Touch Media
Touch Media is a Casablanca-based digital media agency founded in 2009 that serves large Moroccan brands with programmatic media buying, social media management, creative production, e-reputation monitoring, and lead qualification, supported by proprietary analytics and ML-based predictive tools.
- Company typePrivate
- Founded2009
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Touch Media does
Touch Media is a Casablanca-based digital media agency founded in 2009 that delivers integrated digital communication services to large Moroccan brands. The company operates a sales-led model with approximately 30 employees and is structured as a Société Anonyme (S.A.) with registered capital of 1,000,000 MAD. Its service portfolio spans digital communication strategy, programmatic media buying, creative production, community management, e-reputation monitoring, and lead qualification. The company holds Google Certified Partner status and serves an enterprise client base of 42 named brand logos concentrated in Morocco, under founder and Director General Mohamed MEZIAN. The firm has been operating for 16 years with no disclosed external investors, subsidiaries, or parent entities.
The company's technology stack centers on three proprietary platforms: Smart Analytics™, a real-time business intelligence reporting platform providing live campaign analytics, one-click launch/delivery reports, and retrospective analyses; an Algorithme d'analyses prédictives that uses machine learning trained on historical campaign performance data to forecast outcomes pre-launch; and a Plateforme de gestion de leads, an integrated CRM for full-funnel lead management, pre-qualification, and ROI calculation. The agency also integrates with leading third-party platforms including DoubleClick Bid Manager (DSP for RTB programmatic buying), Brandwatch (e-reputation monitoring), and Facebook/Meta for paid social execution. Smart Analytics™ is offered free with services, while the lead management platform is priced on a quote basis.
Touch Media's go-to-market is direct enterprise sales targeting large Moroccan brands across multiple industries. Pricing is quote-based with custom solutions per client, supplemented by free analytics tooling as a value-add. The company distributes through direct engagement, dedicated account directors, and a quote-request form on its website. Its primary marketing channel is a blog covering Moroccan and global digital marketing, SEO, social media, and AI trends. Geographic operations are concentrated in Morocco, with no disclosed international expansion, and revenue is derived from a mix of professional services (strategy, trading desk, production, lead qualification) and subscription/recurring engagements (media buying, community management).
Touch Media firmographics
Firmographics- Name
- Touch Media
- Legal name
- Touch Media S.A.
- Website
- https://touchmedia.ma
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Touch Media is a Casablanca-based digital media agency founded in 2009 that serves large Moroccan brands with programmatic media buying, social media management, creative production, e-reputation monitoring, and lead qualification, supported by proprietary analytics and ML-based predictive tools.
- Ownership category
- akta.pro rank
Touch Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where Touch Media is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Touch Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Media Strategy Services: Consulting services for digital communication strategy development, identifying client needs and recommending digital devices to meet objectives including performance campaigns, viral campaigns, branding campaigns, and social media campaigns.
- Digital Media Buying: Media planning with predictive performance analysis for campaigns, managed through RTB, Google AdWords, and Facebook/Instagram platforms.
- Trading Desk Services: Campaign management on RTB, Google AdWords and Facebook/Instagram through certified experts using DoubleClick Bid Manager DSP.
- Digital Production: Production of banners, rich-media ads, responsive sites and landing pages with ergonomic UX design.
- Social Media Management: Community management and social media strategy execution for clients.
- Lead Generation: Lead pre-qualification service delivering qualified leads processed within reduced timeframes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Smart Analytics™ - Complimentary reporting platform |
| Subscription | Annual | Lead Management Platform - Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Touch Media product offering
Product offeringCore offering
Touch Media is a Casablanca-based digital media agency that provides large Moroccan brands with end-to-end digital communication services, including digital media strategy, programmatic and RTB media buying (via DoubleClick Bid Manager), trading desk campaign management on Google AdWords and Facebook/Instagram, digital creative production (banners, rich-media, responsive sites, landing pages), community management, e-reputation monitoring using Brandwatch, and lead pre-qualification. The agency is supported by proprietary technology platforms — Smart Analytics™ for real-time BI reporting, a machine learning predictive analytics algorithm, and an integrated CRM lead management platform — that quantify media recommendations and track 16 KPIs per campaign.
Product overview
Touch Media is a digital media agency offering a portfolio of proprietary technology platforms and services. Their core product suite includes Smart Analytics™ for real-time campaign reporting and business intelligence, an Algorithme d'analyses prédictives for campaign performance forecasting using machine learning, and a Plateforme de gestion de leads with integrated CRM for lead pre-qualification and conversion tracking. These platforms are complemented by managed services including digital communication strategy, programmatic media buying via Doubleclick Bid Manager, creative design production, community management, E-Reputation monitoring with Brandwatch, and lead qualification.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Media Strategy Consulting Expert consulting service that identifies client needs and recommends digital communication devices, including performance campaigns, viral campaigns, branding campaigns, and social media campaigns, tailored to each client's objectives.
