GroupLink
GroupLink Corporation is a privately held, bootstrapped ITSM and CRM software vendor in Centerville, Utah, offering the everything HelpDesk platform and an ITIL-aligned suite (SSP, ESC, SACM, Explorer, PowerShare, MDM, ContactWise CRM, SafestSchools, eReferrals) to government, education, financial services, law enforcement, and commercial organizations via subscription licensing.
- Company typePrivate
- Founded1996
- HeadquartersBountiful, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GroupLink does
GroupLink Corporation is a privately held, bootstrapped software vendor headquartered in Centerville, Utah, founded in 1993/1996 by Dave Turner and Dean Jolley, with a current headcount of 11–50 employees. The company builds integrated ITSM (IT Service Management) and CRM software centered on its flagship product, everything HelpDesk (eHD), a mobile and web-based help desk platform for incident tracking, ticket management, asset management, knowledgebase, self-service, and workflow automation. GroupLink bundles eHD into a broader ITIL-aligned suite that includes the Enterprise Self-Service Portal (SSP), Enterprise Service Catalog (ESC), Service Asset and Configuration Management (SACM), Problem Management, Explorer (network asset discovery powered by UVexplorer), PowerShare (secure IT task delegation), and GroupLinkMDM (mobile device management powered by Notify Technology), plus the ContactWise CRM and vertical solutions such as SafestSchools (K-12 student safety) and eReferrals (financial services lead management). The technology stack is open-standards-based, supporting cloud-hosted and on-premise deployments, REST APIs, LDAP/SSO, and integrations with Micro Focus GroupWise, Microsoft Outlook, and major databases (MySQL, Oracle, MS SQL Server).
GroupLink generates revenue primarily through recurring subscription licensing, priced per technician seat for eHD ($37–$72/month/tech, with K-12 Enterprise at $44/month/tech), per-building subscriptions for SafestSchools ($50–$68/building/month), per-device MDM licensing, and direct sales for ContactWise CRM. The company reports 1,000+ enterprise customers and 4,000+ worldwide implementations spanning government (city, county, state), K-12 and higher education, financial services/banking, law enforcement, and commercial organizations. Go-to-market combines direct enterprise sales with pilot/PILOT evaluations, a self-serve online sandbox and 30-day trial offer, content marketing (blog, YouTube, webinars), industry conference participation, and an 8-month minimum subscription termination notice. Notable recent moves include a joint AI 'Team Learning' Citizen Portal launched with the City of Aurora, Illinois in March 2024 and continuous platform releases (eHD v12.0.12 and v12.0.13 in early 2024). The company has no disclosed external funding, parent company, or subsidiaries.
GroupLink firmographics
Firmographics- Name
- GroupLink
- Legal name
- GroupLink Corporation
- Website
- https://grouplink.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GroupLink Corporation is a privately held, bootstrapped ITSM and CRM software vendor in Centerville, Utah, offering the everything HelpDesk platform and an ITIL-aligned suite (SSP, ESC, SACM, Explorer, PowerShare, MDM, ContactWise CRM, SafestSchools, eReferrals) to government, education, financial services, law enforcement, and commercial organizations via subscription licensing.
- Ownership category
- akta.pro rank
GroupLink industry classification
Industry- Product category
- IT Service Management (ITSM) Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Knowledge Management & Service Desk Platforms (HDAEALAH)
- akta.pro secondary industries
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), End-User Helpdesk & Service Desk (Students/Faculty/Staff) (EDALAMAA)
Keywords
Where GroupLink is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GroupLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- everything HelpDesk SaaS/Subscription Licenses: Tiered subscription pricing for everything HelpDesk (eHD) with plans ranging from FREE (3 technician licenses) to ENTERPRISE ($54/month/tech for 26-150 techs), billed annually. Cloud deployment available on LITE and above plans. Additional modules such as Network Discovery, Asset Management, and Self-Service Portal add-on costs. K-12 specific pricing tiers also available at reduced rates.
- SafestSchools Subscriptions: Per-building subscription model for SafestSchools priced at $68/building/month (3-10 buildings), $55/building/month (11-25 buildings), or $50/building/month (26+ buildings), billed annually. Additional licenses available at $41/license/month.
- Workflow Process & Incident Tracking Subscriptions: FREE tier (3 team members, basic features) progressing to LITE ($37/month/tech) and FULL ($54-72/month/tech for 3-10 team members), with incident templates and cloud availability in higher tiers.
- GroupLinkMDM Device Licensing: Per-device annual licensing with simple, affordable pricing including maintenance and support. Delivered on-premise or cloud (SAS 70 certified, 99.9% availability).
