Wonton Food Inc

What Wonton Food Inc does

Wonton Food Inc. is a family-owned food manufacturer founded in 1973 by Ching Sun Wong, who began producing noodles in the basement of a small store in New York City's Chinatown. The company has grown into the largest U.S. manufacturer of noodles, wrappers, and fortune cookies, and is recognized as the world's largest fortune cookie manufacturer. Its production portfolio spans six categories — fresh and dried noodles (Lo Mein, Ramen, Udon, Wonton, Hong Kong Chow Mein, Shandong, Steamed, Raw), crispy noodles, Asian-style wrappers (wonton, spring roll, dumpling, egg roll, moo shu), fortune cookies (vanilla, citrus, chocolate, tri-flavor), mung bean and soy bean sprouts, and ready-to-use egg roll filling — sold under the Wonton Food and Golden Bowl brands.

The company's technology platform rests on proprietary, in-house designed and built noodle manufacturing equipment, an SQF-certified food safety management system consistently scoring 'Superior' in third-party audits by Silliker Labs and NSF, full HACCP compliance, and a tech-advanced facility for growing and harvesting bean sprouts. Its Brooklyn headquarters houses an R&D laboratory, a pilot-scale production line, and a fully equipped test kitchen, supporting custom product development and formulation work.

Revenue is generated through four channels: direct enterprise foodservice sales to colleges, universities, healthcare facilities, stadiums, corporate dining programs, fast casual and fine dining restaurants, convenience stores, and food trucks; private label and contract manufacturing for restaurant chains, manufacturers, and retail brands; industrial ingredient sales to food manufacturers; and direct-to-consumer e-commerce for boxed and custom fortune cookies via the company website with UPS Ground shipping across the U.S. Output is shipped from three production facilities in Brooklyn, Houston (Stafford), and Nashville (La Vergne), covering Northeast, Southeast, Midwest, and West Coast markets. All products carry OU or KOF-K Kosher certification, with select USDA Organic certified lines. The current CEO is Norman Wong, son of the founder.

Name

Wonton Food Inc

Legal name

Wonton Food Inc.

Website

https://wontonfood.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Wonton Food Inc., founded 1973 and family-owned, is the largest U.S. manufacturer of noodles, wrappers, and fortune cookies. It operates three production facilities serving foodservice operators, private-label partners, industrial ingredient customers, and direct-to-consumer buyers across national markets.

Ownership category

akta.pro rank

Product category

Asian Food Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Cookie and Cracker Manufacturing (311821), Sugar and Confectionery Product Manufacturing (3113), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Asian noodle manufacturing
• Fortune cookie production
• Wonton wrapper supplies
• Private label food manufacturing
• Foodservice ingredient supply

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Foodservice Product Sales: Direct sales of noodles, wrappers, fortune cookies, crispy noodles, bean sprouts, and egg roll filling to foodservice operators including restaurants, institutions, and corporate dining programs. Products sold through direct relationships with operators.
2. Private Label Manufacturing: Custom product development and private label solutions for manufacturers, restaurant chains, and retail brands. R&D and product development teams collaborate with partners to create tailored solutions from concept to production.
3. Industrial Ingredient Sales: High-quality ingredient products sold to industrial customers for use in finished goods. Versatile solutions across wide range of applications with customized specialty ingredients.
4. E-commerce Retail Sales: Direct consumer sales of boxed fortune cookies through company website with UPS Ground shipping. Custom fortune cookie orders placed online.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wonton Food Inc manufactures and distributes Asian-style noodles, wonton/spring roll/egg roll/dumpling/moo shu wrappers, fortune cookies, mung bean and soybean sprouts, and ready-to-use egg roll filling. It sells these products through direct foodservice sales, private label and contract manufacturing, industrial ingredient supply, and direct-to-consumer e-commerce under the Wonton Food and Golden Bowl brands.

Product overview

Wonton Food Inc. is the largest manufacturer of noodles, wrappers, and fortune cookies in the United States. The company operates under the Golden Bowl sub-brand and offers a comprehensive portfolio of Asian food products organized into six main categories: Noodles (including Lo Mein, Ramen, Udon, Wonton, Hong Kong Chow Mein, Shandong, Dried, Raw, Steamed, and Prepared Lo Mein varieties), Crispy Noodles (Crispy Chow Mein, Wonton Strips, and Wonton Chips), Wrappers (Wonton, Spring Roll, Dumpling/Shanghai, Egg Roll, and Moo Shu), Fortune Cookies (Vanilla, Citrus, Chocolate, and Tri-Flavored), Mung Bean and Soybean Sprouts, and Egg Roll Filling. Beyond products, the company provides food service, ingredients sales, private label manufacturing, and a custom fortune cookie program. All products are Kosher certified and produced in SQF-certified facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Bowl: Golden Bowl has been your go-to brand for Asian-themed products for many years. They manufacture a wide variety of products for Chinese-inspired culinary needs including fortune cookies, noodles, wrappers, crispy noodles, bean and soy sprouts and egg roll filling.

