ABCDIN
- Company typePrivate
- Founded1942
- HeadquartersSantiago, Chile
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
ABCDIN firmographics
Firmographics- Name
- ABCDIN
- Legal name
- ABC
- Website
- https://abcdin.cl
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ABCDIN industry classification
Industry- Product category
- Department Store Retail
- NAICS
- Department Stores (45511), Department Stores (4551)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Traditional Department Stores (Omnichannel / Catalog-Led) (CRAGAAAI)
- akta.pro secondary industry
- Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)
Keywords
Where ABCDIN is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
ABCDIN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: ABC generates revenue through the direct sale of consumer products including technology, home furnishings, fashion, beauty, sports, and children's items. The business operates on a one-time transaction model where customers purchase products at listed prices, with promotional offers and installment payment options (e.g., 18 cuotas sin interés) driving sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional offers and installment options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ABCDIN product offering
Product offeringCore offering
ABCDIN is a Chilean multi-category department store retailer selling consumer electronics, home and furniture, fashion apparel, beauty products, sports equipment, and children's products. The company operates an omnichannel model through its e-commerce platform abc.cl and physical stores across Chile, and offers its own proprietary credit card (Tarjeta ABC) to finance consumer purchases. It is a subsidiary of Empresas La Polar and is headquartered in Santiago, Chile.
Product overview
ABCDIN (abc.cl) is a Chilean multi-category e-commerce retail platform operated by Empresas ABC, offering a comprehensive online shopping experience across multiple product categories. The platform operates as a unified e-commerce marketplace with distinct product categories including: Technology (smartphones, Smart TVs, computers, notebooks, audio, gaming, photography); Fashion (women's, men's, and children's clothing and footwear); Home & Furniture (bedroom, white goods, kitchen appliances, furniture, home décor); Sports & Fitness; Beauty; and Children's products. The portfolio includes branded sub-categories from major international and domestic brands such as Apple, Samsung, LG, Xiaomi, Midea, Electrolux, Skechers, Puma, Lotto, CIC, Rosen, and many others. ABCDIN also offers the proprietary Tarjeta ABC credit card for customer financing and an Outlet section for discounted products.
Differentiator
Problem solved
Functional benefit
Brands
- Tarjeta abc: Store brand credit card offering promotions and payment plans
Companies that use ABCDIN
Customer profileSegments1 record
Ideal customer profiles1 record
ABCDIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ABCDIN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC Visa Credit CardcoreABC offers its proprietary credit card (Tarjeta ABC) providing customers with exclusive benefits including 18 installments without interest, special discounts, and promotional offers. The card is managed through tarjetaabc.cl platform.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
ABCDIN competitors and assessment
Company assessmentRegional players
- Easy (Cencosud): Chilean home improvement and home goods retailer — overlaps with ABCDIN's home, furniture, and appliances categories, primarily as a physical-store competitor in Chile.
Others
- Empresas La Polar: Parent conglomerate of ABCDIN and a publicly traded Chilean multi-brand retailer — directly comparable business model and is the source of group-level capital and strategy decisions affecting ABCDIN.
Direct peers
- Falabella: Chile-headquartered omnichannel department store with own credit card (CMR) selling apparel, electronics, home goods, and furniture across physical stores and falabella.com — directly comparable to ABCDIN's assortment, model, and geography.
- Ripley: Chilean/Peruvian department store retailer with own credit card, broad apparel/home/electronics assortment, and omnichannel retail — a near-clone peer competing for the same Chilean mid-tier customer.
- Hites: Chilean multi-category department store focused on electronics, home, and apparel with installment financing — competes head-to-head with ABCDIN for the value-conscious Chilean consumer.
- Paris (Cencosud): Chilean department store chain owned by Cencosud, offering fashion, electronics, home, and beauty with omnichannel capability and a private-label credit card — directly competes with ABCDIN in Chile.
Broad incumbents
- Mercado Libre: Dominant Latin American e-commerce marketplace with strong Chile presence — competes for the same online shoppers as abc.cl, particularly in electronics and home categories.
- Sodimac: Chilean home improvement and home goods retailer (part of Falabella group) — overlaps with ABCDIN's furniture, appliances, and home décor categories at much larger scale.
- Cencosud: Chilean retail conglomerate operating Paris, Jumbo, Easy, and other banners — competes with ABCDIN across multiple categories and owns one of its closest direct peers (Paris).
Emerging players
- Linio (now Mercado Libre): Chilean e-commerce marketplace now integrated with Mercado Libre — directly comparable to abc.cl as a pure-play online multi-category storefront in Chile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ABCDIN social profiles
Digital presenceABCDIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABCDIN leadership team
Management profileNumber of profiles
Profiles1 record
ABCDIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABCDIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABCDIN
What does ABCDIN do?
ABCDIN is a Chilean multi-category department store retailer selling consumer electronics, home and furniture, fashion apparel, beauty products, sports equipment, and children's products. The company operates an omnichannel model through its e-commerce platform abc.cl and physical stores across Chile, and offers its own proprietary credit card (Tarjeta ABC) to finance consumer purchases. It is a subsidiary of Empresas La Polar and is headquartered in Santiago, Chile.
Is ABCDIN a public or private company?
ABCDIN is a private company. It is classified as corporate owned and is currently operating.
When was ABCDIN founded?
ABCDIN was founded in 1942. It employs 1,001 to 5,000 people.
Where is ABCDIN based?
ABCDIN is headquartered in Santiago, Chile, in the Latin America region.
How does ABCDIN make money?
One revenue line is on record: retail Product Sales.
Who are ABCDIN's main competitors?
Easy (Cencosud) is listed as a regional player. Empresas La Polar is listed as an others. Direct peers are Falabella, Ripley, Hites and Paris (Cencosud). Broad incumbents are Mercado Libre, Sodimac and Cencosud. Linio (now Mercado Libre) is listed as an emerging player.
Does ABCDIN have an API?
No public API is recorded for ABCDIN.
What industry is ABCDIN in?
ABCDIN's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAAAI, Traditional Department Stores (Omnichannel / Catalog-Led), with a secondary code of CRAGAIAD, Electronics & Appliances-Focused Catalog Department Store Retailers. Its NAICS code is 45511 and its SIC code is 5311.