Facile.it
Facile.it is Italy's leading multi-category price comparison platform, enabling consumers to compare insurance, financial, energy, and telecom products from 130+ providers via a hybrid online platform and 150+ physical stores.
- Company typePrivate
- Founded2008
- HeadquartersMilan, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Facile.it does
Facile.it is an Italian multi-category price comparison platform founded in 2008 and headquartered in Milan, enabling consumers to compare and purchase insurance, mortgages, personal loans, current accounts, investment products, energy tariffs, internet/mobile plans, and long-term car rentals from a network of more than 130 partner providers. The technology stack is a comparison and quote-generation engine that aggregates product, rate, and partner data across 60+ products and surfaces real-time pricing to consumers, complemented by a hybrid offline channel of more than 150 physical stores staffed by over 800 professionals for high-consideration products such as insurance and mortgages. The business model is commission- and referral-based: revenue is generated through Facile.it Broker di assicurazioni S.p.A. (IVASS-regulated) and Facile.it Mediazione Creditizia S.p.A. (OAM-registered), which earn transaction fees from insurers, banks, and financial institutions, alongside referral fees from energy, telecom, and long-term rental partners; consumers use the platform free of charge and are enrolled in the Facile.it Club loyalty program. The company is controlled by Swedish private equity firm EQT and operates multiple specialized sub-brands (Assicurazione.it, Mutui.it, Prestiti.it, BolletteCasa.it, ContiCarte.it) and acquired entities (MiaCar, TCS Group, Pratiche Auto Online), reporting 2025 revenue of €248 million (+24% YoY), EBITDA of €86 million, and a monthly active user base of approximately 5 million Italians.
Facile.it firmographics
Firmographics- Name
- Facile.it
- Legal name
- Facile.it S.p.A. con socio unico
- Website
- https://www.facile.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Facile.it is Italy's leading multi-category price comparison platform, enabling consumers to compare insurance, financial, energy, and telecom products from 130+ providers via a hybrid online platform and 150+ physical stores.
- Ownership category
- akta.pro rank
Facile.it industry classification
Industry- Product category
- Online Price Comparison Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Facile.it is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Facile.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Commission Revenue: Facile.it acts as an insurance broker earning commissions from insurance companies for policies sold through the platform. The company operates through Facile.it Broker di assicurazioni S.p.A., regulated by IVASS.
- Financial Products Commission: Revenue from mortgage and loan mediation services through Facile.it Mediazione Creditizia S.p.A., earning commissions from banks and financial institutions for successful loan/mortgage placements.
- Comparison Platform Fees: Fees paid by partner companies (energy providers, telecom operators, financial institutions) to be featured on the comparison platform and receive qualified leads.
- Long-term Car Rental Referrals: Commission revenue from long-term car rental partners including Arval, Ayvens, Horizon, ItalRent, Leasys, and UnipolRental for vehicles leased through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer comparison service |
| Transaction based/ take rate | Others | Insurance products (Auto starting from) |
| Transaction based/ take rate | Monthly | Energy tariffs |
| Transaction based/ take rate | Monthly | Personal loans up to 75,000 euros |
| Transaction based/ take rate | Monthly | Long-term car rental |
| Transaction based/ take rate | Monthly | Internet and mobile plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Facile.it product offering
Product offeringCore offering
Facile.it operates Italy's largest online price comparison platform, enabling consumers to compare and purchase insurance (auto, moto, home, life, health), mortgages, personal loans, bank accounts and cards, energy tariffs, internet/mobile plans, and long-term car rentals from 130+ partner providers. The platform is supported by a hybrid online-offline service model combining a self-service digital platform with 150 physical stores and 800+ professional consultants. The company is also a regulated insurance broker (IVASS) and credit mediator (OAM), earning commissions on successful placements.
Product overview
Facile.it is an Italian multi-category comparison platform that allows users to compare and purchase insurance, financial, energy, and utility products from partner companies. The core offering consists of a unified online comparison platform with multiple product categories (insurance, mortgages, loans, accounts/investments, energy, internet/telephony, and car leasing) supported by a physical network of 150 stores and 800 professionals. The company operates through multiple sub-brands (Assicurazione.it, Mutui.it, Prestiti.it, BolletteCasa.it, MiaCar.it, ContiCarte.it) and two regulated subsidiaries for insurance brokerage and credit mediation. The portfolio also includes a loyalty program (Facile.it Club) and has been expanded through acquisitions including TCS Group (insurance consulting) and MiaCar (automotive marketplace).
