Aiya America

What Aiya America does

Aiya America, Inc. is the North American subsidiary of Aiya Co., Ltd., a Japanese matcha green tea producer founded in 1888 by Aijiro Sugita in Nishio, Aichi Prefecture, Japan. Incorporated in California and headquartered in Torrance (3530 Voyager Street), Aiya America supplies bulk matcha powder to food and beverage manufacturers, wholesale quantities to verified small businesses and cafés, and Aiya Matcha branded retail products to consumers across the US, Canada, and Mexico. The company is wholly owned and operated by the 5th generation of the Sugita family, with Fumi Sugita serving as President of Aiya America and Takeo Sugita as President of Aiya Japan. Aiya reports no external private equity or venture capital backing and self-describes as the world's largest manufacturer of Japanese matcha green tea powder, holding 25.8% of the North American matcha market.

Name

Aiya America

Legal name

Aiya America, Inc.

Website

https://aiya-america.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Aiya America, the US subsidiary of Japan's 1888-founded Aiya Co., Ltd., produces and distributes premium Japanese matcha green tea powder to food and beverage manufacturers, wholesale cafés and small businesses, and retail consumers across North America.

Ownership category

akta.pro rank

Product category

Specialty Tea and Matcha Products

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Tea, Coffee & Cocoa Farming (Beverage Specialty Crops) (AFAGAGAG), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

Keywords

• Japanese matcha powder
• Green tea products
• Organic ceremonial matcha
• Wholesale matcha supplier
• Matcha manufacturing

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale/Bulk Matcha Sales: B2B sales of Matcha powder in bulk quantities to manufacturers, small businesses, and cafés. Requires account verification for wholesalers. Ships to US, Canada, and Mexico.
2. Retail E-commerce Sales: Direct-to-consumer sales through aiya-america.com online store. Products include ceremonial matcha, culinary grade, organic matcha, matcha blends, and ready-to-drink Matcha To Go sticks.
3. Retail Distribution: Products sold through retail channels including Whole Foods Market, reaching consumers through physical store presence.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aiya America produces and distributes premium Japanese matcha green tea powder under the AIYA Matcha brand. The company controls the entire production process from seed cultivation to stone-ground finished powder, and sells its matcha through B2B wholesale channels (bulk powder to manufacturers, cafés, and small businesses), direct-to-consumer e-commerce, and retail distribution in the U.S., Canada, and Mexico.

Product overview

Aiya America operates as the North American subsidiary of Aiya Co., Ltd., a Japanese matcha green tea producer founded in 1888. The company offers a portfolio of matcha products spanning ceremonial grade, culinary grade, organic, and blended varieties. Products are sold through retail (individual consumers), wholesale (small businesses and cafes), and bulk manufacturing channels. The core product line consists of matcha powders at various quality tiers (ceremonial and culinary grades), with organic certification options and pre-sweetened convenience formats (Matcha To Go sticks and latte pods). The portfolio also includes loose leaf teas and tea accessories such as matcha bowls. The company positions itself as both a supplier of bulk matcha powder to food/beverage manufacturers and a direct-to-consumer retail brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceremonial Matcha Premium-grade matcha intended for traditional tea preparation with water only; smooth finish with minimal bitterness. Sold at retail and wholesale.
• Culinary Grade Matcha Ingredient-grade matcha designed for cooking, baking, and beverage applications with a more astringent flavor profile. Available at retail (50g bag) and wholesale.
• Organic Matcha USDA Organic certified matcha sourced from Kagoshima, Japan, grown in mineral-rich volcanic soil without synthetic pesticides or fertilizers.
• Matcha Blends Pre-sweetened matcha powder blends available in 1kg bags for retail and wholesale customers, designed for convenient preparation.
• Matcha Plus Enhanced matcha product line with additional formulations for specific use cases.
• Matcha To Go Sticks Convenient pre-sweetened single-serving matcha sticks for on-the-go preparation with hot or cold water and milk, including sweetened, sugar-free, and roasted (hojicha) variants.
• Sweetened Matcha Latte Pods Single-serving matcha latte pods for convenient preparation of sweetened matcha lattes at retail.
• Loose Leaf Tea Traditional Japanese loose leaf teas including Gyokuro and Sencha, available in 500g bags primarily for wholesale customers.
• Tea Accessories Matcha preparation tools including matcha bowls (chawan), bamboo whisks (chasen), spoons, and related accessories for traditional and modern matcha preparation.

Quantifiable outcome

• 130+ year spotless product recall record
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• NestlécoreStrategic or Co-development Partner · 1 January 2026Nestlé is identified as a key player driving global matcha market growth alongside Unilever and Aiya. As a major food and beverage manufacturer, Nestlé represents both a competitive presence and potential strategic partner in the expanding matcha market driven by café culture.
• UnilevercoreStrategic or Co-development Partner · 1 January 2026Unilever is listed among key growth drivers for the global matcha market. The company is mentioned alongside Nestlé and Aiya as leading market growth in the functional beverages and café culture expansion segments.
• OMGTea (UK-based)majorOEM/ Whitelabel/ Licensing Partner · 18 March 2025Aiya acquired UK-based OMGTea as part of their expansion strategy to grow international market presence, particularly in Europe and Southeast Asia. This acquisition supports their global market expansion initiatives.
• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 2 July 2024Aiya America matcha products are available in US Whole Foods stores, providing retail distribution for consumer products through this premium natural foods grocery chain.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• DoMatcha: Direct peer with 12.3% North American matcha share, offering organic Japanese matcha in retail and food-service formats. Competes head-to-head with Aiya in B2B wholesale and e-commerce channels.
• The AOI Tea Company: Direct competitor in North American matcha with 21.2% market share (second to Aiya's 25.8%). Sells premium Japanese matcha powder through DTC and wholesale, overlapping directly with Aiya's customer segments and product formats.
• Midori Spring Ltd. Direct matcha peer holding 9.6% North American market share. Japanese-sourced ceremonial and culinary matcha sold via DTC, overlapping with Aiya's consumer-facing product portfolio.
• Ippodo Tea: Historic Japanese tea producer with 14.9% North American matcha market share. Sells ceremonial and culinary grade matcha through DTC and wholesale, matching Aiya's product tiers and serving the same café and consumer segments.
• Encha: Organic matcha brand with 11.5% North American market share, focused on DTC e-commerce and subscription. Directly competes with Aiya's retail consumer segment and price points.

Emerging players

• Mizuba Tea Co. Uji-sourced single-origin Japanese matcha sold DTC and wholesale. Smaller scale but offers premium single-estate positioning that competes with Aiya at the high end of the ceremonial market.

Broad incumbents

• Ito En: Largest Japanese tea manufacturer and major North American RTD tea brand (Oi Ocha). Both a customer of Aiya for bulk matcha supply and a competitor in Japanese green tea RTD categories where matcha appears.
• Nestlé: Global F&B giant identified as a key matcha market growth driver. As both a customer for Aiya's bulk matcha supply and a potential competitor with resources to vertically integrate matcha production, Nestlé is comparable in scale ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aiyamatcha
• LinkedInlinkedin.com/company/aiya-america-inc.
• Instagraminstagram.com/aiyamatcha
• Pinterestpinterest.com/aiyaamerica

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aiya America