What Horseshoe Bay Golf Club does

Horseshoe Bay Golf Club is a private, member-owned golf and lifestyle club located at 5335 Horseshoe Bay Road in Egg Harbor, Wisconsin, on the Door Peninsula along the Niagara Escarpment. The club operates an 18-hole championship course designed by Rick Robbins and Brian Lussier, complemented by a Beach Club on Green Bay, a fitness center (currently subject to flooding-related disruption), four dining venues (FrankE's, Sonny's Saloon, Murphy's Grille, and the Beach Club Dining Room), and full practice facilities including a driving range and short-game area. Founded in its modern form in 2000 by the Frank Murphy Cowles family and converted to member ownership in 2012 through the Horseshoe Bay Founders Group LLC, the club is governed by a six-person elected executive board.

Revenue is generated through a four-tier subscription membership model (Golf, Young Professional, Sport, Social) with initiation fees ranging from $3,000 to $35,000 and annual dues from $2,350 to $11,000. All four tiers are currently at capacity with formal waitlists. Recurring revenue is supplemented by mandatory $500/year per-household food & beverage minimums, a la carte dining across all venues, cart fees, guest green fees, and an event-hosting business that accommodates up to 350 guests for weddings, corporate outings, and charitable tournaments. The go-to-market is sales-led via a dedicated Membership Director (Carrie Becker) operating through referrals, direct outreach, and waitlist management.

The customer base consists primarily of Door County seasonal residents, affluent second-home owners, and full-time local families seeking a private golf and lifestyle community; the Young Professional tier additionally targets ages 18-40 as a discounted pipeline to full Golf membership at age-out. The club uses Jonas Club Software for member management and is operationally seasonal, with peak activity from Memorial Day through Labor Day and a typical golf season of May 1 through November 1. Headcount of 51-100 reflects a stable, capacity-constrained operator rather than a high-growth venture.

Name

Horseshoe Bay Golf Club

Legal name

Horseshoe Bay Golf Club

Website

https://horseshoebaygolfclub.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Horseshoe Bay Golf Club is a private, member-owned 18-hole championship golf and lifestyle club in Egg Harbor, Wisconsin, serving Door County seasonal residents and affluent families through a four-tier subscription membership model with dining, beach, fitness, and event amenities.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private golf club
• Championship golf course
• Golf membership
• Country club amenities
• Wedding event venue

Headquarters

HQ city

Egg Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Initiation Fees: One-time initiation fees ranging from $3,000 (Social) to $35,000 (Golf) for new members, providing upfront capital from new member onboarding.
2. Annual Membership Dues: Recurring annual dues ranging from $2,350 (Social) to $11,000 (Family Golf), providing predictable recurring revenue from all membership tiers.
3. Food & Beverage Revenue: Minimum annual food & beverage spend requirements of $500 per member household, plus additional à la carte spending at FrankE's, Sonny's Saloon, Murphy's Grille, and Beach Club dining venues. Members may walk or pay cart fees.
4. Golf & Recreation Fees: Cart fees ($25/18 holes, $15/9 holes), privileged playing fees for Sport members exceeding included rounds, and guest green fees for member-invited visitors (up to 3 rounds/season regular guests, 6 rounds/season family guests).
5. Event Hosting & Venue Rentals: Wedding receptions, corporate events, rehearsal dinners, and private parties hosted at Beach Club, FrankE's, Sonny's Saloon, Covered Terrace, and Murphy's Barn venues. Event inquiries routed through Catering & Events Manager and partner Door County Event Planners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Horseshoe Bay Golf Club operates a private, member-owned golf and lifestyle club on an 18-hole championship course designed by Rick Robbins and Brian Lussier in Door County, Wisconsin. The club sells four membership tiers (Golf, Young Professional, Sport, and Social) with initiation fees from $3,000 to $35,000 and annual dues from $2,350 to $11,000, granting access to golf, four dining venues, a Beach Club with pool, fitness center, and event venues for weddings and corporate outings.

