AMAG Leasing
AMAG Leasing AG is a Swiss vehicle and mobility leasing subsidiary of the AMAG Group, offering subscription-style leases of Volkswagen Group cars, bikes, and Microlino micro-vehicles to private, SME, and enterprise customers across Switzerland through a ~300-dealer network and digital channels.
- Company typePrivate
- Founded1945
- HeadquartersCham, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What AMAG Leasing does
AMAG Leasing AG is a Swiss vehicle and mobility leasing company headquartered in Cham, Switzerland, and a wholly-owned subsidiary of the privately-held AMAG Group AG (controlled by the Haefner family). Founded within the AMAG ecosystem that dates to 1945, the company originates and services leases for new and used vehicles primarily from Volkswagen Group brands — Volkswagen, Audi, SEAT, Škoda, CUPRA and VW Nutzfahrzeuge — and has since expanded into bike leasing (Twinner, Tour de Suisse, Opium, Stromer, MILOO), Microlino micro-vehicle leasing, and corporate fleet solutions. Its distribution combines a captive B2B sales operation with a channel network of approximately 300 dealers and service partners across Switzerland, complemented by an online direct channel (LeasingBudget calculator, multilingual portal, self-service contract management).
The core product is a subscription-style vehicle lease monetized through monthly rentals, interest spreads and bundled service fees. The LeasingPLUS framework tiers service content (Starter, Go for new vehicles; Basic, Advanced for used vehicles) and ties progressive interest-rate reductions (up to 1.80% for new, 1.90% for used) to higher attach. Adjacent recurring revenue streams include insurance intermediation with Zurich, Allianz and AXA; dealer inventory financing (CHF 359.9 million in 2025); an EV-charging product (chargeON card/app, 13,000+ Swiss and 400,000 European access points at CHF 0.28/kWh); fuel-card partnerships with volenergy/Shell/AVIA/Migrol; and a 50%-owned fleet joint venture with Volkswagen Financial Services, movon AG. The 2025 operating footprint spans a CHF 5,616 million leasing portfolio, 195,600 active contracts, CHF 2,230 million of new financing volume, CHF 6,206 million in total assets and CHF 145.5 million in pre-tax profit at a 27% Cost-Income Ratio, funded through investment-grade senior unsecured bonds, Green Bonds reviewed by Sustainalytics and a Fitch AAA Auto Covered Bond program.
AMAG Leasing firmographics
Firmographics- Name
- AMAG Leasing
- Legal name
- AMAG Leasing AG
- Website
- https://amag-leasing.ch
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AMAG Leasing AG is a Swiss vehicle and mobility leasing subsidiary of the AMAG Group, offering subscription-style leases of Volkswagen Group cars, bikes, and Microlino micro-vehicles to private, SME, and enterprise customers across Switzerland through a ~300-dealer network and digital channels.
- Ownership category
- akta.pro rank
AMAG Leasing industry classification
Industry- Product category
- Vehicle Leasing Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI), Fleet Insurance, Risk & Accident Management (Claims, Loss Control) (TLABAHAM)
Keywords
Where AMAG Leasing is headquartered
LocationHeadquarters
- HQ city
- Cham
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
AMAG Leasing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Vehicle Leasing: Core business: providing vehicle leasing services for cars, bikes, and other mobility solutions. Revenue generated from leasing rates, interest margins, and service fees. Leasing portfolio of CHF 5,616 million in 2025 with 195,600 active contracts.
- LeasingPLUS Service Packages: All-inclusive service packages bundling maintenance, insurance, tire replacement, and breakdown assistance into monthly lease payments. Includes tiered offerings (Starter, Go, Basic, Advanced) with discounted interest rates.
- Insurance Products: Motor vehicle insurance and payment protection insurance offered in partnership with Zurich, Allianz, and AXA, integrated into leasing contracts.
- Dealer Inventory Financing: Financing solutions for dealer inventory (Händlerbestandsfinanzierung) totaling CHF 359.9 million in 2025.
- Fuel Cards: Partnership fuel cards (volenergy, Shell, AVIA, Migrol) offering fuel discounts and savings, providing revenue through transaction fees.
- Charging Services: Electric vehicle charging services through chargeON card/app at preferential rates (CHF 0.28/kWh) at AMAG stations and partner locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Škoda Enyaq E-Neuwagen starting from 0.0% with LeasingPLUS Care |
| Subscription | Monthly | Volkswagen ID.3 starting from 0.1% with LeasingPLUS Go, insurance, and payment protection |
| Subscription | Monthly | LeasingPLUS Starter - Basic service package with discounted interest rates |
| Subscription | Monthly | LeasingPLUS Go - Full service package including tires |
| Subscription | Monthly | LeasingPLUS Basic - Service package for used vehicles |
| Subscription | Monthly | LeasingPLUS Advanced - Enhanced package for used vehicles |
| Usage-based | Pay-as-you-go | chargeON charging rate |
| Transaction based/ take rate | Monthly | Fuel card discounts |
| Subscription | Monthly | Bike leasing interest rates |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels8 records
AMAG Leasing product offering
Product offeringCore offering
AMAG Leasing AG provides vehicle and mobility leasing services in Switzerland for new and pre-owned cars from Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge), plus Microlino urban EVs, bikes, and corporate fleets via subsidiary movon AG. The company sells all-inclusive LeasingPLUS service packages bundling maintenance, tires, insurance, and payment protection into a single monthly rate, and complements the offering with dealer inventory financing, chargeON EV charging, fuel cards, and the LeasingBudget online calculator.
