What Sofex Jordan does

Sofex Jordan is a privately held event organizer based in Amman, Jordan, founded in 1996 to host the SOFEX Jordan international trade exhibition focused on special operations and homeland security. The company operates a single flagship annual trade show that connects defense, security, and related-sector exhibitors with trade visitors, supplemented by sponsorship packages and the MESOC sub-platform as a specialized conference track. Its underlying technology consists of a web-based exhibitor portal, native mobile applications distributed across Apple App Store, Google Play, and Huawei AppGallery, and an online registration system that captures pre-registration interest for upcoming editions.

The company's revenue model is event-driven and centered on three streams: one-time exhibition registration fees from exhibitor booths, sponsorship packages for brand visibility, and recurring access to the digital portal and mobile app ecosystem. Customer segmentation is horizontal, with business exhibitors as the primary paying segment and trade visitors as a secondary audience. Distribution occurs primarily through digital self-serve channels (exhibitor portal and app stores) combined with direct on-site field sales for sponsorships during the physical exhibition in Amman. The partnership with NTT (Nirvanatt) extends the service scope into attendee travel, accommodation, flight, and car rental logistics. The firm operates with a lean 11-50 employee headcount and has no disclosed institutional investors, funding rounds, or parent company.

Name

Sofex Jordan

Legal name

Sofex Jordan

Website

https://sofexjordan.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sofex Jordan is a private Amman-based event organizer founded in 1996 that hosts the annual SOFEX Jordan international trade exhibition for special operations and homeland security exhibitors and trade visitors.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Trade exhibition services
• Event management
• Exhibition organizer
• B2B trade shows
• Exhibitor services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Registration Fees: Revenue generated from exhibitor booth registrations and visitor admission fees for SOFEX trade events
2. Event Sponsorship: Corporate sponsorship packages enabling brands to associate with SOFEX events and gain visibility among attendees
3. Portal and App Services: Digital platform access for exhibitors and visitors through web portal and mobile applications

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sofex Jordan organizes and operates the annual SOFEX Jordan international trade exhibition held in Amman, providing exhibitor booth space, sponsorship packages, and digital event infrastructure (web portal, mobile apps, online registration) to connect business exhibitors with regional and international trade visitors. The MESOC platform is integrated as a specialized sub-event within the SOFEX ecosystem.

Product overview

SOFEX Jordan is a single unified trade exhibition platform offering the SOFEX Jordan Exhibition as its core product. The platform includes several integrated modules: MESOC (a specialized section), an Online Registration System for visitor enrollment, an Exhibitor Portal for managing participant accounts, and a Mobile App available across iOS, Android, and Huawei platforms. The 2026 edition is currently promoted with pre-registration functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• SOFEX Jordan Exhibition

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NTT (Nirvanatt)minorOthersNTT/Nirvanatt appears as a supporting partner providing travel and accommodation services for SOFEX attendees. Links to external hotel booking, flight arrangements, and car rental services are hosted on the nirvanatt.jo domain.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Expodefensa (Colombia): Expodefensa is a defense and security trade show in Latin America (Colombia). It is comparable to SOFEX as a regional defense exhibition serving a specific geography, with similar exhibitor/visitor dynamics and a niche defense focus.
• KADEX (Kazakhstan): KADEX is a biennial defense exhibition in Kazakhstan serving the Central Asian market. It is comparable to SOFEX as a regional defense show targeting government and defense industry buyers, though it operates in a different geographic region.

Broad incumbents

• DefExpo (India): DefExpo is India's flagship defense exhibition organized by the government. It is a comparable international defense trade show targeting defense exhibitors and procurement officials, with a similar business model to SOFEX but at much larger national scale.
• Eurosatory: Eurosatory is a leading global defense and security exhibition held in Paris, organized by COGES. It overlaps with SOFEX's defense and homeland security focus and serves a similar exhibitor and government procurement audience, though at a much larger global scale.
• SHOT Show (NSSF): SHOT Show is the largest annual trade show for the shooting, hunting, and outdoor industry in the US. It is broadly comparable to SOFEX as a large-scale annual defense/security-related trade exhibition with a strong exhibitor-portal and digital registration infrastructure.
• IDEX (Abu Dhabi): IDEX is the UAE's flagship biennial international defense exhibition, organized by ADNEC. It is a major regional and global defense event operator comparable to SOFEX in targeting defense and homeland security exhibitors and buyers, though at a significantly larger scale.
• DSEI London: DSEI is a biennial defense and security exhibition in London covering land, sea, and air domains. It targets defense ministries, armed forces, and security buyers similar to SOFEX's audience, and is a globally recognized incumbent in the defense/homeland security trade show category.

Direct peers

• ISNR Abu Dhabi: ISNR is a biennial homeland security and national resilience exhibition in Abu Dhabi. It is directly comparable to SOFEX as a regional homeland security and special operations-focused trade show in the Middle East, with similar exhibitor and government-buyer audiences.
• DIMDEX (Doha): DIMDEX is a biennial naval and maritime defense exhibition in Qatar, directly comparable to SOFEX as a MENA-based international trade show focused on defense procurement, special operations, and homeland security audiences.
• ISDEF (Israel): ISDEF is a defense and homeland security exhibition held in Israel, presenting a comparable niche MENA-region defense event with a similar exhibitor base and sales motion to SOFEX Jordan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SofexJo
• LinkedInlinkedin.com/company/sofexjo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofex Jordan