What Maddyness does

Maddyness is a French B2B media company founded in 2012 and operated through its parent entity NOVADOXE (SAS registered in Nanterre, France, headquartered in Neuilly-sur-Seine). It functions as the primary news outlet covering startups, entrepreneurship, and innovation in France, with parallel French and English-language (Maddyness UK) editions. The company's core product is a daily editorial platform (maddyness.com) covering sectors including AI, Impact, Tech, Retail, and Deals, supported by proprietary data products including an investor database, startup directory, and live funding rounds tracker (Maddymoney). The product portfolio is anchored by multiple specialized newsletters (Maddynews daily, Maddyness IA weekly for AI, Maddymoney monthly for funding), a video platform (MaddyPlay), premium subscription (Maddy+), event/competition (FundTruck), published guides (Backpack), and panoramic research reports.

Maddyness operates a diversified multi-revenue-stream model: (1) consumer subscriptions via Maddy+, (2) B2B branded content and white-label production through Maddyness Factory, (3) MDVC Premium paid visibility service for investment funds, (4) book/guide sales (Backpack at 29.90€, other titles 17-22€), and (5) free panoramic reports that function as lead-generation and authority-building assets. Named enterprise partners include BNP Paribas, Stellantis, and LinkedIn for branded content; Bpifrance, Banque des Territoires, and Union Social de l'Habitat for institutional reports; and a broad set of VC funds for coverage partnerships. The company is B Corp certified and GDPR/CCPA compliant, signals ESG positioning, and claims reach of 1 million monthly readers, 560,000 entrepreneurs, and 180,000 decision-makers.

The company is independently owned (no external VC identified), led by founder Louis Carle, with Anaïs Richardin serving as Editorial Director (Directrice de la rédaction). The technology stack is conventional CMS-based publishing with no disclosed proprietary AI/ML, API, or platform technology; the differentiation rests on editorial brand, decade-plus of accumulated coverage, and proprietary databases rather than technical infrastructure.

Name

Maddyness

Legal name

NOVADOXE

Website

https://maddyness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Maddyness is a French B2B media company founded in 2012, serving as the primary news outlet for startups, entrepreneurs, and investors in the French and UK tech ecosystems through daily editorial content, newsletters, video, and proprietary funding databases, monetized via subscriptions, branded content, and B2B services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Maddyness is a French media outlet that publishes daily news, analysis, interviews, and opinion pieces covering startups, technology, innovation, and entrepreneurship, distributed via its website (French and English editions), newsletters (Maddynews, Maddyness IA, Maddymoney), and a video platform (MaddyPlay). It monetizes through Maddy+ premium subscriptions, branded content partnerships (Maddyness Factory), and visibility solutions for investment funds (MDVC Premium), and maintains proprietary databases of investors, startups, and funding rounds.

Product overview

Maddyness operates as a comprehensive media and content ecosystem for the French tech and startup community. The core offering comprises the Maddyness news platform (available in French and English editions) delivering daily coverage across AI, Impact, Tech, Retail, and Deals sectors, complemented by video platform MaddyPlay, and specialized newsletters (Maddyness IA for AI news, Maddymoney for funding rounds). The company monetizes through Maddy+ premium subscriptions and B2B services including MDVC Premium for investor visibility and Maddyness Factory for branded content partnerships. A library of published guides (Backpack) and sector-specific panoramic reports rounds out the offering. The platform maintains several data products including investor and startup databases plus a live funding tracker.

Differentiator

Problem solved

Functional benefit

Brands

• Maddyness IA: Weekly AI-focused newsletter providing news, analysis, and coverage of artificial intelligence developments
• Maddyplay
• Maddymoney
• Maddynews
• Maddyness Factory

Products and services

• Maddyness (French edition) Daily French-language media platform publishing news, sector coverage, interviews, opinion pieces, and analysis about entrepreneurs, startups, and the innovation economy.
• Maddyness UK

