Erin Hills Golf Course

What Erin Hills Golf Course does

Erin Hills Golf Course, Incorporated is a privately held, championship public golf resort located in Erin, Wisconsin (7169 County Road O), approximately 35 miles northwest of Milwaukee and 115 miles from Chicago. Designed by Michael Hurdzan, Dana Fry, and Ron Whitten and opened for play in 2006, the property features an 18-hole championship course set on glacial Kettle Moraine terrain, an Irish-inspired village with a Lodge (11 rooms/suites) and five four-bedroom cottages, clubhouse fine dining plus an Irish Pub & Terrace, a practice facility with Toptracer Range, an illuminated Drumlin Putting Course, the Kettle Loop preview holes, a Caddie Barn entertainment venue, and an on-site golf shop (shoperinhills.com). The course is walking-only with mandatory professional caddie service available to all players.

The business operates a direct-to-consumer model with revenue generated from six primary streams: green fees ($285–$495 per round depending on season and category), overnight lodging ($375–$1,460/night for Lodge rooms and $2,100–$2,550/night for cottages, plus a 7% resort fee), on-site food & beverage, caddie and forecaddie services ($65 + gratuity), TaylorMade golf club rentals ($85/round), and golf shop merchandise. Pricing is peak-vs-shoulder seasonal, with reservations managed through the website and phone lines. The property has hosted five USGA championships—U.S. Women's Amateur Public Links (2008), U.S. Amateur (2011), U.S. Open (2017, won by Brooks Koepka), U.S. Mid-Amateur (2022), and the U.S. Women's Open (2025)—and is committed to five additional USGA amateur championships through 2039. The legal entity is Erin Hills Golf Course, Incorporated (Wisconsin), privately owned by Andy Ziegler (Chairman of Artisan Partners Asset Management, NYSE: APAM), who acquired the property in October 2009; the company operates with 101–250 employees and no outside equity backing.

Customer segments span individual golfers and buddy trips, corporate groups and event organizers, destination golf travelers from Chicago/Midwest, and championship-level tournament play. The company supports these segments through website reservations, a dedicated special events manager for corporate/group bookings, email marketing via ZenReach, social channels across Facebook/Instagram/LinkedIn/X/YouTube, a biannual Erin Hills Journal publication (currently in Issue 16, Spring 2026), and strategic partnerships (TaylorMade for equipment, ShipSticks for logistics, GOATT Golf Club for multi-club access, and local spa/wellness referrals).

Name

Erin Hills Golf Course

Legal name

Erin Hills Golf Course, Incorporated

Website

https://erinhills.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Erin Hills is a private, championship public golf resort in Erin, Wisconsin offering an 18-hole walking-only course, Irish-style lodging (11-room Lodge and five cottages), dining, and caddie services to individual golfers, buddy trips, corporate groups, and USGA championship play.

Ownership category

akta.pro rank

Product category

Golf Resort & Recreational Facilities

NAICS

Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Championship golf course
• Public golf resort
• Golf lodging accommodations
• Professional caddie services
• Golf event hosting

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Green Fees: Primary revenue stream from daily green fees for 18-hole rounds, with peak season rates of $495 and shoulder season rates of $395. Additional replay rounds available same day for $295.
2. Food & Beverage: On-site dining at the Clubhouse (breakfast, lunch, dinner) and Irish Pub & Terrace. Dining available to those with tee time or lodging reservations only.
3. Lodging: Overnight accommodations including Lodge rooms (single, double, suites) and four-bedroom cottages. Peak season rates range from $375-$1,460 for Lodge accommodations and $2,100-$2,550 for cottages.
4. Caddie Services: Professional caddie service available for all players. Caddie service fee of $65 per player plus suggested gratuity of $75+. Forecaddie service available for groups of 3+.
5. Golf Club Rental: TaylorMade golf club rental available for $85 per player per round.
6. Golf Shop Merchandise: On-site golf shop selling apparel (mens, ladies, polos, belts, kids collections) and golf equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Erin Hills Golf Course operates a public championship 18-hole walking-only golf course in Erin, Wisconsin, complemented by on-site lodging (Lodge rooms and four-bedroom Irish-named cottages), clubhouse and Irish Pub dining, professional caddie services, a practice facility with Toptracer Range, and an on-site golf shop. The property serves individual golfers, buddy trips, corporate groups, and hosts USGA championships and tournaments.

Product overview

Erin Hills Golf Course is a premier public golf resort offering championship-level golf on a U.S. Open-caliber course, complemented by luxury lodging in Irish-inspired cottages and a rustic lodge, diverse dining options including fine dining at the Clubhouse and casual fare at the Irish Pub, and unique recreational amenities including a practice facility with Toptracer Range, illuminated Drumlin Putting Course, Kettle Loop preview holes, and the Caddie Barn entertainment venue. The property also features a full-service golf shop, professional caddie services, and hosts major USGA championships. The experience is designed as an intimate village atmosphere centered on walking-only golf with professional caddies.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course Walking-only 18-hole championship public golf course ranked among the top public courses in the U.S., hosted the 2017 U.S. Open and 2025 U.S. Women's Open.
• The Lodge

Quantifiable outcome

• Ranked 9th public course in the nation - validating championship-quality golf experience

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• GOATT Golf ClubminorGTM or Marketing Partner · 7 November 2025GOATT Golf Club hosted its inaugural member event at Erin Hills Golf Course, bringing together members from 13 clubs for two days of championship-level golf. The event showcased GOATT's innovative app-based platform, emphasizing flexible access and community connection.
• TaylorMadecoreOthersTaylorMade provides golf club rental equipment available at Erin Hills for $85 per player per round. Erin Hills is proud to offer the latest equipment from TaylorMade.
• ShipSticksminorOthersGolf bag shipping service partner allowing guests to ship clubs directly to Erin Hills and have them shipped home after their visit. Addresses airline baggage fees and convenience concerns.
• Lotus Be WellminorOthersSpa and wellness service in Hartford recommended to guests seeking massage or spa services not offered on property.
• Spago (Hartford)minorOthersSpa option recommended to Erin Hills guests seeking spa services in the Hartford area.
• Anton's (Delafield)minorOthersSalon and spa option recommended to Erin Hills guests in the Delafield area.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pebble Beach Resorts: California coastal public-access golf resort hosting six USGA championships, with on-site luxury lodging (The Lodge at Pebble Beach), F&B, and retail. Closest national analog for premium pay-to-play championship public golf with bundled hospitality.
• Kiawah Island Golf Resort: South Carolina destination golf resort with multiple courses (including the famous Ocean Course, site of multiple majors), villa and inn lodging, and a comparable championship-hosting public-resort model.
• Chambers Bay: Washington public-access walking-only links course, site of the 2015 U.S. Open. Comparable public championship pedigree and walking-only operating model, though without a lodging component.
• Bandon Dunes Golf Resort: Oregon-based destination public golf resort with multiple walking-only courses, mandatory caddie program, on-site lodging and F&B, and a similar premium-pay-per-round model. Closest analog in business model, customer experience, and championship pedigree.
• Arcadia Bluffs Golf Club: Michigan public walking-only destination golf club with on-site lodge, F&B, and caddie program. Closest Midwest peer in scale, seasonality profile, and bundled stay-and-play model.
• Pinehurst Resort: North Carolina multi-course destination golf resort with on-site lodging, extensive F&B, USGA championship host (incl. 2014 U.S. Open, 2024 U.S. Open), and a comparable pay-to-play premium model with bundled stay-and-play packages.
• Streamsong Resort: Florida destination golf resort with multiple resort-style courses, on-site lodge accommodations, F&B, and a pay-to-play premium public-resort model. Comparable stay-and-play experience design and customer demographic.
• Whistling Straits / The American Club (Kohler): Wisconsin-based destination golf resort owned by Kohler Co., hosting multiple USGA championships (incl. 2020/2021 PGA Championships, 2015 PGA). Walking-only with caddies, on-site lodging at The American Club, and direct Midwest comparability to Erin Hills.
• TPC Sawgrass (Ponte Vedra): Florida premium public golf venue featuring THE PLAYERS Stadium Course, on-site hotel and dining, and a championship-hosting business model. Comparable brand-driven, pay-to-play destination positioning.

Emerging players

• Sand Valley Golf Resort: Wisconsin-based destination golf resort with multiple walking-only courses, caddie program, and on-site lodging. Direct geographic peer in the upper Midwest and a newer entrant building toward championship-level recognition.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/erinhillsgolf
• YouTubeyoutube.com/channel/UCd588oXBCExdsm-kAv_CKxA
• Facebookfacebook.com/erinhillsgolf
• LinkedInlinkedin.com/company/erin-hills-golf-course
• Instagraminstagram.com/erinhillsgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erin Hills Golf Course