Product overview
AMAG Leasing operates as a comprehensive vehicle and mobility leasing provider under the AMAG Group, offering a unified platform centered on vehicle leasing with integrated service modules. The core product is Vehicle Leasing for new and pre-owned vehicles from six Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Commercial Vehicles), supplemented by specialized leasing for Microlino urban vehicles and bikes. The LeasingPLUS ecosystem serves as the primary add-on module architecture, offering tiered service packages (Starter, Go for new vehicles; Basic, Advanced for used vehicles) that bundle maintenance, tires, insurance, and payment protection into single monthly rates. Supporting modules include chargeON EV charging cards/apps, fuel cards (volenergy, Shell, AVIA, Migrol), dealer stock financing, and the AMAG Customer Account Portal for contract management. Corporate offerings extend through movon AG (fleet leasing JV) and enterprise bike leasing programs. The company also maintains investor relations with bond issuances and credit ratings. No AI/ML capabilities or public API are offered.
Differentiator
Problem solved
Functional benefit
Brands
- LeasingPLUS: All-inclusive leasing packages including service, insurance, tire replacement, and mobility services
- Bike Leasing
- Microlino Leasing
- chargeON
Quantifiable outcome
- Monthly savings of over CHF 100 on energy costs for electric vehicles compared to combustion engines
- +3 more outcomes
Companies that use AMAG Leasing
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
AMAG Leasing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AMAG Leasing partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and supporting.
- Porsche Financial Services Schweiz AGcoreLeasing-as-a-Service partnership where AMAG Leasing took over operational leasing processes of Porsche Financial Services Schweiz AG. Enables both companies to leverage their strengths in long-term partnership aimed at improving customer experience.
- Microlino AGcorePartnership to offer Microlino electric city car leasing in Switzerland. First leasing offering for Microlino in the DACH region (Germany, Austria, Switzerland). Vehicle handover at 6 AMAG Retail sites with Noviv Mobility SA as intermediary at 3 locations.
- Volkswagen Financial Services AGcoreJoint venture partnership with 50% stake in movon AG (subsidiary of AMAG Leasing) for fleet leasing and full-service solutions for business customers. Aims to become one of the largest European fleet providers.
- Zurich Versicherungs-Gesellschaft AG (Zurich)coreInsurance partner for motor vehicle insurance within LeasingPLUS Care packages. Zurich is the risk carrier for Volkswagen, Škoda, VW Nutzfahrzeuge, and all used vehicles.
- Allianz Suisse Gesellschaft für Versicherungen SA (Allianz)coreInsurance partner for motor vehicle insurance within LeasingPLUS Care packages. Allianz is the risk carrier for Audi, SEAT, and CUPRA brands.
- AXA Compagnie d'Assurances SAcoreInsurance partner for payment protection insurance (LeasingPLUS Care rate insurance) covering unemployment and total disability. Also provides general insurance conditions documentation.
- Swiss Startup FactoryminorPartnership in innovation and startup ecosystem supporting AMAG Group's transformation towards mobility provider.
- volenergy (bp, Ruedi-Rüssel, Miniprix)supportingFuel card partnership offering 6 ct/l discount at bp stations, 4 ct/l at Ruedi-Rüssel and Miniprix, and 10% discount on car washes. No card fees.
- ShellsupportingFuel card partnership offering 10 ct/l on V-Power 98, 6 ct/l on regular fuel, and 20% off car washes. Free Shell Fleet app usage.
- AVIAsupportingFuel card partnership offering 6 ct/l discount on petrol and diesel. No annual fees.
- MigrolsupportingFuel card partnership offering 5 ct/l discount plus Cumulus points, 10% off Migrolcar bonus, and free additional card. Free Migrolcard app usage.
- Helion Energy AGcoreCharging infrastructure partner for chargeON solution. AMAG Group subsidiary providing solar energy, charging solutions, and energy storage. ChargeON card valid at 13,000+ Swiss and 400,000 European charging points.
- Twinner (S-Pedelec)supportingStrategic partnership for high-end S-Pedelec leasing with 1.9% interest rate. New premium speed pedelec brand representing speed, design, and sustainability.