Differentiator
Problem solved
Functional benefit
Brands
- Facile.it Broker di assicurazioni: Insurance brokerage subsidiary regulated by IVASS
- Facile.it Mediazione Creditizia
- Facile.it Club
- Facile.it Store
- Facile.it Partner
- Facile.it per le imprese
Products and services
- Assicurazioni (Insurance Comparison) Comparison and purchase platform for auto, motorcycle, scooter, truck, bicycle, travel, pet, life, accident, home, health, and professional liability insurance from partner providers. Targets Italian consumers and small businesses; auto quotes from 131 euros/year and moto from 88 euros/year.
- Mutui (Mortgage Comparison) Comparison platform for mortgage products including first home, second home, renovation, substitution, green, and bio-construction mortgages, sourced from partner banks. Targets Italian home buyers and refinancers.
- Prestiti (Personal Loans Comparison) Comparison platform for personal loans, auto financing, debt consolidation, home loans, renovation loans, furniture loans, medical loans, and salary-backed (cessione del quinto) loans up to 75,000 euros. TAEG ranges 6.79%-15.37%, 1-10 year terms. Targets Italian consumers and small businesses.
- Conti e Carte (Accounts and Cards Comparison) Comparison platform for current accounts, deposit accounts, credit cards, prepaid cards, and business cards offered by partner banks. Targets Italian consumers and small businesses.
- Risparmio e Investimenti (Savings and Investments Comparison) Comparison platform for pension funds, life insurance policies with separate management, deposit accounts, trading platforms, ETFs, and mutual funds. Targets Italian retail investors.
- Energia (Energy Comparison) Comparison platform for electricity and gas tariffs, photovoltaic systems, and heat pumps from partner energy providers. Dual-fuel plans from 51 euros/month. Targets Italian households and small businesses.
- Internet Casa e Mobile (Home Internet and Mobile Comparison) Comparison platform for home internet, fiber optic, mobile phone tariffs, and smartphone protection plans from partner telecom operators. Internet plans from 14.90 euros/month. Targets Italian consumers and small businesses.
- Noleggio Auto Lungo Termine (Long-Term Car Rental Comparison) Comparison platform for long-term car leasing from partners including Arval, Ayvens, Horizon, ItalRent, Leasys, and UnipolRental. All-inclusive monthly rates cover insurance, maintenance, and road tax. Targets Italian individuals and businesses.
- Facile.it Club (Loyalty Program) Loyalty program where users accumulate points with each purchase and can convert 50 points into a 50 euro voucher, differentiating Facile.it from competitors. Targets Facile.it platform users across all product categories.
- Facile.it Store (Physical Retail Network) Network of 150 physical stores across Italy staffed with 800 professionals offering in-person consultation for insurance, financial products, energy, and other complex purchases. Targets Italian consumers preferring face-to-face service.
- Facile.it Broker di assicurazioni S.p.A. (Insurance Brokerage Service) Regulated insurance brokerage service operated through Facile.it Broker di assicurazioni S.p.A., enabling commission-based placement of policies with partner insurance companies. Targets Italian consumers and small businesses seeking insurance.
- Facile.it Mediazione Creditizia S.p.A. (Credit Mediation Service) Regulated credit mediation service for mortgages and consumer credit, registered with OAM. Earns commissions from partner banks and financial institutions for successful loan and mortgage placements. Targets Italian consumers and small businesses seeking financing.
Quantifiable outcome
- 5 million Italians use Facile.it every month
- +2 more outcomes
Companies that use Facile.it
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Facile.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Facile.it partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, strategic and primary.
- Infodrive ServiceminorOne of two new acquisitions completed recently (along with Fideas), expanding service capabilities.
- FideasminorOne of two new acquisitions completed recently (along with Infodrive Service), expanding service capabilities.
- Pao S.r.l. (Pratiche Auto Online)strategicTreviso-based startup acquired in October 2025, specializing in automobile documentation management and brokerage services. Provides online portal for vehicle administrative procedures, expanding Facile.it's automotive service offering.
- TCS GroupstrategicAcquired in October 2021, TCS Group operates through TCS Broker, TCS Assicura, and TCS Academy. Manages broad customer portfolio in Italy, strengthening Facile.it's physical distribution channel.
- MiaCarstrategicItalian online automotive marketplace acquired in May 2021 from founder Lorenzo Sistino. Combined with Facile.it's expertise to improve online car purchasing experience.
- Allianz DirectprimaryMajor insurance partner featured prominently on the platform for auto and other insurance products.
- Intesa SanpaoloprimaryLeading Italian bank partner offering mortgage and loan products through the Facile.it platform.
- ArvalprimaryMajor long-term car rental partner offering vehicles through the noleggio lungo termine comparison service.
- AyvensprimaryLeading long-term car rental company (formerly ALD Automotive and Ayvens) partner for vehicle leasing comparison.
- LeasysprimaryFCA Group subsidiary offering long-term car rental services through the platform.
- UnipolRentalprimaryInsurance group subsidiary offering long-term car rental services through the platform.
- FindomesticprimaryConsumer finance company (Credit Agricole group) offering personal loans through the platform.
- AgosprimaryLeading consumer credit company offering personal loans, revolving credit, and consolidation loans through the platform.
- EnelprimaryMajor Italian energy provider (Enel Group) offering electricity and gas plans through the platform.
- SorgeniaprimaryItalian energy company offering electricity and gas plans through the platform.
- Wind TreprimaryMajor Italian telecommunications operator offering mobile and internet plans through the platform.
- VodafoneprimaryGlobal telecommunications company offering mobile and internet plans through the Italian platform.
- FastwebprimaryItalian telecommunications operator offering internet and mobile plans through the platform.
- Credit AgricoleprimaryMajor European banking group offering banking and financial products through the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Facile.it competitors and assessment
Company assessmentDirect peers
- Segugio.it: Italy's other major multi-category comparison platform for insurance, loans, energy, and telecom — competes head-to-head with Facile.it in the Italian market with similar product breadth.
- Check24: Germany's leading multi-category comparison platform for insurance, banking, energy, and telecom — comparable business model with much larger scale and category breadth, serving as Facile.it's most relevant scaled benchmark.
- Selectra: Pan-European comparison platform (France-headquartered) specializing in energy and telecom — operates an adjacent multi-country comparison model with similar commission-based revenue structure.
- MutuiOnline: Italy's leading mortgage comparison broker — directly competes with Facile.it's mortgage category, also operating as an OAM-registered credit intermediary.
- GoCompare: UK-based multi-category comparison site for insurance and financial products — comparable model in a mature market, with similar commission-based revenue from insurers.
- Moneysupermarket: UK-listed multi-category comparison platform for insurance, money, and home services — strong direct comparable in terms of category breadth, public-market valuation, and take-rate model.
- LeLynx.fr: French insurance comparison platform owned by Goldman Sachs — comparable model focused on insurance intermediation in a regulated EU market, parallel to Facile.it's insurance brokerage subsidiary.
- Confused.com: UK-based insurance and financial product comparison site — direct peer with similar insurance-first category focus and digital-first delivery.
Broad incumbents
- Prima.it: Italian direct-to-consumer insurance carrier — operates both as a Facile.it partner AND as a direct competitor in auto insurance, representing the structural disintermediation risk to Facile.it's model.
Emerging players
- Trovaprezzi.it: Italy's leading product price comparison platform focused on retail goods — comparable comparison-marketplace model and Italian audience, but in different vertical categories (retail vs. financial services).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Facile.it social profiles
Digital presenceFacile.it compliance and trust
Trust signalCompliance2 records
Facile.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facile.it leadership team
Management profileNumber of profiles
Profiles4 records
Facile.it subsidiaries and ownership
Company hierarchySubsidiaries5 records
Facile.it funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facile.it M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facile.it
What does Facile.it do?
Facile.it operates Italy's largest online price comparison platform, enabling consumers to compare and purchase insurance (auto, moto, home, life, health), mortgages, personal loans, bank accounts and cards, energy tariffs, internet/mobile plans, and long-term car rentals from 130+ partner providers. The platform is supported by a hybrid online-offline service model combining a self-service digital platform with 150 physical stores and 800+ professional consultants. The company is also a regulated insurance broker (IVASS) and credit mediator (OAM), earning commissions on successful placements.
Is Facile.it a public or private company?
Facile.it is a private company. It is classified as private equity controlled and is currently operating.
When was Facile.it founded?
Facile.it was founded in 2008. It employs 501 to 1,000 people.
Where is Facile.it based?
Facile.it is headquartered in Milan, Italy, in the Europe region.
How does Facile.it make money?
Four revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are financial Products Commission, comparison Platform Fees and long-term Car Rental Referrals.
Who are Facile.it's main competitors?
Direct peers on record are Segugio.it, Check24, Selectra, MutuiOnline, GoCompare, Moneysupermarket, LeLynx.fr and Confused.com. Prima.it is listed as a broad incumbent. Trovaprezzi.it is listed as an emerging player.
Does Facile.it have an API?
No public API is recorded for Facile.it.
What industry is Facile.it in?
Facile.it's product category is Online Price Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 524210 and its SIC code is 6411.