What Remy Martin does

Rémy Martin is a French cognac house founded in 1724 and headquartered at 20 rue de la société vinicole, 16100 Cognac, France. The brand produces Fine Champagne cognac from Grande and Petite Champagne grapes, organized into an Iconic Collection (VSOP, 1738 Accord Royal, TERCET, XO, CLUB), a series of limited editions tied to cities, holidays, and artist collaborations (This Is My City, Lunar New Year with Xue Song, XO Night, 300th Anniversary Coupe, Heart of Cognac), and a new 2026 white spirit called Rémy V. It is operated as a brand within the publicly listed parent group Rémy Cointreau (Euronext Paris: RCO) through the legal entity E. RÉMY MARTIN & C° SASU, and is sold globally across DTC e-commerce (remymartin.com, with Flaviar handling order processing and shipping), specialty liquor retail, on-premise establishments, travel retail, and distillery experiences in Cognac. In March 2026 the brand expanded beyond its cognac heritage with Rémy V, a 100% French grape white spirit at 35% ABV priced at $34.99 per 750ml, explicitly aimed at Millennial and Gen Z consumers.

The business is supported by multi-channel marketing spanning DOOH advertising (via Vistar Media), creator and influencer partnerships (Tefi Pessoa, Xue Song), brand campaigns (My Call with Unreasonable Studios), and event sponsorships (Rodeo Nights 2026). Customer segmentation is hybrid, with primary targets in luxury cognac enthusiasts and younger adult consumers, and secondary segments of bartenders/mixologists and emerging creatives supported through community microgrant programs in six US cities. Digital infrastructure includes the e-commerce platform, digital gift cards valid for 12 months, distillery tour bookings via Ventrata, and an accessibility partnership with Accessiway. Sustainability is positioned through the "Sustainable Exception" roadmap, with multiple portfolio brands carrying B Corp certification.

Rémy Martin's revenue is reported only at the parent group level (Rémy Cointreau FY2024 sales of €1,176 million); no brand-isolated revenue, headcount growth, or order-volume figures are disclosed. The April 2026 announcement of a three-year transformation plan by Rémy Cointreau indicates ongoing strategic realignment at the parent level that will affect the Rémy Martin brand, and the company's core technology stack is described as standard e-commerce with no proprietary AI/ML capabilities disclosed.

Name

Remy Martin

Legal name

E. REMY MARTIN & C°

Website

https://remymartin.com

Company type

Public

Founded year

1724

Operating status

Operating

Headcount range

11–50 employees

Short description

Rémy Martin is a French cognac house founded in 1724, producing Fine Champagne cognac from Grande and Petite Champagne grapes under parent Rémy Cointreau. It sells globally through DTC e-commerce, specialty retail, travel retail, and distillery experiences, with a 2026 expansion into white spirits via Rémy V.

Ownership category

akta.pro rank

Product category

Premium Cognac and Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Premium cognac
• Fine champagne cognac
• Aged brandy spirits
• Luxury spirits
• Cognac production

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Cognac Product Sales: Direct sales of cognac products (VSOP, 1738 Accord Royal, TERCET, XO) and new white spirit (Rémy V) through official e-commerce platform and authorized retailers worldwide.
2. Digital Gift Cards: E-gift cards valid for 12 months from purchase date, usable for single or multiple purchases on remymartin.com. Gift card balance can be used across multiple transactions until depleted.
3. Distillery Tours and Experiences: Guided tours of the Cognac estate including Anniversary Tour, Discover the Estate by Train, and Cocktails Masterclass. Services available by reservation Monday to Saturday year-round.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rémy Martin produces and sells premium Fine Champagne Cognac crafted exclusively from grapes grown in the Grande and Petite Champagne crus of the Cognac region. Its portfolio spans the core VSOP, XO, 1738 Accord Royal, TERCET, and CLUB expressions, alongside the newer Rémy V white spirit, limited editions, gift cards, and the Le Studio distillery experience aimed at connoisseurs and cocktail enthusiasts.

Product overview

Rémy Martin is a cognac house founded in 1724, producing spirits of exceptional quality from the Grande and Petite Champagne regions of France. The product portfolio centers on cognac offerings organized across three tiers: Iconic Collection (VSOP, XO, 1738 Accord Royal, TERCET, CLUB), Limited Editions (city-specific This Is My City bottles, Lunar New Year collaborations with Xue Song, XO Night, 300th Anniversary Coupe, Heart of Cognac holiday collection), and newer product expansions (Rémy V white spirit). Additional offerings include e-gift cards, cocktail recipes, and distillery tours. The company operates under parent group Rémy Cointreau alongside Louis XIII.

