PLMR

What PLMR does

PLMR is a UK-based integrated communications and public affairs agency founded in 2006 by Kevin Craig, headquartered at 29 Great Smith Street in Westminster within walking distance of Parliament and major government departments. The firm serves enterprise clients, government bodies, FTSE companies, public sector organisations, charities, trade bodies, SMEs and start-ups across ten vertical sectors including education, health and social care, energy and sustainability, built environment, transport and infrastructure, charities, technology and science, food and drink, and professional services. Notable named clients include Cancer Research UK, Centrica, British Solar Renewables, Elexon, Stena Line, Ella's Kitchen, The Big Issue, NOAH, the UK Sepsis Trust, and Essex County Council.

The service portfolio combines public relations, public affairs, crisis communications, digital marketing, web development, video and podcast production, social media management, and event programming, delivered through specialist sub-brands acquired between 2017 and 2022: PLMR Healthcomms (healthcare), PLMR Snapdragon (built environment planning), PLMR Mango (education), PLMR Genesis (digital PR in East Anglia), and PLMR Advent/PLMR Midlands (regional Midlands operations). PLMR has developed proprietary technology assets including Mapdragon (consultation software for planning communications), KidsMealsMap (community engagement platform supporting Marcus Rashford's child food poverty campaign), Road to 2029 (quarterly constituency-level polling platform in partnership with Electoral Calculus), and Labour Tribes Mapped (interactive tool tracking Labour MPs' affiliations in partnership with LabourList).

The business operates on a fee-based professional services revenue model combining project fees and ongoing retainer arrangements. The group grew from £2 million fee income in 2014 to over £10 million revenue in 2024, achieved through a combination of organic expansion and five acquisitions. PLMR employs 100+ staff across seven UK offices (Westminster, Birmingham, Chelmsford, Coventry, Glasgow, Ipswich, Liverpool) and participates in the Global Communications Alliance spanning 15 countries and 4 continents. The firm is B Corp certified (2026), Living Wage accredited, and recognised in the PR Week Top 50 UK communications firms.

Name

PLMR

Legal name

PLMR Ltd

Website

https://plmr.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PLMR is a UK integrated communications and public affairs agency founded in 2006, serving enterprise, government, public sector, and charity clients across ten sectors. It combines PR, public affairs, and digital services via specialist sub-brands, with 100+ staff across seven UK offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Westminster

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Communications Services: Fee-based professional services revenue from integrated communications campaigns including public relations, public affairs, digital marketing, web development, video production, and events management. Revenue model based on project fees and ongoing retainer arrangements with enterprise and public sector clients.
2. Consultancy Retainers: Strategic consultancy services delivered through ongoing client relationships, providing communications counsel and campaign execution

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

PLMR is an integrated communications and public affairs agency delivering public relations, public affairs, crisis communications, digital marketing, web development, video and podcast production, social media management, planning consultation and event management. It serves enterprise clients, FTSE companies, government departments, local authorities, charities, trade bodies and SMEs across the UK, combining strategic counsel with proprietary tools such as Mapdragon, The Road to 2029 polling platform, Labour Tribes Mapped and KidsMealsMap.

Product overview

PLMR is a unified communications and public affairs agency platform offering integrated services across public relations, public affairs, crisis communications, digital marketing, web development, video production, podcast production, and social media management. The portfolio comprises a core unified agency (PLMR) supplemented by specialist sub-brands acquired over time: PLMR Advent (formerly Advent Communications) for Midlands regional coverage, PLMR Genesis (formerly Genesis PR) for digital and PR services, PLMR Healthcomms (formerly Healthcomms Consulting) for healthcare specialism, PLMR Mango (formerly Mango Marketing) for education sector PR, and PLMR Snapdragon (formerly Snapdragon Consulting) for built environment and planning communications. Notable proprietary products include The Road to 2029 polling platform, Labour Tribes Mapped interactive tool, KidsMealsMap.co.uk campaign platform, and Mapdragon consultation software. The group operates across sectors including education, energy, sustainability, healthcare, social care, charities, built environment, transport, technology, food and drink, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• PLMR Genesis: Previously Genesis PR; a digital and PR agency providing a full-service offering across East Anglia and the wider UK.
• PLMR Healthcomms
• PLMR Mango
• PLMR Snapdragon
• PLMR Advent
• PLMR Midlands

