What Médiamétrie does

Médiamétrie is a French audience measurement company founded in 1985 and headquartered in Levallois-Perret, operating as a private Société Anonyme with 501-1,000 employees. The company is the reference audience measurement provider for the French media market, operating proprietary panels covering TV, radio, internet, and digital video. Its flagship Médiamat panel encompasses 5,500+ households (12,000+ individuals aged 4+) and uses watermarking technology to measure 130+ television channels daily, including all locations, screens, and temporalities as of January 2024. The radio product (EAR) is based on 100,000 interviews annually, while Internet measurement covers 56.3 million individuals (96% of French aged 11+) across computer, mobile, and tablet panels using statistical fusion methodology.

The company's technology stack combines panel-based measurement with site-centric data through hybrid methodologies, statistical fusion techniques for cross-screen deduplication, and proprietary watermarking inserted into TV and radio audio. AI/ML capabilities include deep learning for logo identification, voice recognition for program type detection, and anomaly detection algorithms for online survey quality control. The product portfolio spans seven measurement universes: MédiaEar (audio/radio/podcasts), MédiaMat (TV), MédiaWeb (internet), MédiaReach (cross-media video advertising), MédiaWatch (cross-video editorial), MédiaFrOm (overseas territories), and MédiaTrend (behavioral studies). Recent product launches include MediaReach (Q1 2026, in partnership with AudienceProject) for unified cross-media advertising measurement and MediaWatch (October 2025) for editorial content performance.

Médiamétrie operates a B2B subscription model selling audience data and reports primarily to French broadcasters, advertisers, advertising agencies, and media brokers/publishers. Products are sold through direct enterprise sales teams and an online store, with annual billing cadences for tiered subscriptions such as Médiamat National Quotidien (26 standard targets) and Médiamat Service Editeurs (14 targets). The company also holds a 62% stake in Marocmétrie, providing TV audience measurement for the Moroccan market. Multiple international awards (IAB Europe Grand Prix 2017, 2018, 2019; ICOM Grand Prix 2015; EcoVadis Silver Medal for five consecutive years through 2025) validate its methodological leadership in the industry.

Name

Médiamétrie

Legal name

Médiamétrie

Website

https://mediametrie.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Médiamétrie is the reference French audience measurement company, operating proprietary panels across TV, radio, internet, and digital video. It sells subscription-based audience data and cross-media measurement solutions to broadcasters, advertisers, agencies, and media publishers in France and Morocco.

Ownership category

akta.pro rank

Product category

Media Audience Measurement Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

National TV & Cross-Platform Audience Measurement Panels (MPABAOAA), Ad Campaign Measurement, Reach/Frequency & Attribution (TV/CTV/Radio) (MPABAOAG), Media & Audience Measurement Analytics (BPAHALAO), Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK), Social/Second-Screen & Cross-Media Attention Measurement (TV+Digital+Social) (MPABAOAL)

Keywords

• Media audience measurement
• Cross-media measurement
• TV rating services
• Radio audience research
• Internet audience measurement

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Audience Measurement Data and Reports: Médiamétrie generates revenue primarily through the sale of audience measurement data, subscriptions to measurement services (Médiamat, EAR, Internet Global), and research reports to broadcasters, advertisers, agencies, and media companies. The company operates a professional services model where clients subscribe to specific measurement products and receive regular data deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Médiamétrie provides independent audience measurement and research services for the French media ecosystem, delivering subscription-based data on TV, radio, internet, SVOD/streaming, podcasts, connected TV, and cross-media video advertising. Its measurement stack blends proprietary panels (e.g., Médiamat TV panel of 5,500+ households / 12,000+ individuals, EAR radio survey with 100,000 interviews, Internet multi-screen panel) with site-centric data, watermarking technology, and statistical fusion to produce daily, weekly, monthly, and ad-hoc audience metrics for broadcasters, advertisers, agencies, and publishers.

Product overview

Médiamétrie offers a comprehensive suite of media audience measurement products organized into seven universes: MédiaEar (audio/radio/podcast), MédiaMat (TV audience), MédiaWeb (internet), MédiaReach (cross-media video advertising), MédiaWatch (cross-video audience), MédiaFrOm (overseas territories), and MédiaTrend (behavioral studies and barometers). The portfolio includes core measurement panels (Médiamat for TV with 5,500+ households, EAR for radio with 100,000 interviews), digital measurement (Internet Global across 10,000+ panel), and specialized solutions like SVOD barometers, Connected TV measurement, and Global Audio covering streaming, podcasts, and audiobooks. New offerings include MediaReach for unified cross-media advertising measurement and MediaWatch for cross-video content measurement, both leveraging AudienceProject technology partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• MédiaEar: Audio audience measurement - radio, podcast, listening behaviors, digital audio, insights
• MédiaMat
• MédiaWeb
• MédiaReach
• MédiaWatch
• MédiaFrOm
• MédiaTrend

Products and services

• Médiamat Reference television audience measurement in France, providing daily audience indicators by minute, time slot, and program/screen, with four audience modes (Live, Veille, Consolidée, Jour de Vision). Built on a panel of approximately 5,500 households representing over 12,000 individuals aged 4+. Sold on annual subscription with access to 26 standard targets and optional custom/specific target creation. Audience: broadcasters, agencies, advertisers.
• EAR - Etude Audience Radio Reference radio audience measurement for the French market, delivered via 100,000 interviews over 10 months (September to June) with the population aged 13+. Provides average audience, time-slot audience, audience share, and listening duration metrics, published four times per year. Audience: broadcasters, agencies, advertisers.
• Audience Internet Global Internet audience measurement across all screens (computer, mobile, tablet) using statistical fusion methodology that combines three single-screen panels with a hub panel of 8,300 multi-screen users. Provides deduplicated cross-screen reach metrics for the French internet population. Audience: publishers, ad brokers, advertisers.
• Global Audio Comprehensive audio universe measurement covering live radio, podcasts, music streaming, audiobooks, and personal music. Online study with a 4,000-person sample aged 15-80, mapping audio offerings by usage, listening contexts, and platform trade-offs. Audience: radio groups, streaming platforms, agencies.
• MediaReach Unified measurement solution for cross-media video advertising campaigns. Harmonizes performance measurement across linear TV, streaming platforms, and video-sharing platforms, enabling advertisers to compare campaign performance through six standardized indicators based on visibility and completion criteria. Delivered in partnership with AudienceProject.
• MediaWatch Cross-video audience measurement solution that measures editorial content performance across TV and digital video platforms. Audience: broadcasters, publishers, agencies.
• Observatoire Semestriel des Comportements et Usages de la (S)VOD Semi-annual study (twice yearly) analyzing SVOD subscription video-on-demand behaviors and consumption patterns in France, with a sample of approximately 4,000 internet users aged 6-80 covering more than 80 platforms (SVOD, VOL, BVOD, TVOD). Audience: platforms, broadcasters, agencies, advertisers.
• Baromètre Quotidien de la Consommation SVoD Daily SVOD consumption measurement providing top programs, platform shares, consumer profiles, and preferred screens. Partnership with Harris Interactive's Quali TV panel of more than 2,000 viewers aged 15+. Results available daily and broken down by age group. Available on the online store.
• Baromètre TV Connectée Semi-annual study (conducted twice yearly) measuring connected TV equipment and usage in France. Covers Smart TV, TV box, connected game consoles, and other connection methods. Analyzes 13 usage types (live TV, replay, video, apps) across 3,000 representative individuals aged 15-80.
• EAR > Podcast Podcast measurement counting listens and downloads by subscribers for both replay and native French podcasts. In May 2026, over 171 million French podcasts were played or downloaded worldwide, with 141 million in France alone.
• Métridom Audience measurement for French overseas territories (Antilles, etc.), covering television (January-June 2026 wave) and radio (September 2025-June 2026).
• TV Extended Measurement solution isolating the digital contribution to overall TV audience at Brand or Group level. Integrates watermarked TV content with eStat-tagged online content, enriching the Médiamat benchmark with an all-content dimension.

Quantifiable outcome

• Measurement of 130+ television channels daily using watermarking technology
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• AudienceProjectcoreTechnology or Integration · 4 September 2025Technology partnership to accelerate the development of Médiamétrie's Cross-Media Video advertising measurement solution. AudienceProject provides its technology assets integrated with major market platforms, combined with Médiamétrie's proprietary data and methodological expertise. The solution measures campaign performance across digital video ecosystems (video sharing platforms, SVOD, streaming) and linear TV, planned for Q1 2026 launch.
• Harris InteractivecoreTechnology or IntegrationPartnership for the daily SVOD consumption barometer. Harris Interactive provides its dedicated online Quali TV panel to survey more than 2,000 viewers aged 15+ daily on their SVOD consumption habits.
• LMS-CSAcoreOthersOne of the main market research companies in Morocco and secondary shareholder (alongside Médiamétrie's 62%) of Marocmétrie, which produces the reference TV audience measurement for all Moroccan territory.
• GooglecoreTechnology or IntegrationSingle source panel partnership for calculating contributions between different screens in 4-screen TV/Video measurement. The partnership combines TV and Internet panel data for cross-screen audience analysis.
• NetRatings (comScore)coreTechnology or IntegrationPartnership for computer video panel in 4-screen TV/Video and 3-screen Video audience measurement systems. Previously operated as Médiamétrie//NetRatings joint venture.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ipsos: Global market research and audience measurement company. Comparable as both offer syndicated audience measurement products (Ipsos ASI for TV/radio), custom research studies, and serve similar broadcaster/advertiser clients, though Ipsos has a broader research portfolio beyond media measurement.
• GfK: Global market research company with consumer panel expertise. Comparable as both operate large-scale panel infrastructure for media and consumer measurement, though GfK has broader consumer goods and retail research focus beyond media-specific audience measurement.
• Nielsen: The global leader in audience measurement with Nielsen ratings. Directly comparable to Médiamétrie as both provide TV, radio, and cross-platform audience measurement as industry-standard currencies, though Nielsen operates globally while Médiamétrie is focused on France and French-speaking markets.
• Kantar Media: Major global audience measurement and media research provider. Comparable as both companies serve broadcasters, advertisers, and agencies with subscription-based measurement data, though Kantar has broader geographic reach and includes consumer panel research beyond media.

Direct peers

• Auditel: Italian television audience measurement body. Comparable as both provide JIC-structured audience measurement services in their respective national markets, using similar panel-based methodologies and serving the same customer base of broadcasters, advertisers, and agencies.
• comScore: Digital audience measurement specialist and former JV partner with Médiamétrie (Médiamétrie//NetRatings). Directly comparable in internet audience measurement methodology, panel operations, and site-centric data fusion approaches, with competing offerings in cross-platform digital measurement.
• Numeris: Canadian audience measurement provider for TV, radio, and digital. Directly comparable as both provide national cross-platform audience measurement as industry currency using panel + meter methodology, though Numeris focuses exclusively on the Canadian market.
• AGF (Arbeitsgemeinschaft Fernsehforschung): The German joint industry committee for TV audience measurement. Directly comparable as both operate as industry-funded measurement bodies serving broadcasters, advertisers, and agencies with cross-platform video measurement, though AGF focuses specifically on the German market.
• BARB (Broadcasters' Audience Research Board): The UK industry-standard TV audience measurement body, structurally analogous to Médiamétrie's JIC-based model. Directly comparable as both provide the official cross-platform TV/video audience currency for their respective national markets, using panel-based methodologies with similar commercial structures.

Emerging players

• AudienceProject: Cross-platform audience measurement technology partner that Médiamétrie selected in September 2025 to power MediaReach. Comparable as both provide cross-media video measurement and are integrated with major digital platforms, though AudienceProject operates as a technology provider rather than a national JIC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mediametrie
• LinkedInlinkedin.com/company/mediametrie
• Instagraminstagram.com/mediametrie.officiel
• Facebookfacebook.com/Mediametrie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Médiamétrie