Wiley's Finest

What Wiley's Finest does

Wiley's Finest is a privately held, family-owned nutritional supplements company that designs, manufactures and sells Omega-3 fish oil and vegan Omega-3 products under the brand 'Personal. Sustainable. Potent.' The company operates as a consumer brand within the Wiley Companies group, leveraging the Wiley family's 1981 manufacturing heritage via its sister entity Organic Technologies, which supplies the proprietary AlaskOmega fish oil concentrates used across the product line.

The product portfolio is built around concentrated Omega-3 formulations derived from MSC-certified Wild Alaskan Pollock and Norwegian Cod, processed via molecular distillation and offered in multiple chemical forms (ethyl ester, natural triglyceride, re-esterified triglyceride). SKUs span EPA-focused softgels (Peak EPA, 1000mg EPA+DHA), DHA-focused softgels and liquids (Peak DHA, Summit DHA, Prenatal DHA), multi-ingredient combinations (Cholesterol Support with plant sterols, Omega-3 + K2 & D3, Bold Vision with FloraGLO lutein), small-format minis, and a fish-free CatchFree Omega line using algal DHA and Ahiflower. Manufacturing is performed at the family's cGMP facility in Ohio, with finished goods packaged in recyclable glass.

Commercially, Wiley's Finest sells through a direct-to-consumer Shopify storefront (wileysfinest.co.uk for the UK, wileysfinest.com for the US, with UK delivery restricted to UK addresses) and through B2B wholesale to independent health food stores under a structured reseller program that limits third-party marketplace sales. Pricing is publicly disclosed in GBP at £17–£42 per SKU, with 3-pack (10%) and 6-pack (15%) bundle discounts and a subscribe-and-save option offering 25% off recurring deliveries. Customer segments span general adult wellness, expectant and new mothers, vegans/vegetarians, and children, with primary demand drivers being sustainability certification, fish-oil purity (Prop 65, US/EU Pharmacopeia, SQF), and condition-specific stacked formulations.

Name

Wiley's Finest

Legal name

Wileys Finest UK Ltd

Website

https://wileysfinest.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiley's Finest is a family-owned, MSC-certified nutritional supplements company selling concentrated Omega-3 fish oil and vegan algal Omega-3 products direct-to-consumer via Shopify and wholesale to independent UK health food stores.

Ownership category

akta.pro rank

Product category

Nutritional Supplements (Omega-3 Fish Oil)

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Food (Health) Supplement Retailers (456191)

SIC

Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)

akta.pro secondary industries

Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

Keywords

• Omega-3 supplements
• Fish oil capsules
• Dietary supplements
• Nutritional supplements
• Omega-3 fish oil

Headquarters

HQ city

Coshocton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through company-owned UK website (wileysfinest.co.uk) and US website (wileysfinest.com) selling products directly to end consumers
2. B2B Wholesale to Resellers: Wholesale supply to independent health food stores and brick-and-mortar retailers through trade customers who resell goods through their own retail locations and e-commerce websites within the UK territory
3. Subscription Model: Subscribe and save option offering 25% discount with recurring monthly, bi-monthly, or quarterly delivery options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wiley's Finest manufactures and sells concentrated Omega-3 fish oil dietary supplements (softgel capsules and flavored liquids) derived from MSC-certified Wild Alaskan Pollock and Norwegian Cod. The portfolio includes high-dose EPA (Peak EPA), DHA (Peak DHA, Summit DHA, Prenatal DHA), combined Omega-3 + vitamin formulations (Cholesterol Support, Omega-3 + K2 & D3, Easy Swallow Minis), eye health (Bold Vision with Omega-7), and plant-based vegan Omega-3 (CatchFree Omega). Products are purified via molecular distillation at the company's Ohio facility and packaged in recyclable glass.