Products and services

• Lo Mein Noodle Tubular foot-long egg noodles with a yellow hue and al-dente texture, sold to foodservice operators and consumers as a substitute to spaghetti, linguine, and vermicelli for stir-fry dishes.
• Steamed Noodle Soft/medium wheat-flour steamed egg noodles that are stronger and won't break easily; partially cooked and require only quick blanching before stir-frying or adding to noodle soup.
• Prepared Lo Mein Partially-cooked long, round, wheat-flour egg noodles that heat up quickly and are specifically designed to absorb sauces more than other noodles on the market.
• Ramen Noodle Wavy, in-house custom-blended flour noodles made in the traditional Sapporo style technique with a translucent, silky exterior and distinctive aromatic alkaline taste.
• Udon Noodle
• Dried Noodle
• Wonton Noodle
• Hong Kong Chow Mein Noodle
• Shandong Noodle
• Raw Noodle
• Crispy Chow Mein Noodle
• Wonton Strips
• Wonton Chips
• Wonton Wrapper
• Spring Roll Wrapper
• Shanghai Dumpling Wrapper
• Egg Roll Wrapper
• Moo Shu Wrapper
• Vanilla Fortune Cookie
• Citrus Fortune Cookie
• Chocolate Fortune Cookie
• Tri-Flavored Fortune Cookie
• Mung Bean Sprouts
• Soy Bean Sprouts
• Egg Roll Filling
• Golden Bowl Sub-Brand Product Line
• Foodservice Direct Sales Program
• Industrial Ingredient Sales Program
• Private Label Manufacturing Program
• Custom Fortune Cookie Program

Quantifiable outcome

• SQF Superior Rating from Silliker Labs & NSF third-party audits
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Greater NY Chinese Dollars for ScholarscoreOthersWonton Food established the Wonton Food Achievement Scholarship providing 8 four-year scholarships ($2,500 per year) for high school seniors of Chinese descent whose parent/guardian works in the Asian restaurant business in the US.
• Chinese Consolidated Benevolent AssociationminorOthersPartnership for the Fortune Graduation Fund supporting students pursuing higher education in the Chinese American community.
• NY Presbyterian Lower Manhattan HospitalminorOthersSupport for improving healthcare and healthcare education for the Asian American community in New York City.
• Chinatown Health ClinicminorOthersSupport for community health services serving the Asian American community's medical needs.
• Celestial Love FoundationminorOthersLocal community organization receiving donations and support from Wonton Food.
• Chinatown Manpower Project Inc.minorOthersOrganization receiving support for civic engagement and career advancement programs.
• F.Y. EyeminorOthersNonprofit agency for mission-driven messaging partnership. Collaborated on Census 2020 campaign using fortune cookie messaging.
• LIC PartnershipminorOthersLocal community partnership organization in Long Island City area.
• NJCACC and American Food Merchant AllianceminorOthersTrade associations receiving support for local manufacturing and business advocacy.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• JFC International: JFC International is one of the largest importers and distributors of Asian food products in North America, offering noodles, wrappers, sauces, and ingredients to foodservice and retail. Comparable to Wonton Food as a broad-line Asian food supplier serving similar foodservice operators, though JFC's model leans more toward import/distribution versus Wonton's domestic manufacturing.
• Sun Noodle: Sun Noodle is a specialty ramen and noodle manufacturer based in New Jersey serving restaurants, foodservice, and retail with fresh and frozen noodles. Directly comparable to Wonton's noodle manufacturing business as both produce fresh Asian-style wheat noodles for foodservice operators across the US.
• Pulmuone Foods USA: Pulmuone is a Korean food manufacturer with US operations producing noodles, tofu, dumplings, and Asian sauces for retail and foodservice channels. Comparable to Wonton as an Asian food manufacturer offering noodles and wrappers across similar grocery and foodservice distribution.
• Lotus Foods: Lotus Foods is a US-based rice noodle and rice products company specializing in organic and specialty rice noodles (ramen, pad thai, pho). Comparable to Wonton's noodle category, though Lotus focuses on rice-based noodles and retail while Wonton focuses on wheat-based noodles and foodservice.

Regional players

• Koda Farms: Koda Farms is a California-based rice and Asian food manufacturer specializing in mochi, rice flour, and rice-based products. Comparable to Wonton's Asian food manufacturing and California foodservice presence, though focused on rice products versus wheat noodles.
• Hakubaku: Hakubaku is a Japanese noodle manufacturer exporting soba, udon, and somen noodles to North American retail and foodservice markets. Comparable to Wonton's noodle manufacturing category, though Hakubaku's US presence is primarily through import partners versus Wonton's domestic manufacturing.

Broad incumbents

• Annie Chun's: Annie Chun's is a brand of CJ CheilJedang producing Asian noodles, sauces, and meal kits primarily for US retail grocery. Comparable to Wonton's noodle category in terms of product overlap, but operates at much larger scale and focuses on retail CPG versus foodservice distribution.
• Thai Kitchen: Thai Kitchen is the brand of McCormick & Company producing rice noodles, sauces, and pastes for retail grocery. Comparable in noodle product category, though Thai Kitchen's parent (McCormick) gives it vastly larger distribution and marketing resources versus Wonton's focused foodservice model.
• Roland Foods: Roland Foods is a US specialty food importer and manufacturer distributing Asian noodles, wrappers, sauces, and ingredients to foodservice and retail. Comparable to Wonton as a broad-line Asian ingredients supplier serving similar foodservice operators across the US.

Emerging players

• Wan Chai Ferry: Wan Chai Ferry is a frozen dumpling and Asian appetizer brand owned by CJ CheilJedang, producing dumplings, buns, and dim sum items for US retail. Comparable to Wonton in the wrapper-and-filled-product space, though Wan Chai Ferry is consumer CPG-focused with retail frozen distribution versus Wonton's foodservice ingredient model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wontonfood
• YouTubeyoutube.com/playlist?list=PL_HCl5-nTfpDqDtAaXdnHU-l8R9mM0Jij
• Facebookfacebook.com/wontonfood
• LinkedInlinkedin.com/company/wonton-food-inc
• Instagraminstagram.com/wontonfood

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonton Food Inc