- Digital Media Buying Media planning service with predictive performance analysis, recommending media plans adapted to client objectives across RTB, Google AdWords, and Facebook/Instagram platforms.
- Trading Desk Services Campaign management on RTB, Google AdWords, and Facebook/Instagram, run by certified AdWords and DoubleClick experts using the DoubleClick Bid Manager DSP.
- Digital Creative Production Production of banners, advanced rich-media ads, responsive websites, and landing pages with ergonomic UX design — producing thousands of banners annually for clients.
- Social Media Community Management Social media strategy execution and community management for clients, led by a team of social media managers.
- E-Reputation Monitoring Configuration of e-reputation monitoring and surveillance strategies using Brandwatch technology for social media monitoring and brand tracking.
- Lead Pre-qualification Service Service that delivers only pre-qualified leads to clients, processed within reduced timeframes, using the integrated lead management platform.
Quantifiable outcome
- 16 KPIs tracked per campaign for complete analytical view
- +1 more outcomes
Companies that use Touch Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Touch Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
Touch Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreGoogle Certified Partner with certified Google AdWords experts on staff. Agency displays official Google Partner badge and manages campaigns through Google AdWords platform.
- DoubleClick (Google)coreUses DoubleClick Bid Manager DSP for RTB campaign trading desk services. Certified experts manage campaigns through Google's DoubleClick platform.
- Facebook/MetacoreManages Facebook and Instagram advertising campaigns with certified platform expertise.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Touch Media competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising and media services holding company with a Morocco presence competing for the same large-brand media buying and digital strategy mandates Touch Media serves.
- Havas: Global communications group operating across media planning/buying, creative, and digital, with a Morocco footprint that overlaps Touch Media's enterprise client base.
- Dentsu: Global advertising network with Morocco operations offering media investment, creative, and CX services — directly comparable to Touch Media's full-service digital offering.
- GroupM: WPP's media investment arm and the largest media buying network globally, with Morocco operations competing for the same programmatic and performance media budgets.
- Wunderman Thompson: Global creative, data, and technology agency with Morocco presence, offering integrated digital strategy, media, and technology services to enterprise clients.
- Kantar: Global marketing data and analytics company providing audience measurement and media research services; overlaps with Touch Media's Smart Analytics™ reporting and predictive analytics capabilities.
- Nielsen: Global audience measurement and media analytics incumbent, providing ratings and media insights comparable to Touch Media's 16-KPI campaign analytics and predictive performance offerings.
Regional players
- Médiamétrie: France-based audience and media measurement provider covering French-speaking markets including North Africa; relevant peer given Touch Media's audience measurement and media research positioning in a francophone market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Touch Media social profiles
Digital presenceTouch Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touch Media leadership team
Management profileNumber of profiles
Profiles6 records
Touch Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touch Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touch Media
What does Touch Media do?
Touch Media is a Casablanca-based digital media agency that provides large Moroccan brands with end-to-end digital communication services, including digital media strategy, programmatic and RTB media buying (via DoubleClick Bid Manager), trading desk campaign management on Google AdWords and Facebook/Instagram, digital creative production (banners, rich-media, responsive sites, landing pages), community management, e-reputation monitoring using Brandwatch, and lead pre-qualification. The agency is supported by proprietary technology platforms — Smart Analytics™ for real-time BI reporting, a machine learning predictive analytics algorithm, and an integrated CRM lead management platform — that quantify media recommendations and track 16 KPIs per campaign.
Is Touch Media a public or private company?
Touch Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touch Media founded?
Touch Media was founded in 2009. It employs 11 to 50 people.
Where is Touch Media based?
Touch Media is headquartered in Casablanca, Morocco, in the Africa region.
How does Touch Media make money?
Six revenue lines are on record. Digital Media Strategy Services are the primary driver. The others are digital Media Buying, trading Desk Services, digital Production, social Media Management and lead Generation.
Who are Touch Media's main competitors?
Broad incumbents on record are Publicis Groupe, Havas, Dentsu, GroupM, Wunderman Thompson, Kantar and Nielsen. Médiamétrie is listed as a regional player.
Does Touch Media have an API?
No public API is recorded for Touch Media.
What industry is Touch Media in?
Touch Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 541810 and its SIC code is 7311.