Easy
Easy is a privately held Argentine company founded in 1993, based in Martínez, that supplies equipment for construction, house remodeling, and garden projects to consumers and trades in Argentina.
- Company typePrivate
- Founded1993
- HeadquartersMartínez, Argentina
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Easy does
Easy is a for-profit Argentine company headquartered in Martínez that supplies equipment for construction, remodeling of the house and garden. The firm's stated scope covers the equipment side of residential construction and home improvement, positioning it as a supplier to consumers and trades undertaking building, renovation, or outdoor projects. Publicly available source material is limited to a short firmographic description, a website reference (https://www.easy.com.ar), and basic registration data; no further detail on product catalog, store footprint, customer mix, or commercial terms was retrievable.
The company has operated under the same name since its founding in 1993, giving it a multi-decade presence in the Argentine home improvement category. The website domain (com.ar) indicates an Argentina-domiciled retail or wholesale operation rather than a multi-country platform, and the company is privately held with no disclosed parent, subsidiaries, or investor base in the supplied data. No information on headcount, store count, revenue, ownership structure, management team, partnerships, or product launches is present in the source material.
From an investment-analysis standpoint, the available evidence supports only a baseline characterization of Easy as a long-tenured, privately held Argentine supplier of construction and home/garden equipment. Business model mechanics — channel mix (physical retail vs. e-commerce vs. B2B distribution), pricing, customer segmentation, and competitive positioning versus other Argentine home improvement operators — are not addressable from the input and should be treated as open diligence questions rather than inferred.
Easy firmographics
Firmographics- Name
- Easy
- Website
- https://easy.com.ar
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 5,001–10,000 employees
- Short description
- Easy is a privately held Argentine company founded in 1993, based in Martínez, that supplies equipment for construction, house remodeling, and garden projects to consumers and trades in Argentina.
- Ownership category
- akta.pro rank
Easy industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Easy is headquartered
LocationHeadquarters
- HQ city
- Martínez
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Easy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Easy product offering
Product offeringCore offering
Easy supplies equipment for construction, remodeling of the house and garden. The company operates as a retailer of home improvement, construction, and garden products, serving customers undertaking residential building, renovation, and outdoor projects in Argentina.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment
- Home Remodeling Supplies
- Garden Equipment
Companies that use Easy
Customer profileIdeal customer profiles1 record
Easy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easy competitors and assessment
Company assessmentDirect peers
- Sodimac: Sodimac operates the largest home improvement and construction materials retail chain in Argentina under the Falabella group, directly competing with Easy across construction supplies, remodeling products, and garden equipment for both DIY consumers and professional contractors.
- Leroy Merlin: Leroy Merlin, part of France's Adeo group, operates large-format home improvement stores in Argentina with overlapping assortment in construction, renovation, and garden categories, and a comparable DIY/professional customer base.
Broad incumbents
- The Home Depot: Home Depot is the global benchmark for home improvement retail, with a comparable mix of construction materials, tools, and garden products serving DIY consumers and professional contractors—representing the upper-end strategic and operational analog for Easy.
- Lowe's: Lowe's is the second-largest US home improvement retailer with an overlapping assortment across building materials, home renovation, and outdoor/garden categories, serving similar DIY and pro customer segments.
- Ace Hardware: Ace Hardware is a global hardware and home improvement cooperative with extensive Latin American presence. Its assortment across tools, hardware, and garden products overlaps meaningfully with Easy's core categories.
- Menards: Menards is a large US privately-held home improvement chain focused on building materials, tools, and garden/outdoor categories with a comparable DIY-plus-professional customer mix to Easy.
- Kingfisher: Kingfisher is the European home improvement group (B&Q, Castorama, Screwfix) and a relevant benchmark for category management, private-label, and omnichannel strategy in construction and garden retail comparable to Easy.
- Falabella: Falabella is the Chilean-founded Latin American retail conglomerate that owns Sodimac; its broader retail platform and home improvement vertical make it a relevant comparable for Easy's parent-level strategy and capital allocation.
- Walmart: Walmart's home improvement, hardware, and garden categories compete for DIY and small-contractor wallet share and provide a relevant volume-retail benchmark for Easy's assortment and pricing dynamics.
- Travis Perkins: Travis Perkins is a UK-listed builders' merchant with strong professional-contractor exposure in construction materials and tools, a relevant analog for the pro-side revenue mix that Easy's construction equipment assortment also targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Easy social profiles
Digital presenceEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy leadership team
Management profileNumber of profiles
Easy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy
What does Easy do?
Easy supplies equipment for construction, remodeling of the house and garden. The company operates as a retailer of home improvement, construction, and garden products, serving customers undertaking residential building, renovation, and outdoor projects in Argentina.
When was Easy founded?
Easy was founded in 1993. It employs 5,001 to 10,000 people.
Where is Easy based?
Easy is headquartered in Martínez, Argentina, in the Latin America region.
Who are Easy's main competitors?
Direct peers on record are Sodimac and Leroy Merlin. Broad incumbents are The Home Depot, Lowe's, Ace Hardware, Menards, Kingfisher, Falabella, Walmart and Travis Perkins.
Does Easy have an API?
No public API is recorded for Easy.
What industry is Easy in?
Easy's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444 and its SIC code is 5200.