- ContactWise CRM: Sales force automation and contact management CRM with demo versions available; production versions require contacting a GroupLink representative for pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | FREE - 3 technician licenses, unlimited end users, core features |
| Subscription | Annual | LITE - 3 technician licenses with cloud and SSP |
| Subscription | Annual | FULL - 3-10 technician licenses with full feature set |
| Subscription | Annual | TEAM - 11-25 technician licenses |
| Subscription | Annual | ENTERPRISE - 26-150 technician licenses |
| Subscription | Annual | K-12 ENTERPRISE - 26+ technician licenses at reduced rate |
| Unit Pricing | Annual | SafestSchools - per building/month pricing |
| Subscription | Annual | Workflow Process & Incident Tracking - tiered per team size |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
GroupLink product offering
Product offeringCore offering
GroupLink Corporation develops and sells ITSM (IT Service Management), help desk, workflow automation, and CRM software solutions targeting government, education, financial services, and commercial organizations. Its flagship product, everything HelpDesk (eHD), is a mobile, web-based help desk platform with Email-to-Ticket, asset management, ticket templates, knowledgebase, and self-service capabilities. The portfolio also includes ContactWise CRM, SafestSchools (K-12 incident tracking), eReferrals (financial services lead management), and supporting modules (Explorer, PowerShare, GroupLinkMDM), offered as cloud-hosted or on-premise deployments with tiered subscription pricing.
Product overview
GroupLink offers a suite of ITSM and CRM products centered on the everything HelpDesk (eHD) platform as the core product, augmented by a modular ITSM suite including Enterprise Self-Service Portal, Enterprise Service Catalog, Service Asset and Configuration Management, and Problem Management components. The portfolio includes the ContactWise CRM for contact and customer relationship management, and specialized vertical solutions including SafestSchools for K-12 incident and compliance tracking, and eReferrals for financial services lead management. Supporting tools include Explorer (network discovery powered by UVexplorer), PowerShare (IT task delegation and script management), and GroupLinkMDM (mobile device management powered by Notify Technology). The platform supports on-premise, cloud-hosted, and hybrid deployment models with pricing tiers ranging from free (3-technician) to enterprise (26-150 technicians).
Differentiator
Problem solved
Functional benefit
Brands
- everything HelpDesk (eHD): Leading help desk software solution for incident tracking and workflow management, available in cloud and on-premise versions.
- ContactWise CRM
- GroupLink ITSM
- Enterprise Self-Service Portal (SSP)
- Enterprise Service Catalog (ESC)
- PowerShare
- Explorer
- GroupLinkMDM
- SafestSchools
- eReferrals
Products and services
- everything HelpDesk (eHD) Mobile, web-based help desk software for incident tracking, workflow management, and multi-department support. Includes Email-to-Ticket, asset management, ticket templates, knowledgebase, custom dashboards, reporting, and iOS/Android mobile apps. Targets IT teams and service desks in government, education, and commercial organizations.
- GroupLink ITSM Suite Integrated ITIL-based ITSM platform encompassing service desk/ticket tracking, service asset and configuration management, change management, problem management, knowledge management, self-service portal, and service catalog. Delivered as an integrated platform combining Explorer, PowerShare, and everything HelpDesk components.
- Enterprise Self-Service Portal (SSP) Self-service module enabling employees and citizens to submit support requests via web forms with nested dropdown categories. Features AI-level data collection, automatic routing, escalation, accountability tracking, and audit analytics for eWorkflow-based incident and service request management across departments.
- Enterprise Service Catalog (ESC) Enterprise service catalog creation using eWorkflow for self-service requests and incidents. Provides AI-level data collection, community-related forecasting analytics, automatic routing, quick submission, statistical tracking, audit trails, escalation, and best performer recognition.
- ContactWise CRM
- Explorer
- PowerShare
- GroupLinkMDM
- SafestSchools
- eReferrals
- Workflow Process & Incident Tracking
- Service Asset and Configuration Management (SACM)
- Problem Management
Quantifiable outcome
- Rapid return on investment (ROI) through top-line revenue growth, increased customer satisfaction and loyalty, and improved metrics for tracking IT incidents and IT investments
Companies that use GroupLink
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
GroupLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature10 records
GroupLink partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Notify TechnologycoreNotify Technology powers GroupLinkMDM, providing the underlying mobile device management technology. This partnership enables GroupLink to offer cross-platform MDM supporting iOS, Android, BlackBerry, Windows Phone, Windows Mobile, and Symbian devices with features including SMS archiving, data segregation, and 99.9% availability. GroupLink acts as a reseller/branding partner for Notify's MDM technology.
- City of Aurora, IllinoisflagshipSince 2006, the City of Aurora has endorsed GroupLink as a strategic partner in its 'Smart City' initiatives. The partnership involves implementing the AI 'Team Learning' Citizen Portal — a joint development effort combining Aurora's Smart City vision with GroupLink's Enterprise Self-Service and AI 'Team Learning' (machine learning) technology. CIO Michael Pegues describes GroupLink as a trusted partner supporting the City's IT and business process solutions for citizens.
- UVexplorercoreUVexplorer powers GroupLink Explorer for network asset discovery. The product is branded and sold by GroupLink as Explorer while powered by UVexplorer technology, enabling network device discovery, IP/MAC address location, and integration with everything HelpDesk's asset tracker.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GroupLink competitors and assessment
Company assessmentDirect peers
- ManageEngine (Zoho) - ServiceDesk Plus: ManageEngine offers ServiceDesk Plus, an ITIL-aligned help desk and IT asset management platform sold to SMB and mid-market organizations. Directly cited as a pricing competitor in GroupLink's K-12 tier; offers comparable incident, asset, and self-service functionality.
- SolarWinds - Web Help Desk: SolarWinds Web Help Desk is a ticketing and asset management product within SolarWinds' broader IT management portfolio. Named explicitly in GroupLink's competitive pricing comparison, serving the same mid-market and education buyer profile.
- BMC Software - Track-It!: BMC Track-It! is a help desk and asset management solution targeted at small and mid-sized IT teams. Cited by name in GroupLink's pricing benchmark, with overlapping incident tracking, asset, and change management capabilities.
- Freshworks - Freshservice: Freshservice is a cloud-native IT service management and help desk platform with strong self-service, workflow automation, and AI-assistant features. Competes directly with everything HelpDesk for the same mid-market and education customers seeking SaaS-first ITSM.
- Atlassian - Jira Service Management: Jira Service Management extends Atlassian's developer-centric platform into ITSM with incident, change, and request management plus native integrations to Atlassian's developer toolchain. Targets many of the same IT and operations teams that evaluate GroupLink ITSM.
- Zendesk - Support Suite / Sunshine: Zendesk Support Suite provides ticketing, self-service portals, knowledge bases, and workflow automation popular with both internal IT and external-facing support teams. Overlaps directly with everything HelpDesk on ticket management, knowledge management, and reporting.
- SysAid: SysAid is an ITSM and service desk vendor offering incident, asset, change, and problem management, with AI and automation features for mid-market customers. A close analog to GroupLink's integrated ITSM positioning.
- Ivanti - Service Manager / ITSM: Ivanti's ITSM suite combines service desk, asset, and endpoint management. Competes with GroupLink's broader ITSM portfolio including GroupLinkMDM endpoint management capabilities.
Broad incumbents
- ServiceNow: ServiceNow is the leading enterprise cloud ITSM platform with deeply integrated workflows across IT, HR, customer service, and other departments. A much larger incumbent that overlaps with GroupLink ITSM but at a different enterprise scale.
Emerging players
- Raptor Technologies: Raptor Technologies provides K-12 student safety, emergency management, and visitor management software. Directly comparable to GroupLink's SafestSchools product within the same compliance-driven school safety vertical.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GroupLink social profiles
Digital presenceGroupLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroupLink leadership team
Management profileNumber of profiles
Profiles3 records
GroupLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroupLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroupLink
What does GroupLink do?
GroupLink Corporation develops and sells ITSM (IT Service Management), help desk, workflow automation, and CRM software solutions targeting government, education, financial services, and commercial organizations. Its flagship product, everything HelpDesk (eHD), is a mobile, web-based help desk platform with Email-to-Ticket, asset management, ticket templates, knowledgebase, and self-service capabilities. The portfolio also includes ContactWise CRM, SafestSchools (K-12 incident tracking), eReferrals (financial services lead management), and supporting modules (Explorer, PowerShare, GroupLinkMDM), offered as cloud-hosted or on-premise deployments with tiered subscription pricing.
Is GroupLink a public or private company?
GroupLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroupLink founded?
GroupLink was founded in 1996. It employs 11 to 50 people.
Where is GroupLink based?
GroupLink is headquartered in Bountiful, United States, in the North America region.
How does GroupLink make money?
Five revenue lines are on record. everything HelpDesk SaaS/Subscription Licenses are the primary driver. The others are safestSchools Subscriptions, workflow Process & Incident Tracking Subscriptions, groupLinkMDM Device Licensing and contactWise CRM.
Who are GroupLink's main competitors?
Direct peers on record are ManageEngine (Zoho) - ServiceDesk Plus, SolarWinds - Web Help Desk, BMC Software - Track-It!, Freshworks - Freshservice, Atlassian - Jira Service Management, Zendesk - Support Suite / Sunshine, SysAid and Ivanti - Service Manager / ITSM. ServiceNow is listed as a broad incumbent. Raptor Technologies is listed as an emerging player.
Does GroupLink have an API?
Yes. RESTful APIs are available in the Enterprise edition of everything HelpDesk, enabling programmatic access and automation of helpdesk operations. No public API documentation portal or developer hub was identified in the available source material. Specific endpoint details, authentication methods, rate limits, and versioning information are not disclosed in the publicly accessible content.
What industry is GroupLink in?
GroupLink's product category is IT Service Management (ITSM) Software. Its primary akta.pro industry code is HDAEALAH, IT Knowledge Management & Service Desk Platforms, with a secondary code of BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 54151 and its SIC code is 7372.