What Epoca Cosmeticos does

Época Cosméticos is a Brazilian direct-to-consumer e-commerce retailer of cosmetics, perfumes, hair care, and skincare products, operating under the legal entity Campos Floridos Comercio de Cosmeticos Ltda and headquartered in Extrema, Minas Gerais. Since 2013 it has been a wholly-owned subsidiary of Grupo Magazine Luiza, fully integrated into the Magalu ecosystem and leveraging the parent's shared logistics infrastructure, including co-located distribution centers in Extrema. The platform serves individual Brazilian consumers exclusively, with a catalog of more than 300 brands spanning luxury international labels (Dior, Lancôme, Estée Lauder, MAC, Chanel, Jo Malone, Cartier, Giorgio Armani, Sisley), professional hair care (Kérastase, L'Oréal Professionnel, Wella, Mise en Scène, Fino), dermocosmetic lines (La Roche-Posay, Vichy, SkinCeuticals), and Brazilian digital-native and influencer-led brands (Bruna Tavares, Boca Rosa, Mari Maria, Ollie, Creamy). Distribution spans the owned epocacosmeticos.com.br storefront, native iOS and Android applications, the Magazine Luiza marketplace, and partner physical stores, with marketing concentrated on email, Instagram, Facebook, Twitter, and YouTube. The revenue model is transactional retail: one-time purchases of branded beauty products priced at retail, paid via credit card (up to 10 installments), PIX, or other methods, with free shipping as a primary acquisition and retention lever. Customer retention is operationalized through the Clube Rosa loyalty program, which has four progression tiers tied to cumulative spend from R$1,000 to over R$10,000 and delivers tiered discounts, free shipping, branded miniatures, and gifts. Underlying technology is a VTEX-based commerce platform extended with proprietary mobile apps; no proprietary AI/ML capabilities, APIs, patents, or third-party SDK integrations were disclosed.

Name

Epoca Cosmeticos

Legal name

Campos Floridos Comercio de Cosmeticos Ltda

Website

https://epocacosmeticos.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Época Cosméticos is a Brazilian direct-to-consumer e-commerce retailer of cosmetics, perfumes, hair care, and skincare products, operating 300+ brands across an owned website, mobile apps, the Magalu marketplace, and partner stores, and serving individual consumers as a subsidiary of Grupo Magazine Luiza since 2013.

Ownership category

akta.pro rank

Product category

Beauty and Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Prestige Beauty & Luxury Cosmetics Distribution (CRAOAEAC)

akta.pro secondary industries

Beauty Tools, Accessories & Devices Distribution (CRAOAEAL), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Cosmetics retail
• Beauty e-commerce
• Perfume online store
• Skincare products
• Professional hair care

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Época Cosméticos generates revenue through direct retail sales of cosmetics, perfumes, hair care, skincare, and beauty products. The company sells products from hundreds of brands including luxury, professional, and mass-market options. Revenue is earned through one-time transactions at published prices, with customers paying via credit card (up to 10x installments), PIX, or other payment methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Época Cosméticos is a Brazilian online beauty retailer that sells perfumes, makeup, hair care, dermocosmetics, skincare treatments, personal care, nail products, electrical beauty devices, and well-being items from more than 300 national and international brands (including Lancôme, Dior, MAC, Kérastase, La Roche-Posay, Jo Malone London, Estée Lauder, and Mise en Scène). The platform operates via its own website and iOS/Android apps, supported by a tiered loyalty program (Clube Rosa), free shipping, and installment payments of up to 10x, with fulfillment handled through Magazine Luiza's national distribution network.

Product overview

Época Cosméticos is a Brazilian e-commerce cosmetics and perfume retailer operating as part of the Magazine Luiza ecosystem. The platform offers a comprehensive beauty portfolio organized into main product categories: Perfumes (fragrances including feminine, masculine, unisex, Arabic, and high-end niche), Dermocosmetics, Hair Care, Makeup, Treatments, Personal Care, Well-being, Nails, and Electrical products. The company operates a loyalty program called Clube Rosa with 4 progression levels based on purchase history, and maintains a mobile app with exclusive promotions. Key luxury hair care brands sold include Kérastase, L'Oréal Professionnel, and Mise en Scène, while makeup offerings feature professional brands like MAC and influencer-driven Brazilian brands such as Bruna Tavares, Boca Rosa, and Mari Maria Makeup. Premium fragrance brands include Jo Malone London, Cartier, Giorgio Armani, Sisley, and Estée Lauder. Dermocosmetic brands include La Roche-Posay, Vichy, and SkinCeuticals. The platform also carries digital-native brands like Ollie (sunscreen) and Creamy (skincare).

Differentiator

Problem solved

Functional benefit

Products and services

• Perfumes Fragrance assortment including feminine, masculine, unisex, Arabic perfumes, high-end niche fragrances, refill options, gift kits, and body splashes from brands such as Lancôme, Carolina Herrera, Dior, and Rabanne, for individual consumers seeking personal fragrances.
• Dermocosmetics Dermatological cosmetics including eye care, facial care, skin cleansers, hair care, deodorants, hand and foot care, body care, sun care, nutricosmetics, and thermal water products from dermatological brands.
• Hair Care Hair care products including shampoos, conditioners, hair masks, finishing products, hair coloring, professional products, keratin treatments, and leave-in creams, including professional brands such as Kérastase and L'Oréal Professionnel.
• Makeup Color cosmetics including eye, lip, and face makeup, primers and finishing sprays, eyebrow products, bronzing makeup, makeup kits, BB cream, applicators, tools, and makeup removal products from professional and influencer-driven brands.
• Skincare Treatments Treatment-oriented skincare including facial cleansers, tonics, moisturizers, eye-area care, rejuvenators, lip care, neck and décolletage care, hand care, foot care, body treatments, sun care, and lash and brow treatments.
• Personal Care Personal hygiene and grooming products including male grooming, beard care, and general personal care items for individual consumers.
• Well-being Health and wellness products intended to support overall well-being of individual consumers.
• Nail Products Nail care and cosmetic products for manicure and pedicure, intended for individual consumers.
• Electrical Beauty Devices Electric beauty devices and tools for personal care, marketed to individual consumers alongside cosmetics and skincare.
• Clube Rosa Loyalty Program Free loyalty program with four progression levels (based on accumulated purchases from R$1,000 to over R$10,000), offering exclusive discounts, free shipping, branded miniatures, and gift selections to enrolled individual consumers.
• Época Cosméticos Mobile App Native mobile application available on Google Play and Apple App Store offering the full Época Cosméticos product catalog with app-exclusive promotions and a 10% discount on the first purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Magazine LuizacoreStrategic or Co-development Partner · 1 January 2013In 2013, Época Cosméticos became part of Grupo Magazine Luiza, integrating into the Magalu ecosystem. Since then, the company has adopted Magazine Luiza's culture, values, and purpose, operating under its integrity program and benefiting from shared logistics, technology, and distribution infrastructure.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Magazine Luiza (Magalu): Época's parent company also operates a beauty category on its marketplace with overlapping premium brands. Internally competes for the same Brazilian online beauty customer via shared catalog and infrastructure.
• Sephora (Brazil): Sephora Brazil operates a multi-brand prestige beauty e-commerce store in Brazil selling the same premium international brands (Dior, Lancôme, MAC, Estée Lauder) directly to consumers. It is the most direct competitor in the premium beauty DTC segment.
• Beleza na Web: Beleza na Web is a leading Brazilian beauty e-commerce specialist retailing perfumes, makeup, hair care, and skincare from premium brands. Operates a similar DTC model with installment payments and a similar brand portfolio.

Broad incumbents

• Natura &Co: Natura is a vertically integrated Brazilian beauty giant with owned brands (Natura, Avon, The Body Shop, Aesop) sold via direct sales, e-commerce, and retail. While it owns its brands rather than retailing third parties, it competes for the same Brazilian beauty consumer wallet.
• Mercado Livre (Beauty Vertical): Mercado Livre's Brazilian marketplace carries a large beauty catalog from authorized and unauthorized sellers. It competes for general beauty e-commerce demand across price points, especially with marketplace-driven pricing.
• Grupo Boticário: O Boticário is one of Brazil's largest beauty retailers and brand owners, with a flagship e-commerce site covering perfumes, makeup, and skincare. Competes directly for premium beauty e-commerce share in Brazil.
• Drogasil / RD Saúde: Drogasil and Raia (both RD Saúde) are major Brazilian drugstore chains with growing beauty and dermocosmetic assortments online. Competes for the dermocosmetics and personal care segments.

Emerging players

• OnBeauty: OnBeauty is a Brazilian beauty e-commerce specialist offering premium and niche brands. Direct competitor in the multi-brand DTC model with a focus on curated brand selection.
• The Body Shop Brazil: The Body Shop operates DTC e-commerce in Brazil selling ethical beauty products. Smaller scale than Época but competes in the personal care and skincare sub-segments.

Regional players

• Renner (Beauty Vertical): Renner is a Brazilian fashion retailer with an expanding beauty category. While primarily a fashion retailer, its growing premium beauty assortment competes for cross-shopping basket share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epocacosmeticos
• YouTubeyoutube.com/c/epocacosmeticos
• Facebookfacebook.com/epocacosmeticoss
• Instagraminstagram.com/epocacosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epoca Cosmeticos