What BSMART does

B SMART is a French business media company headquartered in Paris that operates a multi-format business media platform combining live television broadcasting, on-demand podcasts, and in-person events. The company produces more than 60 distinct programs covering finance and markets (SMART BOURSE, SMART CAPITAL), legal and regulatory affairs (LEX INSIDE, SOUS LA ROBE), wealth management (SMART PATRIMOINE, SMART IMMO), technology and innovation (SMART TECH, SMART CYBER, BRANCHÉ!), HR and employment (SMART JOB, PÉRIODE D'ESSAIS), and sustainability (SMART IMPACT, 4GOOD, INCLUSION4CHANGE). Content is distributed across three major French TV operators (Bouygues, Free, Orange), three podcast platforms (Apple Podcasts, Deezer, Spotify), and the company's own website via live streaming.

The company's second major product line is events and conferences, with more than 25 recurring annual properties including BIG (Bpifrance Inno Génération, Europe's largest business gathering with 1,000+ speakers), La Nuit des Audacieux (held at Carrousel du Louvre), PATRIMONIA (a two-day wealth management event in Lyon), Paris Finance Forum, Paris InfraWeek (co-organized with the Ministry of Economy and Paris Europlace), Les Victoires du Capital Humain (~800 participants), Private Equity Exchange (1,200+ attendees), La Grande Assemblée des Entrepreneurs (4,000+ attendees), and sector-specific summits covering law, HR, restructuring, and sustainable transformation.

B SMART generates revenue primarily through advertising and sponsorships across both its TV/digital broadcasts and its events portfolio, with named sponsors including Sanofi, TotalEnergies, BNP Paribas, Orano, La Poste, and Orange. The company also operates the B SMART 4Change sub-brand focused on sustainable transformation. It is privately held, has no disclosed parent company, no public funding history, and serves business professionals, executives, and decision-makers across France as its primary audience. The company maintains strategic co-organization partnerships with Bpifrance, Décideurs Magazine, Groupe Ficade, FIPA, OPCO 2i, and French Fab.

Name

BSMART

Legal name

B SMART

Website

https://bsmart.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

B SMART is a Paris-based French business media company producing 60+ television and podcast programs plus 25+ annual business events, distributed via Bouygues, Free, Orange, and major podcast platforms, serving French business professionals, executives, and corporate sponsors with content spanning finance, law, HR, technology, and sustainability.

Ownership category

akta.pro rank

Product category

Business Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Public Relations Agencies (541820)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI)

Keywords

• Business television broadcasting
• Business podcast production
• Corporate event management
• Financial news media
• Wealth management events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Television Broadcasting and Digital Media: B SMART generates revenue through broadcasting business-focused television content. The platform reaches audiences through TV operators (Bouygues, Free, Orange) and digital streaming, monetizing through advertising, sponsorships, and brand partnerships integrated into programming.
2. Events and Conferences: The company organizes and hosts major business events and conferences including La Nuit des Audacieux, PATRIMONIA, BIG, Paris Finance Forum, and numerous sector-specific summits. These events generate revenue through ticket sales, sponsorships, and partnerships with business organizations.
3. Event Sponsorship and Partnerships: B SMART partners with corporations and industry associations for event sponsorship, branded content, and thought leadership programming. Partners include companies like Sanofi, TotalEnergies, BNP Paribas, Orano, La Poste, Orange, and others sponsoring specific events and awards.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

B SMART is a French business media company that produces and distributes more than 60 business-focused television programs and podcasts covering finance, law, HR, technology, sustainability, real estate, and wealth management. The company also organizes and hosts major annual business conferences and summits including La Nuit des Audacieux, PATRIMONIA, BIG, and Paris Finance Forum. Content is distributed via French TV operators (Bouygues, Free, Orange), digital streaming through bsmart.fr, and podcast platforms (Apple Podcasts, Deezer, Spotify).

Product overview

BSMART is a French TV media company and digital platform offering a portfolio of regular TV/podcast shows, events, and thematic channels covering business, finance, law, technology, sustainability, and lifestyle topics. The core offering consists of approximately 60+ named programs/shows organized into three categories: regular TV/Podcast shows (SMART IMPACT, SMART BOURSE, LEX INSIDE, SMART JOB, SMART TECH, SMART PATRIMOINE, SMART IMMO, ART & MARCHÉ, etc.), major events and ceremonies (LA NUIT DES AUDACIEUX, PATRIMONIA, BIG, PARIS FINANCE FORUM, SOMMET DU DROIT, etc.), and podcast series (Smart Report, TOPLINERS, BOSSA NOVA, etc.). Content is distributed across TV (via Bouygues, Free, Orange), the web platform, and podcast platforms (Apple Podcasts, Deezer, Spotify). The platform also organizes approximately 25+ major annual events spanning corporate finance, legal, HR, wealth management, and sustainable transformation sectors.

