Plaza Lama
Plaza Lama is a long-established Dominican Republic department store chain, founded in 1929 in Santo Domingo, that sells a range of family-oriented products and services through physical stores and an online shopping website.
- Company typePrivate
- Founded1929
- HeadquartersSanto Domingo, Dominican Republic
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Plaza Lama does
Plaza Lama is a Dominican Republic-based department store chain that sells products and services to families. Founded in 1929 and headquartered in Santo Domingo, the company operates as a traditional multi-category retailer and is one of the longest-established department store brands in the country. It employs between 1,001 and 5,000 people, indicating a mid-to-large physical retail footprint for the Dominican market.
The company extends its in-store offering to digital customers through online shopping on its website (plazalama.com.do), though no dedicated mobile application is confirmed in the available data. Its product mix is not itemized in the source material, and the brief description positions the assortment as family-oriented across general merchandise categories typical of a department store format.
Plaza Lama is a private, for-profit company with no disclosed parent, subsidiaries, public ticker, or funding history. There is no published management team, no M&A activity, no leadership changes, and no disclosed financials. Revenue mechanics, pricing models, and customer segmentation are not documented in the available sources, which constrains any granular business-model analysis to inference from headcount and country-level retail benchmarks.
Plaza Lama firmographics
Firmographics- Name
- Plaza Lama
- Website
- https://plazalama.com.do
- Company type
- Private
- Founded year
- 1929
- Headcount range
- 1,001–5,000 employees
- Short description
- Plaza Lama is a long-established Dominican Republic department store chain, founded in 1929 in Santo Domingo, that sells a range of family-oriented products and services through physical stores and an online shopping website.
- Ownership category
- akta.pro rank
Plaza Lama industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Department Stores (4551), Department Stores (455110)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Regional Traditional Department Stores (CRAGAAAD)
- akta.pro secondary industry
- Full-Line Traditional Department Stores (CRAGAAAA)
Keywords
Where Plaza Lama is headquartered
LocationHeadquarters
- HQ city
- Santo Domingo
- HQ country
- Dominican Republic
- HQ region
- Latin America
Markets served
Plaza Lama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Plaza Lama product offering
Product offeringCore offering
Plaza Lama operates a department store in the Dominican Republic that sells products and services for families, offering both in-store and online shopping channels. The company has been in continuous operation since its founding in 1929 and serves the Dominican consumer market with general merchandise offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Plaza Lama Department Store Physical department store offering products and services for families in the Dominican Republic, located in Santo Domingo with 1,001-5,000 employees.
- Plaza Lama Online Shopping
Companies that use Plaza Lama
Customer profileIdeal customer profiles1 record
Plaza Lama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plaza Lama partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Plaza Lama competitors and assessment
Company assessmentDirect peers
- El Corte Inglés: Spanish full-line department store offering apparel, home goods, and electronics with strong online channel — the closest analog to Plaza Lama in format, merchandising mix, and family-focused positioning, although it operates at much larger scale and primarily in Spain.
- El Palacio de Hierro: Mexican upscale multi-store department store covering apparel, home, and beauty across channels — a direct functional peer for Plaza Lama as a Spanish-speaking regional full-line department store serving family shoppers.
- Livestock / Liverpool (El Puerto de Liverpool): Mexico's largest department store chain with omnichannel and credit-card business, serving middle- and upper-class families across LATAM — directly comparable format to Plaza Lama at regional LATAM scale.
- Ripley Corp: Peru-anchored LATAM department store chain with stores in Chile and Colombia, operating full-line department stores with banking and digital channels — a regional peer with similar omnichannel/full-line department store model.
- Sears (Operadora de Tiendas Internacionales / Sears Mexico): Operates Sears-branded full-line department stores across Latin America, including Mexico and other countries — directly comparable as a traditional department store serving Spanish-speaking family shoppers.
- Falabella: Multi-country South American department store operator with strong retail banking tie-in across Chile, Peru, Colombia, and Argentina — a comparable regional full-line department store chain with adjacent financial services.
- La Curacao Latin America: US-anchored retailer serving Hispanic-Caribbean communities with electronics, apparel, and home goods — comparable as a multi-format Hispanic-Caribbean retailer with shared customer demographic.
Broad incumbents
- Macy's: Largest US department store chain operating full-line and Backstage formats at massive scale — broadly comparable retail format and family-shopper positioning, though operating in a different geographic market.
Regional players
- PriceSmart: Membership-based warehouse club operating across the Caribbean and Latin America, including the Dominican Republic — a notable direct regional competitor for general merchandise and household goods share in the same DR market.
- Grupo Elektra: Latin American multi-format retailer across Mexico and Central America offering electronics, appliances, and home goods with embedded financial services — a comparable regional general-merchandise retailer with consumer-credit dynamics similar to department store credit programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Plaza Lama social profiles
Digital presencePlaza Lama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaza Lama leadership team
Management profileNumber of profiles
Plaza Lama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaza Lama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaza Lama
What does Plaza Lama do?
Plaza Lama operates a department store in the Dominican Republic that sells products and services for families, offering both in-store and online shopping channels. The company has been in continuous operation since its founding in 1929 and serves the Dominican consumer market with general merchandise offerings.
When was Plaza Lama founded?
Plaza Lama was founded in 1929. It employs 1,001 to 5,000 people.
Where is Plaza Lama based?
Plaza Lama is headquartered in Santo Domingo, Dominican Republic, in the Latin America region.
Who are Plaza Lama's main competitors?
Direct peers on record are El Corte Inglés, El Palacio de Hierro, Livestock / Liverpool (El Puerto de Liverpool), Ripley Corp, Sears (Operadora de Tiendas Internacionales / Sears Mexico), Falabella and La Curacao Latin America. Macy's is listed as a broad incumbent. Regional players are PriceSmart and Grupo Elektra.
Does Plaza Lama have an API?
No public API is recorded for Plaza Lama.
What industry is Plaza Lama in?
Plaza Lama's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAAAD, Regional Traditional Department Stores, with a secondary code of CRAGAAAA, Full-Line Traditional Department Stores. Its NAICS code is 4551 and its SIC code is 5311.