Otivo
Otivo is a Sydney-based, AFSL-licensed fintech that delivers AI-powered personal financial advice on super, investing, retirement, insurance, and debt to Australian consumers, super funds, employers, and advice practices via a freemium and white-label platform.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Otivo does
Otivo Pty Ltd is a Sydney-based, privately held Australian financial technology company that operates a licensed digital financial advice platform under its own Australian Financial Services Licence and Australian Credit Licence (No. 485665). Founded in 2015 by Paul Feeney and previously known as Map My Plan Pty Ltd, the company delivers AI-augmented personal financial advice covering superannuation, investing, retirement, personal insurance, and debt to Australian consumers, superannuation funds, employers, and licensed financial advice practices. Its core product, Ask Otivo, is described as Australia's first AI-powered, fully licensed digital advice assistant; it is supported by a proprietary advice engine with 10 years of compliant delivery history, a domain-specialised natural language interface available in 22 languages, ASIC-compliant retirement projection calculators, and an ISO/IEC 27001:2022 certified information security architecture with all data stored onshore in Australia. Advice modules are independently audited by KPMG and Mills Oakley.
Otivo monetises through a three-tier direct-to-consumer subscription (Free, Digital at $119/year, and Adviser at $499/year) and through B2B/B2B2C enterprise channels: intrafund advice platforms for super funds (e.g., Colonial First State, NESS Super), workplace financial wellbeing benefits for large Australian employers (e.g., Suncorp, Rio Tinto, Medibank, Latitude, EY), and a 2025-launched co-branded/white-label platform for licensed advice practices priced at $500/month plus $100/year per active client (anchored by Ford Scott Pipeline). The go-to-market combines product-led growth (freemium web and mobile apps), enterprise field sales into super funds and employers, and channel partnerships with advice practices and professional referrers (mortgage and insurance brokers). The company reports over 13,000 active users, is led by founder/CEO Paul Feeney with a team of 11–50, and was awarded Most Innovative Fintech Product or Service at the 2026 Finnies Awards.
Otivo firmographics
Firmographics- Name
- Otivo
- Legal name
- Otivo Pty Ltd
- Website
- https://otivo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Otivo is a Sydney-based, AFSL-licensed fintech that delivers AI-powered personal financial advice on super, investing, retirement, insurance, and debt to Australian consumers, super funds, employers, and advice practices via a freemium and white-label platform.
- Ownership category
- akta.pro rank
Otivo industry classification
Industry- Product category
- Digital Financial Advice Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)
- akta.pro secondary industry
- Robo-Advisors & Digital Wealth Managers (FSAAAAAD)
Keywords
Where Otivo is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Otivo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Consumer Subscription Plans: Individual consumers pay annual subscription fees for access to the digital advice platform. Three tiers: Free (limited access), Digital ($119/year — unlimited AI advice and all modules), and Adviser ($499/year — adds 60-minute call with qualified adviser and tailored SoA). Subscriptions run for 12 months and do not auto-renew.
- Enterprise / B2B Partnerships: Superannuation funds, employers, and financial advice practices pay for access to Otivo's platform — either as a white-label/co-branded offering for members/employees/clients, or for additional integrations and features. Occasional referral fees are received from trusted partners such as mortgage brokers and insurance brokers when users elect to use them, though this does not influence advice recommendations.
- Advice Practice Platform Licensing: Financial advice practices pay $500/month plus $100/year per active client for access to the co-branded Otivo platform, enabling them to scale from 100 to 200+ clients per adviser without extra overhead.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier with limited access to financial profile setup, PDF statement of advice, wealth dashboard view, and limited Ask Otivo queries. |
| Subscription | Annual | Full licensed AI financial advice across all modules (super, investing, retirement, debt, personal insurance) with unlimited Ask Otivo queries in 22 languages, personalised projections, and implementable recommendations. |
| Subscription | Annual | Everything in Digital plan plus a 60-minute video call with a qualified Australian adviser and a tailored Statement of Advice. |
| Subscription | Monthly | Co-branded platform for financial advice practices with client management portal, insights dashboard, and marketing toolkit. |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Otivo product offering
Product offeringCore offering
Otivo is Australia's first licensed AI financial adviser, delivering personal financial advice under its own AFSL 485665 across superannuation, investing, retirement, personal insurance, and debt. The platform combines an AI-powered advice engine (Ask Otivo) with oversight from qualified Australian advisers, generating personalised Statements of Advice that are regulated, recorded, and reviewable. It is offered both directly to consumers via annual subscription tiers (Free, Digital, Adviser) and to enterprises (super funds, employers, advice practices) as a white-label or co-branded platform.
Product overview
Otivo is a single licensed AI financial adviser platform offering both direct-to-consumer and enterprise solutions. The core Otivo platform (AFSL 485665) provides AI-powered personal financial advice across super, investing, retirement, insurance and debt through tiered subscription plans (Free, Digital at $119/yr, and Adviser at $499/yr). Key product capabilities include Ask Otivo (AI chat assistant in 22 languages), the Superannuation Calculator/Retirement Planner, Budget Planner, and Financial Fitness Test. Enterprise offerings include the Super Funds Solution (intrafund advice), Employee Wellbeing Program, and Advice Practices Platform. The platform combines AI-powered digital advice with human adviser support through a hybrid model, and is used by leading super funds, employers and advice practices including Colonial First State, Suncorp, Rio Tinto and Ernst + Young.
Differentiator
Problem solved
Functional benefit
Products and services
- Otivo Digital Advice Platform Australia's first licensed AI financial adviser platform providing personal financial advice under AFSL 485665. Covers super, investing, retirement, insurance and debt through an AI-powered digital platform backed by qualified Australian advisers.
- Ask Otivo AI Advice Assistant AI-powered, fully licensed digital advice assistant providing instant, compliant answers to financial advice questions in 22 languages including Mandarin, Arabic, and Vietnamese. Regulated, recorded, reviewable, and seamlessly escalates to qualified Australian advisers.
- Otivo Enterprise Super Funds Solution Intrafund advice platform for superannuation funds enabling scalable digital advice delivery across member bases with SSO/API integration, retirement planning modules, and KPMG-audited compliance. Validated by Colonial First State and NESS Super partnerships.
- Otivo Employee Wellbeing Program Workplace financial wellbeing solution helping employers address employee financial stress through licensed digital advice, with aggregated HR insights portal and reporting. Validated by Suncorp, Rio Tinto, Medibank, EY, and Latitude partnerships.
- Otivo Advice Practices Platform Licensed advice platform for financial advice practices offering co-branded portals (e.g., yourbrand.otivo.com), client management, adviser support, and scalable client capacity from 100 to 200+ clients per adviser.
Quantifiable outcome
- Users projected to be up to $485,000 better off at retirement
- +7 more outcomes
Companies that use Otivo
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Otivo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Otivo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Ford Scott PipelineflagshipFord Scott Pipeline (managed by Tim Scott) partners with Otivo to service clients and their extended family members in an online format. This partnership enables the firm to profitably serve clients previously unable to afford traditional financial advice, expanding their client base through Otivo's digital-first platform.
- NESS SupercoreNESS Super uses Otivo's retirement calculator engine and digital advice platform to help members project retirement outcomes and access compliant financial advice at scale.
- Colonial First StatecoreColonial First State uses Otivo's digital advice platform and retirement calculator engine to deliver compliant intrafund advice to its members. Otivo's ASIC-compliant assumptions are trusted by Colonial First State for member super projections. The partnership enables scalable advice delivery across a large super fund membership base.
- SuncorpcoreSuncorp offers Otivo as an employee financial wellbeing benefit. Featured in Otivo's success story section, with a video testimonial. The partnership helps Suncorp address workforce financial stress, productivity loss, and staff turnover through proactive licensed financial advice.
- MedibankcoreMedibank offers Otivo's financial wellbeing platform to employees as part of their workplace wellness program, aiming to reduce financial stress and improve employee productivity and retention.
- Rio TintocoreRio Tinto provides Otivo as an employee benefit, supporting the financial wellbeing of their workforce through Otivo's licensed digital financial advice platform.
- LatitudecoreLatitude offers Otivo's financial wellbeing platform to employees as part of their workplace benefits program.
- Ernst + Young (EY)coreEY offers Otivo's platform as an employee financial wellbeing benefit to support staff financial wellness and reduce stress-related productivity impacts.
- KPMGcoreKPMG has audited Otivo's advice modules for compliance accuracy and data security, providing independent verification of the platform's regulatory compliance and governance standards.
- Mills OakleycoreMills Oakley has audited Otivo for compliance and data security standards, alongside KPMG, ensuring the platform meets the highest standards of digital advice compliance.
- Mortgage BrokersminorOtivo connects users with qualified Australian mortgage brokers when they need mortgage refinancing advice. Otivo may receive referral fees when users choose to engage these brokers, though this does not influence the advice Otivo provides.