Product overview

Wiley's Finest is a family-owned nutritional supplements company specializing in Omega-3 fish oil products derived from Wild Alaskan Pollock and Norwegian Cod. The product portfolio consists of concentrated Omega-3 supplements in both capsule and liquid forms, categorized into EPA-focused products (PEAK EPA, PEAK OMEGA-3 Liquid), DHA-focused products (PEAK DHA, SUMMIT DHA Liquid, PRENATAL DHA), multi-benefit formulas (CHOLESTEROL SUPPORT, OMEGA-3 + K2 & D3, EASY SWALLOW MINIS), and specialized offerings (BOLD VISION for eye health with Omega-7, CATCHFREE OMEGA for vegans). All products are MSC certified sustainable, manufactured in Ohio, USA using molecular distillation, and packaged in recyclable glass bottles with some in carton-free packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Wiley's Finest Wild Alaskan Fish Oil: Core fish oil supplement brand featuring Wild Alaskan Pollock Omega-3 products including Peak EPA, Peak DHA, and various liquid formulas.
• Wiley's Finest Nutriment Plus
• Wiley's Finest Plant Powered Nutrition

Products and services

• BOLD VISION Omega-7 Fish Oil Capsules

Quantifiable outcome

• 1000mg EPA+DHA per softgel in Peak EPA (10x more than typical krill oil at 90mg)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• National Forest FoundationminorStrategic or Co-development PartnerEnvironmental partnership to plant 50 million trees as part of Wiley's Finest sustainability commitment beyond the shoreline. The National Forest Foundation is dedicated to forest conservation and restoration.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerIndependent non-profit organization setting standards for sustainable fishing. MSC certification ensures fisheries meet science-based criteria for sustainable fish stocks, minimal environmental impact, and responsible management. Wiley's Finest has more MSC certified products than any other supplement brand worldwide.
• Safe Quality Food (SQF)coreStrategic or Co-development PartnerGlobally-recognized food certification program benchmarked by GFSI (Global Food Safety Initiative). SQF certification validates Wiley's Finest manufacturing capability to produce safe, consistent products meeting rigorous international standards for food quality and safety including HACCP.
• Organic Technologies (AlaskOmega)coreTechnology or IntegrationAlaskOmega is the Wiley family's own fish oil bulk ingredient brand. Family-owned company providing high quality Omega-3 concentrates with industry-leading freshness (low TOTOX values). Manufacturing facility in Ohio.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nordic Naturals: Specialist omega-3 fish oil supplement brand built around triglyceride-form concentrates from wild-caught fish. Directly comparable to Wiley's Finest on product, target consumer, and sustainability-led positioning, but at materially larger scale.
• Carlson Labs: Long-established family-owned supplement brand with a flagship omega-3/fish oil line sold through health food channels. Closely comparable to Wiley's Finest in channel mix, family-owned DNA, and omega-3-led product range.
• Barlean's: Specialist omega-3 supplement maker known for fish oil liquids and capsule forms, including triglyceride and flavored products. Comparable product mix and channel presence in natural health food retail.

Broad incumbents

• NOW Foods: Large, family-owned supplement manufacturer with an extensive omega-3 line sold across health food and broader retail channels. Overlaps with Wiley's Finest in omega-3 and channel, but operates at significantly broader scale and SKU depth.
• Nature's Way: Major branded supplement company with established omega-3 fish oil SKUs distributed through health food, drug, and mass channels. Comparable in category and channel but operates as a multi-category incumbent.
• Solgar: Premium-positioned supplement brand with a long-running omega-3 range sold in health food and pharmacy channels. Comparable premium positioning and channel mix, but with a much broader category portfolio.
• Life Extension: Direct-to-consumer-leaning supplement brand with a strong omega-3 lineup, often positioned around high-concentration triglyceride forms. Comparable on premium DTC omega-3 positioning and clinical-style marketing.

Emerging players

• Ovega-3 (Algae Omega-3 Brands): Algal-sourced omega-3 supplement brand targeting vegetarian/vegan consumers. Directly comparable to Wiley's Finest's CatchFree line on plant-based DHA positioning.

Others

• Kirkland Signature (Costco): Kirkland Signature fish oil sold through Costco's mass channel is a key competitive pressure on premium omega-3 brands. Comparable product category but operates in a fundamentally different (mass-market club) channel than Wiley's Finest's health food focus.
• Organic Technologies (AlaskOmega): Sister entity within the Wiley family that supplies Wiley's Finest's AlaskOmega bulk omega-3 concentrates. Comparable as a vertically adjacent peer in omega-3 ingredient manufacturing rather than as a direct brand competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wileysfinest

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiley's Finest