Nunn Media
- Company typePrivate
- Founded2004
- HeadquartersBrighton, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Nunn Media firmographics
Firmographics- Name
- Nunn Media
- Legal name
- Nunn Media
- Website
- https://nunnmedia.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nunn Media industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Nunn Media is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Nunn Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media agency fees and commissions: Nunn Media generates revenue through media agency service fees, likely including retainer fees, media planning and buying commissions, and performance-based pricing for managed client media investments of $500m
- Professional media services: Full-service media agency providing strategic planning, campaign management, creative consultation, and analytics services to clients across various industries
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Nunn Media product offering
Product offeringCore offering
Nunn Media is an independent media strategy and buying agency that provides integrated media planning, buying, and campaign management for brands. Core capabilities include commercial planning and audience insights, full-funnel media execution across paid, earned, and owned channels (including SEO, CRO, and personalization), creative and content production, and ROI attribution and modeling. The firm manages approximately $500 million in client media investment across enterprise and mid-market brands in Australia.
Product overview
Nunn Media operates as a full-service independent media agency built on a unified service model rather than a platform-plus-modules architecture. The company offers integrated digital marketing and media services encompassing commercial planning, audience targeting, media planning and management, full funnel media with SEO and personalization, creative and content production, and ROI attribution. The core Nunn Media offering is complemented by Alley, a performance marketing sub-brand acquired in October 2021, which extends capabilities into digital performance marketing from Sydney and Los Angeles offices.
Differentiator
Problem solved
Functional benefit
Brands
- Alley: Digital and performance marketing agency, acquired by Nunn Media in October 2021. Part of the Nunn family and described as one of the most awarded digital agencies in market.
Products and services
- Nunn Media (full-service media agency offering) Full-service independent media agency offering integrated media planning, buying, and campaign management for enterprise and mid-market brands. Capabilities span commercial planning, audience orientation, full-funnel media management with SEO, CRO and personalization, creative and content production, and ROI attribution modeling.
- Alley (performance marketing agency) Performance marketing agency operating as a sub-brand within the Nunn family, with offices in Sydney and Los Angeles. Specializes in digital performance services for brands including Youfoodz, Tinder, Reece, and Netgear; described as one of the most awarded digital agencies in market.
Quantifiable outcome
- 84% staff retention rate
- +2 more outcomes
Companies that use Nunn Media
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Nunn Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nunn Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AlleycoreAlley is a performance agency acquired by Nunn Media in October 2021 in what was described as the biggest independent acquisition of the year. The agency has offices in Sydney and Los Angeles and serves digital brands. As part of the Nunn family, Alley is described as one of the most awarded digital agencies in market. This was Nunn Media's fourth acquisition focused on expanding digital capabilities.
- Local PlanetcoreNunn Media is affiliated with Local Planet, the world's largest independent agency network comprising 62 leading agencies that serve 85 markets with $17.2bn in media billings. This partnership provides Nunn with global reach and network capabilities while maintaining independent ownership.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Nunn Media competitors and assessment
Company assessmentBroad incumbents
- Zenith Australia: Zenith Australia is part of Publicis Groupe's media network (Zenith), offering integrated media planning, buying, and analytics. A direct competitor for Nunn's enterprise client base with holding-company scale and global network access.
- Initiative Australia: Initiative Australia operates within IPG Mediabrands' global media network. Direct competitor for enterprise media accounts in the Australian market, with global network capabilities and integrated media+creative offerings.
- Wavemaker Australia: Wavemaker Australia is part of WPP's GroupM media network, offering media planning, buying, and content services. Competes with Nunn Media for enterprise brand clients in Australia with global holding-company scale.
- PHD Australia: PHD Australia is the Australian operation of Omnicom's PHD Worldwide network, offering full-service media planning and buying. Competes with Nunn Media for enterprise media accounts in Australia, with global network scale advantages.
- Havas Media Australia: Havas Media Australia is part of Havas's global media network within the Havas Creative Group. Competes with Nunn Media for enterprise media accounts with an integrated creative+media model and global scale.
- Starcom Australia: Starcom Australia operates within Publicis Groupe's Starcom Worldwide network, providing full-service media strategy and buying. Competitor to Nunn Media for large enterprise accounts with the benefits of Publicis's global infrastructure and data capabilities.
- OMD Australia: OMD Australia is the Australian arm of Omnicom Media Group, one of the world's largest media agency networks. Directly competes for the same enterprise clients as Nunn Media, with broader global capabilities and significantly larger media billings under management.
Direct peers
- Atomic 212: Atomic 212 is an Australian independent media agency offering media planning, buying, and analytics services to enterprise clients. Direct competitor in the same product category and target market as Nunn Media, with similar full-service media agency positioning.
- Bohemia Group: Bohemia Group is an Australian independent media and marketing agency providing media strategy, planning, and buying services. Direct competitor to Nunn Media in the Australian independent agency segment, serving similar enterprise and mid-market clients.
- Pacer Sports: Pacer is an Australian independent media agency specializing in media planning and buying. Smaller direct peer to Nunn Media serving similar mid-market and enterprise clients in Australia with an independent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nunn Media social profiles
Digital presenceNunn Media compliance and trust
Trust signalCompliance1 record
Nunn Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nunn Media leadership team
Management profileNumber of profiles
Profiles1 record
Nunn Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nunn Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nunn Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nunn Media
What does Nunn Media do?
Nunn Media is an independent media strategy and buying agency that provides integrated media planning, buying, and campaign management for brands. Core capabilities include commercial planning and audience insights, full-funnel media execution across paid, earned, and owned channels (including SEO, CRO, and personalization), creative and content production, and ROI attribution and modeling. The firm manages approximately $500 million in client media investment across enterprise and mid-market brands in Australia.
Is Nunn Media a public or private company?
Nunn Media is a private company. It is classified as family owned and is currently operating.
When was Nunn Media founded?
Nunn Media was founded in 2004. It employs 11 to 50 people.
Where is Nunn Media based?
Nunn Media is headquartered in Brighton, Australia, in the Oceania region.
How does Nunn Media make money?
Two revenue lines are on record. Media agency fees and commissions are the primary driver. The others are professional media services.
Who are Nunn Media's main competitors?
Broad incumbents on record are Zenith Australia, Initiative Australia, Wavemaker Australia, PHD Australia, Havas Media Australia, Starcom Australia and OMD Australia. Direct peers are Atomic 212, Bohemia Group and Pacer Sports.
Does Nunn Media have an API?
No public API is recorded for Nunn Media.
What industry is Nunn Media in?
Nunn Media's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183.