Stadium Journey

What Stadium Journey does

Stadium Journey LLC operates a niche sports-travel media property publishing stadium reviews, league/arena rankings, and venue news across more than a dozen sports and dozens of leagues worldwide. The company was founded around 2009 and is based in Philadelphia, with an 11-50 employee headcount that is overwhelmingly composed of named contributing reviewers and editors (Paul Baker, Meg Minard, Dave Cottenie, Lloyd Brown, Eric Moreno, Marc Viquez, Aaron S. Terry, Chris Tuck, Gregory Koch, Bart Wilhelm, Alex Mailes, Andrei Ojeda, and others). Coverage spans MLB, NFL, NBA, NHL, MLS, and MiLB in North America, and extends into minor and independent leagues (Pecos League, Alaska Baseball League), college and high school sports, and international leagues including NPB (Japan), KBO (Korea), ABL/AFL/A-League (Australia), Bundesliga, Ligue 1, La Liga, Serie A, English Football, Eredivisie, and Latin American baseball. The core product is a Wix-hosted editorial website structured by sport and league, anchored by a proprietary FANFARE Score rating system that evaluates each venue across seven standardized categories (Food & Beverage, Atmosphere, Neighborhood, Fans, Access, Return on Investment, Extras) and produces a single composite numerical score per stadium.

Supporting products include a searchable North American Stadium Locator directory, a Stadium Rankings module with annual league-specific rankings (e.g., the Canadian Hockey League Arena Ranking 2026), a recurring News section tied to stadium renovations and league developments, and the Obstructed Views podcast co-hosted by Dave Cottenie and Paul Baker. Distribution runs through owned social channels on Facebook, X/Twitter, YouTube, and Instagram. The technology stack is intentionally low-cost: Wix CMS, social media feeds, and a podcast distribution layer, with no proprietary backend, no mobile app, no public API, and no disclosed AI capabilities. All editorial content, reviews, rankings, and the podcast are free to consumers with no paywall, subscription tiers, or paid products.

The business model is implicit digital advertising and affiliate/referral monetization. Review articles link out to team websites, ticketing platforms, and third-party booking sites, providing a passive affiliate channel, while display advertising on stadiumjourney.com represents the primary revenue vehicle. No advertising rates, programmatic partners, or revenue mix are publicly disclosed, and there is no indication of paid sponsorships, branded content programs, events, or B2B products. Ownership is private with no disclosed parent company, institutional investors, board composition, or historical funding rounds; the legal entity is Stadium Journey LLC operating as an independent content publisher.

Name

Stadium Journey

Legal name

Stadium Journey LLC

Website

https://stadiumjourney.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadium Journey is an independent Philadelphia-based sports-travel media publisher producing stadium reviews, rankings, and news across major and minor leagues worldwide, using a proprietary FANFARE Score system to serve sports travelers and fans via its website, podcast, and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital advertising on owned media properties: As a Wix-hosted editorial media site with branded content categories and a news section, display and sponsored placements on stadiumjourney.com are the implicit monetization vehicle. Specific ad rates, partners or revenue mix are not publicly disclosed.
2. Affiliate and referral links: Review articles link out to team websites, ticketing platforms and third-party booking sites, providing an implicit channel for affiliate or referral commissions. No formal affiliate program is disclosed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Stadium Journey is an online sports travel media publication that produces original stadium and arena reviews across global leagues, supported by a searchable stadium directory (Stadium Locator), annual venue rankings, a news section, and the "Obstructed Views" podcast. Each review is scored on the proprietary multi-category FANFARE system covering Food & Beverage, Atmosphere, Neighborhood, Fans, Access, Return on Investment, and Extras, producing a single composite score per venue. Content is free to consumers and monetized through digital advertising and affiliate/referral links.

