EET Europarts
EET Europarts (EET Group) is a Denmark-headquartered B2B distributor, founded 1986, serving over 30,000 resellers across 20+ European markets with video surveillance equipment, spare parts, and accessories.
- Company typePrivate
- Founded1986
- HeadquartersBirkerød, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EET Europarts does
EET Europarts, operating under the brand EET Group, is a Denmark-headquartered B2B distribution company founded in 1986 that self-describes as Europe's largest distributor of video surveillance, spare parts and accessories. The company operates across more than 20 European markets and serves a network of over 30,000 channel partners and resellers, functioning as an intermediary between technology manufacturers and end-retailers. Its product portfolio has historically centered on surveillance equipment, IT spare parts, and related accessories, with a recent strategic addition of consumer mobile gaming accessories via a distribution partnership with Serafim Technologies for the S3 mobile gaming controller.
The company's business model is a pure distribution-and-reseller model, generating revenue through margins and transaction fees on the flow of third-party products from manufacturers to its European reseller base. It leverages centralized logistics infrastructure and a broad channel footprint to deliver product availability and brand visibility for partner vendors. No proprietary technology, software platform, or AI capabilities are disclosed; pricing is private and negotiated B2B. The headcount is reported at 51-100, and the company has previously received capital from FSN Capital Partners (2015) and Armada Credit Partners (2011).
EET Europarts' strategic posture is one of incremental portfolio expansion within a stable distribution framework. The Serafim partnership signals an intent to diversify into higher-velocity consumer electronics categories while continuing to monetize its established European logistics and reseller network. Ownership and governance details beyond CEO Søren Drewsen are limited, with key commercial roles held by CCO Claus Ring, CDO Dennis Funch Jensen, and CFO Jan Iversen.
EET Europarts firmographics
Firmographics- Name
- EET Europarts
- Legal name
- EET Group
- Website
- https://dk.eetgroup.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EET Europarts (EET Group) is a Denmark-headquartered B2B distributor, founded 1986, serving over 30,000 resellers across 20+ European markets with video surveillance equipment, spare parts, and accessories.
- Ownership category
- akta.pro rank
Where EET Europarts is headquartered
LocationHeadquarters
- HQ city
- Birkerød
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
EET Europarts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Distribution and Reseller Services: EET Group generates revenue through distribution partnerships with technology brands, leveraging its logistics infrastructure and extensive channel partner network across European markets to distribute products and earn margins or fees.
Go-to-market motion1 record
Distribution channels1 record
EET Europarts product offering
Product offeringCore offering
EET Europarts is Europe's largest distributor of video surveillance, spare parts, and accessories. Founded in 1986 and headquartered in Birkerød, Denmark, the company distributes third-party technology products through a network of over 30,000 channel partners across more than 20 European markets, leveraging logistics infrastructure to enhance product availability and brand visibility for partner manufacturers.
Product overview
EET Group is a distribution company headquartered in Denmark, operating across more than 20 European markets with over 30,000 channel partners. The company serves as a distribution partner for third-party technology products, including mobile gaming accessories such as the Serafim S3 mobile gaming controller. EET Group's offering centers on leveraging its logistics infrastructure and reseller network to enhance product availability and brand visibility for partner manufacturers in the European region.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Surveillance Distribution Distribution of video surveillance products to resellers, retailers, and channel partners across more than 20 European markets through EET Group's logistics and partner network.
- Spare Parts Distribution Distribution of spare parts to resellers, retailers, and channel partners across European markets, leveraging EET Group's logistics infrastructure and inventory management.
- Electronics Accessories Distribution Distribution of IT and consumer electronics accessories to resellers and retailers across European markets via EET Group's channel partner network of over 30,000 partners.
- Serafim S3 Mobile Gaming Controller Distribution European distribution of the Serafim S3 mobile gaming controller from Serafim Technologies Inc., made available through EET Group's logistics infrastructure and reseller network targeting the mobile gaming market.
