Works

Sports Brand Design Servicesworks.design

WORKS is a Leeds-based specialist sports brand agency serving global federations and event organizers with brand identity, broadcast graphics, trophy design, mascot creation, and event dressing services across football, basketball, and equestrian sport.

Company typePrivate
Founded1989
HeadquartersLeeds, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What Works does

WORKS (legal entity: Works International Design Limited, company number 03816192) is a specialist sports brand agency founded in 1989 and headquartered at The Tannery, 91 Kirkstall Road, Leeds, with a regional office at 6 Riverside Quay, Southbank, Melbourne operating under parent company Champion Data. The firm delivers integrated design services exclusively to global sports organizations — principally international federations (UEFA, FIFA, FIBA, FEI, CONCACAF, FIVB), national event organizers, equipment manufacturers (notably Molten), broadcasters (including Saudi Sports Company), and adjacent rights holders such as EA Sports. Its service portfolio spans brand identity design, broadcast graphics and title sequences (2D/3D animation, rotopaint), trophy design and physical production, mascot conceptualization and digital ecosystem build-out, event dressing, digital/web design, and retail/licensing applications. Recent flagship engagements include the UEFA EURO 2024 broadcast package under the 'Home of Football' concept, the UEFA Women's Champions League 2021-25 visual identity, and the FIBA Basketball World Cup 2023 mascot 'JIP' and related trophy programs for women's, U17, and U19 categories.

Works firmographics

Firmographics

Name: Works
Legal name: Works International Design Limited
Website: https://works.design
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: WORKS is a Leeds-based specialist sports brand agency serving global federations and event organizers with brand identity, broadcast graphics, trophy design, mascot creation, and event dressing services across football, basketball, and equestrian sport.
Ownership category
akta.pro rank

Works industry classification

Industry

Product category: Sports Brand Design Services
NAICS: Graphic Design Services (54143), Graphic Design Services (541430)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
akta.pro secondary industry: Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)

Keywords

Sports brand design
Broadcast graphics production
Trophy design services
Mascot design
Event branding agency

Where Works is headquartered

Location

Headquarters

HQ city: Leeds
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Works business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Brand Identity and Design Services: Project-based design engagements for sports organizations including brand identity creation, logo design, and visual language development. Revenue is generated through one-time project fees for specific deliverables.
Broadcast and Event Services: Production services for broadcast graphics packages, title sequences, and event dressing. These are typically one-time project engagements with potential for repeat work across multiple events or years.
Trophy and Mascot Design Production: Design and production of physical trophies and mascots, including launch films and supporting materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Works product offering

Product offering

Core offering

Works is a specialist sports brand agency that creates brand identities, broadcast graphics and title sequences, trophies, mascots, and event dressing for global sports organizations. The firm delivers integrated design services across physical, broadcast, and digital touchpoints for clients including UEFA, FIBA, FIFA, and FEI, drawing on 35+ years of exclusive focus on sports branding. Services span from initial brand strategy and identity development through to physical trophy production and full broadcast package design.

Product overview

WORKS is a specialist sports brand agency offering integrated design services primarily for sports organizations, events, and brands. The agency's core service portfolio spans brand identity design (creation, development, and brand guidelines), broadcast graphics and title sequences, trophy design, mascot design, event dressing, digital design (web and social), and retail/licensing applications. Projects are delivered for prestigious sports organizations including UEFA, FIBA, FIFA, and various national sports federations. The company operates from Leeds, UK and Melbourne, Australia, and was founded in 1989.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Identity Design Creation and development of brand identities for sports organizations, including logo design, secondary brand language systems, color palettes, and brand guidelines.
Broadcast Graphics and Title Sequences Design and production of on-air brand packages, title sequences, stings, promos, wipes, studio loops, and maps for sports broadcasts, including 2D/3D animation.
Trophy Design Design and production of trophies for major sporting competitions, including 3D animation and physical production services.
Mascot Design Conceptualization, design, and production of sports event mascots, including origin stories, character design, animated stings, and microsite development.
Event Dressing Design services for physical event environments and venue styling for sports competitions.
Digital Design Web design, digital toolkits, social media content, and interactive web applications for sports brands.
Retail and Licensing Design Design services for retail products and licensing applications within sports branding.

Quantifiable outcome

Visual identity helped UEFA Women's Champions League set the benchmark for women's football competitions
+1 more outcomes

Companies that use Works

Customer profile

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Works technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Works partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Works competitors and assessment

Company assessment

Broad incumbents

Iris Worldwide: Global creative network with a sports practice; competes for federation, league, and broadcaster creative briefs across brand, digital, and broadcast work.
Landor & Fitch: Large global brand consulting firm under WPP with sports clients; while broader than Works in scope, it competes for the same federation and event brand-identity mandates.
R/GA: Global design and technology agency under IPG with sports brand experience; competes for digital-heavy sports identity and broadcast engagements from federations and brands.
Anomaly: Independent creative agency with sports marketing and brand work (e.g., Beats, NBA-adjacent campaigns); competes for sports brand and broadcast creative mandates at a larger scale.
Octagon: Largest dedicated sports marketing agency (under IPG), offering sponsorship, creative, and event work; competes for the same federation/league brand and event identities at much greater scale.

Direct peers

Superunion: Global brand consultancy with a dedicated sports practice delivering brand identity, event branding, and creative systems for governing bodies and major sports properties — directly comparable offering to Works across federation clients.
MKG: Experience marketing and brand agency with significant sports practice; competes for federation and league event-dressing and broadcast creative mandates.
Studio Output: London-based design agency with sports brand work (Football Beyond Borders, Football Foundation); comparable boutique scale and brand-identity specialization.
Jack Morton Worldwide: Global brand experience agency with deep sports credentials (Olympic, FIFA, NFL work), combining brand identity, broadcast, and live-event design — overlaps with Works' broadcast graphics and event-dressing capabilities.
Sparks: Global brand experience agency with sports and broadcast work; comparable service line spanning identity, broadcast graphics, and live event dressing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Works financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Works leadership team

Management profile

Number of profiles

Profiles3 records

Works funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Works M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Works

What does Works do?

Is Works a public or private company?

Works is a private company. It is classified as corporate owned and is currently operating.

When was Works founded?

Works was founded in 1989. It employs 11 to 50 people.

Where is Works based?

Works is headquartered in Leeds, United Kingdom, in the Europe region.

How does Works make money?

Three revenue lines are on record. Brand Identity and Design Services are the primary driver. The others are broadcast and Event Services and trophy and Mascot Design Production.

Who are Works's main competitors?

Broad incumbents on record are Iris Worldwide, Landor & Fitch, R/GA, Anomaly and Octagon. Direct peers are Superunion, MKG, Studio Output, Jack Morton Worldwide and Sparks.

Does Works have an API?

No public API is recorded for Works.

What industry is Works in?

Works's product category is Sports Brand Design Services. Its primary akta.pro industry code is MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social), with a secondary code of MPAKAMAD, Athlete Brand Management & Public Relations (Image, Media, Crisis). Its NAICS code is 54143 and its SIC code is 7311.