Product overview

Horseshoe Bay Golf Club is a private family-oriented golf club offering a single integrated portfolio of golf and lifestyle amenities. The core product is an 18-hole championship golf course complemented by practice facilities, four distinct dining venues (FrankE's fine dining restaurant, Sonny's Saloon for casual lunch, Murphy's Grille for pre/post-round meals, and Beach Club poolside dining), a Beach Club with pool and waterfront access, and a fitness center. The club operates four membership tiers (Golf, Young Professional, Sport, and Social) to serve varying member needs. Event and wedding hosting services are available at multiple venues accommodating groups from intimate gatherings to 350-person events. The club was developed by Rick Robbins and Brian Lussier and has operated since 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course designed by Rick Robbins and Brian Lussier, situated on the Door Peninsula along the Niagara Escarpment. Features dramatic elevation changes, rolling terrain, scenic views of Green Bay, six playing tee options (Black 6,499 yds/74.5 rating down to Red 4,710 yds/68.1 rating), and slope ratings from 126–139 (men) and 124–132 (women). Open to members and guests via the golf shop.
• Golf Practice Facilities Full practice facilities including a driving range, putting greens, and a short game pitching area. Facilities open 30 minutes before first tee time and operate Tuesday through Sunday for member warm-up and outing preparation.
• FrankE's Restaurant

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Door County Event PlannerscoreImplementation/ SI/ Consulting PartnerCarrie Baldwin Smith, Owner of Door County Event Planners, serves as primary contact for wedding planning at Horseshoe Bay Golf Club. Handles wedding ceremony and reception coordination, including rehearsal dinners, engagement parties, welcome drinks, and farewell brunches. Planners work directly with club's Catering & Events Manager Cassie DeVillers for event execution.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Destination Kohler (Whistling Straits & Blackwolf Run): Wisconsin-based destination golf resort operated by Kohler Co., offering championship courses, lodging, dining, and event venues. Directly comparable to Horseshoe Bay as a Wisconsin premium golf-and-lifestyle property targeting affluent golfers and corporate outings.
• Sand Valley Golf Resort: Wisconsin destination golf resort featuring multiple championship courses, lodging, and member programming. Comparable destination-golf economics, premium pricing model, and Wisconsin Midwest geography.
• Geneva National Golf Club: Wisconsin private member golf club with multiple courses, real estate, and dining venues. Comparable membership-based golf model with premium initiation and dues structure in the Wisconsin market.
• Grand Geneva Resort & Spa: Wisconsin resort property featuring golf, lodging, dining, spa, and event venues. Comparable integrated resort-golf amenity set serving corporate outings, weddings, and seasonal visitors in the same regional market.
• Forest Highlands Golf Club: Private, member-owned, family-oriented golf community in Flagstaff, Arizona with two championship courses, dining, and recreational amenities. Closest analog in business model and family-oriented positioning.
• Wade Hampton Golf Club: Private, member-owned championship golf club in Cashiers, North Carolina designed by Tom Fazio. Comparable in being a destination private member club with high initiation fees and seasonal resident base.
• Cherry Hills Country Club: Private, member-owned golf and country club in Cherry Hills Village, Colorado. Comparable member-owned structure with premium initiation fees, championship golf, and full dining and event amenity set.
• The Peninsula Club: Private, member-owned golf and country club on Lake Minnetonka in Minnesota. Comparable Upper Midwest member-owned private club with golf, dining, and family-oriented programming.

Regional players

• Erin Hills: Wisconsin destination public golf course that hosted the 2017 U.S. Open. While not a private member club, it competes for the same Wisconsin destination-golf tourist and corporate-outing dollars.

Broad incumbents

• Desert Mountain Club: Large private member-owned golf community in Scottsdale, Arizona with six championship courses, dining, and recreation. Comparable business model but materially larger scale and broader amenity portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/horseshoebaydc
• Facebookfacebook.com/horseshoebaygolfclub
• LinkedInlinkedin.com/company/horsesshoe-bay-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horseshoe Bay Golf Club