eLease
eLease is a privately held equipment leasing and financing company, founded in 1995 and headquartered in St. Petersburg, Florida, that provides lease, financing, and working capital products to U.S. small and medium-sized businesses across 20-plus equipment verticals via direct sales, an online application, and a nationwide vendor partner program.
- Company typePrivate
- Founded1995
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
eLease firmographics
Firmographics- Name
- eLease
- Legal name
- ELEASE
- Website
- https://elease.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eLease is a privately held equipment leasing and financing company, founded in 1995 and headquartered in St. Petersburg, Florida, that provides lease, financing, and working capital products to U.S. small and medium-sized businesses across 20-plus equipment verticals via direct sales, an online application, and a nationwide vendor partner program.
- Ownership category
- akta.pro rank
Where eLease is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eLease business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Leasing Payments: Equipment leasing services where businesses pay regular monthly payments to use equipment over a specified term. Revenue generated from lease payments including interest and fees over the life of the lease.
- Equipment Financing: Financing solutions for acquiring equipment, with fixed monthly payments structured around cash flow. Revenue from interest and origination fees on financed equipment.
- Working Capital Loans: Working capital financing added in 2008, providing additional funds for tenant improvements and basic working capital needs. Revenue from loan interest and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard equipment lease minimum |
| Unit Pricing | Monthly | Startup Leasing division financing |
| Unit Pricing | Monthly | Manufacturing equipment financing |
| Unit Pricing | Monthly | Medical equipment leasing |
| Unit Pricing | Monthly | Fitness and office equipment programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
eLease product offering
Product offeringCore offering
ELEASE is an equipment leasing and financing company that helps small and medium-sized businesses acquire nearly any type of business equipment (agricultural, brewery, medical, manufacturing, software, trucks, etc.) through flexible monthly lease payments and equipment financing structures. The company complements this core offering with a Start Up Leasing division for businesses under two years old and Working Capital loans for operational cash flow needs, all delivered via an electronic online application with DocuSign digital documents.
Product overview
ELEASE is an equipment leasing and financing company founded in 1995, offering a unified platform of financial services for small to medium-sized businesses. The core offering is Equipment Leasing/Financing, supplemented by two specialized sub-brands: Start Up Leasing (launched 2005) for businesses under two years of age, and Working Capital (launched 2008) for operational cash flow needs. The company also maintains an extensive equipment types portfolio covering 20+ categories from agricultural to woodworking equipment, allowing customers to lease virtually any business equipment through flexible payment structures.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Leasing/Financing Equipment leasing and financing services for small to medium-sized businesses, covering nearly any type of business equipment with flexible payment structures, fixed monthly payments, and terms up to 84 months depending on equipment type.
- Start Up Leasing Specialized leasing division for businesses under two years old, offering equipment financing between $20,000 and $150,000 (and historically from $3,000 for software up to $750,000) when traditional banks decline.
- Working Capital Loans Working capital loans added in 2008 to help businesses bridge cash flow gaps, featuring a 2 Minute Quote online model that delivers real-time product offerings and terms based on a few business questions.
Quantifiable outcome
- More than 80% of businesses choose equipment leasing over purchasing
- +3 more outcomes
Companies that use eLease
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
eLease technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
eLease partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Equipment Leasing Association (ELA)minorNational organization comprised of member companies within the equipment leasing and finance industry. ELEASE references this association as an industry resource.
- United Association of Equipment Leasing (UAEL)minorAssociation with mission to further welfare of members and provide forums for interaction and programs enhancing business opportunity.
- National Association of Equipment Leasing Brokers (NAELB)minorOrganization formed to promote interests of equipment leasing brokers through education, advocacy, and programs designed to upgrade professionalism.
- Printing Association of FloridaminorELEASE is a proud member and regular exhibitor at Graphics of the Americas Tradeshow.
- Tampa Bay Brewers AllianceminorRegional brewing industry association supporting craft breweries in the Tampa Bay area.
- Florida Brewers GuildminorState guild representing and supporting Florida's brewing industry.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
eLease competitors and assessment
Company assessmentDirect peers
- Ascentium Capital: An SMB equipment financing and leasing competitor (formerly LEAF Commercial Capital) offering structured leases and loans across many equipment types, with a comparable target market of small and mid-sized businesses.
- TimePayment: An SMB equipment leasing company (subsidiary of Nexseer Capital) offering leases to small businesses across many equipment categories with a vendor partner program, making it a close functional peer to ELEASE.
- Pawnee Leasing: An SMB equipment leasing company focused on small-ticket leases for startups and growing businesses, with a similar willingness to serve borrowers banks decline — closely paralleling ELEASE's Start Up Leasing niche.
- Taycor Financial: A direct SMB equipment leasing peer providing financing across business-essential equipment categories with flexible structures aimed at startups and growth-stage SMBs, mirroring ELEASE's customer focus and credit flexibility.
- Currency Capital: An SMB equipment financing marketplace connecting borrowers with multiple lenders, often used by brokers. Overlaps directly with ELEASE on vendor/equipment-seller relationships and the same SMB and startup customer base.
- Direct Capital: A direct SMB equipment financing peer offering lease and loan structures to small businesses across many equipment categories, with a similar relationship-led sales motion and a vendor partner program.
- National Funding: A direct SMB financing peer offering both working capital and equipment financing to small businesses with a phone-led sales motion, overlapping ELEASE's product mix of equipment leases and working capital loans.
- Balboa Capital: A direct SMB equipment leasing and financing competitor offering leases, loans, and working capital to small businesses across diverse equipment verticals, with a phone- and web-based origination model closely resembling ELEASE.
- Marlin Business Services: A direct SMB equipment leasing and financing company with a similar customer profile (small and mid-sized businesses) and similar product mix of equipment leases and working capital. Was PE-owned by Marlin Capital Solutions after a take-private, making it a highly comparable business model.
Broad incumbents
- DLL (De Lage Landen): A large global equipment finance vendor captive that finances equipment across multiple verticals (agriculture, food, healthcare, etc.). Far larger than ELEASE, but competes for the same mid-market equipment finance customer relationships and offers an industry comparison benchmark.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
eLease social profiles
Digital presenceeLease compliance and trust
Trust signalCompliance1 record
eLease financial estimates
Financial estimateRevenue estimate
Valuation estimate
eLease leadership team
Management profileNumber of profiles
Profiles8 records
eLease subsidiaries and ownership
Company hierarchySubsidiaries1 record
eLease funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eLease M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eLease
What does eLease do?
ELEASE is an equipment leasing and financing company that helps small and medium-sized businesses acquire nearly any type of business equipment (agricultural, brewery, medical, manufacturing, software, trucks, etc.) through flexible monthly lease payments and equipment financing structures. The company complements this core offering with a Start Up Leasing division for businesses under two years old and Working Capital loans for operational cash flow needs, all delivered via an electronic online application with DocuSign digital documents.
Is eLease a public or private company?
eLease is a private company. It is classified as family owned and is currently operating.
When was eLease founded?
eLease was founded in 1995. It employs 11 to 50 people.
Where is eLease based?
eLease is headquartered in St. Petersburg, United States, in the North America region.
How does eLease make money?
Three revenue lines are on record. Equipment Leasing Payments are the primary driver. The others are equipment Financing and working Capital Loans.
Who are eLease's main competitors?
Direct peers on record are Ascentium Capital, TimePayment, Pawnee Leasing, Taycor Financial, Currency Capital, Direct Capital, National Funding, Balboa Capital and Marlin Business Services. DLL (De Lage Landen) is listed as a broad incumbent.
Does eLease have an API?
No public API is recorded for eLease.