Products and services

• Integrated Communications Services PLMR's core communications offering covering public relations, public affairs, crisis communications, digital marketing, web development, video and podcast production, social media management, graphic design, email marketing, events management, media training, photography, copywriting, SEO, UX, advocacy, planning communications, TikTok production and perception analysis, delivered as bespoke campaigns or ongoing retainers to enterprise clients, government bodies, FTSEs, charities and SMEs.
• The Road to 2029 Polling Platform Exclusive polling platform conducting quarterly polls of the British public in collaboration with Electoral Calculus until the 2029 General Election, providing real-time voting patterns across all UK constituencies for political and commercial clients.
• Labour Tribes Mapped Interactive mapping tool tracking Labour MPs' affiliations, voting behaviour and tribal groupings, developed in exclusive collaboration with LabourList, with monthly updates to reflect evolving factional dynamics.
• KidsMealsMap.co.uk Online map platform listing businesses, community organisations and councils offering free meals to vulnerable children, with functionality for businesses to submit applications and gain approval, used to support the Food Foundation and Marcus Rashford's child food poverty campaign and achieving 50,000+ visits and 1,100+ businesses listed.
• Mapdragon Bespoke online consultation software for planning communications, enabling interactive maps and community engagement platforms used by developers, local authorities and consultancies to run stakeholder consultation on development projects.
• PLMR Policy Hub Conference event programme hosted at the Labour Party Conference, comprising panels, receptions, roundtables and drop-in sessions that provide political engagement opportunities with ministers, MPs and policy stakeholders.
• PLMR Podcasts Podcast production and publishing services including the PLMR Podcast reviewing major Westminster talking points, Trust: The CST Podcast on education policy, and From the Frontline by PLMR Healthcomms on health and social care, distributed via SoundCloud and other podcast platforms.
• PLMR Healthcomms Specialist healthcare communications unit acquired in 2022 and rebranded under PLMR, focused on public affairs, market access and media relations for healthcare clients with experience across Westminster, Whitehall, NHS and local authority stakeholders.
• PLMR Snapdragon Strategy, political and communications consultancy in the built environment sector, acquired by PLMR in 2017 and rebranded, helping developer, planning and property clients secure resolutions in planning committees and stakeholder relationships.
• PLMR Mango Education-sector PR and marketing agency acquired by PLMR in 2017 and rebranded, offering specialist communications support to training and education clients with a strong reputation among sector stakeholders and influencers.
• PLMR Genesis Digital and public relations agency acquired by PLMR in 2021 and rebranded, providing full-service communications with specialist expertise across East Anglia and the wider UK.
• PLMR Advent Midlands-based PR and media relations consultancy acquired by PLMR in 2021 and rebranded, providing public relations services across the Midlands and UK for over 20 years, now operating alongside PLMR Midlands.

Quantifiable outcome

• Achieved £10m+ revenue milestone in 2024
• +4 more outcomes

Named customers24 records

Segments11 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Global Communications AlliancecoreStrategic or Co-development Partner · 1 January 2015PLMR founded the Global Communications Alliance in 2015 as a worldwide network of independently owned agencies operating in 15 countries and 4 continents. As founding member, PLMR collaborates with partner agencies to provide clients with global communications services across multiple geographies.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MHP Group: UK-based strategic communications and public affairs agency combining corporate communications, public affairs, and public sector advisory. The closest UK peer to PLMR by virtue of comparable Westminster positioning, sector specialisations (health, energy, infrastructure), and integrated PR/PA model.
• Portland Communications: Strategic communications and public affairs consultancy with strong UK and EU presence, focused on policy-influencing campaigns. Directly comparable to PLMR's public affairs specialism and Westminster-based operating model.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with strong UK operations. Comparable to PLMR in integrated PA/CR and crisis communications, but at significantly larger scale following recent mergers.
• Hanover Communications: UK and EU healthcare, public affairs, and public sector communications specialist. Closest peer to PLMR Healthcomms on the healthcare specialism and matches PLMR's vertical-led model across regulated sectors.
• Cicero Group: UK public affairs and policy consulting firm with strong Westminster footprint. Directly comparable to PLMR on public affairs counsel, financial services communications, and political monitoring.
• Lexington Communications: UK public affairs and corporate communications consultancy with strong health and education sector focus. Directly comparable to PLMR in sector specialisation (education, NHS) and public affairs campaign execution.
• Instinctif Partners: UK-based corporate communications, public affairs, and capital markets advisory firm. Comparable to PLMR in B2B/financial communications, public affairs, and integrated campaign offerings, particularly for SMEs and listed clients.

Broad incumbents

• Weber Shandwick: Global public relations network within IPG DXTRA, with significant UK public affairs and sector specialisations. Overlaps with PLMR on integrated communications and public affairs but operates at much larger scale as part of a global holding.
• Edelman: Largest global PR firm with significant UK public affairs through Edelman Smithfield. Comparable to PLMR on sector specialisation (health, energy, ESG) and crisis communications, but serves multinational clients at global holding scale.
• Teneo: Global strategic advisory firm combining management consulting, public affairs, and corporate communications. Broader and deeper than PLMR, but overlaps meaningfully in public affairs, reputation advisory, and integrated strategic communications for FTSE clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plmrltd
• YouTubeyoutube.com/channel/UCXQkldX9Yl0O0m2O5Lew8cQ
• LinkedInlinkedin.com/company/political-lobbying-and-media-relations-plmr-
• TikToktiktok.com/@plmrgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLMR