SalesBrain
SalesBrain is a San Francisco-based neuromarketing agency that uses its proprietary NeuroMap® framework — grounded in neuroscience and media psychology — to help enterprise and mid-market clients improve sales messaging, presentations, and creative assets via research, training workshops, and creative services.
- Company typePrivate
- Founded2002
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SalesBrain does
SalesBrain is the world's first neuromarketing agency, founded in 2002 and operated as Salesbrain LLC from San Francisco, California. The firm applies neuroscience and media psychology to sales and marketing persuasion through its proprietary NeuroMap® model — a four-step PAIN-CLAIM-GAIN-BRAIN framework organized into five regions (2 Brain Systems, 6 Primal Stimuli, 4 Persuasion Steps, 6 Persuasion Elements, and 7 Persuasion Catalysts) and grounded in 300+ scientific citations. The company's product portfolio is organized around three pillars: Persuasion INSIGHTS (PAIN Research, Vocal PainProbe using Layered Voice Analysis, and Neurolab Studies leveraging predictive eye tracking and facial expression AI), Persuasion LEARNING (workshops ranging from half-day fundamentals to a premium $4,995 4-day BootCamp in Hawaii, plus the Persuasion Code book and SalesbrainU online platform), and Persuasion MESSAGING (NeuroWebsite, NeuroPresentation, NeuroPicture, NeuroIcons, NeuroMovie, NeuroExplanation, and NeuroTestimonials creative services). In 2025, the firm extended into AI-generated persuasion with NeuroMap GPT and an AI Diagnostic product.
The business operates a project-based professional services model with no disclosed subscription revenue. Pricing is anchored on workshop group fees ($18,500 for a 1-day workshop up to 12 participants; $31,500 for a 2-day deep dive), fixed-fee research engagements ($8,500 exploratory to $18,500+ comprehensive), and per-asset creative fees ($13,500 for testimonial filming to $25,000+ for NeuroMovie production). Distribution runs through direct enterprise sales, a global network of certified partners (Spain/Portugal, Europe/LATAM/Korea, Brazil, and US-based Certified Persuasion Professionals), LinkedIn Learning courses, and the company's elite top-rated speaking relationship with Vistage International — which has driven training of 200,000+ executives including 20,000+ CEOs across 40+ countries over the firm's history. Customers include HealthGrades, IBA, Cliff Bar, The Horton Group, Riverside Company, HSG CodeBlue, Talking Rain, and HSI Summit Training Solutions, spanning enterprise and mid-market tiers across at least a dozen industries.
SalesBrain is co-founded and led by Dr. Christophe Morin (CEO, PhD Media Psychology, adjunct faculty at Johns Hopkins) and Patrick Renvoisé (President, former head of global business development at Silicon Graphics with $3B+ in closed transactions), supported by Chief Neuromarketing Research Officer Dr. Gail Patton DaMert and NeuroCreative Director Elliott Bastien Morin. The firm remains privately held with no disclosed institutional funding, and its headcount is intentionally lean — a 3-person core team augmented by certified regional partners rather than scaled internal hiring.
SalesBrain firmographics
Firmographics- Name
- SalesBrain
- Legal name
- Salesbrain LLC
- Website
- https://salesbrain.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SalesBrain is a San Francisco-based neuromarketing agency that uses its proprietary NeuroMap® framework — grounded in neuroscience and media psychology — to help enterprise and mid-market clients improve sales messaging, presentations, and creative assets via research, training workshops, and creative services.
- Ownership category
- akta.pro rank
SalesBrain industry classification
Industry- Product category
- Neuromarketing Services
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where SalesBrain is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesBrain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Training & Workshops: Revenue is generated through paid training programs ranging from half-day workshops to 2-day deep-dive sessions, as well as a premium 4-day/5-night Neuromarketing AI BootCamp in Kona, Hawaii ($4,995 per person, lodging included). Programs are priced per group (up to 12 participants) with per-participant pricing above the included count.
- Neuromarketing Research Services: PAIN research services including qualitative interviews, quantitative surveys, competitor analysis, and cluster analysis. Services include Voice Analysis (PainProbe), EEG, eye tracking, facial imaging, and biometrics. Programs are priced at fixed project rates (e.g., $8,500 for Qualitative PAIN Research – Exploratory; $18,500 for Qualitative PAIN Research – In-Depth).
- Books & Publications: SalesBrain co-authors and sells neuromarketing books. 'The Persuasion Code' (2018, Wiley) is available for purchase. Prior book 'Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain' sold over 200,000 copies and was translated into 12 languages.
- NeuroCreative Asset Development: Creative services producing persuasion-optimized assets including websites (NeuroWebsite), presentations (NeuroPresentation), infographics (NeuroExplanation), videos (NeuroMovie), customer testimonials, icons (NeuroIcons), and pictures (NeuroPicture). Priced per asset or project.
