
- Merchandise Sales: Branded merchandise sold through SpreadShop online storefront. All proceeds support RSB programs and expansion efforts.
- Donations and Fundraising: 501(c)(3) nonprofit funded primarily through private donations. Accepts online donations, mail-in checks, bequests, and legacy society contributions. Hosts fundraising events including 5K runs, charity boxing nights, and corporate golf tournaments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Affiliate Fee - Required for all RSB affiliate locations |
| One time/ perpetual license | Pay-as-you-go | New Head Coach Training - Complete RSB certification including online and in-person training |
| Subscription | Multi-year contract | Recertification Fee - Every 2 years for Head Coaches and Coaches |
| One time/ perpetual license | Pay-as-you-go | Coach Training - For fitness/medical professionals at existing affiliates |
| One time/ perpetual license | Pay-as-you-go | Assistant Coach Training - To assist Head Coach in delivering classes |
| Freemium | Pay-as-you-go | Volunteer Training - Introduction to RSB history, method, and philosophy |
| One time/ perpetual license | Pay-as-you-go | Clinician Training - For medical/rehab professionals to deliver 1:1 therapy |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Rock Steady Boxing product offering
Product offeringCore offering
Rock Steady Boxing delivers a non-contact, boxing-inspired group fitness curriculum specifically designed for people with Parkinson's disease at all stages, including Young Onset Parkinson's. The program is delivered through a global affiliate network of 800+ certified locations and complemented by 1:1 clinical delivery by trained rehabilitation professionals. The organization monetizes through annual affiliate licensing fees, tiered professional certification programs (Head Coach, Coach, Assistant Coach, Clinician, Volunteer), donations, and branded merchandise.
Product overview
Rock Steady Boxing is a nonprofit organization offering a non-contact, boxing-based fitness curriculum specifically designed for people with Parkinson's disease. The core offering consists of group exercise classes delivered at over 800 affiliate locations worldwide, complemented by 1:1 clinical rehabilitation services. The organization operates a multi-tiered certification system (Head Coach, Coach, Assistant Coach, Clinician, Volunteer Training Camps) to train and credential fitness and medical professionals. Supporting offerings include annual CoachCon conferences, the 'In Your Corner' digital magazine, equipment wholesale partnerships, and educational resources including books, videos, and workout content. The portfolio functions as a unified program ecosystem where certification training enables affiliate expansion, and affiliate locations deliver the core boxing curriculum to Parkinson's patients.
Differentiator
Problem solved
Functional benefit
Brands
- In Your Corner Magazine: An online magazine published by Rock Steady Boxing serving as a resource and encouragement for families fighting Parkinson's disease, featuring stories of affiliates worldwide, inspirational content, resources, and scientific research.
Products and services
- Rock Steady Boxing Group Fitness Classes Non-contact, boxing-inspired group fitness curriculum specifically designed for people with Parkinson's disease at all stages, including Young Onset Parkinson's. Classes address motor symptoms (slow/small movements, imbalance, stiffness, flexed posture) and respiratory weakness, and are delivered at 800+ certified affiliate locations across all 50 U.S. states and 14 countries.
- Rock Steady Boxing 1:1 Clinical Delivery Individual therapy sessions using the Rock Steady Boxing method delivered by trained rehabilitation professionals (physical therapists, occupational therapists) in clinical or rehabilitation settings. Clinicians bill insurance using standard CPT codes and collaborate with local RSB gyms for continuum of care.
- Head Coach Training Camp Certification program that prepares fitness and medical professionals to deliver Rock Steady Boxing in group fitness settings. Approximately 10-hour online training plus 2-day in-person skills lab at Indianapolis. Required to establish a new RSB affiliate location. Priced at $899 for new affiliates (includes Affiliate Training Camp) or $699 for new head coach at an existing affiliate.
- Coach Training Camp Certification program that enables fitness and medical professionals at existing affiliate locations to lead Rock Steady Boxing group classes independently. ~10-hour online training. Prerequisites include medical professional license, NCCA certification, or degree in exercise science-related field. Priced at $499 for new coach at existing affiliate location.
- Clinician Training Camp Training program for medical providers (physical and occupational therapists) to deliver the Rock Steady Boxing method 1:1 in clinical settings. Includes 8-hour online course plus 2-day in-person skills lab at Indianapolis. Three-year certification with recertification by online course and exam. Priced at $899.
- Assistant Coach Training Camp 3-hour online training for Assistant Coaches to assist Head Coaches in delivering Rock Steady Boxing group classes. No prior degree or certification required. Must be associated with an existing affiliate location. Priced at $90.
- Volunteer Training Camp 1.5-hour online training providing an introduction to Rock Steady Boxing history, method, philosophy, and essential safety information for volunteers supporting local RSB locations. Free for volunteers at existing locations.
- Rock Steady Boxing Branded Merchandise Branded apparel and accessories sold through the SpreadShop online storefront, with all proceeds supporting RSB programs and expansion efforts.
Companies that use Rock Steady Boxing
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Rock Steady Boxing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Rock Steady Boxing partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- Urban Poling Inc.minorUrban Poling partnered with RSB to present poster presentations on pole walking for Parkinson's disease patients at the APTA Combined Sections Meeting, showcasing research collaboration for PD rehabilitation.
- Foundation for Physical Therapy ResearchminorFoundation supporting the APTA Combined Sections Meeting where Urban Poling exhibited RSB-related research, supporting professional education.
- Rock Steady Boxing Ede (Netherlands)coreHans and Dini Louwerse brought Rock Steady Boxing to Ede, Netherlands in 2016, establishing RSB in Europe. They have trained 220 fitness professionals across the Netherlands to deliver boxing for Parkinson's at 100+ locations and train international RSB coaches.
- JukestircoreJukestir is an unpredictable punching bag device developed by Brad Evans, now used in over 100 hospitals across the United States for neurological rehabilitation. RSB partners with Jukestir for specialized equipment, offering affiliates a discount on the Jukestir Coordination Punching Bag for Boxing/MMA.
- Century Martial ArtscoreWholesale martial arts equipment partner providing RSB affiliates with discounted boxing gloves, hand wraps, and gear.
- WellnessLivingcoreAffiliate program partner providing software platform for RSB affiliate management including member directories and scheduling.
- RingsidecoreBoxing equipment partner providing RSB-branded and discounted boxing gear for affiliates.
- Merz TherapeuticsminorPharmaceutical partner focused on Parkinson's disease treatment and research, supporting the broader Parkinson's community.
- YMCA of Greater IndianapolisminorCorporate partner providing RSB programming at YMCA facilities, expanding access to Parkinson's exercise programs.
- Senior HelpersminorIn-home senior care franchise partner potentially referring clients to RSB programs and integrating Parkinson's care services.
- The Goodman GroupminorSenior living and care community operator partner hosting RSB programs at their facilities.
- Erickson Senior LivingminorSenior living community operator hosting RSB programs for residents with Parkinson's disease.
- University of IndianapoliscoreAcademic partner hosting RSB clinician training and collaborating on research. Dr. Connie Fiems (Chief Scientific Officer) previously faculty at the Krannert School of Physical Therapy.
- William Carey UniversityminorGraduate programs hosting RSB certification training on campus, engaging students, local clinicians, and clinical instructors.
- New York University (NYU)minorGraduate programs hosting RSB certification training on campus as part of academic delivery program.
- LSVT GlobalcoreDr. Cynthia Fox, CEO of LSVT Global, received the 2026 Scott Newman Impact Award. LSVT Global specializes in intensive voice and speech treatments (LSVT LOUD) and physical therapy (LSVT BIG) for Parkinson's disease, representing aligned missions in Parkinson's care.
- Parkinson's FoundationcoreRSB is recognized by the Parkinson's Foundation as an Accredited Exercise Education Program. The Foundation's recognition establishes RSB's curriculum as meeting rigorous standards for Parkinson's exercise programming.
- Michigan Parkinson's FoundationminorReceived 2025 Scott Newman Impact Award. MPF supports 70+ support groups across Michigan, hosts exercise classes, and provides educational events and respite care, serving approximately 35,000 individuals with Parkinson's in 2024.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Rock Steady Boxing competitors and assessment
Company assessmentBroad incumbents
- LSVT Global: Provides LSVT LOUD (speech) and LSVT BIG (physical/occupational therapy) programs for Parkinson's patients with clinician certification. Operates as a broader Parkinson's-therapy incumbent; RSB has a strategic partnership (Dr. Cynthia Fox received RSB's 2026 Scott Newman Impact Award) but LSVT BIG overlaps with RSB's clinical 1:1 delivery.
- Michael J. Fox Foundation for Parkinson's Research: Largest nonprofit funder of Parkinson's research globally, also providing patient education and advocacy. Not a direct exercise-program competitor but the dominant incumbent in Parkinson's philanthropy and visibility, competing for donor mindshare and (via board member Jimmy Choi) overlapping community attention.
