ISDEF Expo
ISDEF Expo organizes Israel's largest international defense, homeland security, and cyber exhibitions, plus the Food Sec&Tech Israel Summit and BIAS Israeli Pavilion, serving defense ministries, security agencies, and industry delegations from 90+ countries.
- Company typePrivate
- Founded2007
- HeadquartersKefar Sava, Israel
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ISDEF Expo does
ISDEF Expo, operated by the Israeli limited company TS Israel Defense Ltd. and founded in 2007, is a private event-organizing business that produces international exhibitions and conferences in defense, homeland security (HLS), cyber, and food security. Its flagship is the biennial ISDEF Expo, positioned as Israel's largest international defense, HLS, and cyber exhibition, which in its 2022 edition hosted 200+ exhibiting companies, approximately 12,000 visitors, and 30 official national delegations. The company has progressively expanded its portfolio to include the co-located Crisis Management Conference (chaired by Lt. Gen. Moshe Ya'alon), the ISDEF Emergency Conference (co-organized with the National Forum for Emergency Preparedness), the Food Sec&Tech Israel Summit (launched in 2023 with 15,000 attendees from 90 countries), the BIAS Israeli Pavilion in Bahrain, and an earlier ISDEF Japan edition.
The company's core technology is an event organization and exhibition management platform that supports attendee registration, tiered ticketing, B2B matchmaking, exhibitor booth sales, and sponsorship packages; no proprietary AI, app, or API products are disclosed. Revenue is generated almost entirely on a transactional basis through three streams: conference and exhibition ticket sales (e.g., Food Sec&Tech Senior pass at $600/2,200 NIS for full 3-day access, Student at 250 NIS, One-day at $230/800 NIS), exhibitor booth rentals (Startup Avenue at $2,500 per 2x2m unit, indoor booths at ~$8,500, outdoor at ~$10,000), and sponsorship packages (including startup competition backing at $20,000 prize levels and dedicated VIP/delegation services). The go-to-market is event-driven, leveraging direct relationships with government ministries, defense attachés, and industry associations across 90+ countries, with self-service online registration layered on top.
ISDEF's customer base is highly fragmented across government and defense officials, FoodTech/AgriTech companies, academic and research institutions (e.g., MIGAL, Tel-Hai), emergency response organizations, and international bodies. The company has no disclosed venture or private equity backing, no M&A activity, and no parent company; ownership appears founder-led with Tomer Avnon of Avnon Group identified in a strategic partner capacity. Strategic priorities visible in the data are geographic expansion (Bahrain, Japan), vertical diversification (food security, emergency preparedness), and ecosystem buildout through startup competitions and accelerator partnerships.
ISDEF Expo firmographics
Firmographics- Name
- ISDEF Expo
- Legal name
- TS Israel Defense Ltd.
- Website
- https://isdefexpo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ISDEF Expo organizes Israel's largest international defense, homeland security, and cyber exhibitions, plus the Food Sec&Tech Israel Summit and BIAS Israeli Pavilion, serving defense ministries, security agencies, and industry delegations from 90+ countries.
- Ownership category
- akta.pro rank
ISDEF Expo industry classification
Industry- Product category
- Defense Trade Shows and Exhibitions
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Government, Defense & Public Safety Shows Organizers (THAHABAO)
- akta.pro secondary industries
- Defense, Security & Emergency Management Congresses (THAHAJAG), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where ISDEF Expo is headquartered
LocationHeadquarters
- HQ city
- Kefar Sava
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
ISDEF Expo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Conference and Exhibition Fees: Revenue generated from ticket sales for Food Sec&Tech Summit including Senior (3-day), Associate (2-day), Student, and One-day passes. Additional revenue from exhibitor booth rentals and sponsorship packages.
- Exhibitor and Sponsor Revenue: Companies pay for exhibition booth space (outdoor and indoor booths), startup avenue booths, sponsorship packages, and promotional opportunities at the event.
- Exhibition Booth Rental - Emergency Conference: Revenue from outdoor display booths (10,000₪) and indoor display booths (8,500₪) for the ISDEF Emergency Conference.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Food Security Senior - Full 3-day Admission |
| Subscription | Multi-year contract | Food Security Associate - 2-day Admission |
| Subscription | Multi-year contract | Student - Daily Participant |
| Subscription | Multi-year contract | One Day Admission |
| Unit Pricing | Multi-year contract | Emergency Conference Outdoor Display Booth |
| Unit Pricing | Multi-year contract | Emergency Conference Indoor Display Booth |
| Subscription | Multi-year contract | Emergency Conference Participant |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ISDEF Expo product offering
Product offeringCore offering
ISDEF Expo organizes large-scale international defense, homeland security (HLS), cyber, and food security exhibitions and conferences. Its core offering is the ISDEF Expo — Israel's largest international defense, HLS and Cyber exhibition — alongside co-located events such as the Food Sec&Tech Israel Summit, the BIAS Israeli Pavilion at the Bahrain International Air Show, the Crisis Management Conference, and the ISDEF Emergency Conference. Revenue is generated primarily from exhibitor booth rentals, conference ticket sales, and sponsorship packages.
