Local Planet
Local Planet is the world's largest independent media agency network, uniting owner-managed agencies across 110+ markets to deliver multi-market media strategy, buying, digital, and analytics services to multinational advertisers and challenger brands via a Lead Agency Model with central coordination.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Local Planet does
Local Planet is a London-headquartered independent media agency network founded in 2016 that unites owner-managed agencies across 110+ markets (with some sources citing 130+) spanning EMEA, LATAM, APAC, and the Nordics. The network positions itself as the world's largest independent alternative to holding-company-owned agency groups (WPP, Publicis, Omnicom, IPG, Dentsu, Havas), targeting multinational advertisers and challenger brands seeking senior-led, entrepreneurially run media services. Its core operating model is the Lead Agency Model, in which a single member agency in the client's primary market manages the overall relationship while the London-based Local Planet International team provides central coordination — global tool selection, shared working methods, cross-market data, and streamlined financial processes — supported by Regional Hubs in EMEA, LATAM, and APAC.
The technology architecture combines a Central Tech Backbone with local add-ons, allowing globally consistent tools to coexist with market-specific solutions required by GDPR and local data access rules. Service capabilities span media strategy and planning, media buying and trading, digital and performance marketing, research, data, and analytics. A core strategic partnership with Making Science (an AI-driven digital acceleration firm operating across 28 countries with 800+ employees) powers the Local Planet Performance & Analytics sub-brand and brings the ad-machina Agentic AI platform, the RAISING technology division, and the AWAKE AI Venture Studio into the network.
The business model is professional services-based: revenue is generated through media agency fees, commissions from media buying, and retainer arrangements with multinational advertisers, with pricing not publicly disclosed and engagements structured as quote-based custom contracts. GTM is sales-led, leveraging enterprise field sales through lead agencies and regional hubs, plus network referrals, industry events, and the Project Love inter-agency collaboration initiative. The company operates without external disclosed funding or a parent entity, governed by a Board of Directors composed of senior leaders from shareholder agencies, and has no public revenue or headcount disclosures.
Local Planet firmographics
Firmographics- Name
- Local Planet
- Legal name
- Local Planet
- Website
- https://localplanetmedia.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Local Planet is the world's largest independent media agency network, uniting owner-managed agencies across 110+ markets to deliver multi-market media strategy, buying, digital, and analytics services to multinational advertisers and challenger brands via a Lead Agency Model with central coordination.
- Ownership category
- akta.pro rank
Where Local Planet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Local Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Media Agency Services: Full-service media expertise delivered through independent agency partners including media strategy and planning, media buying and trading, digital and performance marketing, and research, data and analytics. Revenue is generated through professional service fees, commissions from media buying, and retainer arrangements with multinational advertisers.
- Performance & Analytics: Local Planet Performance & Analytics powered by Making Science provides cross-market performance marketing services. Transforms site analytics, CRM and cloud platforms into useful data for marketers, enabling activation and measurement of media campaigns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Local Planet product offering
Product offeringCore offering
Local Planet operates a global network of independent, owner-managed media agencies across 110+ markets, delivering full-service media expertise including media strategy and planning, media buying and trading, digital and performance marketing, and research, data and analytics. The network coordinates multi-market campaigns through a lead agency model supported by a central tech backbone, regional hubs in EMEA, LATAM, and APAC, and Local Planet Performance & Analytics services powered by Making Science.
Product overview
Local Planet is the world's largest independent media agency network operating across 110+ markets (some sources cite 130 markets). The network is structured around a central tech backbone combined with local add-ons, providing a genuine competitive advantage. Core offerings include the Lead Agency Model for multi-market coordination, Local Planet Performance & Analytics powered by Making Science, and full-service media capabilities spanning strategy, planning, buying, digital marketing, and analytics. Making Science, a key partner operating across 28 countries, contributes specialized AI-driven services through its RAISING division (including the ad-machina Agentic AI platform), AWAKE AI Venture Studio, and Global Digital Agency. The network also offers talent development programmes (Talent Exchange, Leadership Development) and Project Love for cross-agency collaboration. Regional hubs in EMEA, LATAM, and APAC coordinate activity across territories. The company focuses on independent agencies that are entrepreneur-led, client-focused, and rooted in local market expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Local Planet Performance & Analytics: Performance and analytics services powered by Making Science, specializing in cross-market performance marketing.
Products and services
- Local Planet Network Media Services
Companies that use Local Planet
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Local Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Local Planet partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Making SciencecoreMaking Science is a global digital acceleration company driven by Artificial Intelligence, operating with over 800 employees across 28 countries. They specialize in Digital Marketing, Cloud for Marketing, Adtech, and Martech. Making Science powers Local Planet Performance & Analytics with AI-driven marketing solutions including the Agentic AI platform ad-machina, RAISING technology division, and AWAKE AI Venture Studio.
- Google (Premier Partner)coreDigital partner providing advertising technology and platform solutions. Google Premier Partner status indicates advanced certification and capability in Google Ads platforms.
- Amazon AdscoreDigital advertising partner providing access to Amazon's advertising ecosystem including display, video, and sponsored product solutions.
- TikTokcoreDigital partner for social media advertising solutions, providing access to TikTok's platform for client campaigns.
- SalesforcecoreTechnology partner providing CRM and marketing cloud integration capabilities for client data management and campaign orchestration.
- MicrosoftcoreDigital partner providing advertising technology solutions through Microsoft Advertising platform and related Microsoft marketing tools.
- Google Marketing PlatformcoreProvides integrated marketing analytics and advertising tools including Display & Video 360, Campaign Manager, and Search Ads 360.
- Meta (Facebook/Instagram)coreDigital advertising partner providing access to Meta's advertising platforms including Facebook and Instagram for client campaigns.
- Regional Agency Partners (EMEA)coreNetwork of independent media agencies across European markets including CoSpirit (France), Media Italia (Italy), KnowLimits (Czechia/Slovakia), ProMedia (Croatia and Balkans), Media 1 (Austria), Prometheus (Romania), Tonic (Middle East), Cereyan (Turkey), Argent (Bulgaria), 221 Media (Greece), pilot (Germany), and others.
- Regional Agency Partners (LATAM)coreNetwork of independent media agencies across Latin American markets including Media Management (Puerto Rico), Ignis (Argentina, Paraguay, Uruguay), and others.
- Regional Agency Partners (APAC)coreNetwork of independent media agencies across Asia-Pacific markets including Prakit (Thailand, Cambodia, Vietnam, Laos, Myanmar), Creatip (South Korea, Japan, Taiwan), Media Muscle (Indonesia), WestOeast (China), and others.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Local Planet competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Local Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Planet leadership team
Management profileNumber of profiles
Profiles2 records
Local Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Planet
What does Local Planet do?
Local Planet operates a global network of independent, owner-managed media agencies across 110+ markets, delivering full-service media expertise including media strategy and planning, media buying and trading, digital and performance marketing, and research, data and analytics. The network coordinates multi-market campaigns through a lead agency model supported by a central tech backbone, regional hubs in EMEA, LATAM, and APAC, and Local Planet Performance & Analytics services powered by Making Science.
Is Local Planet a public or private company?
Local Planet is a private company. It is classified as management employee owned and is currently operating.
When was Local Planet founded?
Local Planet was founded in 2016. It employs 1,001 to 5,000 people.
Where is Local Planet based?
Local Planet is headquartered in London, United Kingdom, in the Europe region.
How does Local Planet make money?
Two revenue lines are on record. Media Agency Services are the primary driver. The others are performance & Analytics.
Does Local Planet have an API?
No public API is recorded for Local Planet.