Citrus-Lime
Citrus-Lime provides Cloud POS, a cloud-based point-of-sale, real-time stock control, and ecommerce platform for independent specialty retailers in cycle, outdoor, equestrian, country living, and running sectors across the UK, US, Australia, Canada, and Ireland.
- Company typePrivate
- Founded1999
- HeadquartersUlverston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Citrus-Lime does
Citrus-Lime is a UK-based vertical SaaS company that provides cloud-based point-of-sale (Cloud POS), ecommerce, and live stock control software to independent retailers in cycle, outdoor and adventure, equestrian, country living and field sports, and running sectors. The platform integrates Point of Sale, real-time stock control, and ecommerce into a single cloud solution, augmented by modular add-ons including the Supplier Integration Module (SIM) and AutoSIM for automated product data import from major distributors, Workshop Scheduling and Book My Bike In for service and repair operations, Courier Integration supporting 13 carriers, a Customer Loyalty Programme, Click & Collect, and Cloud Reports analytics. A REST API is exposed for third-party integration, and pre-built connectors cover accounting (Xero, QuickBooks), payments (PayPal, Klarna, Apple Pay, Amazon Pay, eBay, V12 Finance, Cyclescheme), and sector partners (VeloLife insurance, bike.rent Manager). Cloud POS 2.0 was launched in December 2023.
Citrus-Lime operates a recurring subscription SaaS model with monthly billing and country-specific pricing for the UK, US, Australia, Canada, and Ireland. Pricing is quote-based and not publicly disclosed; revenue is per-register or per-store with tiered modules. The company sells primarily through direct sales with a sales-led go-to-market motion, supported by free one-to-one training and ongoing customer support, plus content marketing, SEO, a YouTube training channel, and a Helpjuice-powered knowledge base. The customer base is a long tail of independent SMB specialty retailers; named UK customers include Leisure Lakes Bikes, Taunton Leisure, Balfes Bikes, Trekitt, Redpost, Dropzone, RB Equestrian, and Toms Cycles.
The company was founded in 1999 and pivoted to retail POS in 2014 under founder and CEO Neil McQuillan. It is headquartered in Ulverston, Cumbria, with a Manchester office, a US sales and marketing presence in Gloucester, Massachusetts (Citrus-Lime, Inc.), and a non-staffed Irish legal entity (Citrus-Lime Global Ltd). Citrus-Lime has raised a £750,000 investment from the Northern Powerhouse Investment Fund in September 2023 and a multi-million-pound investment from BGF in December 2025 to accelerate product development and international expansion, particularly in the US. The management team includes a Chief Operations Officer (Neil Wright), Chief Technology Officer (Suzy Weightman), Chief Revenue Officer (James Steel), and a US General Manager (Lewis Sherratt).
Citrus-Lime firmographics
Firmographics- Name
- Citrus-Lime
- Legal name
- Citrus-Lime Ltd
- Website
- https://citruslime.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Citrus-Lime provides Cloud POS, a cloud-based point-of-sale, real-time stock control, and ecommerce platform for independent specialty retailers in cycle, outdoor, equestrian, country living, and running sectors across the UK, US, Australia, Canada, and Ireland.
- Ownership category
- akta.pro rank
Where Citrus-Lime is headquartered
LocationHeadquarters
- HQ city
- Ulverston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Citrus-Lime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cloud POS SaaS Subscription: Cloud-based point of sale and ecommerce software provided as a subscription service to independent retailers. Includes ongoing support, updates, and access to the platform. Multi-store operations are supported with per-register or per-store pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Country-specific pricing tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Citrus-Lime product offering
Product offeringCore offering
Citrus-Lime develops and sells Cloud POS, a cloud-based SaaS retail management platform that integrates Point of Sale, live stock control, and ecommerce into a single system for independent retailers. The platform is purpose-built for niche specialty retail verticals (cycle, outdoor and adventure, equestrian, country living, and running) with vertical-specific features such as supplier data integration, workshop scheduling, and bike rental management. Sold on a monthly subscription basis with country-specific pricing across the UK, US, Australia, Canada, and Ireland.