Quantifiable outcome

• 1M readers/month, 560k entrepreneurs, 180k decision makers

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• aquagircoreStrategic or Co-development Partner · 29 March 2026Maddyness published the Panorama de l'eau 2026 in partnership with aquagir, positioning the collaboration as a key industry report on sustainable water management in social housing.
• Banque des TerritoirescoreStrategic or Co-development Partner · 29 March 2026Co-publisher of Panorama de l'eau 2026, providing funding and institutional support for the water management report targeting social housing sector.
• Union Social de l'Habitat (USH)coreStrategic or Co-development Partner · 29 March 2026Partner in Panorama de l'eau 2026 initiative, representing France's social housing sector and providing expertise on sustainable water management practices.
• Comptoir IAcoreStrategic or Co-development PartnerPartnership for podcast and video content production, with Nicolas Guyon leading AI-focused content initiatives for Maddyness IA newsletter.
• BNP ParibasmajorGTM or Marketing PartnerCorporate partnership for branded content and sponsorships, as seen in MAD30 European Tech Challengers coverage and other sponsored articles.
• StellantismajorGTM or Marketing PartnerCorporate partner for automotive and tech transition coverage, including content on electric mobility and French automotive industry.
• LinkedInmajorGTM or Marketing PartnerPartnership for recruiter and HR tech content, including coverage of LinkedIn's Hiring Assistant AI tool launch at VivaTech 2026.
• Founders FutureminorGTM or Marketing PartnerCo-organization of financing panels at VivaTech, providing expertise on startup funding and ecosystem topics.
• Banque des Startups by LCLminorGTM or Marketing PartnerCo-organization of startup financing panels alongside VivaTech, addressing funding strategies and common mistakes.
• BpifrancemajorGTM or Marketing PartnerPartnership for innovation coverage including Executive Arena panels at VivaTech, focusing on high-impact innovation practices.
• Imagine MediasminorGTM or Marketing PartnerPartnership for podcast content production, specifically the Future Leaders podcast series.
• British Embassy in ParismajorStrategic or Co-development PartnerPartnership for UK-focused editorial content including coverage of creative industries, innovation labs, and business leadership stories.
• 50 PartnersminorGTM or Marketing PartnerCoverage partnership for health tech accelerator, highlighting startups in medtech and e-health sectors.
• SatganaminorGTM or Marketing PartnerCoverage partnership for impact investment fund profile in 'Que Font Les Fonds?' series.
• Lita GestionminorGTM or Marketing PartnerCoverage partnership for impact-focused investment fund profile.
• EDF Pulse VenturesminorGTM or Marketing PartnerCoverage partnership for EDF's corporate venture capital arm profile.
• HUB612 ParticipationsminorGTM or Marketing PartnerCoverage partnership for Lyon-based investment fund profile.
• 321foundedminorStrategic or Co-development PartnerJoint publication of Corporate Venture Building study covering 60 CVCs, 17 group programs, and 80 startup studios.
• Imagine MediasminorGTM or Marketing PartnerContent partnership for podcast production and entrepreneurship content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sifted: Sifted is the leading English-language media outlet covering European startups and venture capital, operating newsletters, events, and a subscription offering. It directly mirrors Maddyness's editorial and B2B model, just at a broader European rather than French scope.
• The Information: The Information is a subscription-based tech and startup news outlet covering deals, founders, and venture capital. Its premium subscription model and focus on tech business reporting are highly comparable to Maddyness's Maddy+ and editorial positioning.

Emerging players

• Dealroom.co: Dealroom.co is a European startup and venture capital data platform providing funding data, investor profiles, and market intelligence. It directly competes with Maddyness's proprietary data products for European VC and corporate research users.
• Crunchbase: Crunchbase is a leading data platform for startup and funding information, with growing editorial content. It is comparable to Maddyness's Maddymoney tracker, investor database, and startup directory, though it operates globally and at much larger scale.

Broad incumbents

• Wired: Wired is a global tech and culture magazine covering innovation, startups, and the digital economy. It overlaps with Maddyness in coverage of innovation and the digital economy for a tech-savvy professional audience, though at a much broader editorial scope.
• The Next Web (TNW): TNW is a global tech media brand covering startups, funding, and emerging technology, with a strong European base and events business. It competes with Maddyness for European tech-news readership and corporate sponsorships, particularly around events like TNW Conference.
• BFM Business: BFM Business is a major French business news channel and digital outlet covering economy, markets, and tech. It overlaps with Maddyness in covering French startup news, funding rounds, and entrepreneur profiles for a French decision-maker audience.
• TechCrunch: TechCrunch is the dominant global tech-startup news outlet with significant European coverage. It competes for the same entrepreneur and investor audience as Maddyness and benefits from vastly greater scale and editorial resources.
• Les Échos: Les Échos is France's flagship business newspaper with substantial coverage of French startups, funding rounds, and tech leaders. It competes with Maddyness for the French business-decision-maker audience, though as a much broader business-news incumbent.

Regional players

• UKTN (UK Tech News): UKTN covers the UK tech and startup ecosystem with news, interviews, and data products. It is highly comparable to Maddyness UK in mission and audience, serving as the UK counterpart and potential competitive overlap for Maddyness's English-language expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ByMaddyness
• LinkedInlinkedin.com/company/maddyness
• Facebookfacebook.com/bymaddyness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maddyness