- Tour de SuissesupportingPartnership with traditional Swiss bicycle manufacturer (since 1934) offering handcrafted custom bikes. Each bike assembled specifically for customer with unique design and components.
- Opium (Speed Pedelec)supportingPartnership for Swiss-made Opium Speed Pedelecs (45 km/h). Offers 0% interest rate for contracts before December 31, 2026. Includes full insurance and breakdown assistance.
- StromersupportingPartnership for Swiss-developed Speed Pedelecs (up to 45 km/h). All-Inclusive leasing available including maintenance, insurance, and new tires in fixed monthly payment.
- MILOOsupportingPartnership with Swiss e-bike leader offering bikes designed and assembled in Switzerland. Range includes 25 km/h and 45 km/h models for urban, gravel, and cargo use. Marco Odermatt as brand ambassador.
- movon AGcoreSubsidiary (50% owned by Volkswagen Financial Services AG) specializing in fleet leasing and full-service solutions for business customers in Switzerland.
- Volkswagen GroupcoreBattery technology partnership for EV components, recycling, and second-life battery applications. Gigafactories in Europe ensure qualitative and sustainable battery production.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
AMAG Leasing competitors and assessment
Company assessmentBroad incumbents
- Athlon (Daimler/Mercedes-Benz): Operational vehicle leasing and mobility provider across Europe; overlaps in full-service fleet leasing and EV mobility offerings.
- Ayvens (ALD Automotive / LeasePlan): Global full-service vehicle leasing and fleet management leader operating in Switzerland; overlaps strongly in fleet and operational leasing.
- Arval (BNP Paribas): Multinational full-service leasing and fleet management company with Swiss operations, competing in corporate vehicle leasing and mobility solutions.
Direct peers
- Mercedes-Benz Mobility: OEM captive offering leasing, financing and charging services; mirrors AMAG's integrated vehicle-leasing-plus-services model.
- Leasys (Stellantis): Stellantis captive leasing and rental brand bundling cars with services and charging; comparable captive multi-brand leasing approach.
- Sixt Leasing (Allane Mobility): European multi-brand vehicle leasing and fleet management provider serving retail and corporate clients, directly comparable in leasing model.
- MultiLease (Emil Frey Group): Swiss multi-brand vehicle leasing provider tied to the Emil Frey dealer group; a direct domestic competitor in passenger-car and fleet leasing.
- Alphabet (BMW Group): Captive-backed business mobility and fleet leasing provider; comparable model of OEM-linked leasing plus services, competing for Swiss fleet customers.
Regional players
- Cembra Money Bank: Swiss consumer-finance bank with a major auto/vehicle leasing arm serving private individuals; directly competes with AMAG Leasing in the same Swiss vehicle-leasing market.
Others
- Volkswagen Financial Services: VW Group's captive finance arm and AMAG's JV partner in movon AG; both a partner and a comparable captive-leasing operator within the same brand ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
AMAG Leasing social profiles
Digital presenceAMAG Leasing compliance and trust
Trust signalCompliance8 records
AMAG Leasing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAG Leasing leadership team
Management profileNumber of profiles
Profiles11 records
AMAG Leasing subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMAG Leasing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAG Leasing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAG Leasing
What does AMAG Leasing do?
AMAG Leasing AG provides vehicle and mobility leasing services in Switzerland for new and pre-owned cars from Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge), plus Microlino urban EVs, bikes, and corporate fleets via subsidiary movon AG. The company sells all-inclusive LeasingPLUS service packages bundling maintenance, tires, insurance, and payment protection into a single monthly rate, and complements the offering with dealer inventory financing, chargeON EV charging, fuel cards, and the LeasingBudget online calculator.
Is AMAG Leasing a public or private company?
AMAG Leasing is a private company. It is classified as family owned and is currently operating.
When was AMAG Leasing founded?
AMAG Leasing was founded in 1945. It employs 51 to 100 people.
Where is AMAG Leasing based?
AMAG Leasing is headquartered in Cham, Switzerland, in the Europe region.
How does AMAG Leasing make money?
Six revenue lines are on record. Vehicle Leasing is the primary driver. The others are leasingPLUS Service Packages, insurance Products, dealer Inventory Financing, fuel Cards and charging Services.
Who are AMAG Leasing's main competitors?
Broad incumbents on record are Athlon (Daimler/Mercedes-Benz), Ayvens (ALD Automotive / LeasePlan) and Arval (BNP Paribas). Direct peers are Mercedes-Benz Mobility, Leasys (Stellantis), Sixt Leasing (Allane Mobility), MultiLease (Emil Frey Group) and Alphabet (BMW Group). Cembra Money Bank is listed as a regional player. Volkswagen Financial Services is listed as an others.
Does AMAG Leasing have an API?
No public API is recorded for AMAG Leasing.
What industry is AMAG Leasing in?
AMAG Leasing's product category is Vehicle Leasing Services. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End). Its NAICS code is 532112 and its SIC code is 7510.