Product overview

Stadium Journey operates as a single unified sports-travel media website rather than a multi-product platform, built on the Wix content management system. Its core offering is the editorial blog ("Stadium Reviews") which publishes FANFARE-Scored stadium reviews, augmented by three supporting modules accessible from the main navigation: the Stadium Locator (a searchable North American stadium directory), the Stadium Rankings section (curated league/venue rankings), and the News section (original feature articles and industry commentary). Layered on top of this core website is a companion audio offering, the "Stadium Journey's Obstructed Views" Podcast, plus the company's social media channels on Facebook, Twitter, YouTube, and Instagram. Content is organized by sport (Baseball, Basketball, Football, Hockey, Soccer, and Other Sports), with stadium reviews cross-tagged by league, sport, and geography.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium Reviews (FANFARE-scored) First-person, photo-rich reviews of sports venues across MLB, MiLB, NBA, NHL, NFL, MLS, college sports, international soccer, cricket, rugby, racing, and independent leagues, each producing a composite FANFARE Score. Targeted at sports fans and stadium tourists.
• Stadium Locator (North America) Searchable North American stadium directory that lets sports travelers find venues by sport, league, and geography. Targeted at fans planning trips around attending games.
• Stadium Rankings Curated stadium rankings section, including periodic league-specific rankings such as the Canadian Hockey League Arena Ranking 2026. Targeted at sports fans and industry observers.
• Stadium News Original feature articles and industry commentary covering stadium news, arena renovations, FIFA World Cup venue coverage, and league announcements. Targeted at sports industry observers and news consumers.
• Obstructed Views Podcast Companion podcast featuring Dave Cottenie and Paul Baker discussing stadiums from around the world with occasional special guests. Targeted at podcast listeners and sports fans.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core infrastructure and core distribution.

• Wixcore infrastructureTechnology or IntegrationStadium Journey is published on the Wix platform; all site media is served from static.wixstatic.com and the site uses Wix's editorial and commerce infrastructure. This is a foundational technology partnership underpinning the entire site.
• Facebook (Meta)core distributionGTM or Marketing PartnerStadium Journey operates an official Facebook page (facebook.com/StadiumJourney) linked from the header and footer, used as an owned social distribution channel for editorial content and audience engagement.
• X (Twitter)core distributionGTM or Marketing PartnerStadium Journey operates an official X/Twitter account (@StadiumJourney) linked from the header and footer, used for content distribution and audience engagement.
• YouTubecore distributionGTM or Marketing PartnerStadium Journey operates an official YouTube channel (UCd1hdI-H_OTn2Y7btzmVZeA) linked from the header and footer, hosting video content that extends editorial reach.
• Instagramcore distributionGTM or Marketing PartnerStadium Journey operates an official Instagram account (@stadiumjourney) linked from the header and footer, used for visual content and audience engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stadium Talk: A direct competitor focused on sports stadium reviews, news, and rankings. Closely comparable as it operates in the same niche of stadium-focused editorial content aimed at sports travelers.
• Ballpark Digest: A specialty publication focused on baseball stadium and ballpark news, renovations, and developments. Closely comparable as a niche editorial property covering a single sport's venues.
• The Stadium Guide: A sports stadium travel guide covering venues across Europe and globally. Closely comparable as a stadium-focused editorial and travel-planning resource for sports travelers.

Broad incumbents

• Bleacher Report: A major sports media publisher covering leagues, teams, and venues. Comparable as a sports-media destination for fans, though far broader in scope than Stadium Journey's stadium-only focus.
• The Athletic: Subscription-based sports media covering teams and venues across leagues. Comparable as a destination for in-depth sports coverage, but with a paid, subscription model rather than free ad-supported reviews.
• SB Nation: A network of sports blogs and team sites covering professional and college sports. Comparable as a content-led sports media property, but distributed across team-specific verticals rather than stadium-specific.
• Sports Illustrated: A legacy sports media brand covering major leagues, teams, and venues globally. Comparable as a destination for stadium and arena news and rankings, though vastly broader in scope.
• Deadspin: An independent sports media outlet covering major sports leagues, events, and venues. Comparable as a sports-content publisher competing for the same fan audience.
• The Ringer: A sports and pop-culture media site with podcasts and written coverage across leagues. Comparable as a multi-format (written + audio) sports media brand competing for fan attention.
• ESPN: The dominant global sports media network covering every major league and venue. Comparable as the primary sports-media incumbent against which niche publishers like Stadium Journey compete for audience share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StadiumJourney
• YouTubeyoutube.com/channel/UCd1hdI-H_OTn2Y7btzmVZeA
• Facebookfacebook.com/StadiumJourney
• Instagraminstagram.com/stadiumjourney

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium Journey