- Insurance BrokersminorOtivo connects users with qualified Australian insurance brokers for personalised insurance recommendations outside super. Referral fees may apply when users elect to engage these brokers, with no influence on Otivo's advice recommendations.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Otivo competitors and assessment
Company assessmentEmerging players
- Wealthfront: US digital wealth and automated investment management platform with hybrid advisory tier. International reference comparable in consumer digital-first advice, though US retail rather than super-anchored like Otivo.
- Midwinter Financial Services: Australian fintech providing advice software and analytics for financial advisers and institutions, including goals-based planning and portfolio modelling. Comparable target audience (advice practices) and partial product overlap with Otivo's enterprise stack.
- BGL Corporate Solutions (CAS): Provides practice management, SMSF administration, and corporate compliance software to Australian accounting and advice practices. Adjacent competitor in the practice-tooling segment where Otivo's Advice Practices Platform is gaining traction.
Direct peers
- Clover (Clover.com.au): Australian subscription-based digital financial advice platform also serving the 'advice gap' for everyday consumers with a hybrid model. Closest direct competitor on consumer/PLG motion and pricing positioning in AUD advice subscriptions.
- QuietGrowth: Australian robo-advisor focused on ETF portfolio management for individuals and SMSFs. Comparable on digital investing advice but narrower than Otivo on holistic super/retirement/debt/insurance advice.
- Moneysoft: Australian financial planning and advice software for advisers and practices, including cash flow, goals-based planning, and SMSF tools. Direct overlap on the B2B advice-practice channel where Otivo provides white-labelled portals.
- Stockspot: Long-standing Australian robo-advisor offering automated diversified ETF portfolios with subscription pricing. Overlaps Otivo on consumer digital investing and super optimisation, though lighter on full holistic advice modules.
Broad incumbents
- BT Panorama (Westpac): Westpac's BT Panorama is a large incumbent adviser platform supporting super, investment, and retirement solutions. Strategic competitor for super fund intrafund advice mandates and employer-level financial wellbeing.
- Netwealth (Netwealth Super & Investments): ASX-listed Australian wealth management platform offering wrap accounts, super, and adviser support. Broader incumbent with overlapping digital advice capability and adviser platform that competes for some of the same super fund and advice practice customers.
- Schwab Intelligent Portfolios (Charles Schwab): Large incumbent offering automated and hybrid advice via Intelligent Portfolios and Schwab Wealth Advisory. Useful as a reference on incumbent responses to AI-driven advice — a likely trajectory for Australian incumbents that Otivo may partner with or compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Otivo social profiles
Digital presenceOtivo compliance and trust
Trust signalCompliance5 records
Otivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otivo leadership team
Management profileNumber of profiles
Profiles12 records
Otivo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otivo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otivo
What does Otivo do?
Otivo is Australia's first licensed AI financial adviser, delivering personal financial advice under its own AFSL 485665 across superannuation, investing, retirement, personal insurance, and debt. The platform combines an AI-powered advice engine (Ask Otivo) with oversight from qualified Australian advisers, generating personalised Statements of Advice that are regulated, recorded, and reviewable. It is offered both directly to consumers via annual subscription tiers (Free, Digital, Adviser) and to enterprises (super funds, employers, advice practices) as a white-label or co-branded platform.
Is Otivo a public or private company?
Otivo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Otivo founded?
Otivo was founded in 2015. It employs 11 to 50 people.
Where is Otivo based?
Otivo is headquartered in Sydney, Australia, in the Oceania region.
How does Otivo make money?
Three revenue lines are on record. Consumer Subscription Plans are the primary driver. The others are enterprise / B2B Partnerships and advice Practice Platform Licensing.
Who are Otivo's main competitors?
Emerging players on record are Wealthfront, Midwinter Financial Services and BGL Corporate Solutions (CAS). Direct peers are Clover (Clover.com.au), QuietGrowth, Moneysoft and Stockspot. Broad incumbents are BT Panorama (Westpac), Netwealth (Netwealth Super & Investments) and Schwab Intelligent Portfolios (Charles Schwab).
Does Otivo have an API?
No public API is recorded for Otivo.
What industry is Otivo in?
Otivo's product category is Digital Financial Advice Platform. Its primary akta.pro industry code is FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms, with a secondary code of FSAAAAAD, Robo-Advisors & Digital Wealth Managers. Its NAICS code is 523940 and its SIC code is 6282.