Product overview
ISDEF Expo is an exhibition and conference organizing company that operates multiple distinct event platforms. The core product is the biennial ISDEF Expo (Israel's largest international defense, HLS and Cyber Exhibition since 2007), which co-locates with the Crisis Management Conference. The company also organizes the Food Sec&Tech Israel Summit (the largest food security summit in Israel), the BIAS Israeli Pavilion at the Bahrain International Air Show, and the Promising Startup Competition. Supporting modules include StartUp Avenue for emerging companies, registration and ticketing services, delegation and VIP coordination services, speaker programming, and steering committee advisory services. These products share a common infrastructure for exhibition management, registration systems, and B2B networking, but operate as independent event brands serving different industry verticals (defense/security, food security, aerospace).
Differentiator
Problem solved
Functional benefit
Products and services
- ISDEF Expo Israel's largest international defense, homeland security (HLS) and cyber expo, hosting over 200 exhibiting companies, 12,000+ visitors, and 30 official delegations from around the world. Targets defense companies, security firms, military, police, and government buyers.
- Food Sec&Tech Israel Summit The International Food Security Summit focused on FoodTech, AgroTech, environment, and health. Includes conferences, B2B networking, exhibition, sessions, lectures, working groups, panels and special events. Targets food industries, manufacturers, start-ups, investors, and academic researchers.
- BIAS Israeli Pavilion First-ever Israeli national pavilion at the Bahrain International Air Show (BIAS), an influential aviation and aerospace defense event. Provides Israeli aviation and aerospace companies direct access to Middle Eastern regional partners.
- Crisis Management Conference Expert panels and sessions on coordination between civilian and military organizations to preserve stability during regional, national, and international crises. Targets government officials, defense and security professionals, and emergency response leadership.
- ISDEF Emergency Conference National emergency preparedness conference featuring lectures, refreshments, lunch, exhibition visit, and official certificate. Includes paid outdoor and indoor exhibition booth packages. Targets emergency management, security, and first responder organizations.
- StartUp Avenue Special booth package for startups at 2x2 square meter units including constructed back wall, spotlight, screen, high table, chairs, carpeting, and electricity socket for $2,500. Targets emerging companies seeking exposure to international delegations.
Companies that use ISDEF Expo
Customer profileSegments5 records
Ideal customer profiles5 records
ISDEF Expo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ISDEF Expo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Bahrain International Air Show (BIAS)coreISDEF signed exclusivity agreement with Bahrain International Air Show to launch the first ever Israeli pavilion. The air show took place November 9-11, 2022 at Sakhir Airbase, Kingdom of Bahrain. This represents a significant opportunity for Israeli aviation and aerospace industry to engage with regional partners following the Abraham Accords.
- Avnon GroupcoreStrategic partner for ISDEF events. Tomer Avnon serves as Founder & President and supports conference activities.
- The Good Food Institute IsraelminorPartner organization participating in Food Sec&Tech summit focused on plant-based and cultivated meat alternatives.
- EIT FoodminorEuropean food innovation network partner for Food Sec&Tech summit.
- Israel Innovation AuthoritycoreGovernment body supporting food tech innovation in Israel, co-organizing Food Sec&Tech events.
- National Food Security CouncilcoreIsraeli government council supporting national food security initiatives, partnering on Food Sec&Tech summit.
- Manufacturers Association of IsraelminorIndustry association representing Israeli manufacturers, participating in Food Sec&Tech summit.
- The National Forum for Emergency PreparednesscoreCo-organizer of ISDEF Emergency Conference. The 9th National Conference for Emergency Preparedness held September 13, 2022 at New Conference Center, Central Sharon Regional Council.
- MIGAL Galilee Research InstitutecoreKey research partner for Food Sec&Tech summit. David Zigdon serves as CEO and Prof. Dan Levanon as Scientific Director.
- Tel-Hai CollegecoreAcademic host for Food Sec&Tech summit Days 2-3. Home of the Israeli National Food Institute inauguration.