- NeuroMap® AI Reports & Coaching: AI NeuroMap report plus one hour of custom coaching with Dr. Morin, priced at $995. Standalone coaching sessions limited to teams of 4 or less.
- Certification & Partner Programs: Revenue generated through the Certified Persuasion Professional program and partnerships with certified partners who deliver SalesBrain methodology in their respective regions (Spain/Portugal, Brazil, Europe/LATAM).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Neuromarketing AI BootCamp — 4-day/5-night in-person program in Kona, Hawaii, limited to 12 participants, with lodging included |
| One time/ perpetual license | One time/ perpetual license | Persuasion Code Coaching — limited to teams of 4 or less |
| One time/ perpetual license | One time/ perpetual license | NeuroMap AI Report + 1 Hour Custom Coaching with Dr. Morin |
| One time/ perpetual license | One time/ perpetual license | Qualitative PAIN Research – Exploratory (6 telephone interviews) |
| One time/ perpetual license | One time/ perpetual license | Qualitative PAIN Research – In-Depth (12 in-depth interviews with voice analysis) |
| One time/ perpetual license | One time/ perpetual license | Comprehensive PAIN Research (Qualitative + Quantitative + Competitor CLAIMS) |
| One time/ perpetual license | One time/ perpetual license | 1-Day NeuroStrategy Workshop (PAIN-CLAIM-GAIN-BRAIN) |
| One time/ perpetual license | One time/ perpetual license | 2-Day NeuroMap Deep Dive (Science + Delivery) |
| One time/ perpetual license | One time/ perpetual license | NeuroMovie — Video/Animation Production |
| One time/ perpetual license | One time/ perpetual license | Persuasion Customer Stories / Video Testimonials |
| One time/ perpetual license | One time/ perpetual license | CLAIMS Workshop — 3 x 2-hour virtual sessions for up to 10 executives |
| One time/ perpetual license | One time/ perpetual license | 1/2 Day Persuasion Code Fundamentals Workshop |
| One time/ perpetual license | One time/ perpetual license | NeuroIcons — 3 Customized Icons (one per CLAIM) |
| One time/ perpetual license | One time/ perpetual license | NeuroExplanation (Persuasion Infographic) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
SalesBrain product offering
Product offeringCore offering
SalesBrain is a neuromarketing agency that helps B2B enterprises scientifically capture customer PAINS, differentiate their CLAIMS, prove GAIN, and close more sales by applying neuroscience and media psychology to marketing, sales, and creative assets. The company sells neuromarketing research services (qualitative interviews, voice analysis, eye tracking, facial expression AI), training programs (workshops, the Hawaii BootCamp, online courses), and creative asset development (NeuroWebsite, NeuroPresentation, NeuroPicture, NeuroIcons, NeuroMovie, NeuroExplanation, NeuroTestimonials), all built on its proprietary NeuroMap® persuasion model.
Product overview
SalesBrain is the world's first neuromarketing agency (founded 2002) offering a comprehensive suite of neuromarketing services centered on its proprietary NeuroMap® persuasion model. The portfolio consists of three core service pillars: Persuasion INSIGHTS (research services including PAIN Research, Vocal PainProbe, and Neurolab Studies using eye-tracking and facial expression AI), Persuasion LEARNING (training programs from half-day workshops to the Hawaii-based Neuromarketing AI BootCamp, plus The Persuasion Code book and SalesbrainU online platform), and Persuasion MESSAGING (creative asset development including NeuroWebsite, NeuroPresentation, NeuroPicture, NeuroIcons, NeuroMovie, NeuroExplanation, and NeuroTestimonials). The company also offers the NeuroMap® AI Diagnostic as a standalone diagnostic product. Together, these products help businesses scientifically capture customer PAINS, differentiate their CLAIMS, demonstrate GAIN, and deliver messages directly to the Primal Brain.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 34.87% revenue increase within nine months of adopting SalesBrain methodology
- +4 more outcomes
Companies that use SalesBrain
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
SalesBrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
SalesBrain partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LinkedIn LearningcoreLinkedIn Learning produced a dynamic online course 'The Persuasion Code: The Neuroscience of Sales' with SalesBrain co-founder Patrick Renvoise. A second course 'The Neuroscience of Selling Remotely' was released in 2021. These courses provide a digital distribution channel for SalesBrain's methodology to LinkedIn's premium member base.
- Vistage InternationalcoreVistage International (world's largest CEO organization) has made SalesBrain its top-rated topic within less than one year. Dr. Christophe Morin received multiple speaking awards from Vistage (2011, 2013, 2022) and delivers regular presentations to CEO groups. This partnership drives a significant volume of enterprise client referrals.
- Manta Soul (Kona, Hawaii)minorManta Soul in Kona, Hawaii is the venue for SalesBrain's premium Neuromarketing AI BootCamp. The workshop location provides an exclusive, resort-style setting for the limited-availability (12 participants) in-person program.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
SalesBrain competitors and assessment
Company assessmentEmerging players
- Realeyes: Realeyes is a London-based AI company that uses webcam-based facial coding and attention measurement to test ad creative effectiveness. It is an emerging player serving the same enterprise creative-testing use case as SalesBrain's Neurolab, with a more scalable SaaS delivery model.
