Conte.IT
ConTe.it is the Italian online-direct insurance brand of UK-listed Admiral Group plc, selling mandatory RC Auto, RC Moto, and pet insurance plus accessory coverages through a 24/7 self-service digital platform headquartered in Rome.
- Company typePrivate
- Founded2008
- HeadquartersRome, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Conte.IT does
ConTe.it is the Italian online insurance brand of Admiral Group plc, a UK-listed international insurance conglomerate headquartered in Cardiff. Founded in 2008 and headquartered in Rome, the company is operated through Admiral Intermediary Services S.A. (AIS), a Spanish-domiciled insurance intermediary authorized by IVASS to operate in Italy under freedom of establishment (registration UE00010496), with policies underwritten by Admiral Europe Compañía de Seguros S.A. (AECS), based in Madrid (registration II.01531). The Italian entity is reported at 501-1000 employees and its primary offerings are mandatory motor liability insurance (RC Auto and RC Moto) and pet insurance, distributed directly to consumers via a 24/7 self-service digital platform.
The product architecture is modular. Customers purchase a base RC Auto or RC Moto policy and select from approximately twelve add-on guarantees covering roadside assistance, driver accident, legal protection, fire and theft, Kasko and Mini Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection. ConTe SAT is a proprietary satellite tracking (black box) device that provides GPS geo-localization, accident data recording, and theft recovery, and qualifies policyholders for up to 25% off RC Auto and up to 20% off Fire and Theft, Kasko, and Collision coverage. Sub-brands include ConTe Cane e Gatto (pet insurance) and ConTe Prestiti (personal loans), the latter representing an extension of Admiral Group's Italy offering beyond pure insurance.
The business model is premium-based recurring revenue collected on annual or semi-annual cadences via self-service online checkout, with the only disclosed pricing actions being discount programs such as the Family & Friends program (up to 25% savings) and the ConTe SAT-linked premium reductions. Distribution is primarily direct-to-consumer via the website, complemented by a dedicated B2B channel for registered insurance intermediaries accessing exclusive products, an account manager, and real-time backoffice support. Marketing is digital-first, concentrated on the website blog, Facebook, and LinkedIn. ConTe.it was recognized by the Great Place to Work Institute in 2016 as the second-best large employer in Italy.
Conte.IT firmographics
Firmographics- Name
- Conte.IT
- Legal name
- Admiral Intermediary Services S.A.
- Website
- https://conte.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ConTe.it is the Italian online-direct insurance brand of UK-listed Admiral Group plc, selling mandatory RC Auto, RC Moto, and pet insurance plus accessory coverages through a 24/7 self-service digital platform headquartered in Rome.
- Ownership category
- akta.pro rank
Conte.IT industry classification
Industry- Product category
- Online Motor Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
- akta.pro secondary industry
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)
Keywords
Where Conte.IT is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Conte.IT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Insurance Premiums: Collection of recurring insurance premiums from RC Auto, motorcycle, and pet insurance policies. Revenue generated through annual or semi-annual policy renewals with Admiral Europe Compañía de Seguros S.A. as the underlying insurance carrier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Family & Friends discount program offering up to 25% savings |
| Hybrid | Annual | Satellite device discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Conte.IT product offering
Product offeringCore offering
ConTe.it is a digital-first Italian insurance brand that distributes mandatory RC Auto and RC Moto policies, pet insurance (Cane e Gatto), and a suite of optional coverage modules (roadside assistance, driver accident, legal protection, fire/theft, Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection). Policies are underwritten by Admiral Europe Compañía de Seguros S.A. and sold directly online or through Italian insurance intermediaries. The company also offers ConTe SAT, a proprietary satellite tracking telematics device that provides GPS localization, theft recovery, and accident data recording in exchange for premium discounts.
Product overview
ConTe.it is an online insurance aggregator/broker operating under Admiral Group plc, offering car, motorcycle, and pet insurance products. The core offering consists of mandatory RC Auto and RC Moto policies, which can be customized with a range of 12 accessory guarantees (Garanzie Accessorie) including roadside assistance, driver accident coverage, legal protection, fire/theft, Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection. The company also offers ConTe SAT, a proprietary satellite tracking device with GPS/GSM technology that provides vehicle location, theft recovery, and accident data recording services. Additionally, ConTe Prestiti provides personal loan services. The product architecture follows a modular approach where customers select a base RCA policy and add optional coverage modules based on their needs.
Differentiator
Problem solved
Functional benefit
Brands
- ConTe Prestiti: A lending service offered by the Admiral Group for personal loans.
- ConTe SAT
- ConTe Cane e Gatto
Products and services
- RC Auto (Assicurazione Responsabilità Civile Auto) Mandatory car insurance covering damages caused to third parties during road accidents, as required by Italian law (Art. 193 of the Highway Code). Sold online to individual vehicle owners with modular optional coverages.
- RC Moto (Assicurazione Responsabilità Civile Moto) Mandatory motorcycle insurance covering damages caused to third parties during road accidents, with a suspendable policy option enabling seasonal coverage management. Sold online to individual motorcycle owners.
- Assicurazione Cane e Gatto Pet insurance covering veterinary expenses for accidents or illness, a 24-hour helpline, and civil liability coverage for dogs and cats, sold to Italian pet owners online.
- ConTe Prestiti Personal loan services offered under the ConTe Prestiti brand by Admiral Group for Italian consumer financing needs, with no application fees and a fully online application flow.
Quantifiable outcome
- Save up to 25% with Family & Friends discount program
- +1 more outcomes
Companies that use Conte.IT
Customer profileSegments2 records
Ideal customer profiles2 records
Conte.IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Conte.IT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Admiral Europe Compañía de Seguros S.A. (AECS)corePrimary insurance underwriter for ConTe.it policies covering RC Auto, Fire and Theft, Kasko and Collision, Satellite Protection, Driver Accidents, Roadside Assistance, Glass and Special Events. Based in Madrid, Spain, regulated by DGSFP.
- IMA Italia Assistance S.p.A.coreRoadside assistance provider offering 24/7 services including towing, vehicle replacement, and emergency support for ConTe.it customers.
- Arag Assicurazioni SEcoreLegal protection insurance provider for ConTe.it customers, offering specialized lawyers for civil and criminal disputes related to auto insurance claims.
- Admiral Group plcflagshipUK-based international insurance group headquartered in Cardiff, Wales. Parent company of AIS and AECS. ConTe.it is the Italian brand of Admiral Group, which serves over 5 million customers globally.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Conte.IT competitors and assessment
Company assessmentDirect peers
- Verti Assicurazioni: Verti is the direct-to-consumer Italian motor insurance brand of MAPFRE, operating online with self-service quoting, RC Auto, and add-on coverage. Directly comparable to ConTe.it as a digital-first Italian motor insurer competing for the same price-sensitive customer on aggregator portals.
- GenialMore (GenialLoom / GenialMore.it): GenialMore is the online motor insurance brand of Crédit Agricole Assicurazioni in Italy, offering RC Auto and ancillary covers through a digital distribution model. Directly comparable on product, customer segment, and channel to ConTe.it.
- Genialloyd: Genialloyd is a long-standing Italian direct-to-consumer motor and home insurer, originally backed by Allianz and now operating independently. Closely comparable on online motor distribution, modular product design, and target Italian consumer segment.
- Zurich Connect Italy: Zurich Connect is the digital Italian arm of Zurich Insurance, selling RC Auto and ancillary motor coverage online. Comparable as a digital-first motor insurer from a major European insurance group, competing head-to-head on aggregator channels.
- Prima.it: Prima Assicurazioni is one of Italy's largest digital-native motor insurers, offering RC Auto with telematics options and modular ancillaries. A direct competitor on online motor distribution and telematics-enabled pricing.
Broad incumbents
- UnipolSai Assicurazioni: UnipolSai is the largest Italian insurance group with a dominant share of the RC Auto market across both agency and direct channels. Comparable as a broad incumbent competing with ConTe.it in Italian motor insurance through traditional and digital channels.
- Generali Italia: Generali Italia is the domestic arm of Generali Group and a market leader in Italian motor insurance distributed through agency and bancassurance networks. Comparable as a broad incumbent with overlapping RC Auto product offerings.
- Allianz Italia: Allianz Italia is the local subsidiary of Allianz Group, offering RC Auto and ancillary motor coverage through agents and direct channels. Comparable as a major incumbent with overlapping motor insurance products in Italy.
Emerging players
- Facile.it: Facile.it is Italy's leading insurance price-comparison aggregator, channeling demand to ConTe.it and competing motor insurers. Comparable as the dominant distribution intermediary that materially shapes ConTe.it's customer acquisition economics.
- Segugio.it: Segugio.it is one of Italy's principal insurance and financial product comparison platforms, distributing motor insurance leads to ConTe.it and competitors. Comparable as an aggregator intermediary shaping ConTe.it's acquisition funnel and pricing dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conte.IT social profiles
Digital presenceConte.IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conte.IT leadership team
Management profileNumber of profiles
Profiles1 record
Conte.IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conte.IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conte.IT
What does Conte.IT do?
ConTe.it is a digital-first Italian insurance brand that distributes mandatory RC Auto and RC Moto policies, pet insurance (Cane e Gatto), and a suite of optional coverage modules (roadside assistance, driver accident, legal protection, fire/theft, Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection). Policies are underwritten by Admiral Europe Compañía de Seguros S.A. and sold directly online or through Italian insurance intermediaries. The company also offers ConTe SAT, a proprietary satellite tracking telematics device that provides GPS localization, theft recovery, and accident data recording in exchange for premium discounts.
Is Conte.IT a public or private company?
Conte.IT is a private company. It is classified as corporate owned and is currently operating.
When was Conte.IT founded?
Conte.IT was founded in 2008. It employs 501 to 1,000 people.
Where is Conte.IT based?
Conte.IT is headquartered in Rome, Italy, in the Europe region.
How does Conte.IT make money?
One revenue line is on record: insurance Premiums.
Who are Conte.IT's main competitors?
Direct peers on record are Verti Assicurazioni, GenialMore (GenialLoom / GenialMore.it), Genialloyd, Zurich Connect Italy and Prima.it. Broad incumbents are UnipolSai Assicurazioni, Generali Italia and Allianz Italia. Emerging players are Facile.it and Segugio.it.
Does Conte.IT have an API?
No public API is recorded for Conte.IT.
What industry is Conte.IT in?
Conte.IT's product category is Online Motor Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance, with a secondary code of FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance). Its NAICS code is 524210 and its SIC code is 6411.