- The Luzzatto GroupminorLegal advice and intellectual property sponsor for Food Sec&Tech competition. Awards finalists 2 hours of consultation with senior patent attorney.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ISDEF Expo competitors and assessment
Company assessmentDirect peers
- Eurosatory (organised by COGES): Biennial defense and security exhibition held in Paris and widely considered the European counterpart to Israel's defense event ecosystem; directly comparable in product (defense/HLS exhibition), target audience (government, military, primes) and revenue model (booth + sponsorship).
- Future Food Asia: Asia-based food-tech and AgriTech investment conference; the most direct event-level competitor to ISDEF's Food Sec&Tech Israel summit in the alternative-protein and food security vertical, with similar investor and startup audience.
- Milipol (organised by Comexposium): Leading homeland security and counter-terrorism exhibition alternating between Paris and Doha; directly comparable in HLS focus, government-dominant attendee profile, and biennial trade show format.
- Intersec (organised by Messe Frankfurt): Middle East's largest security, safety and fire protection trade show held in Dubai; directly comparable in HLS/emergency/cyber focus and MENA government buyer profile, particularly relevant to ISDEF Emergency Conference and HLS exhibitors.
- IDEX (organised by ADNEC): Abu Dhabi-based biennial defense exhibition with very similar attendee/official-delegation profile to ISDEF and overlapping MENA government buyer base, particularly relevant given ISDEF's BIAS/Abraham Accords expansion.
Regional players
- LAAD Defence & Security: Latin America's largest defense and security exhibition held in Rio de Janeiro; comparable product (defense/HLS expo with strong government participation) but focused on the South American market.
- MSPO (International Defence Industry Exhibition, Kielce): Central Europe's third-largest defense exhibition held annually in Poland, directly comparable event format (defense trade show with government delegations and B2B matchmaking) but serving a Central European rather than Middle Eastern audience.
- DefExpo India: India's flagship defense exhibition organized with the Indian Ministry of Defence; comparable in government-led defense expo model and emphasis on official delegations, though focused on the Indian domestic market rather than the Israeli/MENA corridor ISDEF serves.
Others
- ISRAEL Aerospace & Defense (IAI) Industry events: While not a peer event organizer, Israel Aerospace Industries runs industry-specific defense showcases that compete for the same Israeli defense buyer attention; comparable ecosystem presence rather than a direct exhibition competitor.
Broad incumbents
- Clarion Events (Defence & Security portfolio): UK-based global events group running DSEI London and other large defense/security exhibitions; comparable in that it operates B2B defense trade shows with government delegations, but much larger and more international in scope than ISDEF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ISDEF Expo social profiles
Digital presenceISDEF Expo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISDEF Expo leadership team
Management profileNumber of profiles
ISDEF Expo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISDEF Expo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISDEF Expo
What does ISDEF Expo do?
ISDEF Expo organizes large-scale international defense, homeland security (HLS), cyber, and food security exhibitions and conferences. Its core offering is the ISDEF Expo — Israel's largest international defense, HLS and Cyber exhibition — alongside co-located events such as the Food Sec&Tech Israel Summit, the BIAS Israeli Pavilion at the Bahrain International Air Show, the Crisis Management Conference, and the ISDEF Emergency Conference. Revenue is generated primarily from exhibitor booth rentals, conference ticket sales, and sponsorship packages.
Is ISDEF Expo a public or private company?
ISDEF Expo is a private company. It is classified as unknown and is currently operating.
When was ISDEF Expo founded?
ISDEF Expo was founded in 2007. It employs 101 to 250 people.
Where is ISDEF Expo based?
ISDEF Expo is headquartered in Kefar Sava, Israel, in the Middle East region.
How does ISDEF Expo make money?
Three revenue lines are on record. Conference and Exhibition Fees are the primary driver. The others are exhibitor and Sponsor Revenue and exhibition Booth Rental - Emergency Conference.
Who are ISDEF Expo's main competitors?
Direct peers on record are Eurosatory (organised by COGES), Future Food Asia, Milipol (organised by Comexposium), Intersec (organised by Messe Frankfurt) and IDEX (organised by ADNEC). Regional players are LAAD Defence & Security, MSPO (International Defence Industry Exhibition, Kielce) and DefExpo India. ISRAEL Aerospace & Defense (IAI) Industry events is listed as an others. Clarion Events (Defence & Security portfolio) is listed as a broad incumbent.
Does ISDEF Expo have an API?
No public API is recorded for ISDEF Expo.
What industry is ISDEF Expo in?
ISDEF Expo's product category is Defense Trade Shows and Exhibitions. Its primary akta.pro industry code is THAHABAO, Government, Defense & Public Safety Shows Organizers, with a secondary code of THAHAJAG, Defense, Security & Emergency Management Congresses. Its NAICS code is 56192.