Companies that use EET Europarts
Customer profileSegments1 record
Ideal customer profiles1 record
EET Europarts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EET Europarts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Serafim Technologies Inc.coreSerafim Technologies Inc., a mobile gaming controller manufacturer, partnered with EET Group for European distribution of its Serafim S3 mobile gaming controller. EET Group will leverage its logistics infrastructure and reseller network to enhance Serafim's product availability and brand visibility across the European market. This partnership is part of Serafim's global expansion strategy targeting the fast-growing mobile gaming market.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
EET Europarts competitors and assessment
Company assessmentBroad incumbents
- Arrow Electronics: Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Both companies distribute electronic products and components to resellers and integrators, though Arrow operates with broader global reach and enterprise focus.
- Ingram Micro: Ingram Micro is one of the world's largest IT and electronics distributors, serving resellers and channel partners across global markets including Europe. Both companies operate as B2B distribution intermediaries between technology manufacturers and resellers, though Ingram Micro operates at significantly larger global scale.
- TD SYNNEX (formerly Tech Data): TD SYNNEX is a leading global IT distributor formed from the merger of Tech Data and SYNNEX, serving resellers across Europe, North America, and Asia-Pacific. Both operate as broad-line IT distributors serving resellers with logistics and channel services, with overlapping product categories in electronics and accessories.
- Wesco International (formerly Anixter): Wesco International is a Fortune 500 supply chain solutions provider that acquired Anixter, distributing communications and security products including video surveillance solutions globally. Both companies distribute video surveillance and security products to resellers, with Wesco operating at much larger scale with broader portfolio.
Direct peers
- Westcoast: Westcoast is the UK's largest independent IT distributor, distributing products from global technology brands to resellers across the UK and Ireland. Both companies operate as broad-line IT/electronics distributors serving reseller channels, with similar product portfolios in accessories, components, and peripherals.
- ALSO Group: ALSO Group is a major European IT distribution company headquartered in Switzerland, operating across multiple European markets with a focus on channel partners, logistics, and value-added services. Both companies compete head-to-head in European IT/electronics distribution with similar customer segments and product categories.
- Exclusive Networks: Exclusive Networks is a global specialist cybersecurity distributor operating across EMEA, APAC, and the Americas, connecting cybersecurity vendors with channel partners. Both companies operate as pan-European specialist distributors leveraging channel networks to reach resellers, with overlapping B2B distribution models.
- Esprinet: Esprinet is a leading Southern European B2B distributor of IT and consumer electronics headquartered in Italy, operating across Spain, Portugal, and Italy. Both companies operate as IT/electronics distributors serving resellers with logistics and channel services, with overlapping product categories and similar business models.
- Farnell (element14): Farnell, operating as element14, is a global high-service distributor of electronic components, development products, and industrial electronics owned by Avnet. Both companies distribute electronic components and accessories to engineering, maintenance, and reseller customers across European markets.
- RS Components: RS Components is a global high-service distributor of electronic, electrical, and industrial components, operating across Europe with a strong reseller and engineer customer base. Both companies distribute electronic components, accessories, and maintenance/repair products through B2B channels across European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EET Europarts social profiles
Digital presenceEET Europarts financial estimates
Financial estimateRevenue estimate
Valuation estimate
EET Europarts leadership team
Management profileNumber of profiles
Profiles4 records
EET Europarts funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EET Europarts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EET Europarts
What does EET Europarts do?
EET Europarts is Europe's largest distributor of video surveillance, spare parts, and accessories. Founded in 1986 and headquartered in Birkerød, Denmark, the company distributes third-party technology products through a network of over 30,000 channel partners across more than 20 European markets, leveraging logistics infrastructure to enhance product availability and brand visibility for partner manufacturers.
When was EET Europarts founded?
EET Europarts was founded in 1986. It employs 51 to 100 people.
Where is EET Europarts based?
EET Europarts is headquartered in Birkerød, Denmark, in the Europe region.
How does EET Europarts make money?
One revenue line is on record: distribution and Reseller Services.
Who are EET Europarts's main competitors?
Broad incumbents on record are Arrow Electronics, Ingram Micro, TD SYNNEX (formerly Tech Data) and Wesco International (formerly Anixter). Direct peers are Westcoast, ALSO Group, Exclusive Networks, Esprinet, Farnell (element14) and RS Components.
Does EET Europarts have an API?
No public API is recorded for EET Europarts.