Young's
Young's (Youngs Private Limited) is a Pakistani food manufacturer founded in 1988 that produces mayonnaise, spreads, cooking chocolate, dip sauces, oils, honey, and pasta, serving households, HoReCa operators, and international distributors across 18+ countries with branded, private-label, and contract manufacturing offerings.
- Company typePrivate
- Founded1988
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Young's does
Young's (Youngs Private Limited) is a privately held Pakistani food processing company headquartered in Karachi, founded in 1988. It manufactures and markets a diversified branded CPG portfolio including mayonnaise variants (Real, Premium, Classic, Creame, Olive Oil, Mayo Maza, Mayo Dressing), chicken and sandwich spreads (the world's first commercial Chicken Spread, launched 1989), chocolate spreads and cooking compounds (ChocoBliss, Crave, ChocoXpress), dip sauces (Mayo Garlic, Red Chilli, Sriracha, Chipotle, Spicy Garlic, Chup), salad dressings (French, Ranch, Thousand Island), honey (Beehives), peanut butter, edible oils (Orla, Canola), pasta, and breakfast spread (Maska). The company's technology platform centers on conventional food processing with proprietary formulation know-how, notably Ultra Heat Resistant (UHR) mayonnaise claimed to be twice as heat resistant as competing real mayonnaises, and use of Barry Callebaut cocoa for its premium cooking chocolate line.
The business operates a multi-channel go-to-market model: general trade and retail distribution across Pakistan for branded consumer products, a dedicated Food Services department supplying HoReCa customers (hotels, restaurants, cafes, bakeries) in bulk packaging ranging from sachets to 16-liter tins, a direct-to-consumer e-commerce storefront at youngsbazar.com, and an export business covering 18+ countries across the Middle East, Africa, South Asia, and Asia Pacific. Revenue is generated through branded product sales, contract manufacturing, and private labeling for international clients. Certifications include ISO 9001, ISO 22000, FSSC V-6, SANHA Halal, and IHC Halal, supporting access to halal-conscious export markets.
The company is founder-owned and managed, with no disclosed institutional investment, parent entity, or subsidiaries. The leadership team includes CEO Sohail Younus. The workforce of 601-1000 employees indicates a mid-sized FMCG operation. Strategic positioning combines category leadership in Pakistan's mayonnaise and spreads segment with international diversification, supported by a multi-tier brand portfolio (premium to economical) and a food-service bulk offering tailored to professional kitchens.
Young's firmographics
Firmographics- Name
- Young's
- Legal name
- Youngs Private Limited
- Website
- https://youngsfood.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Young's (Youngs Private Limited) is a Pakistani food manufacturer founded in 1988 that produces mayonnaise, spreads, cooking chocolate, dip sauces, oils, honey, and pasta, serving households, HoReCa operators, and international distributors across 18+ countries with branded, private-label, and contract manufacturing offerings.
- Ownership category
- akta.pro rank
Young's industry classification
Industry- Product category
- Food Manufacturing and Consumer Packaged Goods
- NAICS
- Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
- akta.pro secondary industry
- Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés) (AFANALAF)
Keywords
Where Young's is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Young's business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Direct sales of branded food products (mayonnaise, spreads, chocolate, honey, pasta, oils) to consumers through retail stores and online channels in Pakistan and export markets.
- Export Sales: Export of products to 18+ countries under own brand names as well as white labeled products. Services include contract manufacturing and private labeling.
- Private Labeling & Contract Manufacturing: Offers contract manufacturing and private labeling services for international clients with highest manufacturing standards, authenticated sourcing, and state-of-the-art facility.
- Food Service / B2B: Supply of food service products to hotels, restaurants, cafes, bakeries and food chains with bulk packaging solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Real Mayonnaise 2L pouch - Premium hot application mayo |
| Unit Pricing | Pay-as-you-go | Premium Mayonnaise 4L pouch - Premium taste at economical price |
| Unit Pricing | Pay-as-you-go | ChocoBliss Hazelnut Cocoa Spread - 3kg Bucket |
| Unit Pricing | Pay-as-you-go | Fry Master 16L Tin - Frying solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Young's product offering
Product offeringCore offering
Young's is a Pakistani food manufacturer founded in 1988 that produces and sells a diversified portfolio of halal food products including mayonnaise variants, chicken spreads, chocolate spreads and cooking chocolate, dip sauces, salad dressings, honey, peanut butter, edible oils, pasta, and breakfast spreads. The company operates a dedicated Food Services division that supplies bulk packaging to hotels, restaurants, cafes, and bakeries, and also offers contract manufacturing and private labeling for international clients across 18+ countries.
Product overview
Young's Private Limited is a Pakistani food processing company founded in 1988, operating as a diversified food products manufacturer with multiple product categories. The company's core portfolio includes mayonnaise products (Young's Mayonnaise, Real Mayonnaise, Classic Mayonnaise, Creame, Mayo Dressing, Mayo Maza, Olive Oil Mayonnaise), chicken spreads (Chicken Spread, BBQ, Fajita, Black Pepper), chocolate products (Chocolate Spread, ChocoBliss sub-brand, Crave cooking chocolate), dip sauces (Mayo Garlic, Red Chilli, Sriracha, Chipotle), salad dressings (French, Ranch, Thousand Island), edible oils (Orla Cooking Oil, Canola Oil), honey (Beehives Honey), peanut butter, pasta, and maska. The company also operates a Food Services division offering bulk products for commercial food service operations. Young's exports to 18+ countries with ISO 9001 and ISO 22000 certifications, holding SANHA and IHC Halal registrations. The first product was Mayonnaise (1988), followed by Chicken Spread (1989) which was the world's first commercially manufactured chicken spread.
Differentiator
Problem solved
Functional benefit
Brands
- BeeHives Honey: Pure and natural bee honey collected from natural sources and hygienically packed, available in glass jars, pouches, and squeeze bottles.
- ChocoBliss
- Crave
- ChocoXpress
- Orla Cooking Oil
Products and services
- Young's Mayonnaise Range A family of mayonnaise products including Real Mayonnaise (65% oil base, Ultra Heat Resistant), Premium Mayonnaise, Classic Mayonnaise, Creame, Mayo Dressing, Mayo Maza, and Olive Oil Mayonnaise (Pakistan's first olive oil mayonnaise). Targeted at Pakistani households and food service operators for salads, burgers, sandwiches, rolls, shawarma, paratha, and continental dishes.
- Young's Chicken Spreads Range includes Chicken Spread (the world's first commercially manufactured chicken spread, made with halal cooked chicken chunks and vegetable oil), Chicken Spread Bar-B-Que, Sandwich Spread, Chicken Fajita Spread, and Chicken Spread Black Pepper. For household consumers and food service use on sandwiches, paratha rolls, BBQ snacks, and fajita dishes.
- Chocolate Spreads and Cooking Chocolate Chocolate Spread for cakes, cookies, custard, and ice cream; ChocoBliss sub-brand spread variants (Hazelnut, Milky, Double Chocolate, Peanut); ChocoBliss Crave and Crave Premium (dark and milky cooking compound chocolate, with Crave Premium using Barry Callebaut cocoa powder from West African beans); ChocoXpress economical cooking chocolate; and Crave Toppings for desserts, pancakes, and milkshakes. For retail consumers, bakeries, hotels, restaurants, and cafes.
- Young's Dip Sauces Mayo-based dip sauces including Mayo Garlic, Mayo Red Chilli, Mayo Chup (ketchup and mayo combination), Sriracha Mayo, Chipotle Mayo, and Spicy Garlic Mayo. Targeted at fast food, fried items, fries, wraps, tacos, sandwiches, wings, and pizza consumption.
- Young's Beehives Honey Pure and natural bee honey collected from natural sources, hygienically packed, and available in glass jars, pouches, PET bottles, and squeeze bottles with drip-free nozzle. For retail consumers and food service use.
- Salad Dressings Young's French Dressing, Ranch Sauce, and Thousand Island salad dressings in squeeze bottles and pouches, for salads, dips, subs, burgers, and pizzas. Targeted at retail consumers and food service operators.
- Young's Peanut Butter Sweet, salty, and nutty peanut butter blend in crunchy variants, providing a healthy lifestyle treat. For retail consumers.
- Young's Edible Oils Orla Cooking Oil (double refined, UHT treated, fortified with Vitamins A, D, and E, cholesterol-free with Omega 3 & 6) and Young's Canola Oil (premium quality, double refined, UHT treated). For retail household cooking.
- Young's Pasta Pasta made from top-quality wheat with advanced manufacturing technology that prevents sticking or breaking during boiling. For retail household consumers.
- Maska Breakfast Spread A convenient and healthy solution for tasty breakfast made from quality ingredients, sold as Young's Maska breakfast spread. For retail consumers.
- Food Services Department (Bulk / HoReCa) Bulk food service products supplied to hotels, restaurants, cafes, bakeries, and food chains in pack formats ranging from 25ml sachets to 16L tins (pouches, buckets, tins). Includes food service variants of mayonnaise (Real, Premium, Classic, Creamy, Mayo Dressing, Chef's Choice), ChocoBliss Crave and Premium dark compound chocolate, ChocoXpress cooking chocolate, Peanut Butter, Beehives Honey, French Dressing, Ranch Sauce, Thousand Island, and Fry Master frying solution. Includes technical support and recipes for professional kitchens.
- Contract Manufacturing and Private Labeling Export services offering contract manufacturing and private labeling for international clients, producing Young's branded products as well as white-labeled products for distribution in 18+ countries. Service includes authenticated sourcing, state-of-the-art manufacturing facility, and adherence to highest manufacturing standards.
Quantifiable outcome
- 534 servings per case for Real Mayonnaise (Zinger/Burgers/Rolls)
- +2 more outcomes
Companies that use Young's
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Young's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Young's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Retail Chains and SupermarketscoreGlobal clientele includes large importers and distributers, retail chains, supermarkets and grocery stores across 18+ countries where Young's products are sold under brand names as well as white labeled products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Young's competitors and assessment
Company assessmentDirect peers
- National Foods Limited: Pakistani branded food manufacturer (masalas, sauces, pickles, condiments) — the most directly comparable domestic peer in scale, channel mix (retail + HoReCa + exports), and multi-category CPG structure.
- Shan Foods (Pvt) Ltd: Pakistan's largest spice and food mix brand with strong export presence and similar B2B/retail channels — directly comparable in operating geography, CPG category breadth, and overseas distribution.
- Ahmed Foods (Pvt) Ltd: Pakistani food company producing pickles, sauces, ketchup, and condiments — directly comparable on product category overlap (sauces, spreads, condiments) and Pakistani retail/HoReCa channels.
- Hilal Foods (Pvt) Ltd: Pakistani manufacturer of ketchup, sauces, jams, and condiments — directly comparable on product category (tomato ketchup, sauces, spreads) and Pakistani FMCG competitive dynamics.
Broad incumbents
- Unilever Pakistan Foods: Operates Hellmann's, Knorr and other multinational CPG brands in Pakistan — directly competes with Young's in mayonnaise and dressings, but as a global incumbent with vastly larger scale and marketing budgets.
- Nestlé Pakistan Limited: Multinational food manufacturer with cooking aids, dairy, and confectionery in Pakistan — adjacent category competitor (cooking chocolate, sauces, oils) with global R&D and distribution.
- Tapal Danite (Pvt) Ltd: Pakistani packaged food/tea brand with nationwide retail distribution — comparable as an established Pakistani FMCG with strong distribution muscle into general trade.
- McCormick & Company: Global condiment, sauce, and seasoning manufacturer — comparable in product category (spreads, sauces, dressings) at scale; relevant for understanding how multinational condiment manufacturers operate B2B food service channels.
Regional players
- K&N's (Khyber Poultry): Pakistan's largest poultry processor with value-added chicken products including spreads and ready-to-eat items — comparable as a Pakistani halal protein/food brand with retail and HoReCa presence.
Emerging players
- Laziza International: Pakistani food company producing desserts, kheer mixes, and convenience foods — comparable as a growing Pakistani branded food exporter targeting halal/diaspora markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Young's social profiles
Digital presenceYoung's compliance and trust
Trust signalCompliance5 records
Young's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Young's leadership team
Management profileNumber of profiles
Profiles1 record
Young's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Young's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Young's
What does Young's do?
Young's is a Pakistani food manufacturer founded in 1988 that produces and sells a diversified portfolio of halal food products including mayonnaise variants, chicken spreads, chocolate spreads and cooking chocolate, dip sauces, salad dressings, honey, peanut butter, edible oils, pasta, and breakfast spreads. The company operates a dedicated Food Services division that supplies bulk packaging to hotels, restaurants, cafes, and bakeries, and also offers contract manufacturing and private labeling for international clients across 18+ countries.
Is Young's a public or private company?
Young's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Young's founded?
Young's was founded in 1988. It employs 51 to 100 people.
Where is Young's based?
Young's is headquartered in Karachi, Pakistan, in the Asia region.
How does Young's make money?
Four revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are export Sales, private Labeling & Contract Manufacturing and food Service / B2B.
Who are Young's's main competitors?
Direct peers on record are National Foods Limited, Shan Foods (Pvt) Ltd, Ahmed Foods (Pvt) Ltd and Hilal Foods (Pvt) Ltd. Broad incumbents are Unilever Pakistan Foods, Nestlé Pakistan Limited, Tapal Danite (Pvt) Ltd and McCormick & Company. K&N's (Khyber Poultry) is listed as a regional player. Laziza International is listed as an emerging player.
Does Young's have an API?
No public API is recorded for Young's.
What industry is Young's in?
Young's's product category is Food Manufacturing and Consumer Packaged Goods. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional), with a secondary code of AFANALAF, Seafood Salads, Spreads & Dips (e.g., Tuna/Crab Salad, Pâtés). Its NAICS code is 311 and its SIC code is 2000.