Differentiator

Problem solved

Functional benefit

Products and services

• Rémy Martin VSOP Fine Champagne Cognac Premium Fine Champagne Cognac blended from eaux-de-vie sourced from Grande and Petite Champagne crus; positioned for everyday premium sipping and cocktail mixing and targeted at adult consumers and on-trade accounts.
• Rémy Martin XO Fine Champagne Cognac Super-premium Fine Champagne Cognac with extended ageing and a complex aromatic profile, targeted at connoisseurs, gifting occasions, and luxury on-trade accounts.
• Rémy Martin 1738 Accord Royal Premium Fine Champagne Cognac with a smooth, rounded profile designed for both neat sipping and cocktail use, including cognac and tonic, targeting cocktail enthusiasts and gift buyers.
• Rémy Martin TERCET Cognac expression crafted for mixology and long-drink serves, targeted at bartenders and adult consumers experimenting with cognac cocktails.
• Rémy Martin CLUB Premium cognac expression positioned for nightlife, clubs and on-trade programmes, targeted at venues and consumers seeking a rich, indulgent serve.
• Rémy V White Spirit White spirit innovation outside the traditional Cognac appellation, positioned as a versatile base for modern cocktails and targeting mixology-minded adult consumers.
• Rémy Martin Limited Editions Special and limited release cognac SKUs produced for gifting, celebrations, and travel retail, targeted at collectors and premium gift buyers.
• Rémy Martin Gift Cards Digital or physical gift cards redeemable on the official Rémy Martin online store, targeted at consumers purchasing premium cognac as gifts.
• Le Studio Distillery Experience Brand-hosted distillery experience and content destination in Cognac, France offering tours, tastings, and cocktail culture content for consumers, trade visitors, and spirits enthusiasts.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rémy CointreaucoreOthersParent company of the Rémy Martin brand. E. RÉMY MARTIN & C° is part of the Rémy Cointreau group. Rémy Cointreau announced a three-year transformation plan and showcases Rémy Martin XO at TFWA Exhibition alongside Louis XIII and Bruichladdich.
• FlaviarcoreChannel Partner/ Reseller/ DistributorAuthorized partner for processing online orders and shipping. Handles customer service for online orders at [email protected]. Orders dispatched within 1-2 business days.
• Unreasonable StudiosminorStrategic or Co-development PartnerCreative agency collaboration for 'My Call' brand campaign highlighting modern success and authentic moments.
• Tefi PessoaminorGTM or Marketing PartnerCreator partnership for Rémy V 'it's V you' campaign including limited-edition summer accessories collection and sweepstakes with grand prize trip to Miami.
• Xue SongminorGTM or Marketing PartnerChinese artist collaboration for Lunar New Year limited-edition gift set featuring artwork inspired by the Year of the Horse. Includes special XO decanter and themed cocktail.
• Rodeo Nights 2026 (Corso Millner Group, Framework)minorGTM or Marketing PartnerBrand partnerships for activations at three-day Western-themed music event at ZENYARA estate in Coachella Valley, April 24-26, 2026. Includes exclusive merchandise, cocktails, and experiential activations.
• Vistar MediaminorGTM or Marketing PartnerDOOH media company showcasing Rémy Martin's standout 2025 digital out-of-home advertising campaigns with high-impact spectaculars and geotargeting.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hennessy: Hennessy (LVMH) is the world's largest cognac house and Rémy Martin's most direct competitor, producing VSOP, XO, and Paradis expressions from the same Cognac region. The two brands compete head-to-head across global on-premise, retail, and DTC channels and define the premium cognac category.
• Martell: Martell (Pernod Ricard) is the third major cognac house and a direct competitor in the premium and VSOP/XO tiers, with strong distribution in Asia — particularly China, a critical shared market for Rémy Martin. Comparable in product tiering, gifting focus, and trade marketing model.
• Courvoisier: Courvoisier (Beam Suntory) is a top-five cognac house competing with Rémy Martin in the VSOP and XO segments. Targets similar affluent consumers and gifting occasions, and operates comparable global distribution, marketing, and limited-edition programs.
• Camus Cognac: Camus is a family-owned cognac house and direct peer in the Borderies/Fine Champagne crus. Competes with Rémy Martin in the prestige and XO tiers and shares a similar premium-positioning, family-heritage narrative, and emphasis on single-estate authenticity.
• Hine Cognac: Hine is a historic Fine Champagne cognac house (est. 1763) comparable to Rémy Martin in heritage-led positioning, premium VSOP/XO SKUs, and targeted on-premise/bar presence. Competes directly in the prestige cognac segment and is similarly export-led.
• D'USSÉ: D'USSÉ (Bacardi) is a cognac brand that, like Rémy Martin, has invested heavily in cultural-marketing partnerships (notably with Jay-Z) targeting younger consumers. Competes in the VSOP/XO tiers with a similar premium-lifestyle brand identity.

Broad incumbents

• Louis XIII (Rémy Cointreau): Louis XIII is the ultra-premium cognac sister brand of Rémy Martin within Rémy Cointreau. Operates in the same category but at the top of the price pyramid (multi-thousand-euro decanter SKUs) targeting ultra-HNW and gifting — a broader incumbent within the parent portfolio.
• Diageo: Diageo is a global premium spirits conglomerate whose portfolio (Johnnie Walker, Don Julio, Tanqueray) competes with Rémy Martin for share of premium spirits occasions — particularly as consumers substitute cognac for premium tequila or whisky. Comparable in scale and category reach, though Diageo does not have a major cognac franchise.
• Rémy Cointreau Group: Rémy Cointreau is the publicly listed parent group (Euronext Paris: RCO) that owns Rémy Martin alongside Louis XIII, Bruichladdich, and Maison Telmont. As the consolidated entity, it is the direct public-market comparable for valuing Rémy Martin's brand-level contribution.

Emerging players

• Pierre Ferrand Cognac: Pierre Ferrand is a smaller, craft-oriented cognac producer with strong presence in the on-premise and cocktail community. Competes with Rémy Martin's mixology/bartender engagement and represents an emerging peer in the cocktail-led cognac segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/remymartin
• YouTubeyoutube.com/user/RemyMartin
• Facebookfacebook.com/RemyMartin
• LinkedInlinkedin.com/company/rémy-martin
• Instagraminstagram.com/remymartinofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remy Martin