Product overview
Citrus-Lime provides Cloud POS, an end-to-end cloud-based retail platform for independent retailers in the cycle, equestrian, outdoor, country living, and running sectors. The core Cloud POS product integrates Point of Sale, real-time stock control, and ecommerce into a single cloud solution, supported by an array of modular add-ons. These include the Ecommerce module (Standard and Premium tiers), Supplier Integration (SIM) and AutoSIM for automated product data feeds from distributors, Workshop Scheduling and Book My Bike In for service management, Courier Integration supporting 13 carriers for label printing, the Loyalty Programme for customer rewards, Click & Collect for omnichannel fulfilment, Cloud Reports for analytics, and Xero/QuickBooks accounting integrations. Citrus-Lime also offers a Velolife Insurance module (via VeloLife partnership) for embedded bike insurance at POS, bike.rent Manager for rental operations, and Digital Marketing Services (SEO). Cloud POS operates as a single unified platform for single-store and multi-store retailers across UK, US, Europe, Australia, and Canada, with US expansion as a stated growth priority.
Differentiator
Problem solved
Functional benefit
Brands
- Cloud POS: End-to-end cloud retail solution incorporating Point of Sale, live stock control, and ecommerce in one platform for independent retailers.
- Cloud Reports
- Customer Rewards
- Book My Bike In
- AutoSIM
Products and services
- Cloud POS End-to-end cloud retail platform combining Point of Sale, real-time stock control, and ecommerce in a single cloud-based system for independent retailers in cycle, equestrian, outdoor, country living, and running verticals. Supports single-store and multi-store operations across the UK, US, Europe, Australia, and Canada, with vertical-specific features and free one-to-one training plus ongoing customer support.
- Digital Marketing Services Standalone digital marketing services including SEO services, local SEO, and broader digital marketing support offered to independent retailers to drive traffic and online visibility for their Cloud POS-powered stores.
Quantifiable outcome
- Reduces end-of-season discounting through better inventory and margin control
- +2 more outcomes
Companies that use Citrus-Lime
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Citrus-Lime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability1 record
Feature11 records
Citrus-Lime partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and standard.
- VeloLifecoreCitrus-Lime partnered with VeloLife, a cycle insurance specialist, for an exclusive partnership for bike retailers in the UK. The partnership integrated VeloLife bike insurance into Cloud POS, allowing retailers to offer insurance products directly at point of sale. Following the partnership, VeloLife's assets were later acquired by Laka in 2026.
- bike.rent Manager (BRM)strategicStrategic partnership with bike.rent Manager, specialists in bike rental management software. The collaboration integrates key aspects of Retail, Repair and Rental for the bike rental industry, combining POS and rental management capabilities.
- XerostandardXero accounting software integration that sends key financial information from Cloud POS to Xero, making it easier to manage finances.
- QuickBooksstandardQuickBooks accounting software integration similar to Xero, sending financial data from Cloud POS for accounting purposes.
- Multiple Courier PartnersstandardIntegrations with courier services including DHL Express, DPD Local, DPD UK, DX, FedEx UK, Parcelforce, Royal Mail, UPS, USPS, TNT, Yodel, APC, and An Post for shipping label generation and tracking.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Citrus-Lime competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Citrus-Lime social profiles
Digital presenceCitrus-Lime compliance and trust
Trust signalCompliance3 records
Citrus-Lime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citrus-Lime leadership team
Management profileNumber of profiles
Profiles11 records
Citrus-Lime subsidiaries and ownership
Company hierarchySubsidiaries2 records
Citrus-Lime funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citrus-Lime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citrus-Lime
What does Citrus-Lime do?
Citrus-Lime develops and sells Cloud POS, a cloud-based SaaS retail management platform that integrates Point of Sale, live stock control, and ecommerce into a single system for independent retailers. The platform is purpose-built for niche specialty retail verticals (cycle, outdoor and adventure, equestrian, country living, and running) with vertical-specific features such as supplier data integration, workshop scheduling, and bike rental management. Sold on a monthly subscription basis with country-specific pricing across the UK, US, Australia, Canada, and Ireland.
Is Citrus-Lime a public or private company?
Citrus-Lime is a private company. It is classified as venture growth investor backed and is currently operating.
When was Citrus-Lime founded?
Citrus-Lime was founded in 1999. It employs 11 to 50 people.
Where is Citrus-Lime based?
Citrus-Lime is headquartered in Ulverston, United Kingdom, in the Europe region.
How does Citrus-Lime make money?
One revenue line is on record: cloud POS SaaS Subscription.
Does Citrus-Lime have an API?
Yes. Cloud POS exposes a REST API enabling integration with external systems. API documentation is accessible via the Citrus-Lime Help Center under the Cloud POS API section (howto.citruslime.com). The API supports webhook-based event delivery (e.g., order creation, status changes) and programmatic access to inventory, sales, customer, and order data. Specific endpoints include order processing, item management, and customer data. Third-party integrations send key financial information to Xero and QuickBooks via the platform's integration modules. No public SDK is listed in the documentation. Developer documentation is at howto.citruslime.com/cloud-pos-20.