- Neurons Inc: Neurons Inc is a Denmark-based neuroscience and AI company offering predictive attention, cognition, and emotion testing for ads and digital experiences. It overlaps directly with SalesBrain's eye-tracking, facial coding, and predictive attention AI capabilities, serving similar enterprise marketing teams.
- Persado: Persado is an enterprise AI platform that generates and optimizes marketing language using a proprietary 'Motivation AI' framework grounded in behavioral science. It is an emerging AI-driven competitor to SalesBrain's NeuroMap GPT, targeting the same 'persuasive messaging' use case but at enterprise SaaS scale.
- Affectiva (Smart Eye): Affectiva (acquired by Smart Eye) provides facial-expression AI and emotion-detection technology used in market research and ad testing. It is an emerging technology provider whose facial-coding AI directly competes with SalesBrain's Neurolab facial-expression analysis capabilities.
Broad incumbents
- Ipsos Neuro & Behavioral Science: Ipsos operates a dedicated neuro and behavioral science practice (including acquisition of System1-adjacent capabilities) offering implicit-association, biometrics, and neuroscience-based research. It competes with SalesBrain in the enterprise market-research buyer segment with much broader geographic and service reach.
- Kantar (Millward Brown): Kantar's Millward Brown division operates Link™ and other neuroscience-informed copy and ad testing solutions at global scale. It is a broad incumbent offering persuasion-testing and brand-equity research to the same enterprise buyers SalesBrain targets, but as part of a much larger portfolio.
- Nielsen Consumer Neuroscience (formerly NeuroFocus): Nielsen acquired NeuroFocus and integrates its neuromarketing research into Nielsen's broader consumer intelligence platform. It is a broad incumbent offering EEG, eye-tracking, and implicit-response research to global CPG and media clients, directly competing for the same neuromarketing research budget as SalesBrain.
Others
- Tobii Pro: Tobii Pro is the leading commercial provider of eye-tracking hardware and analytics used in market research. It is a technology supplier enabling neuromarketing research firms like SalesBrain, but increasingly offers its own research-grade attention analytics that overlap with SalesBrain's predictive eye-tracking reports.
Direct peers
- System1 (formerly BrainJuicer): System1 (acquired BrainJuicer) is a UK-based marketing research firm specializing in emotional and intuitive advertising effectiveness. It is a direct peer in the 'science of persuasion' research category, using proprietary frameworks to predict consumer response — directly comparable to SalesBrain's NeuroMap®-driven approach.
- Zaltman Group: Zaltman Group pioneered the ZMET (Zaltman Metaphor Elicitation Technique) methodology for uncovering deep consumer insights through neuroscience-influenced research. It is a direct peer offering proprietary, science-based qualitative research services to enterprises for messaging and brand strategy — closely aligned with SalesBrain's Persuasion INSIGHTS offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SalesBrain social profiles
Digital presenceSalesBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesBrain leadership team
Management profileNumber of profiles
Profiles4 records
SalesBrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesBrain
What does SalesBrain do?
SalesBrain is a neuromarketing agency that helps B2B enterprises scientifically capture customer PAINS, differentiate their CLAIMS, prove GAIN, and close more sales by applying neuroscience and media psychology to marketing, sales, and creative assets. The company sells neuromarketing research services (qualitative interviews, voice analysis, eye tracking, facial expression AI), training programs (workshops, the Hawaii BootCamp, online courses), and creative asset development (NeuroWebsite, NeuroPresentation, NeuroPicture, NeuroIcons, NeuroMovie, NeuroExplanation, NeuroTestimonials), all built on its proprietary NeuroMap® persuasion model.
Is SalesBrain a public or private company?
SalesBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesBrain founded?
SalesBrain was founded in 2002. It employs 11 to 50 people.
Where is SalesBrain based?
SalesBrain is headquartered in San Francisco, United States, in the North America region.
How does SalesBrain make money?
Six revenue lines are on record. Professional Training & Workshops are the primary driver. The others are neuromarketing Research Services, books & Publications, neuroCreative Asset Development, neuroMap® AI Reports & Coaching and certification & Partner Programs.
Who are SalesBrain's main competitors?
Emerging players on record are Realeyes, Neurons Inc, Persado and Affectiva (Smart Eye). Broad incumbents are Ipsos Neuro & Behavioral Science, Kantar (Millward Brown) and Nielsen Consumer Neuroscience (formerly NeuroFocus). Tobii Pro is listed as an others. Direct peers are System1 (formerly BrainJuicer) and Zaltman Group.
Does SalesBrain have an API?
No public API is recorded for SalesBrain.
What industry is SalesBrain in?
SalesBrain's product category is Neuromarketing Services. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541613 and its SIC code is 7311.