What Conscience does

Conscience (株式会社CONSCIENCE) is a Japan-based management consulting firm that delivers two core service lines: Sales/DX Consulting and HR Consulting, supported by a proprietary new-graduate recruitment-event platform called キャリガク (Carigaku). The company was originally incorporated as NCS (日本通信サービス) in 2011, began commercial operations in 2008, and rebranded to Conscience in October 2023 to reposition away from its legacy telecommunications-services identity toward broader advisory work. Its deliverables include sales-process redesign, digital transformation (DX) support, HR organization build-out, and cognitive-science-based coaching delivered through the "Original Method" framework, with a Web Marketing division added in 2024 and a New Business Development Department launched in November 2024.

The firm earns revenue through project-based consulting engagements across roughly 400+ client companies spanning HR tech, web advertising, law firms, beauty clinics, medical, e-commerce, and energy verticals. It holds Japanese general worker dispatch permits and fee-based employment placement permits, enabling キャリガク to monetize new-graduate recruitment events at significant scale — approximately 15,000 applicants in the most recent cycle, producing a 116x applicant-to-hire selection ratio. Average manager age in the 20s and an 83.5% housing-assistance utilization rate reflect a young-consultant delivery model centered on recruiting-intensive growth. Operations are headquartered in Tokyo's Minato ward with a Kansai (Osaka) office opened in November 2024; headcount stands at approximately 430 as of April 2026, up from approximately 330 prior to the latest new-graduate intake, and the firm has earned six consecutive years on the "Best Venture 100" recognition list.

Name

Conscience

Legal name

株式会社CONSCIENCE

Website

https://conscience-co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Conscience (株式会社CONSCIENCE) is a Tokyo-based Japanese consulting firm providing sales/DX, HR, and web-marketing advisory services to 400+ client companies, supplemented by the キャリガク new-graduate recruitment-event platform and a Kansai (Osaka) office.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Sales consulting
• HR consulting
• Sales transformation
• Recruitment consulting
• Talent management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sales Consulting & DX: Hands-on consulting services covering strategy design, lead generation, sales process management, and performance optimization. Delivered by senior consultants through direct client engagement.
2. HR Consulting: Comprehensive human resources consulting including recruitment, employer branding, HR system design, and organizational development. Provided across the full employee lifecycle.
3. キャリガク (Career Gaku) Recruitment Events: Engagement-focused new graduate recruitment event service developed and operated by CONSCIENCE. Revenue generated through client company participation fees for the event service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CONSCIENCE is a Japanese consulting firm that delivers Sales Consulting/DX and HR Consulting using an Original Method developed and validated through CONSCIENCE's own business experiments. Its Sales Consulting line provides hands-on support across sales strategy, lead generation, sales process management, and customer success, while its HR Consulting line covers recruitment, employer branding, training, organizational development, and cognitive-science-based leadership coaching. It also operates キャリガク (Carigaku), an engagement-driven new-graduate recruitment event platform sold as a service to client companies in the Osaka region.

Product overview

CONSCIENCE operates two main consulting service lines: Sales Consulting/DX and HR Consulting. Sales Consulting provides hands-on support for sales strategy, lead generation, and customer success using an original methodology developed through the company's own business experiments. HR Consulting offers comprehensive talent solutions including recruitment, employer branding, training programs, and organizational development. Additionally, the company offers Karigaku, an Osaka-limited new graduate recruitment event service. The product portfolio is structured as a consulting services platform rather than a software product, with services delivered by professional consultants.

Differentiator

Problem solved

Functional benefit

Brands

• キャリガク: An engagement-focused new graduate recruitment event service developed by CONSCIENCE, featuring small-group roundtable formats combined with dining experiences, targeting companies seeking direct-recruitment-style deep engagement with students.

Products and services

• Sales Consulting / DX (セールスコンサルティング・DX) Hands-on consulting that supports client growth through sales strategy design, lead generation, sales-process management, and customer success, executed using CONSCIENCE's Original Method derived from internal business experiments. Targets mid-market and enterprise clients across legal, web marketing, beauty/medical, HR Tech, e-commerce, energy, and other sectors.
• HR Consulting (人事コンサルティング) Comprehensive HR consulting covering employer branding, recruitment strategy, candidate attraction and interview optimization, training and management development, organizational development, and Cognitive Science Coaching-based leadership development. Delivered as a single integrated offering across the employee lifecycle to clients from startup to large enterprise.
• キャリガク for 新卒 (Carigaku for New Graduates) Recruitment event service using small-group roundtable discussion formats combined with meals to facilitate deep, direct-recruitment-style engagement between client companies and students. Targets companies in the Osaka region seeking new-graduate hires and functions as both a paid service offering to client companies and an internal talent-acquisition channel for CONSCIENCE itself.

Quantifiable outcome

• Law firm CVR improved from 4-5% to 14% within 6 months (10 percentage point improvement)
• +2 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Link and Motivation: Japanese HR and organizational consulting firm focused on employee engagement, organizational development, and HR strategy. Closely comparable to CONSCIENCE's HR Consulting practice and its emphasis on people/culture-driven transformation.
• Rise Consulting: Japanese sales and marketing consulting firm that delivers hands-on sales transformation and go-to-market support. Directly comparable to CONSCIENCE's Sales Consulting/DX practice and similar mid-market enterprise customer base.
• Tanabe Consulting: Long-standing Japanese consulting firm with strong HR/management consulting, training, and organizational development practices. Comparable in service-line breadth and Japanese mid-market client focus.
• Sales Brain (セレブレイン): Japan-based sales training and consulting firm built on consultative-selling methodologies. Closely comparable to CONSCIENCE's sales consulting and consultative-selling focus on improving sales-team conversion.

Broad incumbents

• Funai Soken (船井総合研究所): Listed Japanese management consulting firm covering HR, sales, marketing, and DX with a broader industry and service portfolio than CONSCIENCE. Comparable as a broader incumbent in the same sales/HR consulting category.
• Recruit Management Solutions: HR consulting and assessment arm of Recruit Holdings, offering organizational development and HR diagnostics at scale. Comparable as a larger incumbent in HR/organizational consulting with overlapping service offerings.
• Mercer Japan: Global HR and talent consulting firm operating in Japan across rewards, talent strategy, and organizational transformation. Comparable as a broad incumbent offering overlapping HR/talent advisory services.

Emerging players

• GLOBIS: Japanese business education and management consulting platform offering executive education, training, and advisory services. Comparable through its training/leadership development offerings adjacent to CONSCIENCE's HR consulting and coaching practice.
• Novasell: Japanese sales and marketing consulting firm focused on B2B sales transformation and DX enablement. Comparable as an emerging specialist in sales-consulting services targeting similar mid-market and growth-stage clients.
• FACILL: Japanese HR and sales support firm providing recruitment assistance, organizational consulting, and training services. Comparable as an emerging player with overlapping HR and sales support offerings to mid-market Japanese companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/conscience.official123

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscience