Platform Media

What Platform Media does

Platform Media is a Belfast-based, full-service media buying agency operating primarily in Northern Ireland with stated capability to deliver campaigns across the wider UK and Ireland. Founded in 2010, the company provides end-to-end campaign management covering strategic planning, creative development, media procurement, and performance optimization across four core channels: Out of Home (OOH) advertising including 48-sheet billboards, AdShel Live digital panels, and bus media; Radio across Downtown Radio, Cool FM, and Spotify; TV via Sky AdSmart and ITVX/BVOD; and Direct Mail. The agency leverages integrations with programmatic platforms (Planet V) and broadcaster tools (Sky AdSmart's audience targeting across 225,000+ NI homes) to deliver multi-channel campaigns, and claims 25+ years of combined team experience, 100+ successful campaigns, and 100+ customers.

The company's business model is professional services: revenue is generated through media buying fees, typically commission-based or service-fee arrangements, with pricing quoted per campaign based on client objectives, channel mix, and budget. Go-to-market is sales-led and direct, relying on local market reputation in Northern Ireland, industry relationships, and case-study-driven credibility rather than digital demand generation. Customer segments are hybrid, spanning local government (Antrim and Newtownabbey Borough Council, Ballymena BID), enterprise automotive (Donnelly Group), entertainment (Prison Island Belfast), venues (ECOS Hub), and nonprofits (NIVCO). The company is privately held, founder/management-owned with no disclosed institutional investment, and operates with a headcount in the 11-50 range.

Name

Platform Media

Legal name

Platform Media

Website

https://platformmedia.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Platform Media is a Belfast-based full-service media buying agency providing strategic planning, creative development, and media procurement across TV, Radio, Out of Home, and Direct Mail for businesses and public-sector clients primarily in Northern Ireland with UK and Ireland reach.

Ownership category

akta.pro rank

Product category

Media Buying Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media buying services
• Out of home advertising
• Radio advertising
• TV advertising
• Direct mail marketing

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Buying Services: Full-service media buying agency that generates revenue by planning, negotiating, and managing advertising campaigns across TV, radio, and out-of-home channels for clients. Revenue is derived from media buying fees, typically commission-based or service fee arrangements with clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Platform Media is a Belfast-based full-service media buying agency that plans, procures, and manages advertising campaigns across Out of Home, Radio, TV, and Direct Mail channels. The agency delivers end-to-end campaign management including strategic planning, creative development, media procurement leveraging established broadcaster and media owner relationships, and campaign monitoring with measurable performance reporting.

Product overview

Platform Media is a full-service media buying agency offering a unified portfolio of advertising services. The core offering spans Out of Home (OOH) advertising, Radio, TV, and Direct Mail, supported by end-to-end campaign management including planning, creative development, media procurement, and performance tracking. The company integrates with programmatic platforms (Planet V, Sky AdSmart) and major broadcast/digital networks (ITVX, Spotify, Downtown Radio, Cool FM, AdShel) to deliver multi-channel campaigns. The service model combines strategic insight, local market expertise (Northern Ireland focus with UK/Ireland reach), and creative production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying Services Full-service media buying service providing strategic planning, campaign management, and media procurement across multiple channels (TV, Radio, OOH, Direct Mail, Digital) to connect brands with their target audiences. For businesses seeking professional end-to-end media buying services.
• Out of Home (OOH) Advertising High-impact outdoor advertising service including 48-sheet billboards, AdShel Live digital panels, and bus media placements across Belfast and Northern Ireland. For brands seeking to reach audiences where they live, work, and travel.
• Radio Advertising Audio campaign creation, production, and placement across local and national radio stations including Downtown Radio (511,000 listeners), Q Radio, and Cool FM (457,000 weekly listeners), as well as digital audio platforms like Spotify. For brands seeking to reach targeted audio audiences.
• TV Advertising Full-service TV advertising service including creative production, campaign planning, and media buying across Sky AdSmart (225,000+ homes in Northern Ireland), ITVX/BVOD (1.4M+ registered users), and national broadcast platforms. For brands seeking targeted TV campaigns with precision demographic reach.
• Direct Mail Data-driven direct mail campaigns delivering creative, targeted messaging directly to customers' hands. For brands seeking to complement broadcast and outdoor campaigns with tangible, addressed mail.

Quantifiable outcome

• 19.43% engagement rate with 375,854 reach for Antrim and Newtownabbey Borough Council campaign
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PHD Media: Omnicom-owned global media agency providing media planning and buying with strong data and tech integration. Comparable in offering multi-channel media services, but with global scale and holding-company backing.
• MediaCom: Global media agency within the WPP network offering media planning and buying across all channels. Comparable as a media buying service provider but operates at vastly larger scale and serves multinational clients with full holding-company integration.
• Initiative: IPG Mediabrands global media agency providing media planning and buying services across all channels. Comparable as a competitor in the media buying space, though operates globally with enterprise client focus.
• Havas Media: Global media agency within Havas offering media planning, buying, and analytics across digital and traditional channels. Comparable service offering but with significantly larger scale and geographic reach than Platform Media.
• Carat: Dentsu-owned global media agency offering media strategy, planning, and buying across digital, TV, OOH, and audio. Comparable as a multi-channel media buying competitor with deeper analytics and programmatic capabilities than a regional independent like Platform Media.
• WPP plc: Global advertising holding company whose agencies (including MediaCom, GroupM shops) compete directly with Platform Media for media buying mandates. Relevant as the broader incumbent ecosystem whose scale, data assets, and procurement power Platform Media competes against in UK and Ireland pitches.
• Zenith: Global media agency network under Publicis Groupe providing media planning, buying, and analytics. Comparable in offering multi-channel media buying services but operates globally with enterprise-grade capabilities beyond Platform Media's regional scope.

Regional players

• Core Media: Ireland-based media agency offering media planning and buying across TV, radio, digital, and out-of-home. Comparable as a regional peer focused on Ireland and UK markets, serving a similar mix of enterprise, public sector, and consumer clients.

Direct peers

• Goodstuff Communications: Independent UK media agency providing media planning and buying across broadcast, print, digital, and out-of-home. Comparable as an independent competitor offering similar full-service agency services to UK and Ireland advertisers.
• The7stars: UK-based independent media agency offering full-service media planning and buying across TV, radio, digital, and OOH for a similar mix of enterprise and mid-market clients. Comparable in independent positioning and multi-channel capability, though operating at larger scale from London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/platformmediabelfast
• LinkedInlinkedin.com/company/platform-media-belfast

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platform Media