- Davis Phinney Foundation: Parkinson's-focused nonprofit offering education programs, the 'Every Victory Counts' manual, and tools to help people with PD live well. Broad incumbent that overlaps with RSB's educational and quality-of-life mission while competing for donor support and audience attention.
- YMCA of the USA: National nonprofit operating senior fitness and chronic-disease prevention programs (e.g., YMCA's Moving for Better Balance, EnhanceFitness) at scale, with some Ys hosting RSB-affiliated classes. Broad incumbent in community-based health programming where Parkinson's-specific exercise offerings could expand.
- American Parkinson Disease Association (APDA): National nonprofit providing Parkinson's information, support groups, exercise resources, and referrals nationwide. Larger, broader incumbent in the Parkinson's services space — APDA is not a direct exercise-program competitor but competes for donor dollars and participant attention.
Emerging players
- Power Over Parkinson's Foundation: Nonprofit offering exercise and wellness programs specifically for people with Parkinson's disease. An emerging player in the same Parkinson's exercise niche where RSB operates, with overlapping target participants and coach recruitment.
- Brian Grant Foundation: Nonprofit founded by former NBA player Brian Grant that provides exercise, nutrition, and wellness programs for people with Parkinson's. Targets the same Parkinson's patient community with an alternative exercise program model; an emerging competitor/adjacent player.
Direct peers
- Parkinson Wellness Recovery (PWR!): Founded by Dr. Becky Farley, PWR! provides Parkinson-specific exercise training programs and professional certification courses for clinicians and fitness instructors. It directly overlaps with RSB's clinician training and group class offerings and competes for the same affiliate and coach talent pool.
- Delay the Disease: Founded by David Zid, Delay the Disease is a Parkinson's-specific functional fitness and exercise program with affiliate locations, training, and certification for fitness professionals. It is the most direct competitor to Rock Steady Boxing in the Parkinson's-boxing/exercise niche, sharing the affiliate-and-certification model.
Others
- Parkinson's Foundation: National Parkinson's nonprofit (formed by merger of National Parkinson Foundation and Parkinson's Disease Foundation) that funds research, provides patient resources, and accredits exercise programs — including accrediting RSB. Functions more as a regulator/partner than a competitor, but influences the same donor and participant ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Rock Steady Boxing social profiles
Digital presenceRock Steady Boxing compliance and trust
Trust signalCompliance2 records
Rock Steady Boxing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Steady Boxing leadership team
Management profileNumber of profiles
Profiles9 records
Rock Steady Boxing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Steady Boxing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Steady Boxing
What does Rock Steady Boxing do?
Rock Steady Boxing delivers a non-contact, boxing-inspired group fitness curriculum specifically designed for people with Parkinson's disease at all stages, including Young Onset Parkinson's. The program is delivered through a global affiliate network of 800+ certified locations and complemented by 1:1 clinical delivery by trained rehabilitation professionals. The organization monetizes through annual affiliate licensing fees, tiered professional certification programs (Head Coach, Coach, Assistant Coach, Clinician, Volunteer), donations, and branded merchandise.
Is Rock Steady Boxing a public or private company?
Rock Steady Boxing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rock Steady Boxing founded?
Rock Steady Boxing was founded in 2006. It employs 11 to 50 people.
Where is Rock Steady Boxing based?
Rock Steady Boxing is headquartered in Indianapolis, United States, in the North America region.
How does Rock Steady Boxing make money?
Four revenue lines are on record. Affiliate Fees are the primary driver. The others are training and Certification Fees, merchandise Sales and donations and Fundraising.
Who are Rock Steady Boxing's main competitors?
Broad incumbents on record are LSVT Global, Michael J. Fox Foundation for Parkinson's Research, Davis Phinney Foundation, YMCA of the USA and American Parkinson Disease Association (APDA). Emerging players are Power Over Parkinson's Foundation and Brian Grant Foundation. Direct peers are Parkinson Wellness Recovery (PWR!) and Delay the Disease. Parkinson's Foundation is listed as an others.
Does Rock Steady Boxing have an API?
No public API is recorded for Rock Steady Boxing.
What industry is Rock Steady Boxing in?
Rock Steady Boxing's product category is Neurological Exercise Therapy. Its primary akta.pro industry code is HSADABAF, Boxing & Kickboxing Fitness Classes, with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.