Differentiator

Problem solved

Functional benefit

Brands

• B SMART 4Change: Focused on sustainable transformation and impact measurement, featuring events like Sommets and conferences on corporate sustainability.

Products and services

• B SMART Business Television
• B SMART Podcast Network
• L'Hebdo
• LA NUIT DES AUDACIEUX
• PATRIMONIA
• BIG (Bpifrance Inno Génération)
• PARIS FINANCE FORUM
• SOMMET DU DROIT
• LES VICTOIRES DU CAPITAL HUMAIN
• SOMMET DE LA TRANSFORMATION DURABLE
• PRIVATE EQUITY EXCHANGE
• SOMMET DU PATRIMOINE & DE LA PERFORMANCE
• GRAND FORUM DU PATRIMOINE
• U-SPRING
• LA GRANDE ASSEMBLÉE DES ENTREPRENEURS

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• BpifrancecoreStrategic or Co-development PartnerB SMART partners with Bpifrance for 'Le Tour de France de nos Industries' event organized by French Fab (Bpifrance initiative) and OPCO 2i. This partnership promotes industrial careers, training, and diversity in manufacturing sectors across France.
• OPCO 2icoreStrategic or Co-development PartnerOPCO 2i (opérateur de compétences interindustriel) partners with B SMART on 'Le Tour de France de nos Industries' to promote industrial sector training, apprenticeships, and job opportunities to students and job seekers.
• FIPA (Fondation Innovations Pour les Apprentissages)coreStrategic or Co-development PartnerFIPA organizes the Altern'up entrepreneurship competition that B SMART covers and promotes. FIPA aims to highlight entrepreneurial projects by apprentices and vocational training students, with corporate sponsors including Orange, TotalEnergies, Sanofi, BNP Paribas, and La Poste.
• Corporate Sponsors (Orange, TotalEnergies, Sanofi, BNP Paribas, La Poste, Orano)supportingGTM or Marketing PartnerMajor French corporations sponsor B SMART events and programming, including Altern'up (Orange, TotalEnergies, Sanofi, BNP Paribas, La Poste, Orano) and other business conferences and awards programs.
• Décideurs MagazinecoreStrategic or Co-development PartnerB SMART collaborates with Décideurs Magazine on multiple events including the Sommet du Droit, Les Victoires du Capital Humain, and Sommet Entreprises & Croissance. This partnership combines editorial content and event organization for business professional audiences.
• Groupe FicadecoreStrategic or Co-development PartnerGroupe Ficade organizes the Grand Forum du Patrimoine that B SMART covers and promotes, bringing together wealth management professionals, private bankers, family offices, and asset managers for conferences and networking.
• French FabsupportingGTM or Marketing PartnerFrench Fab (Bpifrance initiative) partners with B SMART for SMART INDUSTRIES programming that covers French industrial renaissance, relocalization, and competitiveness challenges.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Décideurs Magazine: French business media brand organizing the same major events B SMART partners with (Sommet du Droit, Sommet Entreprises & Croissance, Sommet de la Transformation Durable). Direct peer in the French executive events and content business.
• BFM Business: French business TV channel and digital property operated by Altice/RMC BFM, directly competing with B SMART for French executive audiences via live TV, streaming, and business news programming. Same business model (TV + digital + events) targeting the same French B2B audience.
• Les Echos: France's flagship business daily (LVMH/Groupe Les Echos-Le Parisien) with extensive TV, events (Salon des Echos, Prix), and digital properties covering finance, business, and policy. Closest direct peer given horizontal business coverage and event monetization model.
• La Tribune: French national business daily and digital outlet covering economy, finance, and business news with events programming. Comparable in audience and editorial scope to B SMART, though with a print-legacy rather than TV-native format.
• L'Opinion: French business and political daily with strong digital and events presence targeting executives and decision-makers. Comparable audience and B2B content monetization model.
• Leaders League: French media and events company producing rankings, magazines, and conferences for law, finance, and business professionals. Comparable B2B media + events model targeting the same French executive segments.
• Capital (magazine): Major French business magazine covering economy, finance, and entrepreneurship with digital and event extensions. Comparable audience and editorial positioning to B SMART.

Emerging players

• Maddyness: French digital-native media focused on startups, innovation, and entrepreneurship. Comparable audience overlap with B SMART's SMART TECH and entrepreneurship content, but with a digital-only, startup-focused niche.

Broad incumbents

• Bloomberg: Global business and financial media incumbent with TV (Bloomberg TV), digital, podcasts, and events. Overlaps with B SMART on business TV broadcasting, financial markets coverage, and executive events, though at vastly greater scale and global footprint.
• Financial Times: Global business news brand with strong French executive readership, podcasts, and events (FT Live). Comparable in editorial positioning (finance, business strategy) and B2B sponsorship/event monetization model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/b_smart_tv
• Facebookfacebook.com/bsmarttv
• LinkedInlinkedin.com/company/bsmarttv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSMART