In-house Research
In-house Research is a UK-based market research consultancy that delivers bespoke customer satisfaction, tenant satisfaction measure (TSM), and employee engagement surveys for housebuilders, social housing providers, and local councils.
- Company typePrivate
- Founded1999
- HeadquartersRoyal Wootton Bassett, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What In-house Research does
In-house Research Limited is a UK-based, privately held market research and consultancy firm founded in 1999 and headquartered in Royal Wootton Bassett, Wiltshire. The company specializes in customer satisfaction research for the UK housebuilding sector and tenant satisfaction measures for social housing providers, with secondary capabilities in employee engagement research. Its core services comprise Customer Experience Surveys, Tenant Satisfaction Measures (TSMs), Employee Engagement Surveys, and Customer Focused Workshops — all delivered as bespoke project work rather than standardized software products.
The firm's operational backbone is a multi-modal survey delivery platform combining a Computer-Assisted Telephone Interviewing (CATI) capability — which the company reports achieves an industry-leading 70% average response rate — with secondary channels including email, SMS, website pop-ups, mobile apps, and face-to-face interviewing. Result delivery is enabled through a third-party client portal built on the Dapresy platform, providing clients secure access to view and analyze longitudinal survey data.
Commercially, In-house Research operates a sales-led, professional services go-to-market with no publicly disclosed pricing, custom-quoted project engagements, and direct consultative engagement with enterprise housebuilders, social housing landlords, and local councils. The firm cites customer penetration of over 70% of the UK's largest housebuilders and 5 of the 10 largest social housing landlords, indicating a dominant niche position within UK housing-sector satisfaction research. The company is founder-led (Thomas Weston, CEO; Craig Weston, Director), is not externally funded, and operates from a single UK office with 11-50 employees.
In-house Research firmographics
Firmographics- Name
- In-house Research
- Legal name
- In-house Research Limited
- Website
- https://inhouse.uk.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In-house Research is a UK-based market research consultancy that delivers bespoke customer satisfaction, tenant satisfaction measure (TSM), and employee engagement surveys for housebuilders, social housing providers, and local councils.
- Ownership category
- akta.pro rank
In-house Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where In-house Research is headquartered
LocationHeadquarters
- HQ city
- Royal Wootton Bassett
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
In-house Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Research Services: Bespoke customer satisfaction tracking, tenant satisfaction measures, and transactional research services for housebuilders and social housing providers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
In-house Research product offering
Product offeringCore offering
In-house Research provides bespoke customer satisfaction, tenant satisfaction, and employee engagement research services to UK housebuilders, social housing providers, and local councils. The company specialises in CATI telephone surveys with a 70% average response rate, supplemented by multi-modal methods (email, text, website pop-ups, apps, face-to-face), and delivers results through a Dapresy-powered client portal alongside consultative workshops and action-planning support.
Product overview
In-house Research offers a unified research platform providing four integrated service modules: Customer Experience Surveys (CATI telephone and multi-modal), Employee Engagement Surveys, Tenant Satisfaction Measures (TSMs), and Customer Focused Workshops. The company utilises a proprietary client portal built on the Dapresy platform to deliver results. All services are delivered as bespoke research programmes tailored to each client's requirements, with no standardised software product—the offering is a service-based model combining survey methodology, data collection, and consultative analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Experience Surveys Bespoke 'voice of the customer' survey programme delivered via CATI telephone and multi-modal methods (email, text, website pop-ups, apps, face-to-face), achieving an industry-leading 70% average response rate; used by UK housebuilders to track and benchmark customer satisfaction.
- Employee Engagement Surveys
- Tenant Satisfaction Measures (TSMs)
- Customer Focused Workshops
- Client Portal (Dapresy)
Quantifiable outcome
- Industry-leading 70% average response rate
- +2 more outcomes
Companies that use In-house Research
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
In-house Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
In-house Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EPIC (Empowering People Inspiring Communities Ltd.)corePartnership to deliver EPIC's 2026/27 Tenant Satisfaction Measures (TSM) survey programme. EPIC is a charitable Registered Provider managing around 1,400 homes across Stoke-on-Trent, primarily within Bentilee, Meir and Hanley. EPIC has a strong commitment to listening to tenants and using feedback to shape services, continuing with a mixed-methodology approach.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
In-house Research competitors and assessment
Company assessmentDirect peers
- Insight Data: UK-based specialist data and market intelligence provider focused on the new homes, construction, and housing sectors. Directly comparable to In-house Research as a vertical-focused research and insight firm serving housebuilders and housing providers in the UK.
- HouseMark: UK benchmarking and insight provider for the social housing sector, delivering data, analytics, and tenant/operational surveys. Comparable to In-house Research's TSM and social housing work as a housing-vertical research and benchmarking specialist.
- HQN (Housing Quality Network): UK housing-sector membership and consultancy organization providing research, training, and advisory to social housing providers. Comparable in serving housing associations with survey, insight, and consultancy services similar to In-house Research's TSM programme.
- Opinium Research: UK-based bespoke market research agency offering custom survey design, tracking studies, and consumer insight across sectors. Directly comparable in offering bespoke, methodology-led research services with a strong UK client base, though broader in vertical coverage.
- Censuswide: UK market research agency providing bespoke quantitative and qualitative research including consumer, brand, and employee studies. Comparable to In-house Research as a similarly-sized bespoke UK research firm with multi-method survey capability.
- Mortar Research: UK-based full-service market research agency offering bespoke quantitative and qualitative research for brands and agencies. Comparable in being a UK boutique research firm with bespoke methodology and multi-modal survey capabilities, though without In-house Research's housing vertical focus.
- B2B International: Specialist B2B market research consultancy delivering bespoke research for global clients. Comparable to In-house Research as a research-led consultancy with custom methodology, though typically focused on B2B/industrial verticals rather than housing.
Broad incumbents
- YouGov: Global market research and data analytics firm with significant UK operations and a strong panel-based survey capability. A broad incumbent in the same UK survey/insight space as In-house Research, though much larger and serving many verticals beyond housing.
- Savanta: UK-headquartered market research and data insights company formed from the merger of Populus, ComRes, and others. A broad incumbent offering bespoke research across sectors including property and housing, comparable in methodology though much larger and more diversified.
- Ipsos UK: Global market research firm with substantial UK presence serving public and private sector clients across industries including housing and property. A broad incumbent offering bespoke survey-based research comparable in methodology, though at vastly greater scale and vertical breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
In-house Research social profiles
Digital presenceIn-house Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
In-house Research leadership team
Management profileNumber of profiles
Profiles2 records
In-house Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In-house Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In-house Research
What does In-house Research do?
In-house Research provides bespoke customer satisfaction, tenant satisfaction, and employee engagement research services to UK housebuilders, social housing providers, and local councils. The company specialises in CATI telephone surveys with a 70% average response rate, supplemented by multi-modal methods (email, text, website pop-ups, apps, face-to-face), and delivers results through a Dapresy-powered client portal alongside consultative workshops and action-planning support.
Is In-house Research a public or private company?
In-house Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In-house Research founded?
In-house Research was founded in 1999. It employs 11 to 50 people.
Where is In-house Research based?
In-house Research is headquartered in Royal Wootton Bassett, United Kingdom, in the Europe region.
How does In-house Research make money?
One revenue line is on record: research Services.
Who are In-house Research's main competitors?
Direct peers on record are Insight Data, HouseMark, HQN (Housing Quality Network), Opinium Research, Censuswide, Mortar Research and B2B International. Broad incumbents are YouGov, Savanta and Ipsos UK.
Does In-house Research have an API?
No public API is recorded for In-house Research.
What industry is In-house Research in?
In-house Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 54191 and its SIC code is 8742.